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Research Methods for Managers

Regular price RM36.78 MYR Now RM18.21 MYR Save 50%
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Multimethod approach for confident project work.

Research Methods for Managers is a valuable resource for students who struggle with deciding on methodological approaches. The book offers a balanced view of research methods in business and management, with a focus on creative multimethods approach and the relevance of ethnographic methods. It also provides practical, step-by-step guidance and exercises for formulating the research plan. Users who want to improve their research skills and take a more well-rounded approach will find this book to be a great asset.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Research Methods for Managers

Regular price RM36.78 MYR Now RM18.21 MYR Save 50%
Unit price
per
ISBN: 9781853963506
Date of Publication: 1997-04-27
Format: Paperback
Related Collections: Business, Philosophy, Personal Development
Goodreads rating: 3.57
(rated by 14 readers)

Description

`Strengths of the text lie with the emphasis on a creative multimethods approach, the accesssible argument for validity and relevance of ethnographic methods in business and management research and the relative clarity with which philosophical issues are exposed' - Human Resource Management Journal Research Methods for Managers enables students to take their first steps in project work, confident that they are on firm ground in their choice of methodological approaches to the problems that they have set themselves. In the experience of the authors, this is what students engaged in research usually find most difficult. The authors` aim is to present a balanced approach to research methodology in business and management, and to offer intending researchers a wider range of options than deductive approaches alone.The authors address the key philosophical foundations of the main methodological approaches to research in management and business. The text is practical and user-friendly, with a step-by-step approach and examples and exercises drawn from business. The book deals with all aspects of the research process, and especially with deciding on an approach or strategy and formulating the research plan.
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Multimethod approach for confident project work.

Research Methods for Managers is a valuable resource for students who struggle with deciding on methodological approaches. The book offers a balanced view of research methods in business and management, with a focus on creative multimethods approach and the relevance of ethnographic methods. It also provides practical, step-by-step guidance and exercises for formulating the research plan. Users who want to improve their research skills and take a more well-rounded approach will find this book to be a great asset.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.