The Lexus and the Olive Tree

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Globalization made simple in everyday terms.

The Lexus and the Olive Tree is a thought-provoking book that walks its readers through a complex topic, making it easy to understand. Thomas L. Friedman, in his signature style, blends his experiences, stories and insights to give an account of how globalization shapes the world we live in. The book challenges readers to find the balance between working towards common goals and preserving culture, tradition, and heritage, as the international system replaces Cold War divisions. It is a must-read for anyone looking to be enlightened on economics, world affairs, and the impacts of globalization.

  • Cornelius Ryan Award (1999)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Lexus and the Olive Tree

Regular price RM42.21 MYR
Unit price
per
Compare to estimated retail price: RM82.81 MYR  
ISBN: 9780385499347
Publisher: Anchor
Date of Publication: 2000-01-01
Format: Paperback
Related Collections: Economics, Sociology, History, Politics, Business
Goodreads rating: 3.6
(rated by 8422 readers)

Description

In The Lexus and the Olive Tree, Thomas L. Friedman, the Pulitzer Prize-winning foreign affairs columnist for The New York Times, offers an engrossing look at the new international system that is transforming world affairs today. Globalization has replaced the Cold War system with the integration of capital, technology, and information across national borders—uniting Brazilian peasants, Indonesian entrepreneurs, Chinese villagers, and Silicon Valley technocrats in a single global village. You cannot understand the morning news, know where to invest your money, or think about the future unless you understand this new system, which is profoundly influencing virtually every country in the world today. Friedman tells you what this electronic global economy is all about and what it will take to live within it.With vivid stories drawn from his extensive travels, he dramatizes the conflict of “the Lexus and the olive tree”—the tension between the globalization system and the ancient forces of culture, geography, tradition, and community. He also details the powerful backlash that globalization produces among those who feel brutalized by it, and he spells out what we all need to do to keep the Lexus and the olive tree in balance. For this new paperback edition, Friedman has substantially expanded and updated his provocative analysis, making it essential reading for all who care about how the world works now.
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Globalization made simple in everyday terms.

The Lexus and the Olive Tree is a thought-provoking book that walks its readers through a complex topic, making it easy to understand. Thomas L. Friedman, in his signature style, blends his experiences, stories and insights to give an account of how globalization shapes the world we live in. The book challenges readers to find the balance between working towards common goals and preserving culture, tradition, and heritage, as the international system replaces Cold War divisions. It is a must-read for anyone looking to be enlightened on economics, world affairs, and the impacts of globalization.

  • Cornelius Ryan Award (1999)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.