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The Multinational Mission

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Global business strategy guide for top management.

"The Multinational Mission" presents an insightful guide for top management to successfully navigate the challenges of managing international corporations in a highly competitive global market. This book offers thought-provoking strategies that businesses can apply to be successful in their international operations. With a focus on innovation, Prahalad's guide will inspire management teams to think outside the box to create value for their multinational corporation.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The Multinational Mission

Regular price RM36.91 MYR Now RM18.27 MYR Save 51%
Unit price
per
ISBN: 9780029250501
Publisher: Free Press
Date of Publication: 1987-10-26
Format: Hardcover
Related Collections: Business, Economics, Politics
Goodreads rating: 4.0
(rated by 4 readers)

Description

The Multinational Mission, based on six years of research utilizing internal company documents and interviews with over 500 top executives in more than twenty global firms - including General Motors, GTE, IBM, Philips, Brown Boveri, Nippon (a disguised Japanese corporation), Corning Glass Works, Massey Ferguson, and Ciba-Geigy - provides an explicit logic and a basis for top management to act. Using a comprehensive training framework called a responsiveness-integration grid authors C.K. Prahalad and Yves L. Doz show step by step how to formulate and implement strategic decisions that provide a winning innovative approach to competing in the global marketplace. This incisive study begins with the that every business in a global setting is subject to the pressures of central coordination, of the integration of activities across borders ,and of the autonomy of the subsidiaries to respond to local demands. It goes on to show how senior managers can analyze and weigh the impact of essential factors ranging from host and home government intervention, labor unions, customer needs, technological demands, cost reduction, access to raw materials and energy, and distribution, It examines the differing options of firms whose strategic intent is global dominance and those defending domestic markets. And its myriad of real-life examples includes a fascinating look at the strategy of the Japanese manufacturer Komatsu, called Maru-C (encircle Caterpillar) that allowed it to challenge Caterpillar's leadership position in the earth-moving business, and a penetrating analysis of how America's RCA was blindsided by the aggressive offensive of Japan's TV industry. More than an innovative framework to interpret opportunities and build on them, Prahalad and Doz's comprehensive approach considers actual tactics, such as exchanging hostages, for winning the market share battle internationally. Throughout, The Multinational Mission focuses on internal corporate structure
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Global business strategy guide for top management.

"The Multinational Mission" presents an insightful guide for top management to successfully navigate the challenges of managing international corporations in a highly competitive global market. This book offers thought-provoking strategies that businesses can apply to be successful in their international operations. With a focus on innovation, Prahalad's guide will inspire management teams to think outside the box to create value for their multinational corporation.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.