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The Attention Merchants: From the Daily Newspaper to Social Media, How Our Time and Attention Is Harvested and Sold

by Tim Wu
RM49.00 MYR
The Attention Merchants: From the Daily Newspaper to Social Media, How Our Time and Attention Is Harvested and Sold
The Attention Merchants: From the Daily Newspaper to Social Media, How Our Time and Attention Is Harvested and Sold

Exposing the covert trade of human attention.

If you've ever felt like your attention is being bought and sold without your consent, "The Attention Merchants" will resonate with you. Tim Wu masterfully reveals the evolution of advertising and how it shapes our behaviors and society. It's a thought-provoking read that offers a deeper understanding of the often invisible forces vying for our most precious resource: our attention.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Attention Merchants: From the Daily Newspaper to Social Media, How Our Time and Attention Is Harvested and Sold

by Tim Wu
RM49.00 MYR
Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781782394839
Authors: Tim Wu
Publisher: Atlantic
Date of Publication: 2017-01-01
Format: Paperback
Related Collections: Business, Science, Sociology, History, Politics, Economics
Related Topics: Technology, Psychology, Politics, Economics, History, Politics, Sociology, History, Sociology
Goodreads rating: 4.07
(rated by 4849 readers)

Description

From Tim Wu, author of the award-winning "The Master Switch" and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of "attention merchants" has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining
 

Exposing the covert trade of human attention.

If you've ever felt like your attention is being bought and sold without your consent, "The Attention Merchants" will resonate with you. Tim Wu masterfully reveals the evolution of advertising and how it shapes our behaviors and society. It's a thought-provoking read that offers a deeper understanding of the often invisible forces vying for our most precious resource: our attention.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.