Likely to Sell Fast
Discover books that readers consistently add to cart! This collection features highly sought-after titles that tend to move quickly, from Booker Prize winners to TikTok sensations. With prices starting from just $3.90 and limited copies available, these popular reads don't stay on our shelves for long.
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Dacher Keltner
|
Penguin
Books
The Power Paradox: How We Gain and Lose Influence
RM37.00 MYR
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Goodreads rating: 3.68
RM37.00 MYR
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55% off est. retail
In stock: Well Read
If you're curious about the intricacies of influence and power dynamics, "The Power Paradox" offers a thought-provoking insight into how power is gained and lost within social structures. The book's exploration of power's fleeting nature provides a new perspective on personal and professional relationships, making it a valuable read for aspiring leaders and social scientists alike.
New
Howard Gardner
|
Basic
Books
Frames of Mind: The Theory of Multiple Intelligences
RM48.00 MYR
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Goodreads rating: 3.98
RM48.00 MYR
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62% off est. retail
In stock: Well Read
If you've ever felt traditional IQ tests don't capture the full spectrum of human smarts, Gardner's "Frames of Mind" could resonate deeply with you. This book could challenge and broaden your understanding of intelligence by introducing you to his multiple intelligences theory. It's a read that encourages you to value diverse mental abilities, potentially reshaping how you view yourself and others in terms of cognitive capabilities.
Rowan Hooper
|
Little,
Brown
Superhuman: Life at the Extremes of Mental and Physical Ability
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Goodreads rating: 3.6
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In stock: Very Good
"Superhuman" is captivating if you're intrigued by the limits and possibilities within us all. As you read, you'll encounter intimate conversations with individuals at the pinnacle of different fields, reflecting a plethora of extraordinary abilities and life experiences. It's not just inspiring; it's a scientific probe into what makes these high achievers tick—perfect for anyone looking to be motivated by the breadth of human capability.
Benjamin P. Hardy
|
Balance
Willpower Doesn't Work: Discover the Hidden Keys to Success
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Goodreads rating: 3.99
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In stock: Very Good
"Willpower Doesn't Work" isn't your average self-help guide. It delves into how your surroundings influence your success more than your inner resolve might. If you've ever wondered why sheer grit isn't enough to achieve your goals, this book can shed some light. It might challenge you to rethink the way you approach personal development and motivation.
George Couros
|
Dave
Burgess
Consulting,
Incorporated
The Innovator's Mindset: Empower Learning, Unleash Talent, and Lead a Culture of Creativity
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RM37.00 MYR
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Goodreads rating: 4.17
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In stock: Very Good
If you're passionate about education and seek to cultivate a creative, innovative learning environment, "The Innovator's Mindset" is a beacon of inspiration. George Couros paints a visionary picture of what education can be when we empower teachers and learners to explore, innovate, and think critically. Dive into this book if you yearn to transform the traditional compliance-based classroom into a vibrant hub where students' natural curiosity thrives.
Seth Godin
|
Piatkus
The Dip: The Extraordinary Benefits of Knowing When to Quit (And When to Stick)
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Goodreads rating: 3.79
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In stock: Very Good
"The Dip" isn't just insightful, it's a game-changer for anyone feeling stuck or uncertain about their current pursuits. Seth Godin flips the script on quitting, transforming it from a taboo into an essential strategy. Dive in to understand when to push through challenges and when walking away is actually the path to true success. It's a concise read that's packed with liberating concepts which could shift your mindset on perseverance and help prioritize your goals.
Neil Hoyne
|
Portfolio
Converted: The Data-Driven Way to Win Customers' Hearts
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Goodreads rating: 3.9
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In stock: Very Good
If you're looking to step up your digital marketing game, "Converted" could be the secret weapon you've been searching for. Neil Hoyne distills his expertise from Google into a playbook that is both practical and insightful, focused on forging long-term customer relationships through data-driven strategies. His perspective challenges the short-term focus that pervades the industry and offers a compelling route to sustainable success and competitive advantage.
Gary Vaynerchuk
|
Harpercollins
Crush It! Why Now Is the Time to Cash In on Your Passion
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Goodreads rating: 3.87
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52% off est. retail
In stock: Very Good
If igniting your entrepreneurial spirit is what you're after, "Crush It!" could be the motivational catalyst you've been seeking. Gary Vaynerchuk's personal saga – from a local family wine business to a national industry leader – shows the persuasive power of social media and personal branding. You'll feel equipped to harness the internet to transform your passions into profits.
Cal Newport
|
Profile
Usa
A World Without Email: Reimagining Work in an Age of Communication Overload
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Goodreads rating: 3.88
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45% off est. retail
In stock: Very Good
If you've ever felt overwhelmed by the constant buzzing of emails and notifications, Cal Newport's "A World Without Email" offers you a glimpse into a more focused, efficient work life. Newport, known for his deep work philosophy, delves into systems and strategies that can liberate teams from the inbox inefficiency. This read could be the breath of fresh air you need to rethink and reclaim your workday from the clutches of communication overload.
Malcolm Gladwell
|
Hachette
Usa
Talking to Strangers: What We Should Know About the People We Don’t Know
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Goodreads rating: 4.02
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In stock: Like New
If you've ever wondered why miscommunications with people you've just met seem so common, "Talking to Strangers" might make you feel less alone in that confusion. Gladwell takes you on a journey through historical and current events that illuminate the complexities of human interaction. It's like a detective novel for social dynamics with revelations that could change how you approach unknown faces tomorrow.
Tali Sharot
|
Abacus
The Influential Mind: What the Brain Reveals About Our Power to Change Others
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Goodreads rating: 3.91
RM33.00 MYR
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47% off est. retail
In stock: Well Read
If the power of persuasion is a puzzle you'd like to solve, "The Influential Mind" is your guidebook. Tali Sharot blends neuroscience with real-world applications to reveal the intricacies of human behavior. You might find it the perfect companion for understanding why we resist change and how to better communicate your ideas. It's especially useful if your work or passions involve convincing others to see things your way.
New
David Gelles
|
Profile
Books
Ltd
Mindful Work: How Meditation Is Changing Business from the Inside Out
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Goodreads rating: 3.74
RM48.00 MYR
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In stock: Well Read
If you're feeling the weight of the corporate world, "Mindful Work" could be your breath of fresh air. David Gelles marries the ancient practice of meditation with modern business strategies, inviting you on a transformative journey that benefits both your peace of mind and your portfolio. It's a revolutionary read that could enlighten your approach to success and well-being in the workplace.
New
Dan Charnas
|
Penguin
Work Clean: The Life-Changing Power of Mise-En-Place to Organize Your Life, Work and Mind
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Goodreads rating: 4.09
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In stock: Well Read
If you find yourself intrigued by the seamless choreography of a professional kitchen, "Work Clean" might just resonate with you. Dan Charnas takes the principles that chefs use to maintain order and speed under pressure and adapts them for daily living. It could be the recipe for success you need to declutter your workspace and mind, making you more productive and calm.
New
Miki Agrawal
|
Business
Do Cool Sh*t: Quit Your Day Job, Start Your Own Business, and Live Happily Ever After
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Goodreads rating: 3.42
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42% off est. retail
In stock: Well Read
If you've ever fancied making your passions your paycheck, 'Do Cool Sh*t' could be the trail map you're looking for. Miki Agrawal doesn't just share her success story; she's giving you a personal blueprint for turning ambition into action, with a no-nonsense, boots-on-the-ground guide that's as practical as it is motivating. It's the kind of read that can transform "What if?" into "What's next?"
Melinda French Gates
|
Pan
Macmillan
Uk
The Moment of Lift: How Empowering Women Changes the World
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Goodreads rating: 4.28
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In stock: Like New
"The Moment of Lift" is a catalyst for change. If you feel strongly about women's empowerment and social reform, Melinda Gates captures this brilliantly. Her personal journey entwined with global stories will not only inspire you but might also galvanize you to be part of the movement for equity and justice. It's more than just a book; it's an invitation to contribute to a larger and noble cause.
Harriet Rubin
|
Random
House
Publishing
Group
The Princessa: Machiavelli for Women
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Goodreads rating: 3.47
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In stock: Well Read
If you're navigating challenging terrains in male-dominated environments, "The Princessa" could be your clandestine roadmap. It reinterprets Machiavelli’s cunning with a feminine twist, championing your inherent abilities. It celebrates women's passion, intuition, and sensitivity, translating them into a form of power and strategy in both personal and professional spheres. Harriet Rubin's message is clear: embrace and wield your differences as a woman, and you'll command life itself.
Tyler Cowen, Daniel Gross |
St.
Martin's
Press
Talent - How to Identify Energizers, Creatives, and Winners Around the World
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Goodreads rating: 3.58
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If you're bent on discovering untapped potential within individuals or looking for ways to stand out yourself, "Talent" could be your guidebook. Cowen and Gross offer a compelling, research-backed approach to finding and nurturing the innovators and game-changers of tomorrow. Packed with practical insights, it'll change the way you think about interviews and talent scouting, potentially giving you an edge whether you're building a team or aiming to be noticed.
David Hodgson
|
Prima
Games
The Elder Scrolls V: Skyrim Official Game Guide
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Goodreads rating: 4.42
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In stock: Well Read
Venturing into the vast world of Skyrim can be quite the undertaking, and having this official game guide by your side could be a game-changer. It's perfect for gamers who want to delve deep into every nook and cranny, ensuring you don't miss any hidden treasures or quests. It's as close to having a seasoned guide companion as you can get, without NPC quirks!
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Jonah Lehrer
|
Canongate
Books
Imagine: How Creativity Works
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Goodreads rating: 3.95
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"Imagine - How Creativity Works" could be an inspiring read for you if you're curious about the marriage of art and science. Jonah Lehrer's storytelling melds anecdotes from various creative fields with scientific insights, providing a captivating look at the inner workings of our creativity. It's a book that opens up conversations about how we can foster innovation in our environments, which is particularly compelling for anyone looking to enhance their creative pursuits or to understand the creative processes better.
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William Jefferson Clinton, John C. Bogle |
Wiley
Enough: True Measures of Money, Business, and Life
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Goodreads rating: 3.7
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If you've ever felt conflicted about the pursuit of money and how it aligns with your values, John C. Bogle's "Enough" may resonate with you deeply. It's a call to reflect on what 'enough' means in an age of never-ending chase for more. Bogle's profound insights could offer you a new perspective on wealth and success, perhaps even leading to a greater sense of contentment in your professional and personal life.
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"Running & Being" is like having a wise old friend who intertwines tales of personal fitness with profound life philosophy. If you're someone who sees running as more than just exercise, but as a metaphor for personal growth and existential discovery, Dr. Sheehan's stories and insights will resonate with you deeply. Its reflective, almost meditative take on combining physical and spiritual well-being will appeal especially to those looking for inspiration both on and off the track.
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Satya Nadella
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Harper
Collins
Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone
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Goodreads rating: 3.79
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"Hit Refresh" isn’t just an autobiography or a business guide; it's a thought-provoking look at how technology is shaping our future. Nadella's unique perspective as both a tech leader and a humanist offers a glimpse into the ethical and innovative considerations driving one of the world's largest tech companies. Perfect for those intrigued by leadership, change, and the societal impact of technology.
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Alex Hutchinson
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Harper
Collins
Publishers
Uk
Endure: Mind, Body and the Curiously Elastic Limits of Human Performance
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Goodreads rating: 4.13
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If you're drawn to understanding the extraordinary capabilities of human endurance, "Endure" by Alex Hutchinson may intrigue you. Hutchinson delves deeply into what exactly defines our personal barriers in performance. It's a thought-provoking mix of storytelling and science that examines how much our psychological state can push, and expand, the boundaries of physical limits. Whether you are a seasoned athlete looking to gain a mental edge, or simply curious about the untapped potential of the human body and mind, "Endure" could offer you a compelling and insightful perspective.
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B.J. Fogg
|
Virgin
Books
Tiny Habits: The Small Changes That Change Everything
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Goodreads rating: 4.14
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If you've ever felt overwhelmed by the idea of making big life changes, "Tiny Habits" shows you a different path that's both manageable and impactful. BJ Fogg offers an approachable method that can fit into anyone's lifestyle. Instead of grand resolutions, you'll learn to make tiny changes that lead to significant personal growth. It's a perfect read for those seeking self-improvement without the pressure of an all-or-nothing overhaul.
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If you're someone who's fascinated by how maverick ideas evolve into world-changing innovations, "Loonshots" should pique your curiosity. Safi Bahcall doesn't just tell stories; he equips you with an understanding of how structural shifts can foster or foil innovation. This book merges gripping tales with a new scientific framework, offering insights that could transform how you approach and nurture the next big idea.
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Monocle, Santiago Rodriguez Tarditi, Andrew Tuck |
Gestalten
The Monocle Guide to Better Living
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Goodreads rating: 4.11
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If you're all about embracing a lifestyle that's as stylish as it is sustainable, "The Monocle Guide to Better Living" could be your next page-turner. It’s much more than a style manual. It digs deep into what makes life worth living, from finding a fulfilling career to choosing furniture that outlives trends. It’s a treasure of well-curated wisdom that aims to stay relevant through the years, making it more than just a fleeting read.
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Jake;Zeratsky John Knapp
|
Bantam
Press
Make Time: How to Focus on What Matters Every Day
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Goodreads rating: 4.08
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"Make Time" is like that friend who always has the best life hacks—they've thought deeply about productivity, cutting through clutter to get to the heart of what makes for a fulfilled day. It's no dry manual; it's a collection of "try-this-now" tips that feel like they’ve been shared over a coffee. Whether you’re feeling swamped by the digital deluge or you’re looking to refine your daily routine, this book could be your blueprint for a more intentional and satisfying life.
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Scott H. Young
|
Harpercollins
Ultralearning: Accelerate Your Career, Master Hard Skills and Outsmart the Competition
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"Ultralearning" by Scott Young isn't just another self-help guide. It's a toolkit for survival in a rapidly evolving job market. Through riveting stories and practical advice, it empowers you to learn more quickly and effectively. Whether you're aiming to enhance your career or dive into new intellectual pursuits, Young's strategies from successful ultralearners can put you on the fast track to personal advancement.
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Nassim Nicholas Taleb
|
Penguin
Antifragile: Things That Gain from Disorder
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Dive into "Antifragile" if you're curious about how disorder can actually strengthen systems, be it in finance, biology, or your personal life. Taleb will challenge your views on vulnerability and control with riveting ideas that turn traditional wisdom on its head. Imagine finding a way to not just withstand the storms of life, but to dance in the rain and come out stronger. That's the allure of this book – it's a perspective shift waiting to happen.
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Library Mindset
|
Independently
Published
The Art of Laziness
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Goodreads rating: 3.92
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The Art of Laziness isn't just about taking it easy. It's a light-hearted guide that could show you how turning the tables on conventional productivity norms might actually make you more efficient and effective in the long run. Ideal if you often find yourself battling with procrastination, this book offers a fresh perspective on making laziness work for you, rather than against you.
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Morra Aarons-Mele
|
Harvard
Business
Review
Press
The Anxious Achiever
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Goodreads rating: 4.04
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If anxiety's a familiar shadow in your professional life, Morra Aarons-Mele's "The Anxious Achiever" might resonate deeply with you. Transforming anxiety into a leadership asset is an unconventional and potentially life-changing perspective. This book doesn't just sympathize with your struggles; it reframes them, empowering you to reconsider and potentially redesign your approach to work, leadership, and personal growth. It promises practicality alongside empowerment—a guide for the anxious yet ambitious soul.
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Julia Boorstin
|
Avid
Reader
Press
/
Simon
&
Schuster
When Women Lead: What They Achieve, Why They Succeed, and How We Can Learn from Them
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Goodreads rating: 4.09
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"When Women Lead" offers an invigorating dive into the distinctive experiences and perspectives that women bring to leadership roles. Reading this book is akin to enjoying a series of powerful, intimate conversations with inspiring female leaders, and it's bound to leave you with newfound motivation and insights into the qualities that make women's leadership both unique and effective. Whether you are looking to be inspired or to glean practical wisdom for your own career, this book is a trove of empowerment.
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Arianna Huffington
|
Harmony
Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder
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Goodreads rating: 3.69
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If you're feeling the weight of your ambitions starting to crush your sense of joy, then "Thrive" is like a lifeline thrown into the frantic sea of modern success. Arianna Huffington draws from her personal crash-and-burn to show you that clinging to traditional success metrics can undermine your health, happiness, and relationships. This book could be your gateway to a balanced life, where well-being and wisdom walk hand in hand with achievement.
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Austin Kleon
|
Workman
Publishing
Company
Keep Going: 10 Ways to Stay Creative in Good Times and Bad
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Goodreads rating: 4.27
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"Keep Going" is your creative compass in times of overwhelm. If you've ever felt stuck or drained by your creative pursuits, Austin Kleon speaks directly to your struggle. He delivers a burst of inspiration and practical methods to not only reignite your passion for your work but to also help you find balance and joy in the everyday process. His approachable illustrations and down-to-earth advice make you feel like you're getting a pep talk from a wise friend who's been there too.
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Stephen R. Covey
|
Simon
&
Schuster
The 8th Habit: From Effectiveness to Greatness
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If you've ever felt like there's more to your career or personal life than you're currently achieving, "The 8th Habit" is a guideline to getting there. It's not just about being effective; it's about being extraordinary. Covey dives deep into finding your unique voice—passion meets talent—and using it to lift yourself into realms of greatness. It resonates with the need to manage oneself in a world that values autonomy and purpose. This could be the guide you've been waiting for to align your potential with your actions.
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Jason Barron
|
Portfolio
Penguin
The Visual MBA: Your Shortcut to a World-Class Business Education
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Goodreads rating: 3.76
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Imagine distilling the essence of an MBA course into a visual feast that's both engaging and efficient. That's exactly what you get with 'The Visual MBA'. Perfect for the visual learner, it's an investment in your business education without the daunting price tag or time commitment. With Jason Barron's hand-drawn notes, you'll absorb the core principles of business much faster than traditional text, making this book a smart choice for your professional development.
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Peggy Post, Emily Post |
Harperresource
Emily Post's Etiquette
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Goodreads rating: 4.15
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If you're intrigued by the nuances of social etiquette, or perhaps you're attending an event where you want to make a polished impression, Emily Post's "Etiquette" could be your go-to companion. With its thorough exploration of manners that traverse dinner parties to business meetings, it's a tome that has stood the test of time, helping countless readers navigate the complexities of social interactions with grace and poise.
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Patrick King
|
Pkcs
Media,
Inc.
Read People Like a Book: How to Analyze, Understand, and Predict People's Emotions, Thoughts, Intentions, and Behaviors
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Diving into "Read People Like a Book" could truly enhance your interpersonal interactions. Imagine always having a sense that you understand what someone else is feeling or thinking. This book isn't just about catching a fib or decoding a frown; Patrick King invites you into a journey of deep psychological understanding, offering nuggets of knowledge that resonate with both social situations and self-awareness. It's a tool to sharpen your emotional intelligence and subtly navigate the social world.
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If you're seeking inspiration to stand out in leadership or entrepreneurship, "Start with Why" might just be the book for you. Simon Sinek delves deep into the reasons why certain leaders and organizations captivate and excel, offering insights that could transform how you think about your own purpose and strategy. This isn't just a book; it's a perspective shift waiting to happen.
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Robert Iger
|
Penguin
Random
House
Usa
The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company
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Goodreads rating: 4.41
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If leadership and innovation get you excited, Bob Iger's "The Ride of a Lifetime" is a treasure you shouldn't miss. It's a masterclass in steering a giant like Disney through upheavals with grace, vision, and a touch of magic. Iger's first-person account gives rare insights into the media landscape, perfect if you aspire to lead with creativity and foresight.
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"The Power of Moments" resonates because it's more than just a book—it's a blueprint for meaningful life experiences. When you read it, you'll find yourself reevaluating the everyday and seeing opportunities for impact and transformation in places you might have overlooked. It's for anyone eager to make their mark on the world, one extraordinary moment at a time.
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Liz Mollie West Fosslien
|
Penguin
Uk
No Hard Feelings: Emotions at Work (And How They Help Us Succeed)
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Goodreads rating: 4.03
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"No Hard Feelings" is a treasure for anyone who's ever felt out of place with their emotions at work. It doesn't just validate that yes, we all have those awkward moments, but it gives you the tools to deftly handle them. Liz Fosslien offers you a map through the emotional quagmires of the workplace with a light-hearted touch, ensuring that next time the office grouch tries to spoil your day, you'll be equipped to rise above it and keep your cool.
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James C. Collins, Jerry I. Porras, Michael E. Porter |
Hbs
HBR's 10 Must Reads on Strategy
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Goodreads rating: 4.0
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If you're feeling bogged down by the complexities of strategizing for your company, HBR's 10 Must Reads on Strategy is like a guiding star through the fog. It's a distilled collection of wisdom from top thinkers like Michael Porter. By diving into these pages, you'll get to equip yourself with the insights needed to set your company apart from rivals and navigate through uncertain futures. Whether you're a seasoned executive or an aspiring leader, this book is an invaluable tool to sharpen your strategic vision and turn knowledge into action.
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Britt Frank
|
Headline
Home
The Science of Stuck
RM37.00 MYR
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Goodreads rating: 4.05
RM37.00 MYR
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Imagine you're at a crossroads, personally or professionally, and every direction seems clouded by doubt or fear. "The Science of Stuck" is not just a pat on the back; it's a guidebook equipped with practical tools for the journey ahead. Britt Frank combines psychology, personal anecdotes, and research to offer you a compass to navigate out of the trenches of stuckness. It's a read that could be the nudge you need to finally move forward with a sense of purpose.
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Daniel J. Levitin
|
Dutton
Books
A Field Guide to Lies: Critical Thinking with Statistics and the Scientific Method
RM37.00 MYR
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Goodreads rating: 3.76
RM37.00 MYR
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If you're feeling overwhelmed by the torrent of data and dubious claims in the digital age, "A Field Guide to Lies" is a beacon in the fog. Daniel J. Levitin empowers you with critical thinking skills anchored in scientific methodology. This isn't just another self-help guide; it's a toolkit for discerning truth in a sea of misinformation. Perfect for honing your analytical mind and cutting through deception with surgical precision.
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John Neffinger, Matthew Kohut |
Plume
Compelling People: The Hidden Qualities That Make Us Influential
RM41.00 MYR
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Goodreads rating: 3.72
RM41.00 MYR
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Out of stock
If you're aiming to boost your personal or professional influence, "Compelling People" might be the catalyst you need. It's practical, grounded in research yet accessible, teaching you to blend strength with warmth – the two key ingredients to becoming magnetic and respected. It's not just theory; this book gives actionable advice that you can integrate into your daily interactions. Whether it's for networking, leadership, or social dynamics, understanding this balance could be a game changer for you.
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Vanessa Van Edwards
|
Penguin
Business
Cues: Master the Secret Language of Charismatic Communication
RM41.00 MYR
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Goodreads rating: 4.22
RM41.00 MYR
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If you're hoping to elevate your personal or professional interactions, "Cues" is a treasure trove. Vanessa Van Edwards unpacks the fine details that make or break communication: body language, vocal tones, and more. Whether you're leading a team or networking, this book can hone your charisma and help make every cue you give intentional and impactful.
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Thomas Erikson
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St.
Martin's
Essentials
Surrounded by Idiots: The Four Types of Human Behavior and How to Effectively Communicate With Each in Business (And in Life)
RM37.00 MYR
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Goodreads rating: 3.48
RM37.00 MYR
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If you've ever felt baffled by the people you work with, or even if you just want to fine-tune how you communicate, "Surrounded by Idiots" could be a game-changer for you. Imagine having a four-color guide in your hand that not only helps you decipher colleagues' actions but also teaches you to adapt your own communication style. It's like having a secret key to unlock smoother interactions in both your professional and personal life. This isn't just about categorizing people; it's about understanding and empathy, something we could all use a bit more of.
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Adam M. Grant
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Penguin
Books
Give and Take: The Revolutionary Worldview That Drives Success
RM33.00 MYR
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Goodreads rating: 4.07
RM33.00 MYR
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Out of stock
If you've ever questioned whether nice guys finish last, "Give and Take" could offer you a refreshing and evidence-backed response. Adam Grant deftly challenges the cutthroat 'me-first' mentality, offering a compelling case that generosity and collaboration fuel success. Packed with real-world examples, this book might just flip your perspective on success and how to achieve it while lifting others alongside you.
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Ann Handley
|
John
Wiley
&
Sons
Inc
Everybody Writes: Your Go-To Guide for Creating Ridiculously Good Content
RM33.00 MYR
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Goodreads rating: 3.97
RM33.00 MYR
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Whether you're crafting tweets or drafting a detailed blog post, "Everybody Writes" could be your North Star in the digital content universe. Ann Handley doesn't just dissect the writing process; she offers a treasure trove of actionable tips that fuse the how-tos with the ever-important whys. Dive in to elevate your writing from bland to brilliant, ensuring that every word you publish reflects both your competence and your brand's character.