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The New PR : An Insider's Guide to Changing the Face of Public Relations

RM34.00 MYR Now RM15.00 MYR Save 56%
Compare to estimated retail price: RM100.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

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The New PR : An Insider's Guide to Changing the Face of Public Relations - Thryft
The New PR : An Insider's Guide to Changing the Face of Public Relations - Thryft

Revolutionize PR with strategic marketing.

This book is a must-read for anyone looking to update their public relations strategies and stay relevant in today's fast-changing landscape. Phil Hall provides insights into the latest trends and best practices, including virtual and experiential marketing, that will help readers stay ahead of the curve. Users will appreciate the practical advice and real-world examples that are sure to enhance their understanding and implementation of effective PR strategies.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The New PR : An Insider's Guide to Changing the Face of Public Relations

RM34.00 MYR Now RM15.00 MYR Save 56%
Compare to estimated retail price: RM100.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

ISBN: 9780978918200
Publisher: Larstan Publishing
Date of Publication: 2007-06-06
Format: Paperback
Related Collections: Personal Development, Politics, Business
Related Topics: Management, Business, Communication
Goodreads rating: 3.17
(rated by 6 readers)

Description

A nuts-and-bolts reference by the editors of PR News explores the changing face of public relations and the recent shift from media relations practices to more sophisticated marketing strategies, in a guide that challenges popular myths while citing the role of such developments as virtual and experiential marketing. Original. $100,000 ad/promo.


Author: Phil Hall
Format: Paperback
Number of Pages: 181
Publisher: Larstan Publishing
Publication Date: 06 Jun 2007
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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The New PR : An Insider's Guide to Changing the Face of Public Relations - Thryft
The New PR : An Insider's Guide to Changing the Face of Public Relations
Well Read
RM34.00 MYR Now RM15.00 MYR
Add to Wishlist

Revolutionize PR with strategic marketing.

This book is a must-read for anyone looking to update their public relations strategies and stay relevant in today's fast-changing landscape. Phil Hall provides insights into the latest trends and best practices, including virtual and experiential marketing, that will help readers stay ahead of the curve. Users will appreciate the practical advice and real-world examples that are sure to enhance their understanding and implementation of effective PR strategies.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.