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Winning market strategy: own, control, and monopolize.
If the business battlefield feels daunting to you, "Monopoly Rules" could be your tactical guide. Milind Lele provides insight into dominating your market space, making it yours alone to profit from significantly. Think Starbucks and their command over coffee aficionados—that's the kind of monopoly appeal Lele discusses. It's a strategic wakeup call, especially useful when the usual business mantras feel worn and ineffective. This book might just be the key to shifting your mindset from the crowded competition to creating your own blue ocean where you're the unmatched player.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale
Monopoly Rules: How to Find, Capture, and Control the Most Lucrative Markets in Any Business
Regular price
RM98.00 MYR
Now RM41.00 MYR
Save 58%
Compare to estimated retail price: RM138.00 MYR
- Unit price
- / per
The item you've got your eye on is secondhand. You probably already know that, but just in case!
The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.
Save 49%
Save 58%
Save 56%
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ISBN: 9781400049721
Authors:
Milind M. Lele
Publisher: Crown Business
Date of Publication: 2005-08-30
Format: Hardcover
Related Topics:
How To,
Society,
Productivity,
Business,
Sociology,
Entrepreneurship,
Management,
Personal Development,
Finance
Goodreads rating: 4.13
(rated by 23 readers)
Description
Competition is the bane of the free enterprise system. What people on the front lines—making, marketing, and selling products and services—really want is to be alone in the marketplace, to have a space that they own for a long enough period of time so they can make some real money. In this short, powerful book, Milind Lele shows you how. Conventional wisdom attributes winning to having the best products at the lowest prices, a great brand, superior management, and the lowest overhead. All are obviously of great importance, but in actuality anyone can achieve them. Dr. Lele shows that winning comes from focusing on these monopoly opportunities: What patch of open market space does this business own—or could it own? Is the space really open or is it wishful thinking? Are there enough customers whose needs are not being met and are they willing to spend money to have those needs met? How long will this space remain open and why? What do you have to do to capture it and wall it off? When will the party end and what do we do next? For example, for many coffee lovers there is no one but Starbucks. The moment people found out what coffee could, and should, taste like it was as if a giant lightbulb went off inside their heads—and Starbucks had a monopoly. The best monopoly opportunities are situational
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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*Books may be missing bundle media (e.g. CD, e-book code), if included.
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*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Winning market strategy: own, control, and monopolize.
If the business battlefield feels daunting to you, "Monopoly Rules" could be your tactical guide. Milind Lele provides insight into dominating your market space, making it yours alone to profit from significantly. Think Starbucks and their command over coffee aficionados—that's the kind of monopoly appeal Lele discusses. It's a strategic wakeup call, especially useful when the usual business mantras feel worn and ineffective. This book might just be the key to shifting your mindset from the crowded competition to creating your own blue ocean where you're the unmatched player.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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