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Rethinking Prestige Brands: Secrets of the Ueber-Brands

by Wolfgang Schaefer, J.P. Kuehlwein
Compare to estimated retail price: RM163.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Rethinking Prestige Brands: Secrets of the Ueber-Brands
Rethinking Prestige Brands: Secrets of the Ueber-Brands

Insightful journey into the allure of luxury.

If you're captivated by the world of high-end brands and the machinations behind their allure, "Rethinking Prestige Brands" could be a compelling read for you. Schaefer and Kuehlwein offer an enlightening exploration into what makes premium brands tick and how they've thrived amidst economic turbulence. It's not just about the brands themselves but also the psychology of consumers and the strategic savvy that propels these brands to iconic status. If you're in marketing or just fascinated by the branding phenomenon, this book promises to enrich your understanding of the prestige market.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Rethinking Prestige Brands: Secrets of the Ueber-Brands

by Wolfgang Schaefer, J.P. Kuehlwein
Compare to estimated retail price: RM163.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780749470036
Authors: Wolfgang Schaefer, J.P. Kuehlwein
Publisher: Kogan Page
Date of Publication: 2015-05-28
Format: Paperback
Related Collections: Business
Related Topics: Management, Entrepreneurship, Communication
Goodreads rating: 4.05
(rated by 81 readers)

Description

What makes someone do and pay anything to clinch a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their industries? What does Gucci's approach to marketing have in common with Nespresso's? Rethinking Prestige Branding uncovers the formula for what drives the success of great luxury brands. The book offers a behind-the-scenes look into not just the practical marketing of brands, but how consumers respond to them psychologically and emotionally. With insights from interviews with 50 premium brand experts and over 100 case studies, this book will fascinate the marketing professional just as much as those who are simply curious about how premium brands tick.
 

Insightful journey into the allure of luxury.

If you're captivated by the world of high-end brands and the machinations behind their allure, "Rethinking Prestige Brands" could be a compelling read for you. Schaefer and Kuehlwein offer an enlightening exploration into what makes premium brands tick and how they've thrived amidst economic turbulence. It's not just about the brands themselves but also the psychology of consumers and the strategic savvy that propels these brands to iconic status. If you're in marketing or just fascinated by the branding phenomenon, this book promises to enrich your understanding of the prestige market.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.