Personal Development Books

Our Personal Development section offers a world of insight and self-discovery. From transforming one’s mindset to building habits and routines for success, these books help unlock our potential. Whether you’re seeking guidance on productivity, emotional intelligence or mindfulness, find invaluable resources here.

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The Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perception
Luc de Brabandere | Kaplan Publishing

The Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perception

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Goodreads rating: 3.53

Regular price RM41.00 MYR RM22.00 MYR 46% off

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80% off est. retail
If innovation is your game but you feel stuck, "The Forgotten Half of Change" might just be the playbook you need. Luc de Brabandere guides you through a paradigm shift that fosters creativity in a world where adaptation is key. This book can reframe your mindset, giving you the tools to inspire and innovate in an ever-changing corporate landscape. It's not just about what you do, but how you see.
Nice Girls Just Don't Get It
Lois P. Frankel | Hachette Australia

Nice Girls Just Don't Get It

Regular price RM34.00 MYR RM30.00 MYR 12% off

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Goodreads rating: 3.61

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If you've felt pushed around or overlooked, this is a game-changer. Frankel and Frohlinger draw a line in the sand, encouraging you to step over the threshold from 'nice' to 'winning'. They're not just theorizing; they offer concrete strategies for everyday situations, reshaping the 'nice girl' narrative into one where your voice is heard and your needs are met. You'll finish this book feeling inspired to tackle life with a fresh, assertive outlook.
Secrets of Great Rainmakers: The Keys to Success and Wealth
Jeffrey J. Fox | Hachette Books

Secrets of Great Rainmakers: The Keys to Success and Wealth

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Goodreads rating: 3.69

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71% off est. retail
If you're looking to sharpen your competitive edge and truly stand out, "Secrets of Great Rainmakers" is an essential guide. The author, Jeffrey J. Fox, has a knack for distilling insights from the best in the business. You'll find a treasure trove of strategies here that are not just effective, but also bring a fresh perspective to success and wealth, making it a compelling read for budding entrepreneurs and established professionals alike.
Control Your Destiny or Someone Else Will : How Jack Welch is Making General Electric the World's Most Competitive Company - Thryft

RM15.00 MYR

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73% off est. retail
This book is a must-read for business leaders who want to learn from one of the most successful CEOs in modern history, Jack Welch. Through the lens of General Electric's transformation, readers can grasp the importance of facing reality, leading instead of managing, and changing before it's too late. The Six Rules provide a practical framework for success that can be applied in any business setting.
Sur/Petition - Creating Value Monopolies When Everyone Else Is Merely Competing
Edward de Bono | Harpercollins

Sur/Petition - Creating Value Monopolies When Everyone Else Is Merely Competing

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Goodreads rating: 4.03

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If you're interested in turning the business game on its head, "Sur/Petition" by Edward De Bono could be a pivotal read for you. De Bono, acclaimed for creativity and innovative thinking approaches, arms you with the mindset to leapfrog competition and create exclusive value. It's not just about joining the rat race; it's about redefining the track entirely and leading the pack by a distance.
FYI: For Your Improvement, A Guide for Development and Coaching

RM67.00 MYR

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This book is ideal for leaders looking to enhance their skills in specific areas such as conflict management and strategic thinking. The chapters are easy to follow and provide practical tips that can be immediately implemented. Users will appreciate the detail-oriented approach to leadership development provided in this book.
Marketing Channels: A Management View - Thryft

RM235.00 MYR

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88% off est. retail
If delving into the intricacies of marketing channels and decision-making fascinates you, "Marketing Channels: A Management View" might just be your next great read. Bert Rosenbloom's expertise delivers an insightful blend of theory and practical application, all while addressing the swift technological and cultural shifts in the industry. This book equips you with a managerial perspective that's vital for navigating today's complex marketing landscapes.
Balanced Scorecard Step-by-step : Maximizing Performance and Maintaining Results - Thryft
Paul R. Niven | Wiley

Balanced Scorecard Step-by-step : Maximizing Performance and Maintaining Results

Regular price RM67.00 MYR RM19.00 MYR 72% off

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Goodreads rating: 3.9

Regular price RM67.00 MYR RM19.00 MYR 72% off

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This book explains how an organization can measure and manage performance with the Balanced Scorecard methodology. It provides extensive background on performance management and the Balanced Scorecard, and focuses on guiding a team through the step-by-step development and ongoing implementation of a Balanced Scorecard system. Corporations, public sector agencies, and not for profit organizations have all reaped success from the Balanced Scorecard. This book supplies detailed implementation advice that is readily applied to any and all of these organization types. Additionally, it will benefit organizations at any stage of Balanced Scorecard development. Regardless of whether you are just contemplating a Balanced Scorecard, require assistance in linking their current Scorecard to management processes, or need a review of their past measurement efforts, Balanced Scorecard Step by Step provides detailed advice and proven solutions.
Constantine on Peopleware
Larry L. Constantine | Prentice Hall Ptr

Constantine on Peopleware

RM101.00 MYR

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Goodreads rating: 3.85

RM101.00 MYR

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If you're grappling with the human side of software development, this book should be next on your read list. Constantine dives deep into the psychological and social dynamics that make or break a team's success. It's a testament to the idea that while code is crafted by individuals, it's really people and interactions that drive projects forward.
Aftershock - Thryft
David Wiedemer | Wiley

Aftershock

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Goodreads rating: 3.65

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87% off est. retail
Considering the complex nature of today's global economy, 'Aftershock' may be particularly valuable to you if you're interested in safeguarding your investments against future crises. The authors who foresaw the 2008 financial collapse offer not just warnings but practical advice – providing you with a blueprint to navigate potential economic turmoil and find stability even as markets fluctuate. It's like a financial survival guide for the storms on the economic horizon.
The Sixth Sense: Accelerating Organizational Learning with Scenarios
New

RM60.00 MYR

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If you're involved with managerial or strategic planning, "The Sixth Sense" could become your handbook for embracing change and fostering adaptability in your organization. It's more than just theory; it offers concrete examples and tools to challenge conventional thinking and pivot towards new, robust strategies for sustainability and growth. This book takes organizational learning and scenario planning, melds them together, and turns them into actionable insights to equip businesses for the uncertainty of the future. Kees van der Heijden's expertise could very well be the guiding light you need in a rapidly evolving corporate landscape.
Keeping Score - Using The Right Metrics To Drive World-Class Performance - Thryft
Mark Graham Brown | Quality Resources

Keeping Score - Using The Right Metrics To Drive World-Class Performance

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Goodreads rating: 3.52

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91% off est. retail
This book is a must-read for anyone who wants to improve their organization's performance. By teaching you how to identify the right metrics and measure them effectively, "Keeping Score" provides a practical framework for achieving success. With its emphasis on customer satisfaction, product quality, and employee engagement, this book will guide you in creating a measurement system that truly reflects your organization's goals. Through its step-by-step approach and insightful examples, "Keeping Score" equips you with the tools necessary to drive continuous improvement and achieve world-class performance.
It's Ok to Ask 'Em to Work: And Other Essential Maxims for Smart Managers - Thryft
Frank McNair | Amacom Books

It's Ok to Ask 'Em to Work: And Other Essential Maxims for Smart Managers

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Goodreads rating: 3.68

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If you're navigating the managerial maze, this book could be your compass. Frank McNair distills the essence of leadership into bite-sized, actionable wisdom. With these sharp and witty maxims, you'll find yourself armed with a toolkit of ideas that can make your team thrive and your managerial experience much more rewarding. It's a no-frills guide to smarter management that you can dip into over and over.
Results-Based Leadership

RM45.00 MYR

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If you're looking to enhance your leadership skills with a focus on achieving measurable outcomes, "Results-Based Leadership" could be a game-changer for you. Zenger and Smallwood effectively bridge the gap between leadership theory and the actual impact on stakeholders. Reading it could transform the way you approach leadership within your organization.
Now, Discover Your Strengths

RM31.00 MYR

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If you've ever felt like you're not quite tapping into your full potential, "Now, Discover Your Strengths" might be the key. By focusing on enhancing your innate skills rather than rectifying weaknesses, you'll find pathways to personal and professional fulfillment that you perhaps never considered. Plus, the included StrengthsFinder Profile is like having a personal career coach. It could transform the way you approach your work and leadership style.
Getting Them to Give a Damn: How to Get Your Front Line to Care About Your Bottom Line

RM63.00 MYR

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If you're struggling to understand and inspire the younger workforce, "Getting Them to Give a Damn" could be your handbook for change. Eric Chester offers practical advice for transforming your front-line, Generation Y employees from detached individuals into a unified, innovative squad that truly cares about your business's success. His insights might just help you harness the unique talents and values of the 'kidployees,' turning potential weakness into competitive strength.
Moving Mountains: Lessons in Leadership and Logistics from the Gulf War - Thryft

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85% off est. retail
If you're fascinated by the combination of military strategy and the often-overlooked aspect of logistics, "Moving Mountains" might be the book for you. It provides a captivating first-hand account which could give you not just a history lesson, but also a masterclass in leadership and efficiency under pressure. General William G. Pagonis's insights could be especially invaluable if you're interested in management or just love learning about the behind-the-scenes of historical events.
Value-Driven Business Process Management: The Value-Switch For Lasting Competitive Advantage - Thryft

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81% off est. retail
Recommendation: This book is a game-changer for anyone looking to improve business processes and achieve lasting success. It provides practical steps and real-life case studies to help you launch value-driven BPM efforts. With a focus on aligning processes with overall business strategy, this book empowers you to prioritize improvements and deliver maximum value. If you want to create a winning organization and stay ahead of the competition, this book is a must-read.

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If you dread the aggressive push of traditional selling tactics, "Smarter Selling" can be your guide to a more fulfilling sales experience. The approach laid out by David Lambert is all about nurturing relationships and trust with clients, which not only feels better but yields better results. It's a win for those who believe in the long game of building genuine connections in their sales career.
Marketing Strategy and Competitive Positioning - Thryft
Graham J. Hooley | Pearson

Marketing Strategy and Competitive Positioning

RM164.00 MYR

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Goodreads rating: 4.07

RM164.00 MYR

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88% off est. retail
If you're looking to brush up on your marketing strategies and gain a competitive edge, this book might just be your ally. The latest edition brings you up to speed with current trends, compelling case studies, and research findings that translate directly to the business decisions you face every day. It's like sitting down with experts who demystify the complexities of positioning in the market.
The Stay Interview: A Manager's Guide to Keeping the Best and Brightest - Thryft
Richard P. Finnegan | Amacom

The Stay Interview: A Manager's Guide to Keeping the Best and Brightest

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Goodreads rating: 3.85

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78% off est. retail
You know that sinking feeling when a star member of your team hands in their notice. 'The Stay Interview' is the managerial life preserver you’ve been looking for. With Finnegan's expert insights, you’ll learn to conduct meaningful conversations that not only gauge employee satisfaction but actively engage your team in crafting their own stay plans. It’s a hands-on approach to retention that can change the way you lead for the better.
Job Interviews For Dummies - Thryft
Joyce Lain Kennedy | Hungry Minds Inc

Job Interviews For Dummies

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Goodreads rating: 3.74

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This comprehensive guide not only teaches you the fundamental steps of a successful interview, but also provides tips on how to research the company, prepare a strong presentation, and effectively answer questions. With the added addition of relatable cartoons, this book is a must-read for any job seeker.
Design-Based School Improvement: A Practical Guide for Education Leaders

RM97.00 MYR

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40% off est. retail
If you're in education leadership, grappling with how to address equity and eager to turn theory into actionable strategies, this book will resonate with you. It's like a roadmap, laying out the design process in clear steps, fortified with real-world examples. You'll appreciate the grounded and practical approach to making educational justice more than just an ideal, turning it into concrete change.
Lincoln on Leadership
Donald T. Phillips | Business Plus

Lincoln on Leadership

RM34.00 MYR

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Goodreads rating: 4.16

RM34.00 MYR

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57% off est. retail
If you're intrigued by history meshed with practical wisdom, "Lincoln on Leadership" is a compelling pick. It's not just for history buffs; business leaders or anyone facing leadership challenges can learn from Lincoln's approach to guiding a fractured nation. The book takes Lincoln's historical decisions and translates them into lessons that feel relevant and apply to modern contexts. You might find that Lincoln's strategies from the 1860s are surprisingly applicable to today's leadership scenarios.
How to Make Money in Stocks Success Stories: New and Advanced Investors Share Their Winning Secrets

RM63.00 MYR

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46% off est. retail
As you've probably been searching for genuine insights into stock market investing, "How to Make Money in Stocks Success Stories" could be just what you need. It's like having a collection of mentors guiding you through the volatile world of stocks using the CAN SLIM method. Imagine learning from the successes (and mistakes) of real investors, which could be the next best thing to having a seasoned investor personally walking you through your investment journey. This book serves as a beacon for those who aim to navigate the stock market with confidence.
Spin-Selling
New
Neil Rackham | Routledge

Spin-Selling

RM67.00 MYR

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Goodreads rating: 4.01

RM67.00 MYR

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If you're involved in selling high-value goods or services and finding traditional methods aren't quite hitting the mark, "SPIN-Selling" by Neil Rackham could be a game-changer for you. Rackham's extensive research peels back the layers on why conventional strategies might falter in complex sales scenarios, offering instead a method that's been honed across various industries and cultures. This could have a profound impact on your sales approach, potentially redefining how you interact with clients and close deals.
Negotiation: Readings, Exercises, Cases
If you aspire to sharpen your negotiation skills for better outcomes in management or any collaborative scenario, this book serves as a treasure trove of insights. It offers a hands-on approach with exercises and cases that will arm you with both foundational theories and practical tools, bolstering your confidence and efficiency in high-stakes interactions. The broad applicability of these skills makes it a fit not just for HR professionals but anyone looking to navigate the complex art of negotiation effectively.
What Color Is Your Parachute? A Practical Manual for Job-Hunters and Career-Changers

RM45.00 MYR

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If you're feeling stuck or uncertain about your next professional move, "What Color Is Your Parachute?" can be your compass. Richard N. Bolles doesn't just give job-hunting advice; he delves into self-discovery, helping you to pinpoint what will make your work life both joyous and meaningful. It's like having a career coach in book form, updated to reflect the latest job market trends, and it comes with practical tools like the Flower Exercise, which alone could be a game-changer for you.
Consumer Behavior & Marketing Strategy, 9th Edition - Thryft
Peter Olsen | Mcgraw Hill Higher Education

Consumer Behavior & Marketing Strategy, 9th Edition

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Goodreads rating: 3.91

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If you're keen to dissect and understand the intricacies of what drives consumer spending, this book is for you. It melds psychological principles with marketing strategies, providing a robust framework for influencing purchasing decisions. As you immerse yourself in "The Wheel of Consumer Analysis," you'll find this comprehensive guide indispensable for crafting marketing campaigns that resonate with consumers on a deeper level.
Dare to Be Different
Sandro Forte | Management Books 2000 Ltd

Dare to Be Different

RM31.00 MYR

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Goodreads rating: 4.4

RM31.00 MYR

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If you've ever felt like an outsider or questioned the status quo, "Dare to Be Different" might resonate with you deeply. Alessandro Forte inspires you to embrace your individuality and use it as a strength. It's a motivating read for anyone looking to break free from societal norms and craft a life that's true to themselves.
Judgment on the Front Line - How Smart Companies Win by Trusting Their People

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If you've ever felt that employees on the ground have untapped potential, "Judgment On The Front Line" can resonate with you. It's an insightful read that delves into the power of granting those at the front lines more autonomy and how such empowerment can significantly improve a company's performance. It's for anyone interested in leadership and organizational development with a focus on trusting your team.
Essentials of Human Resource Management - Thryft

Essentials of Human Resource Management

Regular price RM78.00 MYR RM26.00 MYR 67% off

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Goodreads rating: 4.38

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89% off est. retail
The Essentials of Human Resource Management is a comprehensive and informative guide, perfect for those looking to improve their HRM skills. The book covers a wide variety of topics in a concise and easy-to-understand manner, including strategic planning, recruitment and selection, training and development, compensation and benefits, and employee relations. The author offers practical insights and real-life examples that make this book an engaging and rich resource. Overall, this book is highly recommended for students, executives and anyone looking to enhance their knowledge and skills in human resource management.
The Twenty-Two Biggest Mistakes and How to Correct Them - Thryft
James K. Van Fleet | Prentice Hall Press

The Twenty-Two Biggest Mistakes and How to Correct Them

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Goodreads rating: 3.69

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As you climb the management ladder, stumbling blocks are inevitable. "The Twenty-Two Biggest Mistakes" could be your guide to navigating these challenges. With practical advice stemming from years of leadership experience, this book is like having a seasoned mentor at your side. It’s a great read for proactive learners and leaders keen on refining their managerial skills to inspire confidence in their teams.
Questions Are the Answers
Allan Pease | Harper Collins

Questions Are the Answers

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Goodreads rating: 4.01

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If network marketing feels like a puzzle to you, Allan Pease's "Questions are the Answers" could be your missing piece. Pease offers techniques that promise to elevate your business game dramatically. Packed with simple yet powerful strategies, this book is a guide to achieving peak success in a career where the right interpersonal approach can make all the difference.
Dancing at the Edge : Competence, Culture and Organization in the 21st Century - Thryft

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This book could be a good read for those who are looking to develop their leadership skills in the 21st century. Through extensive research and real-life examples, the authors guide us to understand the competencies necessary to navigate the complexities of today's world. They emphasize the importance of embracing uncertainty, urging us to become virtuosos in playing the uncertain trumpet. With their insightful and practical approach, they inspire us to become the 'persons of tomorrow' who dance at the edge of innovation and change.
Fish!
John Christensen, Harry Paul, Stephen C. Lundin  | Hodder And Stoughton

Fish!

RM34.00 MYR

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Goodreads rating: 3.93

RM34.00 MYR

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If your workdays feel dreary, "Fish!" might just be the unconventional pick-me-up you've been searching for. The story's blend of a relatable protagonist facing realistic workplace challenges, with the unexpected twist of lessons from cheerful fish sellers, offers a creative approach to improving workplace morale. Dive into these pages for a dose of inspiration that will make you rethink how joy can be harnessed even in the most unlikely settings.
Failing Forward: Turning Mistakes Into Stepping Stones for Success

RM38.00 MYR

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If you've ever been paralyzed by fear of failure, "Failing Forward" is a must-read. John C. Maxwell dissects the setbacks of famous figures and shows how they used their failures as catapults to greater success. It's a treasure trove of inspiration that could help you shift your mindset and start seeing your own stumbles as valuable learning experiences. The stories within might just be the push you need to dust yourself off and aim higher.
The Leadership Dojo
Richard Leider, Richard Strozzi-Heckler  | Frog Books

The Leadership Dojo

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Goodreads rating: 4.06

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If you're aspiring to lead with more than just intellectual know-how, "The Leadership Dojo" might resonate with you. Richard Strozzi-Heckler navigates beyond traditional leadership rhetoric by incorporating body awareness and Eastern philosophies for a holistic growth experience. Ideal for reflecting on your leadership journey, it could offer you a fresh perspective on embodying values and guiding with authenticity.
Boundary Spanning Leadership: Six Practices for Solving Problems, Driving Innovation, and Transforming Organizations

RM43.00 MYR

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If you're aiming to foster a collaborative and innovative work culture, "Boundary Spanning Leadership" might be right up your alley. It dives into practical strategies that can help bridge gaps and build a sense of community within teams. The focus on creating security and mutual respect is particularly valuable for anyone looking to transform their organizational dynamics positively.
Find Your Strongest Life: What the Happiest and Most Successful Women Do Differently

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If you've been wondering how to balance personal success with a sense of genuine fulfillment, "Find Your Strongest Life" might just be the direction you're seeking. It delves into how women can harness their inner strengths to lead lives that resonate with purpose and joy. Marcus Buckingham offers insights that are grounded in research, making this a compelling read if you're on a quest to rediscover your passions and redefine 'having it all' on your own terms.
Often Wrong, Never in Doubt: Unleash the Business Rebel Within - Thryft
Peter Knobler, Donny Deutsch  | Harper Business

Often Wrong, Never in Doubt: Unleash the Business Rebel Within

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Goodreads rating: 3.7

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This book is perfect for ambitious individuals who are looking to break barriers and achieve success in the business world. Donny Deutsch shares his personal journey and provides practical advice on how to overcome obstacles, build wealth, and create a thriving business. With inspiring stories and valuable lessons, this book will motivate and empower you to think outside the box and confidently pursue your goals. It's a must-read for anyone seeking entrepreneurial inspiration and a roadmap to success.
Dialogue and the Art of Thinking Together: A Pioneering Approach to Communicating in Business and in Life
Recommendation: - This book is a must-read for anyone who wants to improve their communication skills in order to build successful partnerships and collaborations. It provides practical guidelines and insights on how to engage in honest and effective dialogue, which is crucial for resolving conflicts and fostering understanding. With its focus on the art of thinking together, this book will transform the way you approach conversations and help you navigate complex relationships with ease.
The One to One Manager: Real-World Lessons in Customer Relationship Management

RM37.00 MYR

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As you navigate the ever-changing landscape of business, "The One to One Manager" could provide you with fresh perspectives on customer relationship management. This book dives into real-world examples from well-known companies that have successfully pivoted to a customer-centric strategy. If you're looking to understand the practicalities of transitioning from mass marketing to a more personalized approach, this book holds valuable lessons that could reshape your business practices and help foster more meaningful customer connections.
Getting To VITO (The Very Important Top Officer) - 10 Steps To VITO's Office - Thryft
Anthony Parinello | Wiley

Getting To VITO (The Very Important Top Officer) - 10 Steps To VITO's Office

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Goodreads rating: 3.58

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This book could be a good read for you because it provides a comprehensive 10-step plan on how to effectively reach the top decision-makers in a company. Anthony Parinello shares his vast sales experience and practical advice, teaching you how to pre-qualify the real VITO, establish value, and overcome objections. With his expert guidance, you'll be equipped with the tools to make a lasting impression and become a trusted advisor to these highly influential individuals.
How to Make Millions With Your Ideas: An Entrepreneur's Guide
Dan S. Kennedy | Plume

How to Make Millions With Your Ideas: An Entrepreneur's Guide

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Goodreads rating: 3.92

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If you've been doodling business ideas on napkins or dreaming of turning your passion project into a full-fledged fortune, this might be your handbook. Dan Kennedy doesn't just offer encouragement; he shares real-life examples and practical strategies that have led others to the entrepreneur's promised land. By reading about the success of ordinary individuals, you can find a roadmap tailored to your own journey toward making millions. Whether you're starting from scratch or scaling up, this book might be the nudge you need to take that leap.
The On-Time, On-Target Manager: How a "Last-Minute Manager" Conquered Procrastination

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If deadlines stress you out or you're drowning in to-do lists, this book could be a game-changer. Ken Blanchard offers direct, easy-to-implement advice to help you tackle procrastination—a career stalling habit you didn't even know needed addressing. Dive into Bob's transformation, and you might just find your own path to becoming an on-time professional.
Consumer Behavior - Thryft
Leon G. Schiffman, Leslie Lazar Kanuk  | Pearson Higher Education

Consumer Behavior

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Goodreads rating: 4.0

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Consumer Behavior is a must-read for marketers and business owners looking to understand the intricacies of consumers' buying habits. The book delves deep into the psychology of consumers, explaining why and how they make purchasing decisions. Through real-life examples and case studies, the authors provide valuable insights and strategies for businesses to effectively target and engage their audience.
Consumer Behavior : United States Edition - Thryft
Leon G. Schiffman | Pearson Education

Consumer Behavior : United States Edition

Regular price RM62.00 MYR RM15.00 MYR 76% off

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Goodreads rating: 4.0

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"Consumer Behavior" by Leon Schiffman would be a good read for undergraduate or first year MBA students who are interested in learning about how to analyze consumer behaviors in order to develop more effective marketing strategies. The book utilizes a market segmentation approach that has been widely recognized as the standard for consumer behavior studies. Readers can expect to gain insights about the different types of consumers and their preferences, which can help them develop targeted marketing campaigns and effectively measure their impact.
Value Drivers: The Manager's Guide to Driving Corporate Value Creation

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63% off est. retail
If you're looking to improve as a manager and drive your company's success, "Value Drivers" by Mark C. Scott could be just what you need. It's not just theoretical; Scott provides practical frameworks and tools that you can apply directly to assess and enhance performance in your corner of the business. With its focus on actionable insight rather than fleeting trends, it's a book that'll equip you with the knowledge to make tangible improvements in both your management style and your organization's value creation.
1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line - Thryft

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Feeling like your business could use a customer loyalty boost? "1001 Ways to Keep Customers Coming Back" offers a treasure trove of tips straight from successful giants like Nordstrom and Southwest Airlines. It's practical, entertaining, and insightful for any business owner seeking to weave customer loyalty into the fabric of their company. The authors, Greiner and Kinni, have done the heavy lifting—giving you the playbook for lifelong customer relationships.

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