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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

by Jean-Noël Kapferer
Compare to estimated retail price: RM181.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

Insights on nurturing exclusivity in luxury brands.

If you've ever been intrigued by the paradox of growth and rarity in the luxury industry, Kapferer's expertise will be an eye-opener. He dives into the nuanced world of high-end branding with a finesse that's both academic and practical. This book could transform your understanding of marketing and brand prestige.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

by Jean-Noël Kapferer
Compare to estimated retail price: RM181.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780749474362
Authors: Jean-Noël Kapferer
Publisher: Kogan Page
Date of Publication: 2015-03-31
Format: Paperback
Related Collections: Economics, Sociology, Business
Related Topics: Management, Sociology, Entrepreneurship, Economics, Society, Finance
Goodreads rating: 4.18
(rated by 68 readers)

Description

In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative. An unknown luxury brand with too few clients is unable to cover the considerable costs of luxury retail, but too many clients endanger the exclusivity factor and luxury experience. How fast should a firm grow and where in the world should it do so? How much volume should a brand sell? When does saturation occur? Jean-Noel Kapferer offers insights into how to address these questions and other conflicts unique to the luxury sector, along with strategies to support sustainable growth. "Kapferer on Luxury" offers a collection of carefully chosen new and popular essays by Jean-Noel Kapferer that address a specific issue relating to luxury growth. These include: sustaining the "luxury dream," the dependency on exclusivity, sustainable luxury, managing luxury brands within groups, artificiation (the process of transforming non-art into art) of luxury, and delocalization (sticking to local production).
 

Insights on nurturing exclusivity in luxury brands.

If you've ever been intrigued by the paradox of growth and rarity in the luxury industry, Kapferer's expertise will be an eye-opener. He dives into the nuanced world of high-end branding with a finesse that's both academic and practical. This book could transform your understanding of marketing and brand prestige.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.