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Direct Marketing: Strategy, Planning, Execution
New
Edward L. Nash | Mcgraw Hill

Direct Marketing: Strategy, Planning, Execution

from RM33.24 MYR

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Goodreads rating: 3.48

from RM33.24 MYR

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In stock: Very Good

If you're delving into direct marketing strategies, Nash's book could be an invaluable tool. It's been updated to embrace the digital frontier, integrating online marketing while also retaining rich insights about telemarketing and traditional media. Turn the pages and you might just find your marketing efforts shifting into a higher, more effective gear.
Search Engine Optimization (SEO) Secrets
New
Erik Dafforn, Danny Dover  | Wiley

Search Engine Optimization (SEO) Secrets

from RM33.24 MYR

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Goodreads rating: 4.21

from RM33.24 MYR

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In stock: Very Good

For anyone struggling to get their website to climb up the search engine rankings, this book could be a game-changer. It's like a treasure trove filled with the kind of secrets SEO gurus guard jealously. Imagine translating the jargon into actionable steps that not only demystify SEO but also pave a clear path for your online success. Whether you're a budding entrepreneur or a seasoned marketer, think of this guide as a mentor walking you through the complex world of internet visibility.
This Business Has Legs: How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze
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from RM33.24 MYR

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In stock: Very Good

If you're curious about the mechanisms that turn simple ideas into marketplace gold, "This Business Has Legs" could be a fascinating read. The story behind the Thighmaster is not just about the product but an entrepreneurial spirit. Peter Bieler's journey will give you an authentic inside look at how infomercial marketing can create massive success, which might inspire your own business adventures.
Delivering Happiness: A Path to Profits, Passion and Purpose
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from RM33.24 MYR

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In stock: Well Read

"Delivering Happiness" may resonate with you if you're drawn to stories about innovative business practices with a human touch. Tony Hsieh's journey is not just about making profits, it's about fostering a workplace where joy and productivity reinforce each other. With his focus on authentic customer experiences and an employee-led culture, this book is a captivating blueprint for entrepreneurial spirits seeking to blend success with positivity. If you care about leadership, culture, and personal growth in a business context, this is a must-read.
Do More Faster: Techstars Lessons to Accelerate Your Startup
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from RM33.24 MYR

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In stock: Well Read

If you're intrigued by startup culture and want to avoid common pitfalls, "Do More Faster" is like having a roundtable with the pros. Brad Feld and David Cohen, along with other experts, offer a condensed mentorship experience, providing insights that mirror what TechStars participants receive. If you're looking to absorb tried-and-true advice that has a track record of success, this book could be your crash course.
Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist
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from RM33.24 MYR

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In stock: Well Read

If you're setting sail in the startup world, the currents of venture capital can be treacherous. "Venture Deals" is your navigation chart. Feld and Mendelson map out not just the dry terrain of Term Sheets but also the human ecosystem that animates venture financing. Exciting for aspiring entrepreneurs and founders, it’s like having experienced captains whispering over your shoulder, steering you away from the reefs of financial injury.
Rework
New
David Heinemeier Hansson, Jason Fried  | Crown Currency

Rework

from RM36.97 MYR

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Goodreads rating: 3.97

from RM36.97 MYR

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In stock: Well Read

You might find "Rework" refreshing because it challenges established business norms and presents a minimalist approach to entrepreneurship. It's the book for you if you're feeling bogged down by traditional business strategies and are seeking a more straightforward, no-nonsense path to building your own venture. This could be a game-changer in the way you think about work and productivity.
This Is Not a T-Shirt: A Brand, a Culture, a Community - A Life in Streetwear
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from RM33.24 MYR

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In stock: Well Read

This book isn't just a testament to streetwear; it's an embodiment of the grit and creativity Bobby Hundreds poured into his brand. Your fingertips will flip through a narrative drenched in the ethos of Southern California's punk scene, transformed into the fabric of an iconic fashion movement. If you're curious about what drives a person to create a community out of clothing, or how a brand echoes the voice of a culture, this read stitches those answers into every page.
How to Build a Business and Sell It for Millions
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Jack Garson | St. Martin's Press

How to Build a Business and Sell It for Millions

from RM33.24 MYR

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Goodreads rating: 3.69

from RM33.24 MYR

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In stock: Well Read

For the ambitious entrepreneur, this book by Jack Garson is a goldmine of strategic insights. It's perfect if you're knee-deep in the business world and dreaming of that big sell-one-day scenario. Garson will take you through the transformation from everyday operations to prime acquisition target, all with a mix of enlightening anecdotes and hard-hitting advice. It's a pragmatic roadmap that could help you navigate the challenging journey of selling your business for impressive figures.
Free: The Future of a Radical Price
New
ANDERSON CHRIS | Random House

Free: The Future of a Radical Price

from RM14.56 MYR

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Goodreads rating: 3.85

from RM14.56 MYR

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In stock: Well Read

Imagine a market where price tags start to disappear, and the word 'free' pops up more often than a summer sale sign. Chris Anderson deftly weaves through the implications of such an economy, not just to tease your curiosity but to prepare you for a shift in how we view value and trade. It's a book that feels like a doorway to the future, but only if you're ready to step through it.
The New Influencers: A Marketer's Guide to the New Social Media
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from RM40.71 MYR

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In stock: Well Read

If you're looking to navigate the shifting tides of marketing in the digital age, "The New Influencers" could streamline your journey. Paul Gillin unpacks the disruptive power of social media and blogs, offering tangible strategies to engage with key online personalities effectively. Whether you run a small business or helm marketing at a large firm, this book could be the compass you need to leverage the influence economy to your brand's advantage.
Boom Country?: The New Wave of Indian Enterprise
New
Alan Rosling | Hachette India

Boom Country?: The New Wave of Indian Enterprise

from RM40.71 MYR

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Goodreads rating: 3.96

from RM40.71 MYR

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In stock: Well Read

If you're curious about the seismic shifts in India's economic landscape, "Boom Country?" is your front-row ticket to understanding the vibrant world of Indian start-ups, innovations, and the entrepreneurial spirit fueling this change. With Rosling's personal insight and a wealth of interviews with industry pioneers, this book offers a comprehensive look into what is stirring beneath the surface of one of the world's fastest-growing economies. Whether you're an aspiring entrepreneur or a seasoned investor, the stories within these pages are sure to inspire and inform.
Marissa Mayer and the Fight to Save Yahoo!
New
Nicholas Carlson | Hodder & Stoughton

Marissa Mayer and the Fight to Save Yahoo!

from RM36.97 MYR

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Goodreads rating: 3.91

from RM36.97 MYR

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per

In stock: Well Read

If you're fascinated by the high-stakes world of tech giants, "Marissa Mayer and the Fight to Save Yahoo!" offers a gripping inside look at corporate drama and leadership challenges. Nicholas Carlson's award-winning reporting paints a nuanced picture of Mayer's tenure at Yahoo. It could be a perfect read for those interested in the intricacies of the tech industry and the complexities of turning around a struggling company.
Digital Marketing Strategy, Implementation and Practice
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from RM111.66 MYR

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In stock: Very Good

This book offers a blend of the latest marketing theories with real-world application, giving you insights from successful companies. If you're looking to create impactful digital strategies and want to learn from the experience of industry giants like eBay and Facebook, Dave Chaffey and Fiona Ellis-Chadwick provide practical, actionable advice that could help transform your company's online presence.
Cisco Unauthorized
New
Jeffrey S. Young | Prima Lifestyles

Cisco Unauthorized

from RM33.24 MYR

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Goodreads rating: 3.77

from RM33.24 MYR

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In stock: Like New

If you're fascinated by the high-stakes world of tech industry titans, 'Cisco Unauthorized' offers a front-row seat. It's not merely about the dry intricacies of networking technology, but rather, Jeffrey S. Young captures the pulsating drama of a corporation and its CEO at a crossroads. This book would take you into the thrilling, competitive sphere of Silicon Valley, revealing Cisco's battles and the constant threat from nimble upstarts. It's the struggle for the future of information, presented as a deeply human narrative.
Competitive Strategy: Techniques for Analyzing Industries and Competitors
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from RM48.18 MYR

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In stock: Well Read

If you're keen on sharpening your business acumen, Michael E. Porter's "Competitive Strategy" might be a game-changer for you. It's not just any strategy guide; it delves into the competitive forces that shape industries, offering you the tools to craft powerful strategies. This book could help you understand the landscape you're operating in and potentially transform the way you approach competition and profitability.
Fortune at the Bottom of the Pyramid
New
C.K. Prahalad | Wharton School Publishing

Fortune at the Bottom of the Pyramid

from RM55.65 MYR

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Goodreads rating: 3.91

from RM55.65 MYR

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In stock: Very Good

Imagine discovering a market of untapped potential — billions of individuals whose needs and entrepreneurial spirit have been largely ignored. This book doesn't just paint a hopeful picture; it provides concrete case studies where real-world companies have turned these insights into profit, while making a significant impact on poverty. If you're inclined towards social entrepreneurship or corporate innovation with a conscience, Prahalad's updated canonical work could reinvent how you think about business at the intersection of social change and economic growth.
How Google Does It
New
Jonathan Rosenberg, Alan Eagle, Eric Schmidt  | John Murray

How Google Does It

from RM33.24 MYR

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Goodreads rating: 4.05

from RM33.24 MYR

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In stock: Very Good

If you're fascinated by how a small startup grew into a tech giant, "How Google Does It" is your window into that world. Schmidt and Rosenberg pull back the curtain on Google's success, sharing insights that are as empowering as they are strategic. It's like having a seasoned mentor explain not only what makes Google tick but also how you might apply these lessons in your own ventures or career.
Simply Fly: A Deccan Odyssey
New
G.R. Gopinath | Harpercollins Publishers

Simply Fly: A Deccan Odyssey

from RM33.24 MYR

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Goodreads rating: 4.22

from RM33.24 MYR

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In stock: Very Good

Imagine a tale where sheer determination overcomes every conceivable obstacle. "Simply Fly: A Deccan Odyssey" is that story brought to life, detailing how Captain G.R. Gopinath not only dreamt but achieved the extraordinary. It's inspiring, filled with rich life lessons for anyone who has ever dared to dream big or is looking to navigate the turbulent skies of entrepreneurship.
Small Wonder - The Making of the Nano
New

from RM33.24 MYR

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In stock: Very Good

If you enjoy behind-the-scenes tales of innovation and perseverance, "Small Wonder - The Making Of The Nano" offers an engaging read. It's not just about the engineering marvel of creating a budget-friendly car, but also about the determination of Ratan Tata and his team to alter the automotive industry and empower the middle class in India. This book will give you a blend of inspiration and insight into the power of a dream turned reality.
Ben & Jerry's Double-Dip: Lead With Your Values and Make Money, Too
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from RM33.24 MYR

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In stock: Very Good

If you've ever dreamed of starting a business that doesn't compromise on its ethos for profits, "Ben & Jerry's Double-Dip" is a scoop of inspiration. Ben and Jerry show how they churned ethical practices with entrepreneurial spirit to create a brand synonymous with both taste and integrity. Their story might just be the secret ingredient you need to blend success with social responsibility in your own ventures.
Seeing Differently - Insights on Innovation
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from RM33.24 MYR

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In stock: Very Good

If you're feeling stuck in the old ways of doing business or you're eager to foster a culture of continuous innovation in your workplace, "Seeing Differently" could be your guide. Each article serves as a window into how emerging technologies and ideas can transform the way you approach challenges and opportunities, making it an invaluable asset for forward-thinking professionals.
Making It Big in Software: Get the Job, Work the Org, Become Great
New

from RM33.24 MYR

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In stock: Very Good

As you're navigating the tech industry, "Making It Big In Software" could be a beacon. It doesn't just cover how to get your foot in the door, but also how to climb the ladder once you're inside. This book is for anyone who feels like they could use some insider knowledge, real-world tactics, and candid advice to fast-track their growth in the ever-evolving software field.
Ice Cream Social: The Struggle for the Soul of Ben & Jerry's
New

from RM33.24 MYR

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In stock: Well Read

If you're into business narratives with a scoop of social purpose, "Ice Cream Social" could be your next indulgence. This book tells the gripping tale of Ben & Jerry's, blending entrepreneurial spirit with a commitment to social justice. It's not just about frozen treats; it's about the rocky road of maintaining integrity in the cutthroat world of corporate buyouts. You'll find inspiration in their successes and learn from their stumbles - a real treat for anyone interested in socially conscious business practices.
The Thank You Economy
New
Gary Vaynerchuk | Harpercollins

The Thank You Economy

from RM42.13 MYR

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Goodreads rating: 3.84

from RM42.13 MYR

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In stock: Well Read

"The Thank You Economy" is a refreshing take on modern commerce, where Gary Vaynerchuk champions the shift from transactional to relational business. It's thought-provoking, especially if you're looking to adapt to the evolving market landscapes where customer appreciation isn’t just nice—it’s critical for success. This book will resonate with you if you believe in genuine connections over pure profitability.
The Future of Global Retail - Learning from China's Retail Revolution
New

from RM33.24 MYR

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In stock: Like New

If you're fascinated by the rapid evolution of retail and hungry to peer into the future of commerce, this book will be your guide. It doesn't just outline China's trailblazing retail innovations; it hands you a roadmap for navigating the changing landscape of global retail. With consumer experience case studies and a strategic framework, it's indispensable for industry leaders and curious minds alike.
Key Person of Influence
New

Key Person of Influence

from RM14.56 MYR

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from RM14.56 MYR

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In stock: Like New

Are you aiming to stand out in your field? This book could be a game-changer for you. It guides you through becoming a thought leader in your niche, leveraging your knowledge and building a personal brand. It’s a must-read for anyone driven to become the go-to person in their industry.
Built-In Social: Essential Social Marketing Practices for Every Small Business
New

from RM40.71 MYR

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In stock: Like New

If you’re looking to reshape your business with a social first mindset, "Built in Social" might be right up your alley. This isn't about aimlessly throwing content into the void; it's a methodical approach to fostering genuine connections and leveraging them to make your business thrive. Imagine gaining the trust of your customers so deeply that they help you shape the future of your products and services—that's the kind of engagement Jeff Korhan encourages you to build.
Business Stripped Bare: Adventures of a Global Entrepreneur
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from RM44.44 MYR

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In stock: Well Read

If you're itching for an entrepreneurial adventure or you're just curious about the inner workings of a world-famous conglomerate, 'Business Stripped Bare' could serve as both your playbook and behind-the-scenes pass. Branson's candid storytelling will sweep you through his unconventional journey, imparting wisdom that's as practical as it is inspirational. Plus, his reflections on environmental responsibility in business might just reshape how you view the corporate world and its power to effect change.
Secrets of Power Negotiating: Inside Secrets from a Master Negotiator
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from RM30.86 MYR

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In stock: Very Good, Well Read

Imagine stepping into any negotiation with confidence, armed with proven techniques that not only level the playing field but also give you the ability to control the game. Roger Dawson's "Secrets of Power Negotiating" isn't just about business; it's a comprehensive guide that'll equip you with the skills to negotiate your salary, a deal on a new car, or even bedtime with your kids. Let this be the ace up your sleeve, bringing you closer to your goals, one confident conversation at a time.
The 45 Second Presentation
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The 45 Second Presentation

from RM14.56 MYR

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from RM14.56 MYR

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In stock: Well Read

If you're venturing into network marketing, this book could be your game changer. It breaks down the complexities into digestible, quick presentations that you can use to engage potential clients effectively. Think of it as your pocket guide to making a solid impression in less than a minute.
This book could be a good read for you if you've always wanted to start a blog but feel overwhelmed by the conflicting information out there. Matthew Shields cuts through the noise and provides a comprehensive guide on how to market your blog and make money online. This book's most distinctive feature is its emphasis on setting up multiple streams of passive income using affiliate marketing, helping you turn your passion into a lucrative venture. So, grab a copy and start navigating the blogging world with confidence!
Click.ology: What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed
New

from RM14.56 MYR

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In stock: Very Good

If you're looking to decode the digital marketplace, "Click.ology" could be your digital Rosetta Stone. Graham Jones delves into the human psychology behind online shopping, offering practical insights that could revolutionize your e-commerce strategy. Understanding the nuances of why consumers click 'buy' or abandon their cart can be the edge your business needs in the ever-evolving online economy.
Meatball Sundae: Is Your Marketing Out of Sync?
New
Seth Godin | Portfolio

Meatball Sundae: Is Your Marketing Out of Sync?

from RM48.18 MYR

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Goodreads rating: 3.72

from RM48.18 MYR

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In stock: Very Good

"Meatball Sundae" is a must-read for those who are looking to market a traditional and perhaps boring brand in the digital age. Seth Godin provides a guide to navigating the new marketing trends, such as the importance of storytelling and shorter attention spans. He also provides examples of companies, both old and new, who have adapted brilliantly to these changes. The book's most unique feature is its analogy of a meatball sundae, which perfectly captures the pitfalls of implementing shiny new marketing tactics for brands that are not inherently interesting. Overall, "Meatball Sundae" is a valuable resource for anyone looking to revolutionize their marketing strategies.
Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth
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from RM50.35 MYR Save 15% more

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In stock: Very Good

If you're looking to shake things up in your industry, "MarketBusters" is a toolkit you'll want at your side. Rita Gunther McGrath and Ian C. MacMillan don't just theorize; they provide actual strategic moves and real-world examples that have catapulted companies ahead of the curve. It's a must-read for those eager to push their company into uncharted, lucrative territories.
Great By Choice: Uncertainty, Chaos, And Luck--Why Some Thrive Despite Them All
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from RM51.91 MYR

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In stock: Like New

If you're fascinated by resilience in the face of unpredictability, "Great by Choice" will resonate with you. Collins delivers insightful analysis on how some organizations not only survive but excel amidst turmoil. His evidence-based approach and real-world examples can offer you valuable strategies for your own business or personal growth, inspiring you to take on challenges with a new perspective.
How the Web Was Won: Microsoft from Windows to the Web - The Inside Story of How Bill Gates and His Band of Internet Idealists Transformed a Software Empire
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from RM30.86 MYR Save 4% more

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In stock: Very Good

"How The Web Was Won" is a must-read for anyone interested in the history of technology, especially for those who want to understand the rise of Microsoft and its impact on the PC industry. Andrews' researched portrayal of characters and business strategies offers a dramatic account of Microsoft's transition from a software empire to an internet giant, and its ensuing anti-monopoly charges. One of the unique features of this book is its focus on the personalities of the people behind Microsoft's success.
First, Break All the Rules: What the World's Greatest Managers Do Differently
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from RM33.24 MYR

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In stock: Well Read

If you're tired of the same old management advice, "First, Break All the Rules" is a breath of fresh air. Buckingham and Coffman challenge the status quo with insights from over 80,000 interviews, offering a new perspective on what makes a great manager. It’s not about sticking to the rules; it’s about understanding and leveraging individual strengths to achieve excellence. Dive into this book for a transformative approach to leadership that could redefine your managerial style and effectiveness.
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
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from RM92.99 MYR

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Out of stock

This book is a must-read for anyone in the business world who wants to stay ahead of the game. With its highly visual design and practical innovation techniques, Business Model Generation will guide you through the process of creating a game-changing business model. Whether you're an executive, consultant, entrepreneur, or leader, this book will help you understand, design, and implement a new strategy that will revolutionize your organization. Get ready to change the rules and join "the business model generation!"
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
New

from RM70.58 MYR

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In stock: Well Read

This book could be a good read for you if you're an entrepreneur or aspiring startup founder looking to build a successful business. Eric Ries presents a fresh approach to entrepreneurship, emphasizing continuous innovation and rapid experimentation. By adopting the principles of the Lean Startup methodology, you'll learn how to navigate the uncertainties of the business world and make data-driven decisions. With practical insights and real-life examples, this book will revolutionize your startup approach and help you achieve sustainable success.
Millionaire Mindset Blueprint
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Derric Chew | Kanyin Publications

Millionaire Mindset Blueprint

from RM33.24 MYR

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Goodreads rating: 5.0

from RM33.24 MYR

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Out of stock

If you're intrigued by the psychology of success and wealth creation, this book might resonate with you. Derric Chew presents approachable strategies to overhaul your thinking, aligning more closely with the habits and mindsets of millionaires. It's not merely a book; it's a blueprint that could redefine your approach to finances and success.
Good Strategy/Bad Strategy: The Difference and Why It Matters
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from RM36.97 MYR

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Out of stock

"Good Strategy/Bad Strategy" is a must-read for anyone seeking to develop an effective strategy, whether for business or politics. Richard Rumelt challenges popular misconceptions about strategy and reveals a new approach to overcoming challenges. His bold and practical style is a refreshing departure from other books on strategy, and his years of experience make his insights invaluable. This book will help readers understand the importance of focusing on the challenges a business faces, and provide practical guidance for developing and executing an effective strategy.
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
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from RM44.44 MYR

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Out of stock

If the intersection of ethical goals and profitable business intrigues you, "The Fortune at the Bottom of the Pyramid" could provide a compelling read. C.K. Prahalad's vision of tapping into the poorest demographics to both aid in poverty reduction and profit makes a persuasive case for innovative enterprise. It’s both a wake-up call and a guide for businesses and individuals passionate about combining economic growth with social good.
Loonshots
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Safi Bahcall | Griffin

Loonshots

from RM33.24 MYR

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Goodreads rating: 4.01

from RM33.24 MYR

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Out of stock

If you're someone who's fascinated by how maverick ideas evolve into world-changing innovations, "Loonshots" should pique your curiosity. Safi Bahcall doesn't just tell stories; he equips you with an understanding of how structural shifts can foster or foil innovation. This book merges gripping tales with a new scientific framework, offering insights that could transform how you approach and nurture the next big idea.
The Goal: A Process of Ongoing Improvement - 30th Anniversary Edition
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from RM33.24 MYR

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Out of stock

This book, "The Goal: A Process of Ongoing Improvement," is a captivating novel that will challenge your conventional ways of thinking about management. Through the story of Alex Rogo, a harried plant manager on the brink of disaster, you will be taken on a thrilling journey of saving a failing factory and discovering the underlying rules of operations. Recommended for anyone looking to transform their approach to management and achieve ongoing improvement.
The Zigzag Principle: The Goal Setting Strategy That Will Revolutionize Your Business and Your Life
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from RM33.24 MYR

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Out of stock

If you're feeling stuck in the relentless pursuit of your goals, "The Zigzag Principle" could be the breath of fresh air you need. It flips the script on traditional straight-line strategies, offering a more adaptable and often, a more realistic approach to success. For anyone in business or striving toward personal goals, this book is a reminder that sometimes the indirect path can lead to the most rewarding destinations.
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
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from RM36.97 MYR

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Out of stock

This book is for anyone looking to take their pitching skills to the next level. Oren Klaff provides a fresh and science-backed approach to delivering winning pitches in any business situation. His STRONG method will help you captivate your audience, engage their brains, and secure the deals you desire. Klaff's real-life examples and practical strategies will transform the way you present your ideas, making you more persuasive and successful. Get ready to revolutionize your pitching game with Pitch Anything.
Shoe Dog: A Memoir by the Creator of Nike
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Na | Simon & Schuster

Shoe Dog: A Memoir by the Creator of Nike

from RM33.24 MYR

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Goodreads rating: 4.47

from RM33.24 MYR

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Out of stock

If you're intrigued by big brand origins or entrepreneurship, "Shoe Dog" is a must-read. Phil Knight shares a raw and genuine account of building Nike from the ground up. It's the personal side of a global success story, complete with trials, tribulations, and triumphs that can inspire and inform anyone dreaming of starting their own venture.
88 - The Narrow Road - A Brief Guide to the Getting of Money
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Felix Dennis | Vermilion

88 - The Narrow Road - A Brief Guide to the Getting of Money

from RM33.24 MYR

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Goodreads rating: 4.23

from RM33.24 MYR

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Out of stock

If you're itching to join the ranks of self-made moguls, Felix Dennis doesn’t disappoint with this book. He doesn't just spit theory; he’s lived every word, creating serious wealth from scratch. In the pages of "88 - The Narrow Road," you'll find a raw, no-nonsense guide, each principle a nugget of the author's own experience. This read is a mentorship in paperback for the entrepreneur who prefers action over endless planning.
Competitive Advantage - Creating and Sustaining Superior Performance
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from RM33.24 MYR

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Out of stock

If you're looking to deepen your understanding of what gives a company its edge, "Competitive Advantage" is a vital read. It uncovers the backbone of what makes a business succeed, breaking down complex notions into manageable, actionable parts. Porter's insights could change the way you view your company’s activities and strategic potential, giving you the analytical tools to carve out a superior position in your market.