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Politics Books

Examine the complexities of democracy, policy, and international relations here in our Politics section at Thryft. Whether you’re interested in political theory, governance, or recent political events, we’ve got the titles to quench your curiosity. Engage with works by political scientists, renowned authors, and essential essays that shape today’s political discourse.

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Fast Food Nation: The Dark Side of the All-American Meal - Thryft
Eric Schlosser | Harper Perennial

Fast Food Nation: The Dark Side of the All-American Meal

RM33.13 MYR from RM18.24 MYR Save up to 45%

Goodreads rating: 3.75

RM33.13 MYR from RM18.24 MYR Save up to 45%

In stock: Very Good, Well Read

"Fast Food Nation" is more than just an eye-opener; it's a deep dive into a cultural phenomenon that shapes how millions live. If you've ever enjoyed the convenience of a quick meal but sensed an underlying issue with the industry, Eric Schlosser's rigorous investigation and engaging storytelling will confirm your suspicions and then some. It's the kind of book that doesn't just inform you; it transforms the way you view every bite.
The New Digital Age : Reshaping the Future of People, Nations and Business - Thryft
Eric Schmidt | John Murray Publishers

The New Digital Age : Reshaping the Future of People, Nations and Business

RM33.13 MYR from RM21.97 MYR Save up to 37%

Goodreads rating: 3.33

RM33.13 MYR from RM21.97 MYR Save up to 37%

In stock: Very Good

The New Digital Age is more than just speculative fiction; it's a roadmap informed by insiders with an impressive track record. Schmidt and Cohen provide a thoughtful analysis that blends their technology expertise with socioeconomic and political insights. If you're intrigued by the implications of the digital revolution on the global stage, this collaboration offers a compelling exploration of tomorrow's opportunities and challenges in an ever-connected world.
The World Is Flat: The Globalized World in the Twenty-First Century - Thryft
Thomas L. Friedman | Penguin Uk

The World Is Flat: The Globalized World in the Twenty-First Century

RM33.13 MYR from RM18.24 MYR Save up to 51%

Goodreads rating: 3.69

RM33.13 MYR from RM18.24 MYR Save up to 51%

In stock: Well Read

Picture the world as a level playing field where technology connects you to opportunities but also pits you against a global workforce. "The World is Flat" offers that perspective. It's perfect for you if you're curious about how rapid technological advances are shaping our society and economy, and what it means for you as an individual to navigate this interconnected world. Thomas Friedman weaves a compelling narrative that not only explores these dramatic shifts but also serves as a guide to understanding and adapting to them.
What on Earth Can Go Wrong? Tales from the Risk Business
New
Richard Fenning | Eye Books

What on Earth Can Go Wrong? Tales from the Risk Business

from RM36.86 MYR

Goodreads rating: 4.09

from RM36.86 MYR

In stock: Very Good

If you find yourself intrigued by the intricate web of geopolitics and international security, Richard Fenning's "What on Earth Can Go Wrong?" could be the enlightening read you're looking for. With his wit and wealth of experience, Fenning invites you on a journey through the tumultuous landscapes of global crises, offering a blend of personal anecdotes and astute observations that's both educational and entertaining.
Digital State: How the Internet is Changing Everything
Simon Pont | Kogan Page

Digital State: How the Internet is Changing Everything

RM33.13 MYR from RM21.97 MYR Save up to 37%

Goodreads rating: 3.74

RM33.13 MYR from RM21.97 MYR Save up to 37%

In stock: Very Good

If you're curious about the tectonic shifts in the digital landscape, "Digital State" might just enlighten you. As our lives and economies become increasingly digitized, understanding the mechanics and effects of this transformation is crucial. Simon Pont, alongside a team of specialists, dives into the profound influence of the Internet on both consumer behavior and business strategy, making it an essential read if you're looking to stay ahead in the digital game.
Connectography: Mapping the Future of Global Civilization
Parag Khanna | Random House

Connectography: Mapping the Future of Global Civilization

from RM37.43 MYR

Goodreads rating: 3.82

from RM37.43 MYR

In stock: Very Good

If you're intrigued by the way globalization and connectivity are reshaping the geopolitical landscape, "Connectography" might well be your kind of read. Parag Khanna unpacks a complex subject with authority and engaging storytelling, painting a convincing picture of a world where infrastructure bonds are mightier than territorial claims. It's an optimistic, forward-thinking take that chimes especially with those interested in how economics, technology, and policy converge to define our global society.
Race Against the Machine : How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy - Thryft
Erik Brynjolfsson, Andrew McAfee  | Digital Frontier Press

Race Against the Machine : How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy

RM33.13 MYR from RM21.97 MYR Save up to 37%

Goodreads rating: 3.91

RM33.13 MYR from RM21.97 MYR Save up to 37%

In stock: Very Good

If you're curious about the intersection of technology and economics, "Race Against the Machine" will offer you a compelling perspective. It’s especially relevant in our rapidly changing job market, where digital advancements are reshaping the landscape. Brynjolfsson and McAfee craft an urgent narrative that captures how innovation fuels both progress and inequality, making it a thought-provoking read for anyone interested in the future of work.
No Ordinary Disruption: The Four Global Forces Breaking All the Trends
James Manyika, Jonathan Woetzel, Richard Dobbs  | Publicaffairs

No Ordinary Disruption: The Four Global Forces Breaking All the Trends

from RM36.86 MYR

Goodreads rating: 3.67

from RM36.86 MYR

In stock: Well Read

Imagine feeling equipped to navigate tomorrow's economic landscape. "No Ordinary Disruption" breaks down four transformative global forces that are reshaping our world, from rapid technological advancements to demographic shifts. It's not just a book; it's a compass for anyone poised to lead or make decisions in the fast-evolving global marketplace. The authors' authoritative analysis coupled with their clear and engaging narrative translates complex economic trends into actionable insights. This read is a deep dive into understanding the forces sculpting our economic future.
The Public Relations Handbook - Thryft
Alison Theaker | Routledge

The Public Relations Handbook

RM21.97 MYR from RM14.52 MYR Save up to 51%

Goodreads rating: 3.54

RM21.97 MYR from RM14.52 MYR Save up to 51%

In stock: Very Good

The Public Relations Handbook is an excellent resource for anyone seeking to gain comprehensive understanding of the Public Relations industry. It offers diverse case studies for corporate communication, finance, and marketing strategies, along with practical tips for ethical and professional conduct in the field. The book also includes a new chapter on effective online public relations, and is an updated edition by author Alison Theaker with extensive contributions from industry professionals.
The Father of Spin : Edward L. Bernays and the Birth of Public Relations - Thryft
Larry Tye | Crown

The Father of Spin : Edward L. Bernays and the Birth of Public Relations

RM33.13 MYR from RM14.52 MYR Save up to 56%

Goodreads rating: 3.93

RM33.13 MYR from RM14.52 MYR Save up to 56%

In stock: Well Read

Recommendation: This book is an eye-opening account of the life and work of Edward L. Bernays, the pioneer of modern public relations. Readers interested in the history of advertising, marketing, and politics will appreciate this engaging narrative that exposes the techniques Bernays used to shape public opinion and bring about change.
The Marine Corps Way: Using Maneuver Warfare to Lead a Winning Organization - Thryft
Vicent Martino, Jason A. Santamaria, Eric Clemons  | Mcgraw Hill

The Marine Corps Way: Using Maneuver Warfare to Lead a Winning Organization

RM40.44 MYR from RM25.69 MYR Save up to 36%

Goodreads rating: 3.63

RM40.44 MYR from RM25.69 MYR Save up to 36%

In stock: Very Good

Imagine taking the strategic rigor and adaptability of the Marines into your company's leadership approach. This book distills that thought into a practical methodology. It's for those who appreciate military efficiency and would like to see how it can be applied to create a nimble and decisive organization in the business world.
Media Relations: Issues and Strategies - Thryft
Jane Johnston | Allen & Unwin

Media Relations: Issues and Strategies

RM62.92 MYR from RM36.86 MYR Save up to 41%

Goodreads rating: 3.46

RM62.92 MYR from RM36.86 MYR Save up to 41%

In stock: Very Good

If you're feeling overwhelmed about interfacing with today's diverse media, "Media Relations: Issues and Strategies" might be just the book you need. It breaks down the complexities of public relations into actionable strategies and realistic case studies. This book doesn't just offer dry theory; it's a hands-on guide complete with templates and real-world advice that could help you or your organization craft an effective media strategy. Whether you're aiming for a spotlight on national TV or just trying to create a buzz in niche online communities, understanding how to foster professional media relationships is crucial, and this book is designed to get you there.
Crisis Communications - A Casebook Approach - Thryft
Kathleen Fearn-Banks | Routledge

Crisis Communications - A Casebook Approach

RM21.97 MYR from RM14.52 MYR Save up to 51%

Goodreads rating: 3.84

RM21.97 MYR from RM14.52 MYR Save up to 51%

In stock: Like New

This book is a great read for anyone who wants to understand how to effectively communicate during a crisis. The author presents real-life case studies, making it easy for readers to understand how to respond when faced with a crisis. The book emphasizes the importance of proactive crisis communication planning and provides useful tips on developing crisis management strategies. Overall, readers will find this book to be a valuable resource in navigating the complexities of crises.
Bulls in the China Shop and Other Sino-American Business Encounters
New
Randall E. Stross | Pantheon

Bulls in the China Shop and Other Sino-American Business Encounters

from RM33.13 MYR

Goodreads rating: 4.25

from RM33.13 MYR

In stock: Very Good

Bulls in the China Shop would be a great read for anyone interested in business and international relations. The book offers an engaging account of cultural and political blunders made by American businesses venturing into China over the past two decades. If you are curious about the challenges posed by introducing capitalism into China's socialist society, or if you are simply interested in trade between the two nations, this book is for you.
The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration - Princeton Studies in Complexity
Robert Axelrod | Princeton University Press

The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration - Princeton Studies in Complexity

from RM62.92 MYR

Goodreads rating: 3.99

from RM62.92 MYR

In stock: Well Read

If you're interested in understanding how intricate social behaviors and cooperation emerge, "The Complexity of Cooperation" might just deepen your appreciation for the nuances involved. Axelrod's accessible writing makes sophisticated concepts like game theory and agent-based modeling understandable. It's like putting on a new pair of glasses that clarify why individuals and societies interact the way they do, guided by invisible rules and patterns you'll soon begin to notice everywhere.
Right or Wrong: The Memoirs of Lord Bell
Tim Bell | Bloomsbury Continuum

Right or Wrong: The Memoirs of Lord Bell

from RM51.75 MYR

Goodreads rating: 3.62

from RM51.75 MYR

In stock: Well Read

If politics behind the scenes piques your interest, "Right or Wrong" could be an intriguing read for you. Lord Bell doesn't shy from boasting about his influence on significant political events from Thatcher's rise to the end of Apartheid. His firsthand insights and unapologetic opinions offer a front-row seat to the convergence of media, politics, and power.
Leadership Practice and Perspectives - Thryft
Kevin Roe | Oxford University Press

Leadership Practice and Perspectives

RM32.32 MYR from RM21.97 MYR Save up to 36%

Goodreads rating: 3.6

RM32.32 MYR from RM21.97 MYR Save up to 36%

In stock: Like New

If you're looking to understand leadership beyond just theoretical concepts, this book brings them to life. It's well-suited for students or aspiring leaders who appreciate learning from varied, real-world scenarios. Kevin Roe has a way with words that makes complex ideas approachable, and you're likely to finish this book with a richer perspective on what it takes to lead in different settings.
The Challenge of the 21st Century : Managing Technology and Ourselves in a Shrinking World - Thryft
Ian I. Mitroff, Harold A. Linstone  | State University Of New York Press

The Challenge of the 21st Century : Managing Technology and Ourselves in a Shrinking World

RM40.58 MYR from RM18.24 MYR Save up to 55%

Goodreads rating: 0.0

RM40.58 MYR from RM18.24 MYR Save up to 55%

In stock: Well Read

This book is a must-read for anyone who is interested in understanding the challenges that come with the technological advancements and its impact on our lives. The authors use the example of the Exxon Valdez oil spill to demonstrate the need for multiple-perspective examination of technological hazards. They provide insightful discussions on issues such as balancing short-term and long-term concerns and individual vs. societal responsibilities. This book is an essential guide for managers, policy-makers, and students who aspire to be leaders in business, engineering, or science.
Collaborate or Perish! - Reaching Across Boundaries in a Networked World
Zachary Tumin, William Bratton  | Crown Business

Collaborate or Perish! - Reaching Across Boundaries in a Networked World

from RM33.13 MYR

Goodreads rating: 3.85

from RM33.13 MYR

In stock: Well Read

If you often find yourself needing to work with different groups, "Collaborate Or Perish!" could be the tool you need to transform your cooperative efforts. The combined wisdom of a top law enforcement professional and an academic gives it a grounded, practical edge, ensuring the strategies suggested are not just theory but real-world-tested. It could help you navigate and leverage today's interconnected environments with greater ease and success.
Public Relations: The Profession and the Practice (Int'l Ed) - Thryft
Baskin Heiman Toth Lattimore | Mc Graw Hill Education (uk)

Public Relations: The Profession and the Practice (Int'l Ed)

RM62.92 MYR from RM25.69 MYR Save up to 59%

Goodreads rating: 0.0

RM62.92 MYR from RM25.69 MYR Save up to 59%

In stock: Well Read

This book is great for students because it provides a contemporary perspective on the field of public relations. It covers global markets, new technologies, and multiculturalism, offering a holistic understanding of the emerging trends. The author's personal and jargon-free writing style makes this a great resource for beginners who are looking for an introduction to the world of public relations.
Jane's Crisis Communications Handbook 2003 - Thryft

Jane's Crisis Communications Handbook 2003

RM51.75 MYR from RM25.69 MYR Save up to 54%

Goodreads rating: 3.0

RM51.75 MYR from RM25.69 MYR Save up to 54%

In stock: Well Read

If you are a public relations professional or a business leader, Jane's Crisis Communications Handbook 2003 could be an excellent guide for you to handle communication during a crisis effectively. This book offers practical procedures for forming a team and handling natural disasters, human-caused hazards, and mechanical malfunctions. Additionally, it provides guidance on managing stakeholder relations, creating a Joint Information Center, building relationships with the media, and commemorating anniversaries. This book is a valuable resource for anyone responsible for managing communication during a crisis.
The World In 2020 - Power, Culture And Prosperity - Thryft
Hamish McRae | Harvard Business Review Press

The World In 2020 - Power, Culture And Prosperity

RM40.58 MYR from RM25.69 MYR Save up to 39%

Goodreads rating: 3.67

RM40.58 MYR from RM25.69 MYR Save up to 39%

In stock: Well Read

If you're fascinated by the intersection of culture, economics, and future studies, "The World in 2020" might be your next intriguing read. Hamish McRae offers a thought-provoking look at how qualitative factors like creativity and social responsibility will likely drive the success of nations. It challenges conventional economic wisdom and invites readers to consider what shapes prosperity in a rapidly levelling global playing field.
Slam Dunks And No-Brainers - Language In Your Life, The Media, Business, Politics, And, Like, Whatever - Thryft

Slam Dunks And No-Brainers - Language In Your Life, The Media, Business, Politics, And, Like, Whatever

RM29.41 MYR from RM14.52 MYR Save up to 56%

RM29.41 MYR from RM14.52 MYR Save up to 56%

In stock: Very Good

With dazzling wit and acuity, three-time Pulitzer Prize finalist Savan
dissects contemporary language to discover what the most popular idioms
reveal about America today.


Author: Leslie Savan
Publisher: Alfred A. Knopf
Publication Date: 2005
Money Talks: The 2500 Greatest Business - Thryft
Robert Warren Kent | Pocket Books

Money Talks: The 2500 Greatest Business

RM29.41 MYR from RM14.52 MYR Save up to 56%

Goodreads rating: 0.0

RM29.41 MYR from RM14.52 MYR Save up to 56%

In stock: Well Read

This book is perfect for anyone looking for inspiration and insight into the world of business. Its collection of quotes from successful entrepreneurs, managers, and economists is sure to provide helpful advice for anyone looking to succeed in the business world. Reviews praise the book for its concise but powerful presentation of business wisdom.
Readings in International Enterprise - Thryft
John M.L. Drew | Cengage Learning Emea

Readings in International Enterprise

RM29.41 MYR from RM14.52 MYR Save up to 56%

Goodreads rating: 0.0

RM29.41 MYR from RM14.52 MYR Save up to 56%

In stock: Very Good

"Readings in International Enterprise" is an essential read for anyone wanting to gain in-depth knowledge about international business. Featuring key articles from both sides of the Atlantic, the book covers everything from developing global strategies to human resource management, communication, marketing, production, finance and business ethics. The book is perfect for undergraduate and postgraduate students interested in the world of international business. Its comprehensive nature offers a clear understanding of the topics covered, making it an essential tool for students to further their academic and professional careers.
Public Relations Online : Lasting Concepts for Changing Media - Thryft
Tom Kelleher | Sage Publications, Inc

Public Relations Online : Lasting Concepts for Changing Media

RM81.53 MYR from RM33.13 MYR Save up to 59%

Goodreads rating: 3.57

RM81.53 MYR from RM33.13 MYR Save up to 59%

In stock: Very Good

Public Relations Online provides hands-on internet exercises and alternative perspectives that offer an overall understanding of the computer systems and networks and how real people use online media to communicate effectively. It's an excellent resource for advanced undergraduate and graduate students for Public Relations courses.
International Public Relations : Negotiating Culture, Identity, and Power - Thryft
Patricia A. Curtin, T. Kenn Gaither  | Sage Publications, Inc

International Public Relations : Negotiating Culture, Identity, and Power

RM74.09 MYR from RM29.41 MYR Save up to 60%

Goodreads rating: 2.92

RM74.09 MYR from RM29.41 MYR Save up to 60%

In stock: Very Good

The book effectively illustrates how theory informs practice with its unique cultural-economic model and practice matrix. It offers a comprehensive and critical approach to global public relations practices with real-world examples from around the world. Readers can expect to gain a deep understanding of cultural diversity, ethics, and values in international public relations. It is an excellent resource for students and professionals interested in expanding their knowledge of global public relations practices.
Planet India: How the Fastest Growing Democracy Is Transforming America and the World - Thryft
Mira Kamdar | Scribner

Planet India: How the Fastest Growing Democracy Is Transforming America and the World

RM33.13 MYR from RM14.52 MYR Save up to 56%

Goodreads rating: 3.29

RM33.13 MYR from RM14.52 MYR Save up to 56%

In stock: Well Read

If you're intrigued by international relations and global economies, "Planet India" offers an insightful glance into how a burgeoning democracy can reshape global dynamics. Mira Kamdar presents a convincing narrative about India's rapid advances in technology and its democratic spirit, which might just change the way you perceive global power shifts. As the country navigates environmental and political challenges, this book will broaden your understanding of the delicate interplays shaping our world.
What Chinese Want: Culture, Communism, and China's Modern Consumer
Tom Doctoroff | St. Martin's Griffin

What Chinese Want: Culture, Communism, and China's Modern Consumer

from RM48.03 MYR

Goodreads rating: 3.61

from RM48.03 MYR

In stock: Well Read

If you've ever found yourself intrigued by how rapidly China is expanding on the global stage, "What Chinese Want" can help demystify that growth for you. Tom Doctoroff uses his extensive experience to delve into the psyche of the modern Chinese consumer. Whether you're in business or just culturally curious, this book feels like a key to understanding a nation that is both an economic powerhouse and a bundle of contradictions. It strikes a balance between the cultural nuances and economic motivations that drive the Chinese market, making it a compelling read for anyone with stakes in the future of international relations or commerce.
In the Line of Fire: How to Handle Tough Questions When It Counts
New
Jerry Weissman | Prentice Hall

In the Line of Fire: How to Handle Tough Questions When It Counts

from RM36.86 MYR

Goodreads rating: 3.78

from RM36.86 MYR

In stock: Very Good

In the Line of Fire is recommended for individuals who want to learn how to handle tough questions, whether in presentations, interviews, or daily interactions. The author, Jerry Weissman, draws from his extensive experience in coaching executives to provide practical advice and strategies for responding confidently to challenging questions. What makes this book unique is its focus on the entire exchange between the questioner, the audience, and oneself, rather than just the answer. Readers will benefit from Weissman's examples and insights, which are applicable in various contexts and can help them avoid common pitfalls of defensive or evasive responses. Overall, this book is a must-read for anyone who wants to communicate effectively and build credibility in high-pressure situations.
Say It Like Obama and Win! The Power of Speaking With Purpose and Vision - Thryft
Shelly Leanne | Mcgraw-hill

Say It Like Obama and Win! The Power of Speaking With Purpose and Vision

RM33.13 MYR from RM21.97 MYR Save up to 34%

Goodreads rating: 3.66

RM33.13 MYR from RM21.97 MYR Save up to 34%

In stock: Very Good

If you've ever wanted to hold an audience's attention the way Obama does, this book is your masterclass. Shel Leanne breaks down the former President's powerful oratory and makes it accessible. Imagine galvanizing a crowd or impressing in a boardroom with the same confidence and vision. This read might just transform your public speaking into an art form.
Game-Changer: Game Theory and the Art of Transforming Strategic Situations
David McAdams | W. W. Norton & Company

Game-Changer: Game Theory and the Art of Transforming Strategic Situations

from RM33.13 MYR

Goodreads rating: 3.73

from RM33.13 MYR

In stock: Very Good

If you're looking to sharpen your strategic thinking, "Game-Changer" is a must-read. David McAdams distills complex game theory into accessible strategies that can transform your approach to life's challenges. Whether you're a professional or simply love strategic problem-solving, this book offers tools to turn situations in your favor seamlessly.
Global Literacies: Lessons on Business Leadership and National Cultures - Thryft
Carl Phillips | Simon & Schuster

Global Literacies: Lessons on Business Leadership and National Cultures

RM33.13 MYR from RM21.97 MYR Save up to 37%

Goodreads rating: 3.13

RM33.13 MYR from RM21.97 MYR Save up to 37%

In stock: Well Read

If you're carving out your space in today's global market, "Global Literacies" can be your compass. It distills the wisdom from top CEOs worldwide into tangible leadership practices, blending cross-cultural savvy with business acumen. Dive into this read to understand the universal truths of leadership and the critical role culture plays in international business success—insights that could help you and your organization thrive in the global economy.
Public Relations Writing In Australia - Thryft
James Mahoney | Oxford University Press

Public Relations Writing In Australia

RM21.97 MYR from RM14.52 MYR Save up to 51%

Goodreads rating: 4.0

RM21.97 MYR from RM14.52 MYR Save up to 51%

In stock: Very Good

Public Relations Writing in Australia is an excellent resource for anyone who wants to write effective public relations messaging in Australia. With a focus on clear writing that conveys a message, this book is essential for those who wish to work in the field of Public Relations. It provides practical advice on writing for various public relations tactics and encourages readers to understand the context in which they work. This book is an excellent guide for anyone who is looking to advance their skills in writing and public relations.
Practical Marketing : An Asian Perspective - Thryft
Wee Chow Hou | Addison Wesley

Practical Marketing : An Asian Perspective

RM33.13 MYR from RM25.69 MYR Save up to 30%

Goodreads rating: 5.0

RM33.13 MYR from RM25.69 MYR Save up to 30%

In stock: Very Good

If you've got an eye on the Asian markets, "Practical Marketing: An Asian Perspective" could be your guidebook. This isn't just about theory; it's a lens on how dynamic, diverse economies have shaped marketing strategies across a vast region. Business students, marketers, and entrepreneurs could find this especially valuable for understanding consumer behavior and market trends in Asia's high-growth contexts.
International Public Relations : A Comparative Analysis - Thryft
Ni Chen, Hugh M. Culbertson  | Routledge

International Public Relations : A Comparative Analysis

RM103.87 MYR from RM40.58 MYR Save up to 61%

Goodreads rating: 2.44

RM103.87 MYR from RM40.58 MYR Save up to 61%

In stock: Very Good

This book is a great read for those interested in understanding public relations practices across the world. It provides a comparative analysis of public relations strategies across countries and regions and offers insights into the cultural, societal, and political factors that shape communications in different parts of the world. This book is ideal for PR professionals working for multinational organizations, educators teaching international communication, and researchers studying the field of international PR.
The Internet Challenge to Television - Thryft
Bruce M. Owen | Harvard University Press

The Internet Challenge to Television

RM22.17 MYR from RM14.52 MYR Save up to 48%

Goodreads rating: 4.33

RM22.17 MYR from RM14.52 MYR Save up to 48%

In stock: Like New

After a half-century of glacial creep, television technology has begun to change at the same dizzying pace as computer software. What this will mean--for television, for computers, and for the popular culture where these video media reign supreme--is the subject of this timely book. A noted communications economist, Bruce Owen supplies the essential a grasp of the economic history of the television industry and of the effects of technology and government regulation on its organization. He also explores recent developments associated with the growth of the Internet. With this history as a basis, his book allows readers to peer into the future--at the likely effects of television and the Internet on each other, for instance, and at the possibility of a convergence of the TV set, computer, and telephone. The digital world that Owen shows us is one in which communication titans jockey to survive what Joseph Schumpeter called the "gales of creative destruction." While the rest of us simply struggle to follow the new moves, believing that technology will settle the outcome, Owen warns us that this is a game in which Washington regulators and media hyperbole figure as broadly as innovation and investment. His book explains the game as one involving interactions among all the players, including consumers and advertisers, each with a particular goal. And he discusses the economic principles that govern this game and that can serve as powerful predictive tools.
The New PR : An Insider's Guide to Changing the Face of Public Relations - Thryft

The New PR : An Insider's Guide to Changing the Face of Public Relations

RM33.13 MYR from RM18.24 MYR Save up to 55%

Goodreads rating: 3.17

RM33.13 MYR from RM18.24 MYR Save up to 55%

In stock: Well Read

This book is a must-read for anyone looking to update their public relations strategies and stay relevant in today's fast-changing landscape. Phil Hall provides insights into the latest trends and best practices, including virtual and experiential marketing, that will help readers stay ahead of the curve. Users will appreciate the practical advice and real-world examples that are sure to enhance their understanding and implementation of effective PR strategies.
Building Knowledge Management Environments for Electronic Government - Thryft

Building Knowledge Management Environments for Electronic Government

RM44.30 MYR from RM25.69 MYR Save up to 47%

RM44.30 MYR from RM25.69 MYR Save up to 47%

In stock: Very Good

If you've ever been intrigued by the intersection of technology, governance, and information sharing, this book is for you. It offers a comprehensive guide for transforming government efficiency through the internet and knowledge management. The real-world case studies and clear insights on success factors provided within these pages could be illuminating for professionals seeking to apply such practices in their own governmental agencies or tech-driven organizations.
Power Plays - Shakespeare's Lessons in Leadership and Management - Thryft
Tina Packer, John O. Whitney  | Simon & Schuster

Power Plays - Shakespeare's Lessons in Leadership and Management

RM94.70 MYR from RM48.03 MYR Save up to 49%

Goodreads rating: 3.48

RM94.70 MYR from RM48.03 MYR Save up to 49%

In stock: Very Good

If you have a keen interest in both classic literature and modern management, "Power Plays" offers a creative bridge between the two worlds. This book dives into Shakespeare's iconic characters and draws out valuable lessons on leadership that you can apply to today's corporate challenges. It's an intriguing mix of historical insight and contemporary strategy, tailor-made for those who appreciate a literary twist on business wisdom.
New Media : An Introduction - Thryft
Terry Flew | Oxford University Press

New Media : An Introduction

RM36.86 MYR from RM18.24 MYR Save up to 55%

Goodreads rating: 2.87

RM36.86 MYR from RM18.24 MYR Save up to 55%

In stock: Well Read

This book is ideal for students or professionals interested in the social, cultural, and economic impacts of new media technologies. It delves into various factors such as digitization, convergence, interactivity, networking, and globalization that have brought about significant changes. The book offers insight into the role of creative industries in the new economy and cyberpolitics and provides a comprehensive understanding of how new media affects various aspects of society.
Transparency: How Leaders Create a Culture of Candor
Daniel Goleman, James O'Toole, Warren Bennis  | Jossey-bass

Transparency: How Leaders Create a Culture of Candor

from RM33.13 MYR

Goodreads rating: 3.75

from RM33.13 MYR

In stock: Very Good

If you're keen on transforming your organization with authenticity, "Transparency" is a book that can guide you through. Leadership experts Bennis, Goleman, and O'Toole dissect the complex battles against honest organizational cultures and offer strategies for cultivating transparency. It's a concise read that could change the way you lead and promote integrity in your professional environment.
Renaissance Singapore? Economy, Culture, and Politics
Kenneth Paul Tan | Nus Press

Renaissance Singapore? Economy, Culture, and Politics

RM33.13 MYR from RM21.97 MYR Save up to 34%

Goodreads rating: 3.5

RM33.13 MYR from RM21.97 MYR Save up to 34%

In stock: Well Read

If you're curious about the interplay of tradition and modernity in Singapore, "Renaissance Singapore? Economy, Culture, and Politics" is a thought-provoking read. It navigates through the nuances of Singapore's aspirations to cultivate a creative economy and a more open society, while grappling with issues of conservatism and national identity. This book unfolds the rich tapestry of Singapore's social landscape through the discerning perspectives of its public intellectuals and activists.
Transparency : How Leaders Create a Culture of Candor - Thryft
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Daniel Goleman, James O'Toole, Warren Bennis  | Jossey-bass

Transparency : How Leaders Create a Culture of Candor

from RM27.21 MYR

Goodreads rating: 3.75

from RM27.21 MYR

Out of stock

Recommendation: - This book is a must-read for leaders who want to create a culture of honesty and openness within their organizations. With valuable insights from renowned leadership experts, Warren G. Bennis, Daniel Goleman, and James O'Toole, "Transparency" explores the barriers to transparency and provides practical strategies for achieving it. By understanding how information flows within an organization and the value of candor, leaders can unlock the power of transparent leadership and drive positive change.
Public Relations in Asia : An Anthology : An anthology - Thryft
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Krishnamurthy Sriramesh | Cengage Learning

Public Relations in Asia : An Anthology : An anthology

from RM71.99 MYR

Goodreads rating: 0.0

from RM71.99 MYR

Out of stock

Public Relations in Asia provides a comprehensive overview of how public relations (PR) works in ten Asian countries. Each chapter provides insights into the unique cultural, political, economic, and media landscapes of these countries, and how they impact PR practices. This book is a must-read for communications professionals looking to operate in Asia.
Newszak and News Media - Thryft
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Bob Franklin | Hodder Education Publishers

Newszak and News Media

from RM33.85 MYR

Goodreads rating: 4.67

from RM33.85 MYR

Out of stock

"Newszak and News Media" is a great read for individuals interested in understanding how news media has shifted its editorial standards over recent years. It provides an insightful analysis of the changes in the journalism profession, including the growth in freelance work, the plight of editors, and the absence of women and black journalists' voices, as well as the impact of new technologies on news gathering and reporting. The book's in-depth case studies of press coverage of the Princess of Wales and declining news media reporting of Parliamentary and political affairs make for great reading.
Negotiating Game - Thryft
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Chester L. Karrass | Thomas Y. Crowell

Negotiating Game

from RM21.97 MYR

Goodreads rating: 3.59

from RM21.97 MYR

Out of stock

Recommendation: Negotiating Game by Dr. Chester L. Karrass is a must-read for anyone looking to hone their negotiation skills. Dr. Karrass, the chairman of the largest negotiating training organization in the world, shares his expertise in this book, teaching readers how to become successful negotiators. With practical tips and insights, Negotiation Game is a valuable resource for professionals and individuals alike who want to improve their negotiating abilities.

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Our Politics section at Thryft features titles on global and regional politics, commentaries, and detailed analyses of current affairs. Whether you’re looking into political theory or getting up to date with recent global events, our collection is here to enlighten and provoke thought.