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unknown author
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Bnn,
Inc.;
Ram
Graphic Design for Wedding
from RM48.25 MYR
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Goodreads rating: 0.0
from RM48.25 MYR
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In stock: Very Good
If you're dreaming of a personalized wedding that truly reflects your uniqueness as a couple, "Graphic Design for Wedding" might just be the inspirational treasure trove you're looking for. From invites to catalogs, this book is full of tangible ideas to make your special day visually stunning and memorably yours.
New
from RM33.29 MYR
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In stock: Very Good
If you've got a keen eye for design and branding, "Big Business Layout IV - The Best Globe Brand Design" could be a treasure trove for you. This book sheds light on outstanding branding strategies and aesthetic choices shaping successful global brands. It's like a walkthrough of a gallery that could inspire your next big project.
New
Chris Brogan
|
Wiley
Social Media 101: Tactics and Tips to Develop Your Business Online
from RM37.03 MYR
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Goodreads rating: 3.67
from RM37.03 MYR
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In stock: Well Read
Recommendation: Whether you are a small business owner or a marketing professional, "Social Media 101" is the ultimate guide to help you thrive online. With practical tips and tricks, Chris Brogan provides insights and resources to expand your social media presence, cultivate valuable relationships, and establish your brand's authority. Reviewed as a must-read for those looking to excel in the online marketplace, this book is a valuable resource for anyone aiming to leverage the power of social media.
New
Rod McQueen, Jim Balsillie, Mike Lazaridis |
Key
Porter
Books
Blackberry: The Inside Story of Research in Motion
from RM44.51 MYR
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Goodreads rating: 3.29
from RM44.51 MYR
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In stock: Well Read
If you've ever been intrigued by the signature thumb-scroll of a BlackBerry or marveled at how a single gadget revolutionized communication, "Blackberry: The Inside Story of Research in Motion" captures that magic. Rod McQueen takes you behind the screens of the iconic device, weaving the tale of its creation with the business tenacity that propelled it to fame. It's not just about the technology but the people and ambition that drove an industry—and for anyone interested in the inner workings of tech giants, it's an enlightening read.
New
Martin Ford
|
Oneworld
The Rise of the Robots: Technology and the Threat of Mass Unemployment
from RM33.29 MYR
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Goodreads rating: 3.97
from RM33.29 MYR
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In stock: Like New
Considering a future where jobs are scarce might feel uneasy, but "The Rise of the Robots" gets you pondering exactly that. Ford isn’t just foretelling doom; he's starting a crucial conversation about our collective future in the face of advancing technology. It's a stimulating read that pushes you to consider the societal and personal implications of an automated world, making it essential for those reflective about their careers and the economy.
New
Dan Senor, Saul Singer |
Twelve
Start-Up Nation: The Story of Israel's Economic Miracle
from RM51.20 MYR
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Goodreads rating: 4.11
from RM51.20 MYR
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In stock: Like New
If you're intrigued by the idea of innovation flourishing under adversity, "Start-Up Nation" is a must-read. It's a deep dive into how a small, young, and resource-limited nation like Israel has become a powerhouse in the global start-up scene. The book doesn't just recount facts; it brings you face-to-face with a culture that encourages risk-taking and has an impressive way of turning challenges into entrepreneurial opportunities. This could be the spark you need to rekindle your own can-do spirit or innovate in your sector.
New
Michael E. Raynor, Clayton M. Christensen |
Harvard
Business
School
Press
The Innovator's Solution: Creating and Sustaining Successful Growth
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Goodreads rating: 4.05
Regular price
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from RM30.91 MYR
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In stock: Very Good, Well Read
"The Innovator's Solution" could be a game-changer for you if you're in the thick of managing or leading a company. Christensen and Raynor dig deeper into the innovation dilemma they introduced in their first book, this time offering a methodical approach to fostering disruptive innovation. This isn't just inspirational fluff; it's a research-backed toolkit that could rewire how you strategize for long-term success in an ever-evolving market.
New
Douglas C. Merrill, James A. Martin |
Crown
Business
Getting Organized in the Google Era: How to Get Stuff Out of Your Head, Find It When You Need It, and Get It Done Right
from RM33.29 MYR
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Goodreads rating: 3.44
from RM33.29 MYR
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In stock: Well Read
If your digital clutter is overwhelming, "Getting Organized in the Google Era" can feel like a breath of fresh air. It's for those of us who struggle with the barrage of information that hits us every day. The author offers practical advice on managing emails, files, and reminders so that you can find what you need when you need it, making productivity seem effortless. This is especially relevant in a time where being digitally savvy is not just an asset, but a necessity.
New
Harvard Business Review, Thomas H. Davenport, Michael E. Porter |
Harvard
Business
Review
Press
HBR's 10 Must Reads on AI, Analytics, and the New Machine Age
from RM40.77 MYR
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Goodreads rating: 3.87
from RM40.77 MYR
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In stock: Very Good
Staying ahead in your field means understanding the intersection of business and technology. This book puts the latest and most critical information about AI and machine learning at your fingertips. If you want to comprehend how these advancements are shaping the business landscape and get a leg up on adopting them, this collection of HBR articles is invaluable. It's curated knowledge that could shape your strategy and innovation.
New
Matthew L. Ball
|
Liveright
The Metaverse and How It Will Revolutionize Everything
from RM59.47 MYR
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Goodreads rating: 3.81
from RM59.47 MYR
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In stock: Very Good
Imagine a future where your digital and physical realities blend seamlessly. That's the premise of Matthew Ball's "The Metaverse," which isn't just a tour of what's to come but a map to navigate the converging worlds. As someone keen on tech's next frontier, you'll find Ball's insights a beacon, casting a light on how tomorrow's online experiences will redefine living, working, and connecting.
New
Tom Kelley
|
Profile
Books
Ltd
The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
from RM33.29 MYR
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Goodreads rating: 3.95
from RM33.29 MYR
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In stock: Very Good
If you're looking to inject innovation into your work or business, "The Art of Innovation" is more than just inspirational reading—it's a practical guide. Tom Kelley doesn't just tell stories; he reveals IDEO’s methodology which has led to breakthrough products. It's like getting an insider's tour of the most innovative minds working today. Adopting these strategies could very well set you apart in any industry hungry for fresh ideas and game-changing products.
New
Karla C. Shippey
|
World
Trade
Press
A Short Course in International Contracts: Drafting the International Sales Contract for Attorneys and Non-Attorneys
from RM33.29 MYR
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Goodreads rating: 3.33
from RM33.29 MYR
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In stock: Well Read
If you're diving into international trade or need to understand the intricacies of cross-border agreements, "A Short Course in International Contracts" is a practical ally. It offers a focused look at drafting sales contracts that's accessible not just to attorneys but also to non-legal professionals. You'll gain the insight to navigate the complexities of international transactions with confidence.
New
Frank J. Derfler Jr., Jeff Koch |
Que
Pub
Practical Networking
from RM145.49 MYR
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Goodreads rating: 0.0
from RM145.49 MYR
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In stock: Well Read
If networking feels like a maze, "Practical Networking" could be the guide you need. It’s like having a mentor in your pocket, offering you the insights and tools to build meaningful connections in the modern workforce. The straightforward advice could be just what you need to unlock opportunities and grow professionally.
New
John Battelle
|
Portfolio
Trade
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
from RM37.03 MYR
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Goodreads rating: 3.84
from RM37.03 MYR
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In stock: Very Good
If you're fascinated by the digital age's transformation, "The Search" is a compelling read. It unveils the dramatic changes in business and society, led by Google and the rise of online search. As you delve into this book, you'll gain a deeper understanding of how searching shapes our everyday lives and has altered the very fabric of our culture. It's a narrative that's especially relevant if you're intrigued by the intersection of technology, business, and daily existence.
New
Kevin Maney, Steve Hamm, Jeffrey O'Brien |
Ibm
Press
Making the World Work Better: The Ideas That Shaped a Century and a Company
from RM33.29 MYR
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Goodreads rating: 3.62
from RM33.29 MYR
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In stock: Very Good
If you're curious about the evolution of technology and its intersection with business growth, "Making the World Work Better" is a captivating read. It offers a chronological insight into IBM's innovative contributions that have not just shaped a company, but also the very way our modern world functions. This book lets you in on how foundational technologies emerged and could be your window into understanding the future of tech-infused corporate strategies.
New
Miles Young
|
Goodman
Ogilvy on Advertising in the Digital Age
from RM33.29 MYR
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Goodreads rating: 3.6
from RM33.29 MYR
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In stock: Like New
This book is your modern compass in the ever-evolving landscape of digital advertising. It fuses the timeless strategies of David Ogilvy with cutting-edge insights for today's dynamic market. It's a must-read if you're aspiring to master brand storytelling in a digital world where attention is the prime currency.
New
Gary P. Schneider
|
Cengage
Learning
E-Business, International Edition
from RM33.29 MYR
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Goodreads rating: 4.04
from RM33.29 MYR
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In stock: Very Good
Considering diving into the e-commerce world or expanding your knowledge about it? Gary P. Schneider's "E-Business, International Edition" is the compass you'll need. It doesn't just skim the surface; it deep dives into online business strategies and the exciting growth of e-commerce, especially in booming markets like China. As social media continues to shape our lives, this book's coverage on online marketing strategies will be invaluable to understand the ever-evolving digital landscape.
New
Lawrence Lessig
|
Bloomsbury
Academic
Remix
from RM55.73 MYR
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Goodreads rating: 3.84
from RM55.73 MYR
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In stock: Well Read
"Remix" is an invigorating tale that brings to life the intermingling worlds of music and relationships. If you resonate with stories of friendship tested by the thrilling, yet challenging, terrains of creative endeavors, this book could sing to your soul. It's for anyone who finds joy in the rhythm of life's unpredictable melodies.
New
Janet Pau, Mark L. Clifford |
Wiley
Through the Eyes of Tiger Cubs: Views of Asia's Next Generation
from RM33.29 MYR
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Goodreads rating: 4.67
from RM33.29 MYR
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In stock: Well Read
Curious about Asia's future through fresh, youthful eyes? "Through the Eyes of Tiger Cubs" offers that unique perspective. It's not just about the pressing challenges, but about innovative, optimistic solutions proposed by the very generation who will inherit and shape Asia's destiny. This read connects you directly to the heartbeat of Asia's upcoming thinkers and doers.
New
Daniel Yergin
|
Penguin
Press
The Quest: Energy, Security and the Remaking of the Modern World
from RM48.25 MYR
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Goodreads rating: 4.13
from RM48.25 MYR
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In stock: Well Read
If the intrigue of energy politics fascinates you, then Daniel Yergin's "The Quest" will serve as an essential volume in your library. With its sweeping narrative, Yergin delves into the complexities of the world's energy needs and the geopolitical chess game that accompanies it. His expertise lends a captivating insight into the ongoing tug-of-war for power and wealth that energy resources represent, making it a thought-provoking read for anyone keen on understanding the forces shaping our modern world.
New
Walter Isaacson
|
Simon
&
Schuster
The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution
from RM40.77 MYR
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Goodreads rating: 4.12
from RM40.77 MYR
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In stock: Very Good
If you've ever marveled at the rapid advancement of technology and the incredible minds behind it, "The Innovators" provides a satisfying deep dive into the human stories at the heart of the digital revolution. You'll gain a sense of connection to the luminaries who've shaped our modern landscape – it's like a thrilling biography not just of one individual, but of an entire movement that has set the stage for the modern era. Walter Isaacson's talent for storytelling will make you feel as though you're walking alongside the giants of computing and the internet, witnessing the collaboration and creativity that define innovation.
New
from RM40.77 MYR
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In stock: Very Good
If the microchip intrigues you, "Inside Intel" is your must-read exploration into the corporate behemoth that has invisibly shaped your digital experience. Tim Jackson masterfully unveils the story of Intel with a depth that'll satisfy your curiosity about the tech giant. From aggressive business moves to the leadership of Andy Grove, this account is comprehensive, insightful, and riveting for anyone keen on understanding the hub of our digital world.
New
Scott Fox
|
Amacom
Internet Riches: The Simple Money-Making Secrets of Online Millionaires
from RM44.51 MYR
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Goodreads rating: 3.24
from RM44.51 MYR
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In stock: Well Read
If you're contemplating diving into the realm of online entrepreneurship, "Internet Riches" is akin to a treasure map for sprouting digital magnates. Scott Fox demystifies the path to building a thriving online business, often with little to no startup capital. His hands-on approach marries motivational anecdotes with practical strategies, making it less about the pipe-dream of internet riches and more about actionable steps you can take. Whether part-time hustles or full-time endeavors, this book could light the path to your own dot-com success story.
New
Duncan Clark, Peter Buckley |
Rough
Guides
The Rough Guide to the iPhone
from RM33.29 MYR
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Goodreads rating: 3.31
from RM33.29 MYR
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In stock: Well Read
Looking at getting into the iPhone world or optimizing your current experience? 'The Rough Guide to the iPhone' is an essential resource that can elevate your understanding of the iPhone's capabilities. Whether you're a new user or someone looking to get more out of your device, this book will serve as a trustworthy companion, delving into everything from basic setup to advanced features.
New
Andrew Deitsch, Andy Deitsch |
O'reilly
Media
Java Internationalization - The Java Series
from RM70.69 MYR
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Goodreads rating: 2.2
from RM70.69 MYR
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In stock: Very Good
If you’re looking to expand your programming skills for a global audience, "Java Internationalization" could be just what you need. It dives deep into Java's Unicode capabilities, guiding you through crafting interfaces and formats that cross cultural boundaries. Ideal for web developers, it's a hands-on resource for making your Java applications universally accessible and user-friendly.
New
Paul McGillick
|
Tuttle
Publishing
HB Design - Selected Architectural Works
from RM33.29 MYR
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Goodreads rating: 5.0
from RM33.29 MYR
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In stock: Like New
HB Design - Selected Architectural Works could be a good read for architecture enthusiasts and aspiring architects who seek inspiration from the exceptional pieces of architecture created by one of Asia's most successful and influential firms. The book not only showcases a comprehensive collection of their completed and in-progress work, but also sheds light on their process-driven philosophy, wherein each project is a journey of discovery with no assumptions made. HB Design strives to contribute meaningfully to the city with well-crafted buildings that delight and surprise, making it an exceptional addition to any architecture lover's bookshelf.
New
Bernd Polster
|
Teneues
Publishing
Company
Walter Knoll: The Furniture Brand of Modernity
from RM33.29 MYR
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Goodreads rating: 0.0
from RM33.29 MYR
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In stock: Very Good
If you have an eye for design, especially the kind that transcends time with both elegance and innovative functionality, 'Walter Knoll - The Furniture Brand of Modernity' is a visual feast you shouldn't miss. It's not just another coffee table book; it's a thoughtful journey through the craftsmanship and creative legacy of a leading figure in furniture design. Whether you're a design student, a professional in the field, or simply someone who appreciates the beauty and precision of well-designed objects, this book could offer you inspiration and deepen your appreciation for modern design narratives.
New
Nina Munk
|
Harper
Business
Fools Rush In: Steve Case, Jerry Levin, and the Unmaking of AOL Time Warner
from RM81.91 MYR
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Goodreads rating: 3.72
from RM81.91 MYR
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In stock: Well Read
If you're fascinated by monumental corporate mergers, "Fools Rush In" offers a front-row seat to one of the most infamous deals in media history. Nina Munk's thorough research and skilled storytelling vividly bring to life the colossal missteps of AOL and Time Warner. It's a cautionary tale about hubris and the quest for significance, perfect for anyone interested in the intersection of big business and human folly.
New
John Battelle
|
Portfolio
Hardcover
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
from RM44.51 MYR
- Unit price
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Goodreads rating: 3.84
from RM44.51 MYR
- Unit price
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In stock: Very Good
If you're fascinated by the giant strides in the digital world, particularly how search engines have become integral to our daily lives, "The Search" is for you. John Battelle offers a rare glimpse into Google's ascent and its profound influence on business and culture. It's an eye-opening read for anyone curious about the backdrop of the technology we so often take for granted.
New
James P. Andrew, John Butman, Harold L. Sirkin |
Harvard
Business
Review
Press
Payback: Reaping the Rewards of Innovation
from RM59.47 MYR
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Goodreads rating: 3.63
from RM59.47 MYR
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In stock: Very Good
Payback isn't just a book—it's an innovation ally. If you're constantly juggling the risks and rewards that come with pushing new ideas to the forefront, Andrew and Sirkin offer a lifeline. Their 'cash curve' concept will help you gauge and manage your investments in innovation more effectively, promising a practical route to your company's success without the common pitfalls.
New
Brett Lantz
|
Packt
Pub
Ltd
Machine Learning With R
from RM74.43 MYR
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Goodreads rating: 4.22
from RM74.43 MYR
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In stock: Very Good
Whether you’re dipping toes into machine learning or you've just started warming up to R, this book is perfect for you. It's designed to take you through machine learning with R in a structured manner, building your knowledge step by step. Think of it as a friendly tutor that walks you through the complexities of data analysis and machine learning algorithms, making sure you're ready to tackle your own data science challenges.
New
Gayle Laakmann McDowell
|
Wiley
Cracking the Tech Career: Insider Advice on Landing a Job at Google, Microsoft, Apple, or Any Top Tech Company
from RM33.29 MYR
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Goodreads rating: 4.03
from RM33.29 MYR
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In stock: Very Good
If you're eyeing a dream job at a tech giant like Google or Microsoft, "Cracking the Tech Career" is more than just your average career advice book—it's a deep dive from an insider's perspective. Gayle Laakmann McDowell, who has been both an engineer and a part of the hiring committee at Google, spills the secrets on standing out. This book isn't just about crafting the perfect resume; it's a comprehensive guide to positioning yourself as the irresistible candidate, the one they just can't say no to. Whether you're a student planning your career or a professional looking to leapfrog into a top company, this book could make the difference in your next job application.
New
Lisa Price, Jonathan Price |
New
Riders
Hot Text: Web Writing That Works
from RM96.87 MYR
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Goodreads rating: 3.67
from RM96.87 MYR
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In stock: Well Read
If you're looking to elevate your online writing skills, "Hot Text: Web Writing that Works" is a treasure trove of practical tips and examples. The approachable style of this book makes it digestible and immediately applicable for anyone who aims to produce compelling web content. Whether you're crafting marketing materials, writing articles, or curating a magnetic web presence, this book will undoubtedly refine your digital voice and strategy.
New
Jed Wylie
|
Marshall
Cavendish
Corp/ccb
Make Your Website Sell: The Ultimate Guide to Increasing Your Online Profits
from RM104.35 MYR
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Goodreads rating: 3.5
from RM104.35 MYR
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In stock: Well Read
If you feel like your website should be doing more for your business bottom line, "Make Your Website Sell" is the companion you need. It dissects the essentials of e-commerce and digital marketing, offering insights that are practical and immediately applicable. By embracing Jed Wylie's strategies, you'll align your online presence with your commercial goals and turn visitors into loyal customers.
New
Gail Z. Martin
|
Weiser
30 Days to Online PR & Marketing Success
from RM37.03 MYR
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Goodreads rating: 3.64
from RM37.03 MYR
- Unit price
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In stock: Very Good
If you're aiming to amplify your brand's online presence without breaking the bank, "30 Days to Online PR & Marketing Success" could be your guide. Gail Z. Martin meticulously lays out actionable steps to harness the power of online PR and marketing. Imagine elevating your product's visibility globally, tapping into the tricks that deliver results, all orchestrated in digestible daily efforts that fit even the busiest schedule.
New
Institute Without Boundaries, Bruce Mau, Jennifer Leonard |
Phaidon
Press
Massive Change
from RM40.77 MYR
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Goodreads rating: 4.04
from RM40.77 MYR
- Unit price
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In stock: Very Good
If you're someone who's intrigued by the intersection of innovative design, technology, and social change, "Massive Change" could be a fascinating read for you. The book will make you think about the role design plays in every aspect of our lives, from the foods we eat to the way cities are built. It's a visionary and thought-provoking journey guided by compelling interviews and breathtaking imagery. "Massive Change" might just change the way you see the world and the future.
New
Cesar A. Hidalgo
|
Basic
Books
Why Information Grows: The Evolution of Order, from Atoms to Economies
from RM59.47 MYR
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Goodreads rating: 3.97
from RM59.47 MYR
- Unit price
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In stock: Well Read
If you're the type who likes peering under the hood of complex systems, "Why Information Grows" might just electrify your curiosity. Hidalgo takes you deep into the thought-provoking interplay between physics and economics, exploring how order, in the form of information, arises and fuels growth. It's an unconventional perspective that could change how you perceive economic development and the role of networks in crafting the world’s economic tapestry.
New
Luc de Brabandere
|
Kaplan
Publishing
The Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perception
from RM33.29 MYR
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Goodreads rating: 3.53
from RM33.29 MYR
- Unit price
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In stock: Very Good
If innovation is your game but you feel stuck, "The Forgotten Half of Change" might just be the playbook you need. Luc de Brabandere guides you through a paradigm shift that fosters creativity in a world where adaptation is key. This book can reframe your mindset, giving you the tools to inspire and innovate in an ever-changing corporate landscape. It's not just about what you do, but how you see.
New
Satya Nadella
|
Harper
Collins
Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone
from RM134.27 MYR
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Goodreads rating: 3.79
from RM134.27 MYR
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In stock: Very Good
"Hit Refresh" isn’t just an autobiography or a business guide; it's a thought-provoking look at how technology is shaping our future. Nadella's unique perspective as both a tech leader and a humanist offers a glimpse into the ethical and innovative considerations driving one of the world's largest tech companies. Perfect for those intrigued by leadership, change, and the societal impact of technology.
New
Reed Hastings, Erin Meyer |
Virgin
Books
No Rules Rules: Netflix and the Culture of Reinvention
from RM44.51 MYR
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Goodreads rating: 4.28
from RM44.51 MYR
- Unit price
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In stock: Well Read
If you're intrigued by the inner workings of one of today's most dynamic companies, "No Rules Rules" will be a compelling read. Reed Hastings' unorthodox management principles provide rare insights into fostering creativity and innovation, making it fascinating for anyone interested in leadership, company culture, and the media industry's future. This isn't just about a company; it's about a mindset shift that challenges conventional business norms.
New
Michael Loong
|
Partridgesingapore
My Eco-World, Made in China
from RM44.51 MYR
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Goodreads rating: 0.0
from RM44.51 MYR
- Unit price
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In stock: Very Good
Imagine a future where innovation meets sustainability—that’s the journey Michael Loong takes you on in "My Eco-World, Made in China." It's a thought-provoking exploration of China's ambitious plan to tackle its environmental and social challenges. Taking cues from history and projecting into a future of eco-cities, this book is sure to fascinate not only those interested in environmentalism and urban planning but also those curious about China's global role and its strategies for a greener tomorrow.
New
Thomas L. Friedman
|
Penguin
Random
House
Uk
Thank You for Being Late: An Optimist's Guide to Thriving in the Age of Accelerations
from RM33.29 MYR
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Goodreads rating: 3.88
from RM33.29 MYR
- Unit price
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In stock: Well Read
If the relentless speed of today's world overwhelms you, Thomas Friedman's "Thank You for Being Late" could offer a moment of solace and a new perspective. It's a guide peppered with insightful analysis and hopeful solutions, encouraging adaptability and a calm response to the whirlwind of technological and social transformations. Consider this a map through the chaos, reassuring readers that it's okay to pause and catch up.
New
Thomas L. Wheelen, J. David Hunger |
Addison-wesley
Pub
(sd)
Strategic Management and Business Policy
from RM33.29 MYR
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Goodreads rating: 3.87
from RM33.29 MYR
- Unit price
- / per
In stock: Like New
If you're eyeing that corner office or simply want to better understand the moves your company makes, "Strategic Management and Business Policy" could serve as your playbook. This book breaks down complex strategic concepts into digestible parts, perfect for anyone looking to sharpen their business acumen and strategic planning skills.
New
William J. Stevenson
|
Richard
D
Irwin
Production/Operations Management
from RM33.29 MYR
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Goodreads rating: 4.11
from RM33.29 MYR
- Unit price
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In stock: Well Read
If you're looking to grasp the intricacies of production and operations in business, this book is for you. Stevenson breaks down complex concepts with a clarity that can bridge the gap between academia and real-world application. It’s a go-to manual for anyone studying business or already in the field who wants to improve their understanding and practical skills in managing operations.
New
John Philip Jones
|
Jossey-bass
Inc
Pub
What's In A Name? - Advertising And The Concept Of Brands
from RM33.29 MYR
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Goodreads rating: 3.8
from RM33.29 MYR
- Unit price
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In stock: Well Read
If the power of a name has ever intrigued you, this book is your gateway to understanding the psychology and effectiveness of branding in advertising. John Philip Jones presents compelling arguments, backed by research, that will challenge your perceptions of marketing success and consumer habits. It could change the way you think about every ad you see.
New
Thomas M. Siebel
|
Doubleday
Business
Taking Care of Ebusiness - How Today's Market Leaders Are Increasing Revenue, Productivity, and Customer Satisfaction
from RM33.29 MYR
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Goodreads rating: 2.33
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In stock: Like New
If you're looking to understand the tactics behind driving revenue and customer satisfaction in the digital age, "Taking Care of Ebusiness" could be a vital read. It's like getting a behind-the-scenes tour of Siebel Systems' success straight from the CEO's desk, offering insights that remain relevant for today's market leaders aiming for digital excellence.
New
John Ward, Chris Edwards |
Prentice
Hall
The Essence of Information Systems
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Goodreads rating: 3.5
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In stock: Very Good
If you're an MBA student or an aspiring manager looking to deepen your understanding of information systems, this book makes for an indispensable asset. It condenses the subject into its most critical elements, offering a concise yet comprehensive overview suitable both as a course companion and a handy reference for your professional bookshelf. Its streamlined content is also perfect for undergraduates and postgraduates seeking clarity and mastery in the field.
New
Stephen R. Covey, Rowan Gibson, Charles Handy |
Nicholas
Brealey
Publishing
Rethinking the Future: Rethinking Business, Principles, Competition, Control & Complexity, Leadership, Markets and the World
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Goodreads rating: 3.82
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In stock: Well Read
If you find yourself fascinated by the ever-evolving landscape of global business, 'Rethinking the Future' is a treasure trove just for you. It taps into the minds of world-renowned experts who unravel the complexities of tomorrow's marketplaces and management principles. You’ll find it more than instructive; it offers a panoramic overview that might just redefine how you approach your career or business strategy in our hyper-connected world.
New
Rigas Doganis
|
Routledge
The Airline Business in the Twenty-First Century
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Goodreads rating: 2.62
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In stock: Very Good
Considering your interest in the airline industry or pursuit of knowledge in this field, this book by Rigas Doganis is a treasure trove. It's insightfully written by an industry expert, bridging the gap between academic theory and real-world practice. It could become your go-to overview of airline business intricacies, especially as we navigate the complexities of the 21st century.
New
National Textbook Company
|
Ntc
Business
Books
Category Management - Positioning Your Organization to Win
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Goodreads rating: 3.33
from RM33.29 MYR
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In stock: Very Good
If you're eager to deepen your understanding of retail dynamics and transform your approach to category management, this book serves as an invaluable compendium. It's like a seasoned mentor that lays down the groundwork for competitive retail positioning and strategic thinking in an ever-evolving market. This could be the insightful partner you need to steer your organization towards success.
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