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Why Women Mean Business: Understanding the Emergence of Our Next Economic Revolution

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Empowering insights into gender-diverse economic growth.

If you're keen on understanding how gender dynamics directly influence our economy and corporate structures, "Why Women Mean Business" could be an eye-opener. Serving as a compelling blend of analysis and call to action, this book lays bare the untapped potential of women in the workforce. It’s a guide, offering examples and strategies for embracing gender diversity, which not only fuels better business results but also drives sustainable economic growth.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Just Arrived

Why Women Mean Business: Understanding the Emergence of Our Next Economic Revolution

Regular price RM15.00 MYR
Unit price
per
Compare to estimated retail price: RM79.00 MYR  
Condition guide

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ISBN: 9780470725085
Publisher: Jossey-Bass
Date of Publication: 2008-03-17
Format: Hardcover
Related Collections: Economics, Sociology, Business
Goodreads rating: 3.79
(rated by 52 readers)

Description

Women Mean Business … gives example after example of the price that we all pay for a situation in which 'women may hold the keys but men still control the locks.' The Times. 'What's especially valuable is the authors' analysis of where companies go wrong in managing women... that's how it will help women in the workplace.' Harvard Business Review. 'Lays out the importance of retaining women in senior leadership positions.' Harper's Bazaar. 'Wittenberg-Cox and Maitland have opened new ground.' Management Today. Women Mean Business shows that women make up much of the market and the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business leads to better bottom-line results and greater resilience to economic crises. So why are there still so few women in leadership roles in business? Why are companies struggling to respond to today’s female consumer? Why is there a persistent pay gap between men and women around the world? 'Why Women Mean Business' takes the economic arguments for change to the heart of the corporate world. Fully updated in paperback, the book shows why getting gender right matters—as much when the economy's bust as when it's booming. A must-read, packed with ideas from companies that have made it work, with views from top business leaders and step-by-step guides to how we can all become gender bilingual.
 

Empowering insights into gender-diverse economic growth.

If you're keen on understanding how gender dynamics directly influence our economy and corporate structures, "Why Women Mean Business" could be an eye-opener. Serving as a compelling blend of analysis and call to action, this book lays bare the untapped potential of women in the workforce. It’s a guide, offering examples and strategies for embracing gender diversity, which not only fuels better business results but also drives sustainable economic growth.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.