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Going Negative

by Stephen Ansolabehere, Shanto Iyengar
RM34.00 MYR
Compare to estimated retail price: RM89.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Going Negative
Going Negative

Exposing political ads' impact on voter behavior.

If you're intrigued by the effects of political advertising on democracy, "Going Negative" could shed light on why fewer people might be showing up at the polls. Ansolabehere and Iyengar delve into how these often manipulative and discriminatory ads not only shape public opinion but also potentially damage the very fabric of electoral participation. Their insights might change your perspective on the campaigns you see and hear.

  • Goldsmith Book Prize (1996)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Going Negative

by Stephen Ansolabehere, Shanto Iyengar
RM34.00 MYR
Compare to estimated retail price: RM89.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780684837116
Authors: Stephen Ansolabehere, Shanto Iyengar
Publisher: Free Press
Date of Publication: 1997-08-01
Format: Paperback
Related Collections: Politics, Sociology
Related Topics: Sociology, Social Issues, Politics, Political Science, Society
Goodreads rating: 3.57
(rated by 28 readers)

Description

Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
 

Exposing political ads' impact on voter behavior.

If you're intrigued by the effects of political advertising on democracy, "Going Negative" could shed light on why fewer people might be showing up at the polls. Ansolabehere and Iyengar delve into how these often manipulative and discriminatory ads not only shape public opinion but also potentially damage the very fabric of electoral participation. Their insights might change your perspective on the campaigns you see and hear.

  • Goldsmith Book Prize (1996)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.