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Communication Power

Regular price RM107.54 MYR Now RM96.78 MYR Save 10%
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Analyzing power and politics in digital communication.

If you're fascinated by the impact of digital technology on society and politics, "Communication Power" is a treasure trove that demands your attention. Manuel Castells meticulously dissects how the internet and mobile tech have shifted the dynamics of power. This isn't just a theoretical glimpse; it's enriched with case studies, such as the Obama campaign's digital strategy, offering a pragmatic look at how communication networks forge today's political landscape. The insights here will resonate with anyone eager to grasp the profound changes defining our global media culture.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Communication Power

Regular price RM107.54 MYR Now RM96.78 MYR Save 10%
Unit price
per
ISBN: 9780199567041
Authors: Manuel Castells
Date of Publication: 2009-08-31
Format: Hardcover
Related Collections: Politics, Sociology, Philosophy
Goodreads rating: 3.96
(rated by 328 readers)

Description

We live in the midst of a revolution in communication technologies that affects the way in which people feel, think, and behave. The media have become the space where power strategies are played out. In the current technological context, mass communication goes beyond traditional media and includes the Internet and mobile communication. In this wide-ranging and powerful book, Manuel Castells analyses the transformation of the global media industry by this revolution in communication technologies. He argues that a new communication system, mass self-communication, has emerged, and power relationships have been profoundly modified by the emergence of this new communication environment. Created in the commons of the Internet, this communication can be locally based but globally connected. It is built through messaging, social network sites, and blogging, and is now being used by millions around the world who have access to the Internet. Drawing on a wide range of social and psychological theories, Castells presents original research on political processes and social movements. He applies this analysis to numerous recent events--the misinformation of the American public on the Iraq War, the global environmental movement to prevent climate change, the control of information in China and Russia, Barack Obama's internet-based presidential campaigns, and (in this new edition) responses to recent political and economic crises such as the Arab Spring and the Occupy movement. On the basis of these case studies, he proposes a new theory of power in the information age based on the management of communication networks. Justly celebrated for his analysis of the network
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Similar Reads

Analyzing power and politics in digital communication.

If you're fascinated by the impact of digital technology on society and politics, "Communication Power" is a treasure trove that demands your attention. Manuel Castells meticulously dissects how the internet and mobile tech have shifted the dynamics of power. This isn't just a theoretical glimpse; it's enriched with case studies, such as the Obama campaign's digital strategy, offering a pragmatic look at how communication networks forge today's political landscape. The insights here will resonate with anyone eager to grasp the profound changes defining our global media culture.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.