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Do Purpose: Why Brands With a Purpose Do Better and Matter More

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Purpose-driven companies: more than profit, they inspire.

If you're passionate about branding with a soul, "Do Purpose" could stir up that fire within you. David Hieatt dives into the heart of what makes companies memorable and beloved, focusing not just on what they sell but on the impact they strive to create. It's for anyone who wants to build or support a brand that stands for something bigger.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Do Purpose: Why Brands With a Purpose Do Better and Matter More

Regular price RM43.72 MYR
Unit price
per
Compare to estimated retail price: RM66.93 MYR  
ISBN: 9781907974137
Authors: David Hieatt
Publisher: The Do Book Co.
Date of Publication: 2014-01-07
Format: Paperback
Related Collections: Personal Development, Business
Goodreads rating: 4.1
(rated by 551 readers)

Description

The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit; they have a purpose. Yes, we love the product they make. But the thing we love most about them is the change they are making. Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams, and it defines your culture. In Do Purpose, David Hieatt offers insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don’t just make something, but change something as well.
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Purpose-driven companies: more than profit, they inspire.

If you're passionate about branding with a soul, "Do Purpose" could stir up that fire within you. David Hieatt dives into the heart of what makes companies memorable and beloved, focusing not just on what they sell but on the impact they strive to create. It's for anyone who wants to build or support a brand that stands for something bigger.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.