Mindf*ck

Regular price RM63.22 MYR
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Expose of data misuse transforming global politics.

If the fiasco of Cambridge Analytica intrigued you or if you're keen on understanding the dark intersection of data privacy and politics, "Mindf*ck" is a revealing read. Through Christopher Wylie's insider perspective, you dive into a narrative that not only uncovers a groundbreaking controversy but also serves as a wake-up call to the manipulative power of data in our digital age. This book is the eye-opener that data-conscious citizens and digital denizens alike would find captivating.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Mindf*ck

Regular price RM63.22 MYR
Unit price
per
ISBN: 9781788165068
Publisher: Profile Books
Date of Publication: 2019-10-08
Format: Paperback
Goodreads rating: 4.37
(rated by 6853 readers)

Description

What if you could peer into the minds of an entire population? What if you could target the weakest with rumors that only they saw? In 2016, an obscure British military contractor turned the world upside down. Funded by a billionaire on a crusade to start his own far-right insurgency, Cambridge Analytica combined psychological research with private Facebook data to make an invisible weapon with the power to change what voters perceived as real. The firm was created to launch the then unknown Steve Bannon's ideological assault on America. But as it honed its dark arts in elections from Trinidad to Nigeria, 24-year-old research director Christopher Wylie began to see what he and his colleagues were unleashing. He had heard the disturbing visions of the investors. He saw what CEO Alexander Nix did behind closed doors. When Britain shocked the world by voting to leave the EU, Wylie realized it was time to expose his old associates. The political crime of the century had just taken place - the weapon had been tested - and nobody knew.
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Expose of data misuse transforming global politics.

If the fiasco of Cambridge Analytica intrigued you or if you're keen on understanding the dark intersection of data privacy and politics, "Mindf*ck" is a revealing read. Through Christopher Wylie's insider perspective, you dive into a narrative that not only uncovers a groundbreaking controversy but also serves as a wake-up call to the manipulative power of data in our digital age. This book is the eye-opener that data-conscious citizens and digital denizens alike would find captivating.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.