Personal Development Books

Our Personal Development section offers a world of insight and self-discovery. From transforming one’s mindset to building habits and routines for success, these books help unlock our potential. Whether you’re seeking guidance on productivity, emotional intelligence or mindfulness, find invaluable resources here.

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Straight to the Bottom Line®: An Executive's Roadmap to World Class Supply Management - Thryft

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In stock: Very Good

If you're in a position to influence your company's procurement and supply chain strategies, "Straight to the Bottom Line" is a treasure trove of executive insight. It doesn't just lay out the immense potential benefits in dry numbers—it provides a clear strategic framework and actionable advice. By focusing on achievable improvements, it could be the guide that helps transform your company's operational efficiency and financial performance.
Six Pixels of Separation: Everyone Is Connected - Connect Your Business to Everyone

from RM33.01 MYR

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In stock: Very Good

If you're keen on making waves in the digital marketing ocean, "Six Pixels Of Separation" is your navigation chart. Mitch Joel dives into how connectivity shapes marketing today, offering insights that could transform your business approach and widen your reach. It's a treasure map for entrepreneurs aiming to harness the power of the Internet's boundless audiences.
Cracking the Tech Career: Insider Advice on Landing a Job at Google, Microsoft, Apple, or Any Top Tech Company
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In stock: Very Good

If you're eyeing a dream job at a tech giant like Google or Microsoft, "Cracking the Tech Career" is more than just your average career advice book—it's a deep dive from an insider's perspective. Gayle Laakmann McDowell, who has been both an engineer and a part of the hiring committee at Google, spills the secrets on standing out. This book isn't just about crafting the perfect resume; it's a comprehensive guide to positioning yourself as the irresistible candidate, the one they just can't say no to. Whether you're a student planning your career or a professional looking to leapfrog into a top company, this book could make the difference in your next job application.
Systems Analysis And Design In A Changing World - Thryft
John W. Satzinger | Course Technology

Systems Analysis And Design In A Changing World

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Goodreads rating: 3.67

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This book is perfect for anyone looking to understand and master the art of systems analysis and design. With its comprehensive coverage of both traditional and object-oriented approaches, it provides a roadmap to effectively analyze and design systems. What sets it apart is its emphasis on project management, ensuring that you not only understand the theory but also how to successfully execute projects. Whether you're a student or a professional, this book will equip you with the knowledge and skills to navigate the ever-changing world of systems analysis and design.
Writing for Television, Radio, and New Media - Thryft
Robert L. Hilliard | Cengage Learning

Writing for Television, Radio, and New Media

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Goodreads rating: 3.9

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In stock: Well Read

Hilliard's comprehensive guide offers practical tips and techniques for writing successful scripts across various media, including TV, radio, and online platforms. With clear organization, excellent examples, and attention to detail, this book is a must-have for anyone looking to break into the world of professional writing for television, radio, or new media.
Electronic Commerce - Thryft
Gary P. Schneider | Course Technology

Electronic Commerce

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Goodreads rating: 3.6

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This book would be a good read for anyone looking to understand the vast possibilities and challenges of electronic commerce. Through real-world case studies and examples, it offers a comprehensive exploration of the technical and business aspects of online business. It not only highlights successful implementations but also emphasizes the lessons learned from unsuccessful endeavors. "Electronic Commerce" will give you the knowledge and insights to unlock the potential of online business and navigate the ever-evolving world of e-commerce.
Product Design and Development - Thryft
Karl T. Ulrich | Mcgraw Hill Higher Education

Product Design and Development

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Goodreads rating: 4.0

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In stock: Well Read

If you're seeking to bridge the gap between marketing, design, and manufacturing in your career, "Product Design and Development" could prove invaluable. It offers a comprehensive, accessible guide to contemporary design and development processes with a focus on integration and teamwork. Perfect for both students and professionals in the field, it may well become a reference point for your projects and collaborations.
Working Knowledge: How Organizations Manage What They Know

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In stock: Very Good

If you're looking to transform the intangible knowledge of your team into tangible results, this book could be your guide. Davenport and Prusak offer insights that bridge the gap between information and actionable enterprise wisdom. They present knowledge management in a way that could kindle strategic thinking and foster a learning culture within your organization.
The New CIO Leader - Setting The Agenda And Delivering Results - Thryft

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This book is a must-read for ambitious CIOs who want to change the perception of their role within organizations. It provides a blueprint on how to bridge the gap between IT and the rest of the organization, transforming IT from a cost sink into a strategic advantage. With practical strategies and insights, this book empowers CIOs to take on a larger, more strategic role and make a significant impact in their organizations. Through the guidance of experienced authors, Marianne Broadbent and Ellen Kitzis, CIOs will learn how to set the agenda and deliver measurable results, positioning themselves as valuable strategic leaders.
The Open Organization: Igniting Passion and Performance

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In stock: Like New

If you find traditional management strategies outmoded and feel that a transformative approach to leadership is necessary to keep up with the digital era, "The Open Organization" is an essential read. Jim Whitehurst delves into the principles of an open organization using Red Hat as a prime example, offering insights that can help you foster a culture of transparency and rapid innovation within your own team. It's not just theory; it's a practical guide that's peppered with real-world examples, perfect for anyone seeking to lead with a collective and progressive mindset.
Scenario Planning					Managing for the Future - Thryft
Gill Ringland | Wiley

Scenario Planning Managing for the Future

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Goodreads rating: 3.65

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In stock: Well Read

You’re navigating a business through turbulent times, and the predictable methods you've relied on are proving inadequate. "Scenario Planning" illuminates a structured path in the fog of uncertainty. Ditch those linear forecasting models; instead, explore alternative futures with extensive case studies to guide you. This isn't about predicting; it's about preparing. Tailored for both novices and seasoned planners, Gill Ringland’s approach helps devote your energy not to avoiding the inevitable but to sculpting it to your advantage.
The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
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If you're looking to inject innovation into your work or business, "The Art of Innovation" is more than just inspirational reading—it's a practical guide. Tom Kelley doesn't just tell stories; he reveals IDEO’s methodology which has led to breakthrough products. It's like getting an insider's tour of the most innovative minds working today. Adopting these strategies could very well set you apart in any industry hungry for fresh ideas and game-changing products.
Ultimate Guide to Google AdWords

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In stock: Very Good

If you're looking to get a solid grip on Google AdWords to boost your website traffic and increase sales, this book is a golden ticket. It breaks down the complexity of AdWords into understandable chunks, and with its updated content, it keeps you on top of recent changes, ensuring your strategies stay current. With Marshall, Rhodes, and Todd's insights, consider this your mentor in a book.
Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft

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In stock: Well Read

If you're fascinated by the rapid-fire nature of tech business battles, this book is a treasure trove. Through the story of Netscape, "Competing On Internet Time" will show you how agility and smart strategy can turn the industry tide—even against giants like Microsoft. Its lessons are timeless for anyone interested in the strategies necessary for thriving in dynamic markets.
Designing for Interaction : Creating Smart Applications and Clever Devices - Thryft
Dan Saffer | New Riders Pub

Designing for Interaction : Creating Smart Applications and Clever Devices

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Goodreads rating: 3.93

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In stock: Well Read

Imagine you're eager to craft experiences that resonate with users across various platforms—web, software, devices—and here's your compass. Designing for Interaction by Dan Saffer offers not just a practical guide but also dives into the design philosophy behind the gadgets and services that shape our digital lives. It steps away from heavy engineering perspectives, offering a refreshing designer's take that could be your foundation in creating smart, engaging interfaces. Whether you’re honing your skills or just getting started, this book helps you lay the groundwork with wisdom from real-world projects and expert interviews, promising a comprehensive understanding of interaction design's core principles and practices.
Effective Project Management: With Microsoft Project CD-Rom - Thryft
Jack Gido, James P. Clements  | Cengage

Effective Project Management: With Microsoft Project CD-Rom

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Goodreads rating: 3.67

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In stock: Very Good

This book is a great resource for anyone looking to improve their project management skills. The Real World Project Management vignettes provide practical examples of how to apply project management concepts in real-life scenarios. The Critical Success Factor boxes highlight the most important concepts covered in each chapter. The inclusion of a trial version of Microsoft" Office Project 2007 is particularly useful for students looking to gain hands-on experience with project management software.
The Innovator's Solution: Creating and Sustaining Successful Growth
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Michael E. Raynor, Clayton M. Christensen  | Harvard Business School Press

The Innovator's Solution: Creating and Sustaining Successful Growth

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Goodreads rating: 4.05

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In stock: Very Good, Well Read

"The Innovator's Solution" could be a game-changer for you if you're in the thick of managing or leading a company. Christensen and Raynor dig deeper into the innovation dilemma they introduced in their first book, this time offering a methodical approach to fostering disruptive innovation. This isn't just inspirational fluff; it's a research-backed toolkit that could rewire how you strategize for long-term success in an ever-evolving market.
Hot Text: Web Writing That Works
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Lisa Price, Jonathan Price  | New Riders

Hot Text: Web Writing That Works

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Goodreads rating: 3.67

from RM96.05 MYR

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In stock: Well Read

If you're looking to elevate your online writing skills, "Hot Text: Web Writing that Works" is a treasure trove of practical tips and examples. The approachable style of this book makes it digestible and immediately applicable for anyone who aims to produce compelling web content. Whether you're crafting marketing materials, writing articles, or curating a magnetic web presence, this book will undoubtedly refine your digital voice and strategy.
Search Engine Optimization (SEO) Secrets
Erik Dafforn, Danny Dover  | Wiley

Search Engine Optimization (SEO) Secrets

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Goodreads rating: 4.21

from RM33.01 MYR

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In stock: Very Good

For anyone struggling to get their website to climb up the search engine rankings, this book could be a game-changer. It's like a treasure trove filled with the kind of secrets SEO gurus guard jealously. Imagine translating the jargon into actionable steps that not only demystify SEO but also pave a clear path for your online success. Whether you're a budding entrepreneur or a seasoned marketer, think of this guide as a mentor walking you through the complex world of internet visibility.
Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond - Thryft

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In stock: Very Good

This book is great for business owners who are looking to expand their business and improve their profits using digital marketing strategies. The book offers step-by-step guidance on how to develop an effective online business strategy and features real-life examples of successful companies using the internet to boost their sales and customer engagement. The author's wealth of experience in internet marketing makes this book highly recommended for anyone looking to take their business to the next level.
Gear Up: Test Your Business Model Potential and Plan Your Path to Success - Thryft

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In stock: Very Good, Well Read

Recommendation: Hey there! If you're looking to turn your business idea into a high potential venture, Gear Up is the book for you. Developed at Harvard Business School and Stanford University, this practical workbook offers a step-by-step guide to test your business idea, assess its potential, and create a winning strategy. With a solid business framework based on entrepreneurs' real-life experience, Gear Up provides tried and tested recommendations for success. Don't miss out on this engaging and visually appealing book that will help you build a solid foundation for your business opportunity!
Electronic Commerce: A Managerial Perspective - Thryft
Efraim Turban, David King, Jae Kyu Lee

Electronic Commerce: A Managerial Perspective

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Goodreads rating: 3.88

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In stock: Well Read

If you're aiming to understand the ins and outs of electronic commerce from a managerial standpoint, this book is a goldmine. It's not just about the technology; it gives you an interdisciplinary glimpse, meshing together crucial aspects like marketing and finance with real-world corporate examples, making the complex world of EC both accessible and actionable. Plus, its emphasis on application rather than just theory could provide practical insights directly applicable to workplace challenges.
Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet - Thryft
Geoffrey A. Moore | Harper Business

Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet

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Goodreads rating: 3.69

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In stock: Very Good

This book is a must-read for managers and business leaders who are grappling with the challenges posed by the digital age. It offers a fresh perspective on how to thrive in an era of constant disruption and change. With insights from renowned author Geoffrey Moore, this book provides practical strategies for managing shareholder value in the digital world. It emphasizes the importance of being adaptable and responsive to shifts in the market, as well as the need to leverage stock price as a leading indicator. By reading this book, you'll gain valuable insights into the new management paradigms needed to navigate the fault line between traditional business models and the disruptive forces of the internet age.
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions - Thryft
Tim Ash, Rich Page, Maura Ginty  | Sybex

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

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Goodreads rating: 3.8

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In stock: Well Read

If your goal is to see a real difference in how visitors interact with your website, "Landing Page Optimization" could be the key to unlocking that potential. Tim Ash gives you a deep dive into the nitty-gritty of improving your landing pages, not just with theory but with practical, actionable steps backed by case studies. Whether you're seasoned in digital marketing or looking to refine your e-commerce strategy, this book has insights that could turn page visitors into paying customers.
Managing Humans: Biting and Humorous Tales of a Software Engineering Manager

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In stock: Very Good

If you're looking to understand the dynamics of tech teams beyond just the code, "Managing Humans" is a treasure trove. Michael Lopp uses wit and experience from his storied career to tackle the human side of tech. It’s not just a manual; it’s a collection of stories that will help you navigate the quirks and complexities of managing creative, brilliant, and often eccentric engineers.
The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success - Thryft
Carmine Gallo | Mcgraw Hill

The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success

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Goodreads rating: 4.08

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In stock: Very Good

The Innovation Secrets of Steve Jobs outlines the seven principles that made Steve Jobs an innovative leader. It includes first-person interviews with experts and business leaders, and provides specific ideas to apply these principles to any business, large or small. This book is perfect for anyone looking to learn from the success of one of the world's most innovative leaders and apply his principles to their own business.
Project Management Body of Knowledge Guide - Thryft
Project Management Institute | Project Management Inst

Project Management Body of Knowledge Guide

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Goodreads rating: 3.7

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In stock: Well Read

The PMBOK guide is an excellent resource for anyone looking to learn about project management. It provides a standardized language that aids readers in understanding key concepts. The guide also includes new and improved data flow diagrams that help clarify the inputs and outputs for each process. One unique feature of the guide is the emphasis placed on how Knowledge Areas integrate within each process group, making it easier to understand how a project progresses from start to finish. Additionally, the guide includes two new processes: Identify Stakeholders and Collect Requirements, which are necessary skills for any project manager to have. Overall, the PMBOK guide is a valuable resource for both new and experienced project managers alike.
Electronic Commerce - Thryft
Gary P. Schneider, James T. Perry  | Course Technology

Electronic Commerce

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Goodreads rating: 3.6

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In stock: Well Read

This book is a must-read for anyone interested in understanding the complexities of electronic commerce. With a balanced blend of technical and business topics, it provides a comprehensive introduction to this rapidly growing field. The inclusion of real-world case studies and examples makes it easier to grasp the concepts and apply them in practical scenarios. Whether you're a business professional looking to implement e-commerce strategies or a tech enthusiast curious about the workings of online transactions, this book has got you covered. So dive in and unravel the secrets of electronic commerce!
Production/Operations Management
New
William J. Stevenson | Richard D Irwin

Production/Operations Management

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Goodreads rating: 4.11

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In stock: Well Read

If you're looking to grasp the intricacies of production and operations in business, this book is for you. Stevenson breaks down complex concepts with a clarity that can bridge the gap between academia and real-world application. It’s a go-to manual for anyone studying business or already in the field who wants to improve their understanding and practical skills in managing operations.
Value-Driven Business Process Management: The Value-Switch For Lasting Competitive Advantage - Thryft
Mathias Kirchmer, Peter Franz  | Mcgraw Hill

Value-Driven Business Process Management: The Value-Switch For Lasting Competitive Advantage

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Goodreads rating: 3.81

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In stock: Like New

Recommendation: This book is a game-changer for anyone looking to improve business processes and achieve lasting success. It provides practical steps and real-life case studies to help you launch value-driven BPM efforts. With a focus on aligning processes with overall business strategy, this book empowers you to prioritize improvements and deliver maximum value. If you want to create a winning organization and stay ahead of the competition, this book is a must-read.
Management Information Systems : Global Edition - Thryft
Kenneth C. Laudon, Jane P. Laudon  | Pearson

Management Information Systems : Global Edition

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Goodreads rating: 3.53

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In stock: Very Good

If you're navigating the intersection of technology and business, this book could be your guide. The authors, Laudon and Laudon, have tailored their comprehensive text not just to explain, but to engage you with interactive examples. Their focus on the latest technologies and their impact on business models ensures the content remains relevant, clear, and insightful for decisions you'll make in the business world.
Virtual Integrity : Faithfully Navigating the Brave New Web - Thryft
Daniel J. Lohrmann | Brazos Press

Virtual Integrity : Faithfully Navigating the Brave New Web

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Goodreads rating: 3.58

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In stock: Very Good

Virtual Integrity is an essential guide for all internet users, particularly those concerned about safeguarding their values and maintaining online integrity. Daniel Lohrmann, a well-respected computer security expert, provides readers with a rare holistic vision for avoiding "integrity theft," which includes not just common internet pitfalls such as pornography and gambling but also new temptations cleverly disguised as "innovative opportunities." Lohrmann's approach is practical and accessible, helping users unpack a revolutionary new paradigm for safeguarding virtual integrity in a changing online landscape.
Marketing Management - Thryft
Kevin Lane Keller, Ang Swee Hoon, Philip Kotler  | Pearson Education

Marketing Management

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Goodreads rating: 3.85

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In stock: Like New

This book is a great choice for students studying marketing management who want to learn about successful marketing strategies through application-oriented case studies. It showcases both Asian and international brands and companies which makes it easy for students to relate to the analyses of these case studies and vignettes. The book puts an emphasis on emerging market trends, ensuring that students stay relevant in today's fast-changing marketing environment.
Valuable Content Marketing: How to make quality content the key to your business success - Thryft
Sonja Jefferson, Sharon Tanton  | Kogan Page

Valuable Content Marketing: How to make quality content the key to your business success

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Goodreads rating: 3.9

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In stock: Well Read

If you're looking to give your business a serious edge in the digital marketplace, "Valuable Content Marketing" could be your playbook. It breaks down the art and science of content marketing into actionable strategies that can help elevate your brand and drive customer engagement. It's a field-tested guide that can turn your content efforts into tangible business success.
Creativity, Inc: Building an Inventive Organization - Thryft
Richard A. Harriman, Jeff Mauzy  | Harvard Business Review Press

Creativity, Inc: Building an Inventive Organization

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Goodreads rating: 3.6

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In stock: Very Good, Well Read

If you're interested in how constant creativity can fuel a company's growth, "Creativity, Inc." would be a perfect read for you. With concrete examples like Steelcase and others, it's an approachable text for understanding how to embed systemic innovation in company culture. It’s especially recommended if you’re looking to inspire your team or company to think creatively and maintain competitive relevance in a rapidly changing market.
Essentials Of Management Information Systems - Transforming Business And Management - Thryft
Jane P. Laudon, Kenneth C. Laudon  | Prentice Hall

Essentials Of Management Information Systems - Transforming Business And Management

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Goodreads rating: 3.68

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In stock: Very Good

This book is an excellent read for business managers who want to revolutionize their operations through advanced management information systems. It presents practical and real-world examples that illustrate the benefits of integrating technology and management. The authors provide insights into the adoption of information systems, their impact on businesses, and the challenges of implementation. With this book, you will learn how to boost productivity, streamline processes, and grow your business.
Technology Business Management - The Four Value Conversations CIOs Must Have With Their Businesses - Thryft
Todd Tucker

Technology Business Management - The Four Value Conversations CIOs Must Have With Their Businesses

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Goodreads rating: 3.88

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This book is a must-read for CIOs who are struggling to demonstrate the value they deliver. It provides a practical framework called Technology Business Management that empowers decision-makers to make better choices and improve alignment between IT and business perspectives. By reading this book, you'll learn how to optimize infrastructure, rationalize portfolios, govern innovation investments, and improve enterprise agility. It offers valuable insights for CIOs looking to drive business success through IT optimization and innovation.
Reengineering the Corporation : A Manifesto for Business Revolution - Thryft

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In stock: Very Good, Well Read

Reengineering the Corporation is a must-read for any business owner looking to transform their operations. The book provides numerous case studies and examples of how leading organizations are achieving significant competitive gains through radical redesign of their processes, organization, and culture. Michael Hammer and James Champy's seminal work will teach you how to save costs, achieve unprecedented levels of customer satisfaction, and make your operations more flexible and efficient.
Consumer Behavior - Thryft
Leon G. Schiffman, Leslie Lazar Kanuk  | Pearson Higher Education

Consumer Behavior

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Goodreads rating: 4.0

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In stock: Well Read

Consumer Behavior is a must-read for marketers and business owners looking to understand the intricacies of consumers' buying habits. The book delves deep into the psychology of consumers, explaining why and how they make purchasing decisions. Through real-life examples and case studies, the authors provide valuable insights and strategies for businesses to effectively target and engage their audience.
Payback: Reaping the Rewards of Innovation
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In stock: Very Good

Payback isn't just a book—it's an innovation ally. If you're constantly juggling the risks and rewards that come with pushing new ideas to the forefront, Andrew and Sirkin offer a lifeline. Their 'cash curve' concept will help you gauge and manage your investments in innovation more effectively, promising a practical route to your company's success without the common pitfalls.
Miller's Collectables Price Guide 1997-98 - Thryft
Judith H. Miller, Madeleine Marsh  | Antique Collectors Club Ltd

Miller's Collectables Price Guide 1997-98

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Goodreads rating: 3.83

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In stock: Very Good

If you’re a collector, you'll find this guide invaluable. Whether you’re into traditional collectibles or the quirkier side of collecting, like milk bottles or desirable denim, this edition of Miller's Collectables Price Guide has you covered. It’s a treasure trove of prices and practical tips that could make all the difference in your next auction or garage sale find.
The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence

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In stock: Very Good

If you're trying to make a mark in your industry or seeking to elevate your career, "The Social Media Side Door" could be your tactical guide. Ian Greenleigh offers strategies to connect with high-level individuals bypassing conventional barriers. It's less about the number of followers and more about meaningful engagement with the right people. This could be particularly enlightening if you're looking to leverage social media for more than just likes and retweets, aiming for real professional growth and networking opportunities.
Rule of 24: The Future of B2B Client Engagement

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If you’re in B2B sales and feeling the ground shift beneath you, 'Rule of 24' could be the stabilizer you need. This book is a treasure map for navigating the turbulent waters of modern software sales. It arms you with strategies to not just cope with, but conquer the challenges of today's educated and demanding customers. Read it to future-proof your sales approach and stay ahead of the curve.
IT (Information Technology) Portfolio Management Step-By-Step - Unlocking The Business Value Of Technology - Thryft
Bryan Maizlish | Wiley

IT (Information Technology) Portfolio Management Step-By-Step - Unlocking The Business Value Of Technology

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Goodreads rating: 3.7

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In stock: Like New

This book is a must-read for IT managers and executives seeking to strategically optimize their IT investments. With practical examples and best practices, it provides a comprehensive framework and process for aligning business and IT to deliver superior value. By implementing IT portfolio management, you can ensure the realization of maximum value and benefit from your IT assets, ultimately impacting your company's bottom line.
Services Marketing - Thryft
Christopher Lovelock | Pearson Education Australia

Services Marketing

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Goodreads rating: 4.18

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Services Marketing is a valuable resource for students and professionals alike who wish to learn the art of marketing services in the Asia-Pacific region. With updated case studies, the book offers a contemporary perspective on the competitive world of services marketing, and its authors - Christopher H Lovelock, Paul Patterson, and Jochen Wirtz - bring a wealth of knowledge and experience to the table. The book's strategic marketing framework is flexible and conducive to learning, making it a perfect choice for both undergraduate and graduate-level courses.
Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond - Thryft
Ronni T. Marshak, Patricia B. Seybold  | Crown Business

Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond

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Goodreads rating: 3.54

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If you're intrigued by how top-tier companies have ingeniously harnessed the power of the internet to elevate their customer service and boost their profits, then Patricia Seybold's 'Customers.com' holds the key. It's a treasure trove of real-world examples, from Amazon to Hertz, illustrating the art of customer-centric online strategy. Whether you're a budding entrepreneur or a seasoned executive, this book could become your roadmap to mastering e-commerce and staying competitive in the digital age.
Brilliant Search Engine Optimisation - Thryft
David Amerland | Pearson Canada

Brilliant Search Engine Optimisation

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Goodreads rating: 4.29

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If you're looking to enhance your online visibility, "Brilliant Search Engine Optimisation" might just be your go-to guide. David Amerland breaks down the complex world of SEO into understandable sections, making it accessible for beginners yet detailed enough for seasoned marketers. It's a practical manual that covers everything from basic principles to advanced strategies, ensuring your website isn't just a needle in the digital haystack.
Digital Body Language - Thryft
Steven Woods | New Year Publishing

Digital Body Language

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Goodreads rating: 3.67

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Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. Whether it is Google s ability to make the information resources of the Internet searchable or social media s ability to connect people with peers for credible opinions on products and services, the way in which we access information and search for products has fundamentally changed. As this transition happens, marketing and sales teams must react. With the shift to online from face to face, the ability to see body language and read the room has disappeared. Marketing must step in to read prospects Digital Body Language and use that knowledge to guide the prospects buying process. The new book Digital Body Language Deciphering Customer Intentions in an Online World , discusses the transitions that this is forcing in marketing departments everywhere, as they move to succeed in this new reality. In it, Steven Woods, industry expert and CTO of Eloqua discusses best practices for analyzing and understanding customer intent through analyzing their Digital Body Language. The book uses informative explanations and in-depth case studies of many of the leading marketers around the world to show approaches to profiling, leads scoring, lead nurturing, sales handoff, marketing analytics, and data management. Woods makes a compelling case that the transitions we are all experiencing in today's marketing environment are part of a fundamental shift in the way we think about marketing and the way we understand the buying process of our customers.
World Class Quality: Using Design of Experiments to Make It Happen

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If you're keen on taking your company's quality standards to the next level, 'World Class Quality' could be the resource you're looking for. It offers practical tools and techniques that you can implement across various sectors. Plus, with its expanded content and focus on managerial coaching, it's a guide that aspires to make quality control an integral part of your organization's culture. Whether you're in manufacturing or service, this book seems promising for those who want to foster continuous improvement and reliability.
The Future of Work : Attract New Talent, Build Better Leaders, and Create a Competitive Organization - Thryft
Jacob Morgan | Wiley

The Future of Work : Attract New Talent, Build Better Leaders, and Create a Competitive Organization

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Goodreads rating: 3.82

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If you've noticed the winds of change blowing through the workplace—this book is for you. Jacob Morgan makes a compelling case for the fundamental rethinking of organizational structures and leadership paradigms. With technology and employee values shifting, 'The Future of Work' addresses how to attract talents and thrive amidst these transformations, making it an essential read for forward-thinking leaders and managers.

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