Improve Your Global Business English

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Master international business communication with confidence.

If you're navigating the intricacies of international business, this book is an invaluable ally. The tailored approach to improving your Business English is not just about grammar; it’s about understanding cultural nuances and refining your communication to resonate globally. With practical exercises and insightful examples, you'll learn how to effectively convey your message across different cultures, enabling you to broaden your professional reach and effectiveness.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Improve Your Global Business English

Regular price RM34.00 MYR
Unit price
per
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ISBN: 9780749466138
Publisher: Kogan Page
Date of Publication: 2012-11-27
Format: Paperback
Related Collections: Business, Personal Development
Goodreads rating: 3.81
(rated by 26 readers)

Description

In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second, or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization. English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders. Improve Your Global Business English creates an awareness in the reader of what to avoid and how to ensure that communications are correctly understood. Very readable and hugely instructive, Improve Your Global Business English provides practical self-study with quizzes, activities, and worksheets, helping you to fine-tune your written communication. By mastering the basics, defining your readers, and tailoring your message to them, understanding the conventions of different media, and understanding cultures, you can enhance your reputation as a truly global, modern player in today's marketplace. If you want your messages to be perceived as you intended, to retain customers or to win new ones, Improve Your Global Business English gives you the background you need. Online supporting resources for this book include supplementary video, self-test questions and answers, templates, and a case study on going global.
 

Master international business communication with confidence.

If you're navigating the intricacies of international business, this book is an invaluable ally. The tailored approach to improving your Business English is not just about grammar; it’s about understanding cultural nuances and refining your communication to resonate globally. With practical exercises and insightful examples, you'll learn how to effectively convey your message across different cultures, enabling you to broaden your professional reach and effectiveness.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.