Personal Development Books

Our Personal Development section offers a world of insight and self-discovery. From transforming one’s mindset to building habits and routines for success, these books help unlock our potential. Whether you’re seeking guidance on productivity, emotional intelligence or mindfulness, find invaluable resources here.

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Idea to iPhone: The essential guide to creating your first app for the iPhone and iPad - Thryft
Carla White | Wiley

Idea to iPhone: The essential guide to creating your first app for the iPhone and iPad

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Goodreads rating: 3.93

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In stock: Very Good

If you've been daydreaming about an app but the tech jargon scares you, "Idea to iPhone" might just be your secret weapon. Carla White simplifies the journey from imagination to the App Store, all with the non-programmer in mind. It's a practical guide that could be the nudge you need to start shaping your digital aspirations without investing in a coding bootcamp.
ITIL V3 Service Transition - Thryft
Stuart Rance | Tso, The Stationery Office

ITIL V3 Service Transition

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Goodreads rating: 3.89

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ITIL V3 Service Transition is a must-read for IT professionals who want to effectively manage service change, ensuring that the value identified in the service strategy is maintained and controlling risks to smooth operations. The book offers guidance for managing service change, considering the impact on operations, customers, users and the business. Its unique feature is its best practices that enable businesses to transition efficiently from one state to another.
R for Dummies - Thryft
Joris Meys, Andrie De Vries  | For Dummies

R for Dummies

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Goodreads rating: 3.88

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In stock: Very Good

If you've ever felt daunted by the complexities of R, "R for Dummies" could be your ally. This book takes a gentle approach, ideal if you're a newcomer to statistical programming. It promises to ease the learning curve with practical examples and step-by-step guidance, all while keeping things light and digestible. It's especially appealing for its pragmatic tips on integrating R with programs you might already be familiar with, like Excel.
Body of Knowledge - Thryft
Association for Project Management | Association For Project Management

Body of Knowledge

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Goodreads rating: 3.54

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Body of Knowledge is an essential guide to project management that covers everything from planning to implementation. It provides a comprehensive overview of project management principles and techniques, making it an ideal resource for project managers and anyone involved in project management. The book is easy to follow and provides practical advice that can be applied to any project, making it a must-read for anyone looking to improve their project management skills.
Machine Learning With R
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Brett Lantz | Packt Pub Ltd

Machine Learning With R

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Goodreads rating: 4.22

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In stock: Very Good

Whether you’re dipping toes into machine learning or you've just started warming up to R, this book is perfect for you. It's designed to take you through machine learning with R in a structured manner, building your knowledge step by step. Think of it as a friendly tutor that walks you through the complexities of data analysis and machine learning algorithms, making sure you're ready to tackle your own data science challenges.
Blockbusters: The Five Keys to Developing GREAT New Products - Thryft
Gary S. Lynn, Richard R Reilly  | Harper Business

Blockbusters: The Five Keys to Developing GREAT New Products

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Goodreads rating: 3.91

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This book is a must-read for anyone interested in understanding the key factors that contribute to the success (or failure) of new products in the marketplace. Through in-depth case studies and expert analysis, Lynn and Reilly reveal the five crucial elements that companies often overlook when developing their products. They explain the importance of senior management, a compelling vision, prototyping, collaboration under pressure, and effective information exchange. If you want to gain insights into what it takes to create a blockbuster product, this groundbreaking and extensively researched book is for you.
Essentials of Services Marketing - Thryft
Jochen Wirtz, Patricia Chew, Christopher Lovelock  | Pearson Education

Essentials of Services Marketing

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Goodreads rating: 3.93

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In stock: Well Read

Essentials of Services Marketing is a must-read for anyone looking to explore the world of services marketing, offering a visually engaging learning experience alongside clear and concise language. With an emphasis on global perspectives, this book provides valuable insights and expertise on the topic. Highly recommended for undergraduate services marketing courses.
The Great Fragmentation : And Why the Future of Business is Small - Thryft

The Great Fragmentation : And Why the Future of Business is Small

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Goodreads rating: 3.96

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The Great Fragmentation is a must-read for anyone looking to understand the changes happening in the business world. Sammartino explains how technological advancements such as social media, gamification, and crowdfunding are transforming the way we do business. He also offers practical advice for both established companies and entrepreneurs looking to succeed in this new landscape. The book's most unique feature is its focus on the power of small businesses and how they can thrive in the digital age. Overall, The Great Fragmentation is an insightful and engaging read that provides readers with a roadmap for navigating the new digital economy.
Producing for TV and New Media : A Real-World Approach for Producers - Thryft
Dustin Morrow, Kacey Morrow, Cathrine Kellison  | Routledge

Producing for TV and New Media : A Real-World Approach for Producers

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Goodreads rating: 3.57

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This book is perfect for individuals who aspire to become a TV or new media producer. It offers practical insight into the industry by including interviews with professionals and providing new sample production forms and contracts. The "Focus on New Media" sections highlight emerging media making it an up-to-date source of information. The book also includes updated web link resources and a companion website with sample forms and contracts.
Theory of Fun for Game Design
Raph Koster | O'reilly Media

Theory of Fun for Game Design

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Goodreads rating: 3.91

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In stock: Very Good

If you've ever wondered why some games glue you to the screen while others don't, "Theory of Fun for Game Design" is an eye-opener. Raph Koster takes a deep dive into the psychology behind fun and learning, making this a fascinating read for game designers and players alike who want to understand the mechanics of enjoyment in games.
Building Lean Supply Chains with the Theory of Constraints - Thryft
Mandyam M. Srinivasan | Mcgraw Hill

Building Lean Supply Chains with the Theory of Constraints

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Goodreads rating: 3.9

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"Building Lean Supply Chains with the Theory of Constraints" is a great read for business owners and supply chain managers who are looking to optimize their supply chain. The book expertly fuses together the concepts of Lean and Theory of Constraints, making it an essential resource for those who want to create a smoother flow of goods and services through their supply chain. Furthermore, the book provides readers with innovative strategies along with tried and tested tools and techniques to help ensure true bottom line results."
Chemical Process Safety : Fundamentals with Applications - Thryft
Joseph F. Louvar, Daniel A. Crowl  | Pearson College Div

Chemical Process Safety : Fundamentals with Applications

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Goodreads rating: 4.0

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Chemical Process Safety is an essential read for any professional seeking to improve their knowledge of chemical safety. The book provides both academic theory and practical industry experience, featuring case studies to bolster understanding. With coverage of everything from toxicology and industrial hygiene to explosion venting and government regulations, this book is an indispensable resource for chemical engineers and safety professionals. The included problem sets and solutions manual make this an ideal text for use in teaching graduate and senior undergraduate classes.
More Effective C++: 35 New Ways to Improve Your Programs and Designs - Thryft
Scott Meyers | Addison-wesley Professional

More Effective C++: 35 New Ways to Improve Your Programs and Designs

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Goodreads rating: 4.33

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For any intermediate or advanced C++ programmer looking to level up their skills, "More Effective C++" is a must-read. Scott Meyers, renowned for his expertise in C++, provides 35 new ways to improve your programs and designs. From writing more efficient and consistent code to enhancing portability and reusability, this book equips you with practical advice that you can apply immediately. It's like having a personal mentor guide you towards writing exceptional C++ software. Don't miss out on this opportunity to become a C++ master.
Conceptual Blockbusting - A Guide To Better Ideas, Fourth Edition - Thryft
James L. Adams | Basic Books

Conceptual Blockbusting - A Guide To Better Ideas, Fourth Edition

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Goodreads rating: 3.78

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This book could be a good read for someone looking to unlock their creativity and break free from the constraints of conventional thinking. James Adams's unique approach, incorporating psychology, engineering, art, and philosophy, helps to identify and overcome the various blocks that hinder the full potential of our minds. With interactive exercises and contemporary examples, Conceptual Blockbusting guides readers on a journey to embrace alternative ways of thinking and discover the joy of creativity.
GMAT Number Properties							- Manhattan Prep GMAT Strategy Guides - Thryft
Manhattan Prep | Mg Prep, Inc.

GMAT Number Properties - Manhattan Prep GMAT Strategy Guides

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Goodreads rating: 4.45

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Aiming to crush the GMAT’s quantitative section? This guide dives deep into number properties, delivering robust explanations and problem-solving techniques that are specifically designed for the GMAT's unique format. Reading this will not only bolster your understanding of math concepts like divisibility and primes but also equip you with actionable strategies to tackle any number-related question with confidence. It's a solid investment if you're serious about a high score.
Gear Up: Test Your Business Model Potential and Plan Your Path to Success - Thryft
Lena Ramfelt, Jonas Kjellberg, Tom Kosnik  | Capstone

Gear Up: Test Your Business Model Potential and Plan Your Path to Success

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Goodreads rating: 3.75

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In stock: Very Good

If you're standing at the crossroads of innovation and entrepreneurship, "Gear Up" could be the compass you need. It's like having a mentor in book form, offering you a clear pathway to transform your ideas into a viable business model. Its practical approach, based on academically-founded strategies and real-world testing, guides you to not just dream, but to plan and execute with confidence.
Object-Oriented Technology - A Manager's Guide - Thryft

Object-Oriented Technology - A Manager's Guide

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Goodreads rating: 3.65

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This book is a great choice for managers who want to understand the basics of object-oriented technology. It breaks down complex technical concepts into an accessible format that anyone can understand. Readers will gain a glimpse into the future of this emerging paradigm, making it a valuable resource for those looking to stay ahead of the curve.
The Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perception
New

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If innovation is your game but you feel stuck, "The Forgotten Half of Change" might just be the playbook you need. Luc de Brabandere guides you through a paradigm shift that fosters creativity in a world where adaptation is key. This book can reframe your mindset, giving you the tools to inspire and innovate in an ever-changing corporate landscape. It's not just about what you do, but how you see.
Meatball Sundae: Is Your Marketing Out of Sync?
Seth Godin | Portfolio

Meatball Sundae: Is Your Marketing Out of Sync?

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Goodreads rating: 3.72

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In stock: Very Good

"Meatball Sundae" is a must-read for those who are looking to market a traditional and perhaps boring brand in the digital age. Seth Godin provides a guide to navigating the new marketing trends, such as the importance of storytelling and shorter attention spans. He also provides examples of companies, both old and new, who have adapted brilliantly to these changes. The book's most unique feature is its analogy of a meatball sundae, which perfectly captures the pitfalls of implementing shiny new marketing tactics for brands that are not inherently interesting. Overall, "Meatball Sundae" is a valuable resource for anyone looking to revolutionize their marketing strategies.
The Web Designer's Guide to WordPress: Plan, Theme, Build, Launch - Thryft
Jesse Friedman | New Riders

The Web Designer's Guide to WordPress: Plan, Theme, Build, Launch

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Goodreads rating: 3.84

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In stock: Well Read

If you're looking to dip your toes into the world of web design with WordPress at the helm, this guide by Jesse Friedman could be your go-to manual. It serves as both a thorough tutorial and a lasting resource—you won't need prior experience to start, and by the end, you'll have the skills to launch and manage professional-looking sites. It's a deep dive that will remain relevant and useful as you grow your capabilities.
Search and Social: The Definitive Guide to Real-Time Content Marketing - Thryft
Rob Garner | Sybex

Search and Social: The Definitive Guide to Real-Time Content Marketing

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Goodreads rating: 3.92

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In stock: Well Read

If you're looking to invigorate your brand's digital presence, "Search and Social" might be just the ticket. It’s a treasure trove crafted for those wanting to master the art of online visibility and customer engagement. Garner merges SEO with social media, providing a clear-cut guide for executing content that resonates with customers—day or night. It's especially useful if you’re keen to stay ahead in the constantly buzzing digital marketing landscape.
Special Edition Using Microsoft(R) Office Excel 2007 - Thryft
Bill Jelen | Que Pub

Special Edition Using Microsoft(R) Office Excel 2007

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Goodreads rating: 3.89

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If you're delving into the 2007 iteration of Excel and want to get the most out of it, this book by Bill Jelen is a great resource. It dives deep into advanced functionality, offering insights that could dramatically improve your spreadsheet game. The visuals integration, PivotTable mastery, and macro automation are particularly well-explained, likely making this a favored reference for anyone looking to become an Excel 2007 power user.
Competing in a Flat World - Building Enterprises for a Borderless World

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Imagine you're rethinking the way you do business, recognizing that the landscape has changed dramatically. "Competing In A Flat World" is more than a playbook; it's a window into the real-life strategy of Li and Fung, a company that's thriving in this new environment. It could be the catalyst for your next big adaptation, teaching you how to orchestrate a network that's both vast and nimble. This book promises to offer a rare blend of academic insight and practical wisdom, drawing a blueprint for business agility that's hard to ignore.
It's Alive: The Coming Convergence of Information, Biology, and Business

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In stock: Well Read

Considering "It's Alive," you're looking at a window into what's next for our economy, comparing the leap from Information Era to a profound molecular one. The book isn’t just projecting trends; it's giving you a grounded tour of the future, backed by real-world case studies. Reading this, you'd be gaining insights akin to those with a crystal ball during the tech boom—foreseeing how molecular evolution is set to shake up businesses just like the computer did.
High Output Management
Andrew S. Grove | Vintage

High Output Management

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Goodreads rating: 4.3

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In stock: Well Read

Recommendation: High Output Management is a must-read for aspiring entrepreneurs and business leaders seeking to create and maintain successful companies. With practical advice and observations, the book covers techniques for creating highly productive teams and demonstrating methods of motivation that lead to peak performance. Grove's experiences as CEO and employee number three at Intel make this book an essential resource for those looking to navigate real-life business scenarios.
Intellectual Capital: Realizing Your Company's True Value by Finding Its Hidden Brainpower

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In stock: Very Good

If you're involved in management or invested in the corporate world, "Intellectual Capital" might shift the way you perceive company value. Edvinsson and Malone don't just highlight the importance of intangibles—they offer a tangible framework for capturing and reporting these elusive assets, which could significantly impact corporate valuation and efficiency. It's a read that promises to be eye-opening, perhaps even influencing your approach to analyzing and investing in businesses.
Tapworthy: Designing Great iPhone Apps
Josh Clark | O'reilly Media

Tapworthy: Designing Great iPhone Apps

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Goodreads rating: 4.0

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If you're serious about elevating your iPhone app above the crowded marketplace, "Tapworthy" is your playbook for standout design. Josh Clark doesn't just theorize; he offers a visually rich, example-laden journey that can transform your sketches into engaging, user-friendly applications. Ideal for designers eager to leave their mark, this book is equally accessible to programmers and managers looking to understand the nuances of great app design.
The New Influencers: A Marketer's Guide to the New Social Media

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In stock: Well Read

If you're looking to navigate the shifting tides of marketing in the digital age, "The New Influencers" could streamline your journey. Paul Gillin unpacks the disruptive power of social media and blogs, offering tangible strategies to engage with key online personalities effectively. Whether you run a small business or helm marketing at a large firm, this book could be the compass you need to leverage the influence economy to your brand's advantage.
Lead the Work: Navigating a World Beyond Employment

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In stock: Well Read

If you're fascinated by the seismic shifts transforming today's job market, "Lead the Work" is a valuable resource. With a forward-thinking approach, the book dissects the trend of impermanent employment and provides you with solid management strategies to navigate the wave of change. It's a must-read for managers and leaders keen on ensuring their organization stays competitive in a world where traditional employment bonds are dissolving.
Marketing Channels: A Management View - Thryft
Bert Rosenbloom | South-western College Pub

Marketing Channels: A Management View

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Goodreads rating: 3.71

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In stock: Like New, Very Good

If delving into the intricacies of marketing channels and decision-making fascinates you, "Marketing Channels: A Management View" might just be your next great read. Bert Rosenbloom's expertise delivers an insightful blend of theory and practical application, all while addressing the swift technological and cultural shifts in the industry. This book equips you with a managerial perspective that's vital for navigating today's complex marketing landscapes.
Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network - Thryft

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In stock: Very Good

If you're looking to connect with your customers in a visual and dynamic way, "Pinterest Power" is the roadmap you need. It's more than just a how-to guide; it unpacks the strategic approach to Pinterest that can amplify your business’s reach and sales. Step into this visual social network with confidence and watch your brand flourish.
Project Management: Achieving Competitive Advantage, Global Edition - Thryft
Jeffrey K. Pinto | Pearson

Project Management: Achieving Competitive Advantage, Global Edition

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Goodreads rating: 3.61

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If you're navigating the complexities of project management, this book could be a solid asset. It's crafted to sharpen your strategic skills, blending theory with real-world cases. Great for both academic insights and practical application, especially if you're interested in wielding project management as a competitive advantage in your career. You'll appreciate learning through the interactive exercises and getting hands-on with the included case studies.
Inventology - Thryft
Pagan Kennedy | Bantam Press

Inventology

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Goodreads rating: 3.86

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In stock: Well Read

If you're intrigued by how simple frustrations have sparked revolutions in how we live and work, "Inventology" is a trove of such transformative moments. Pagan Kennedy delves into the curious minds of inventors who've turned everyday annoyances into the world-changing technology you can't imagine living without. Reading it might just spark your own moment of stunning ingenuity.
Evolve! : Succeeding in the Digital Culture of Tomorrow - Thryft
Rosabeth Moss Kanter | Harvard Business Review Press

Evolve! : Succeeding in the Digital Culture of Tomorrow

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Goodreads rating: 3.59

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In stock: Well Read

"Evolve!" could be a great read for business leaders and entrepreneurs who are seeking to adapt their organizations to the fast-changing digital landscape. Rosabeth Moss Kanter draws from her extensive research and interviews with over 785 companies to provide a blueprint for adopting the core principles of e-culture. She emphasizes the importance of nurturing networks of partners, reconstructing organizations as online and offline "communities," and attracting and retaining top talent. The book offers best practices from e-culture pacesetters such as IBM, eBay, and Sun Microsystems, and includes cautionary lessons from Internet laggards. Overall, "Evolve!" is a comprehensive guide for anyone who wants to profit from tomorrow's digital age.
The Art Of Innovation : Lessons in Creativity from IDEO, America's Leading Design Firm - Thryft
Jonathan Littman, Tom Kelley  | Profile Books

The Art Of Innovation : Lessons in Creativity from IDEO, America's Leading Design Firm

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Goodreads rating: 3.95

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In stock: Well Read

"The Art of Innovation" could be a great read for entrepreneurs and business leaders looking to incorporate more creativity into their companies. This book provides valuable insights into IDEO's revolutionary principle of team creativity which is based on collaboration, willingness to change and flexibility. The book is inspiring and informative, and offers a unique perspective on how to boost morale, productivity and consumer satisfaction in the workplace.
Project Management Body of Knowledge Guide - Thryft
Project Management Institute | Project Management Inst

Project Management Body of Knowledge Guide

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Goodreads rating: 3.7

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In stock: Well Read

This book is a go-to guide for individuals seeking to understand essential project management concepts. It provides clear explanations on project management processes and life cycles, with illustrations on how they integrate together. The book also introduces two new critical processes (Identify Stakeholders and Collect Requirements) that are crucial in the project management process. If you require professional guidance on project management, then this book is an excellent choice for you.
Digital @ Scale: How You Can Lead Your Business to the Future With Digital@Scale

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In stock: Very Good

If you're aiming to bring your company into the digital age not just incrementally but substantially, "Digital @ Scale" could be your roadmap. The book dives deep into practical case studies and seasoned insights from the gears of McKinsey, assuring you learn from the best. It’s a strategic companion that can help you understand how to restructure your business model, orient your architecture from the customer perspective, and foster an adaptive tech and organizational culture.
Innovation and Entrepreneurship: Practice and Principles - Thryft
Butterworth-Heinemann Ltd | Butterworth-heinemann Ltd

Innovation and Entrepreneurship: Practice and Principles

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Goodreads rating: 4.07

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In stock: Well Read

This book could be a good read for someone looking to dive into the world of innovation and entrepreneurship. With its comprehensive exploration of policies, decisions, opportunities, and risks, it offers a practical approach to understanding and implementing the principles of innovation and entrepreneurship. By emphasizing the importance of creativity, strategies, and staffing, it guides readers to unleash their own creative potential and seize entrepreneurial opportunities in any context. So whether you are a business professional, a budding entrepreneur, or simply curious about the power of innovation, this book will provide valuable insights and guidance to help you succeed.
The Wikipedia Revolution					How a Bunch of Nobodies Created the World's Greatest Encyclopedia - Thryft
Jimmy Wales, Andrew Lih  | Hyperion

The Wikipedia Revolution How a Bunch of Nobodies Created the World's Greatest Encyclopedia

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Goodreads rating: 3.79

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In stock: Very Good

If you're fascinated by the power of collective intelligence and open-source platforms, "The Wikipedia Revolution" is a must-read. It dives into the origins and evolution of a site you likely use every day, offering an insider's perspective on how a group of volunteers built the world's most extensive encyclopedia. The stories behind the site's creation and growth will inspire you about the potential of collaboration and the Internet's democratizing power.
Resilience
Ann Marie Healy, Andrew Zolli  | Business Plus

Resilience

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Goodreads rating: 3.63

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In stock: Well Read

"Resilience" seems right up your alley if you've ever wondered about the invisible fabrics holding society together. Zolli takes you on an enlightening journey through various interconnected systems—business, economic, social, and more. The unique concept of 'flipping' will change how you see the world's reaction to stress. It's not just informative; it's a captivating read that applies big-picture thinking to everyday phenomena.
Office 2007 For Dummies - Thryft
Wallace Wang | For Dummies

Office 2007 For Dummies

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Goodreads rating: 3.52

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In stock: Well Read

If you've recently upgraded to Office 2007 and feel a bit lost, this ‘For Dummies’ guide is your ally. The user-friendly explanations will help you grasp the Ribbon interface and employ the suite's applications effectively. Whether you're composing documents or juggling spreadsheets, this book can help simplify your computer-related tasks and boost your productivity, making it an invaluable tool for easing into the new features of Office 2007.
Opportunity
Eben Pagan | Go Meta Publishing

Opportunity

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Goodreads rating: 4.02

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In stock: Like New

Anyone with an entrepreneurial spirit will find "Opportunity" a valuable asset. Eben Pagan's insights come from real-world experience, which translates into practical advice that's tested and proven. It's not just theory; it's a roadmap from someone who has successfully sold millions in various ventures. You'll likely feel inspired and equipped to spot and seize opportunities in your own endeavors.
Strategic Management and Business Policy
New

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In stock: Like New

If you're eyeing that corner office or simply want to better understand the moves your company makes, "Strategic Management and Business Policy" could serve as your playbook. This book breaks down complex strategic concepts into digestible parts, perfect for anyone looking to sharpen their business acumen and strategic planning skills.
GMAT Official Guide 2018: Book + Online - Thryft
GMAC | Wiley

GMAT Official Guide 2018: Book + Online

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Goodreads rating: 4.12

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The GMAT Official Guide 2018 is a must-read for individuals aiming to successfully master the GMAT exam. This guide covers all the fundamental subjects and types of questions that can be found in the exam. Moreover, the book offers access to an online platform that includes additional testing questions and solutions. Reviewers appreciated the book's practical and comprehensive approach to preparing for the GMAT exam.
Wave Three: The New Era in Network Marketing

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If you're considering diving into the realm of network marketing, "Wave Three" could be your indispensable guide. Richard Poe breaks down the concept of multilevel marketing with enthusiasm and clarity. It's the kind of book that might resonate with entrepreneurial spirits looking to understand the intricacies of network marketing and how to thrive within this business model. This book isn't just about the 'what' of network marketing—it delves into the 'why' and 'how,' potentially empowering you for success.
Statistics in Plain English - Thryft
Timothy C. Urdan | Routledge

Statistics in Plain English

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Goodreads rating: 3.88

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If the whirlwind of statistical terms and formulas has ever left you feeling lost, "Statistics in Plain English" is a beacon of clarity. It dissects complex concepts and transforms them into digestible snippets you can actually grasp. With fresh examples and a straightforward approach, it's like having a patient mentor guiding you through the maze of stats. Whether you're a student, researcher, or just statistically curious, this book is a practical companion for demystifying the numbers in your life.
The Six Sigma Way: How GE, Motorola, And Other Top Companies Are Honing Their Performance - Thryft

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If you're looking to understand how major corporations achieve remarkable efficiency and quality, "The Six Sigma Way" offers a deep dive into the methodology that's been adopted by industry leaders. It's not just theory; it's practical insight that could transform your approach to process improvement and operational excellence. Consider it a must-read if you're in the business of business optimization.
Smart Mobs : The Next Social Revolution - Thryft
Howard Rheingold | Basic Books

Smart Mobs : The Next Social Revolution

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Goodreads rating: 3.78

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Smart Mobs would be a great read for those who are interested in the cultural and social implications of mobile communication advancement. The author, Howard Rheingold, provides a unique perspective on the convergence of technology, pop culture, and social activism. One of the most distinctive features is his focus on how people use and adapt to mobile communication rather than just the technology itself. Overall, users may find this book insightful in understanding the potential impact of mobile communications on society.
Marketing Management - Thryft
Kevin Lane Keller, Ang Swee Hoon, Philip Kotler  | Pearson Education

Marketing Management

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Goodreads rating: 3.85

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If you're diving into the vast world of marketing, especially within the colorful and diverse landscapes of Asia, this book is your compass. Kotler's revered approach is tailored here with relevant case studies that resonate with the dynamic Asian market. It's not just a read; it's a practical toolkit that evolves with the realities of the market, making sure you stay sharp and informed in an arena that never stops changing.
Click.ology: What Works in Onlline Shopping and How Your Business Can Use Consumer Psychology to Succeed - Thryft
Graham Jones | Nicholas Brealey

Click.ology: What Works in Onlline Shopping and How Your Business Can Use Consumer Psychology to Succeed

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Goodreads rating: 3.8

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If you're steering an online retail venture, "Click.ology" is like your navigator through the maze of digital consumer behavior. Graham Jones translates complex psychological patterns into actionable strategies, helping you understand why customers click 'buy' or abandon carts. It's like having an expert whispering in your ear, telling you precisely what tweaks to make to your website to not just chase, but catch those ever-elusive sales. The book's futuristic outlook ensures you're prepped not just for today's clicks but for tomorrow's as well.

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