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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble

by Rowena Olegario, Davis Dyer, Frederick Dalzell
RM133.00 MYR
Rising Tide - Lessons From 165 Years Of Brand Building At Procter & Gamble - Thryft
Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Rising Tide - Lessons From 165 Years Of Brand Building At Procter & Gamble - Thryft

Unveiling the secrets of iconic brand building.

Recommendation: Hey there! If you've ever wondered how brands like Crest, Pringles, and Cascade became household names, "Rising Tide - Lessons From 165 Years Of Brand Building At Procter & Gamble" is the book for you. This captivating read dives deep into the history of Procter & Gamble, showcasing their long-standing success and providing practical advice on business reinvention, leadership transformation, and brand excellence. Get ready to discover the secrets behind some of the most iconic brands of our time!

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble

by Rowena Olegario, Davis Dyer, Frederick Dalzell
RM133.00 MYR
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781591391470
Authors: Rowena Olegario, Davis Dyer, Frederick Dalzell
Publisher: Harvard Business Review Press
Date of Publication: 2004-07-01
Format: Hardcover
Related Collections: Business, History
Related Topics: Management, Leadership, Personal Development
Goodreads rating: 3.79
(rated by 107 readers)

Description

This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.
 

Unveiling the secrets of iconic brand building.

Recommendation: Hey there! If you've ever wondered how brands like Crest, Pringles, and Cascade became household names, "Rising Tide - Lessons From 165 Years Of Brand Building At Procter & Gamble" is the book for you. This captivating read dives deep into the history of Procter & Gamble, showcasing their long-standing success and providing practical advice on business reinvention, leadership transformation, and brand excellence. Get ready to discover the secrets behind some of the most iconic brands of our time!

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.