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Just Arrived

The Global Brand CEO: Building the Ultimate Marketing Machine

by Frank van den Driest, Marc de Swaan Arons
RM44.00 MYR
The Global Brand CEO: Building the Ultimate Marketing Machine
The Global Brand CEO: Building the Ultimate Marketing Machine

Guide to mastering global brand marketing strategy.

If you're in marketing and aiming to take your brand to a global stage, "The Global Brand CEO" might just be your next read. Marc de Swaan Arons and Frank van den Driest bring two decades of hands-on experience straight to your fingertips, offering a framework that's been proven by the best. With insights from top CMOs and a wealth of case studies, this book could be your blueprint for international marketing success.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Just Arrived

The Global Brand CEO: Building the Ultimate Marketing Machine

by Frank van den Driest, Marc de Swaan Arons
RM44.00 MYR
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780615387086
Authors: Frank van den Driest, Marc de Swaan Arons
Publisher: Airstream New York
Date of Publication: 2010-09-16
Format: Hardcover
Related Collections: Personal Development, Business
Related Topics: Leadership, Business, How To, Management, Communication, Entrepreneurship
Goodreads rating: 4.67
(rated by 6 readers)

Description

Today almost every marketer works on or competes against a global brand. Think about it; only ten years ago things were very different. The Global Brand CEO is the first book to specifically focus on what it takes to win in global marketing. Building on over 20 years of practical experience, and having worked with the leaders of many of the world's most successful global brands, the authors present a simple framework and practical tools that will help every global marketer unlock the value of global brands and ready their organization for accelerated growth. The insights, vision and approach presented in this book are all practitioner endorsed; Some 45 of the world's most successful CMOs contributed examples and case studies, and the recommendations are backed by the findings of EffectiveBrands' proprietary Leading Global Brands study, which includes contributions from over 250 global brands, 2,500 global marketing leaders, and 21,000 global marketers and their colleagues.
 

Guide to mastering global brand marketing strategy.

If you're in marketing and aiming to take your brand to a global stage, "The Global Brand CEO" might just be your next read. Marc de Swaan Arons and Frank van den Driest bring two decades of hands-on experience straight to your fingertips, offering a framework that's been proven by the best. With insights from top CMOs and a wealth of case studies, this book could be your blueprint for international marketing success.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.