KFC in China: Secret Recipe for Success

Regular price RM70.35 MYR
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Decoding KFC China's recipe for unprecedented success.

If you're fascinated by the world of business and want to understand how a fast food chain managed to conquer the Chinese market, "KFC in China: Secret Recipe for Success" is a must-read. This book uncovers the key factors that propelled KFC to become an industry leader in just two decades. It delves into the strategies and competitive advantages that set KFC China apart and provides valuable insights into their journey to becoming a dominant force in the world's fastest-growing economy. Prepare to be inspired and amazed by their unprecedented success story.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

KFC in China: Secret Recipe for Success

Regular price RM70.35 MYR
Unit price
per
ISBN: 9780470823842
Authors: Warren Liu
Publisher: Wiley
Date of Publication: 2008-09-26
Format: Paperback
Related Collections: Business, Economics, Food & Drink
Goodreads rating: 3.73
(rated by 48 readers)

Description

This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.
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Similar Reads

Decoding KFC China's recipe for unprecedented success.

If you're fascinated by the world of business and want to understand how a fast food chain managed to conquer the Chinese market, "KFC in China: Secret Recipe for Success" is a must-read. This book uncovers the key factors that propelled KFC to become an industry leader in just two decades. It delves into the strategies and competitive advantages that set KFC China apart and provides valuable insights into their journey to becoming a dominant force in the world's fastest-growing economy. Prepare to be inspired and amazed by their unprecedented success story.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.