New

Positioning: The Battle for Your Mind, 20th Anniversary Edition

Regular price RM40.66 MYR
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Transformative marketing strategies for modern branding.

If you're looking to understand the intricacies of how products become household names, "Positioning: The Battle for Your Mind" is invaluable. Ries and Trout distill complex marketing theories into relatable examples and strategies; they've influenced an entire generation of marketers. Their insights could redefine how you perceive marketing and help you carve out a unique space for your products in the crowded marketplaces.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Positioning: The Battle for Your Mind, 20th Anniversary Edition

Regular price RM40.66 MYR
Unit price
per
ISBN: 9780071359160
Authors: Al Ries, Jack Trout
Publisher: McGraw Hill
Date of Publication: 2001-01-18
Format: Hardcover
Related Collections: Personal Development, Business
Goodreads rating: 4.03
(rated by 17912 readers)

Description

A dynamic new cover heralds the reissue of this bestselling business classic, which Spencer Johnson, M.D., co-author of The One Minute Manager praised as "One of the most important communication books I've ever read. I recommend it highly!"
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Similar Reads

Transformative marketing strategies for modern branding.

If you're looking to understand the intricacies of how products become household names, "Positioning: The Battle for Your Mind" is invaluable. Ries and Trout distill complex marketing theories into relatable examples and strategies; they've influenced an entire generation of marketers. Their insights could redefine how you perceive marketing and help you carve out a unique space for your products in the crowded marketplaces.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.