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The Kim Kardashian Principle

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Unleash your inner celebrity and make a statement!

Hey there! If you're ready to embrace your self-obsession and dive into the glamorous world of the rich and famous, "The Kim Kardashian Principle" is the book for you. This intriguing read takes a closer look at the strategies used by today's biggest influencers and reveals why the old ways just don't cut it anymore. From YouTube sensations to tech moguls, this book will inspire you to break away from the crowd and confidently shine in the spotlight. So, grab your favorite drink, get cozy, and get ready to unleash your inner celebrity as you turn the pages of this captivating book. You won't regret it!

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The Kim Kardashian Principle

Regular price RM21.84 MYR Now RM14.44 MYR Save 34%
Unit price
per
ISBN: 9780349412986
Authors: Jeetendr Sehdev
Publisher: Piatkus
Date of Publication: 2017-03-23
Format: Paperback
Related Collections: Business, Personal Development
Goodreads rating: 3.64
(rated by 125 readers)

Description

The Instant New York Times, Wall Street Journal, and Washington Post Bestseller!How do social media stars generate such obsession - even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break through? The world's leading authority on celebrity branding, Jeetendr Sehdev, tackles these questions head on. Sehdev shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity with audiences that traditional marketing tactics just can't touch. The Kim Kardashian Principle reveals the people, products and brands that do it best - from YouTube sensations like Pew Die Pie to taxi-hailing app Uber - and proves why the old strategies aren't working. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.The Kim Kardashian Principle is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them.
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Similar Reads

Unleash your inner celebrity and make a statement!

Hey there! If you're ready to embrace your self-obsession and dive into the glamorous world of the rich and famous, "The Kim Kardashian Principle" is the book for you. This intriguing read takes a closer look at the strategies used by today's biggest influencers and reveals why the old ways just don't cut it anymore. From YouTube sensations to tech moguls, this book will inspire you to break away from the crowd and confidently shine in the spotlight. So, grab your favorite drink, get cozy, and get ready to unleash your inner celebrity as you turn the pages of this captivating book. You won't regret it!

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.