Just Arrived

Five Stars: The Communication Secrets to Get from Good to Great

Regular price RM30.00 MYR
Unit price
per

Communication secrets to achieve greatness in business.

Five Stars is an excellent read for those seeking to improve their persuasion skills and stand out in the modern world. Gallo shares insights from successful business leaders and breaks down Aristotle's formula of persuasion for contemporary audiences. The book emphasizes the importance of communication skills in the knowledge economy and offers practical tips to bridge the gap between mediocrity and exceptionality. Highly recommended for anyone looking to gain a competitive edge in business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Just Arrived

Five Stars: The Communication Secrets to Get from Good to Great

Regular price RM30.00 MYR
Unit price
per
Condition guide

Special Offer

Sale: Buy 2 Get 1 Free

Add any 3 preloved items to your cart and use code B2G1F at checkout. Ends 12/7/26 11:59PM SGT.

ISBN: 9781509896776
Authors: Carmine Gallo
Publisher: PAN MACMILLAN U.K
Date of Publication: 2018-01-01
Format: Paperback
Related Collections: Business, Philosophy, Personal Development
Goodreads rating: 3.93
(rated by 1037 readers)

Description

How to master the art of persuasion—from the bestselling author of Talk Like TED. In Five Stars, Carmine Gallo breaks down how to apply Aristotle's principles of persuasion to inspire contemporary audiences. As globalization, automation, and artificial intelligence reshape the workplace, having a good idea isn't enough—mastering communication is the key to standing out, getting ahead, and achieving greatness. Communication is no longer a soft skill; it is the human edge that makes you unstoppable, irreplaceable, and capable of earning that fifth star. Gallo interviews neuroscientists, economists, historians, billionaires, and leaders from Google, Nike, and Airbnb to show how they use words to captivate audiences and ignite action. In the knowledge age, your value is tied to your ability to persuade; Five Stars helps you bridge the gap between mediocrity and exceptionality and gain your competitive edge in an era of automation. You will learn: - The one skill Buffett says will raise your value by 50 percent. - Why a large share of income may depend on your ability to sell your idea. - How Airbnb's founders use a classic three-part formula shared by successful Hollywood movies. - Why you should speak in third-grade language to persuade adult listeners. - The brain hacks used by Steve Jobs, Leonardo da Vinci, and Picasso to unlock their best ideas. About the author Carmine Gallo is the international bestselling author of Talk Like TED. He coaches communications for brands such as Pfizer, LinkedIn, Intel, and Coca-Cola, and writes for Forbes.com and Entrepreneur.com. He heads GALLO Communications in California.
 

Communication secrets to achieve greatness in business.

Five Stars is an excellent read for those seeking to improve their persuasion skills and stand out in the modern world. Gallo shares insights from successful business leaders and breaks down Aristotle's formula of persuasion for contemporary audiences. The book emphasizes the importance of communication skills in the knowledge economy and offers practical tips to bridge the gap between mediocrity and exceptionality. Highly recommended for anyone looking to gain a competitive edge in business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.