The Financial Times Essential Guide to Developing a Business Strategy: How to Use Strategic Planning to Start Up or Grow Your Business

Regular price RM71.00 MYR
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Strategic roadmaps for entrepreneurial success.

If you're thinking of starting up a business or taking yours to the next level, this book is your ally. Vaughan Evans breaks down complex business strategy into digestible parts, offering practical advice and real-world examples. Think of it as your toolkit for planning and navigating the competitive business landscape.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Financial Times Essential Guide to Developing a Business Strategy: How to Use Strategic Planning to Start Up or Grow Your Business

Regular price RM71.00 MYR
Unit price
per
Compare to estimated retail price: RM97.00 MYR  
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ISBN: 9781292002613
Authors: Vaughan Evans
Date of Publication: 2013-10-17
Format: Paperback
Related Collections: Business, Economics, Personal Development
Goodreads rating: 4.3
(rated by 23 readers)

Description

Want to take your company to the next level? You need a roadmap, a strategy. Preferably one that is simple, workable and saleable. This book provides you with just that. It sets out a straightforward strategy development process, the 'Strategy Pyramid', and guides you through it. It uses a lively central case study throughout, as well as drawing on examples of how real businesses have developed winning strategies. Whether you are intent on growing your business, or setting out on your start-up, this book offers an uncomplicated, practical and readable guide on how to get the strategy you need for your business to succeed. It offers sound advice on the following areas: Setting goals and objectives, forecasting market demands, gauging industry competition, tracking competitive advantage, targeting the strategic gap, bridging the gap with business strategy, bridging the gap with corporate strategy, addressing risk and opportunity. "The FT Essential Guide to Developing a Business Strategy" will help businesses of all sizes to chart and realise their growth ambitions.
 

Strategic roadmaps for entrepreneurial success.

If you're thinking of starting up a business or taking yours to the next level, this book is your ally. Vaughan Evans breaks down complex business strategy into digestible parts, offering practical advice and real-world examples. Think of it as your toolkit for planning and navigating the competitive business landscape.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.