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International Business

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Global business success determinants for students.

This comprehensive textbook uniquely combines European, Asian, and North American perspectives to provide a thorough understanding of international business. It uses institutional and resource-based perspectives to answer the central question of what determines global business success and failure. The book also engages readers with historical context and recent developments, making it a must-read for students interested in global business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

International Business

Regular price RM70.35 MYR Now RM36.85 MYR Save 48%
Unit price
per
ISBN: 9781408019566
Date of Publication: 2011-03-28
Format: Paperback
Related Collections: Business, History, Economics
Goodreads rating: 4.0
(rated by 18 readers)

Description

Mike Peng and Klaus Meyer have direct, first-hand, experience of researching and teaching in Europe, Asia and North America. This combined experience makes them uniquely qualified to write this textbook, which offers a comprehensive and accessible introduction to international business that starts from Europe but ultimately encompasses the globe. The text's comprehensive coverage is accessibly arranged around one central question and two core perspectives. The central question is - what determines the success and failure of firms around the globe? Institutional and resource-based perspectives are utilised to answer this question. Throughout the text the very latest scholarly research is used to facilitate successful learning of the key concepts, in order to engage students with the historical context and recent global developments.
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Global business success determinants for students.

This comprehensive textbook uniquely combines European, Asian, and North American perspectives to provide a thorough understanding of international business. It uses institutional and resource-based perspectives to answer the central question of what determines global business success and failure. The book also engages readers with historical context and recent developments, making it a must-read for students interested in global business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.