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Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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Aircraft Finance: Strategies for Managing Capital Costs in a Turbulent Industry
Darryl Jenkins, Bijan Vasigh, Reza Taleghani  | J. Ross Publishing

Aircraft Finance: Strategies for Managing Capital Costs in a Turbulent Industry

RM168.00 MYR RM67.00 MYR 60% off

Goodreads rating: 4.2

RM168.00 MYR RM67.00 MYR 60% off

88% off est. retail
If you’re dealing with the complexities of managing finances in the high-stakes world of aviation, 'Aircraft Finance' could be an invaluable resource. Bijan Vasigh lays down a meticulous methodology for asset valuation and ROI analysis tailored for the industry's turbulence. It promises practical insights for professionals looking to refine their approach to the financial dimensions of airlines and aircraft management. This book is a comprehensive toolkit for anyone aspiring to master aircraft finance.
The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability
Roy Levien, Marco Iansiti  | Harvard Business Review Press

The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability

RM41.00 MYR

Goodreads rating: 3.97

RM41.00 MYR

If you've felt businesses operate in isolation, "The Keystone Advantage" might just expand your horizon. Iansiti and Levien enlighten readers on the symbiotic relationship between companies within business networks, using nature's own cooperative systems as a model. It's an insightful perspective that could redefine how you see business sustainability and success, making it an essential read for forward-thinking professionals and strategists.
Fund Corp Finance Alt - Thryft
Stephen A. Ross, Randolph Westerfield, Bradford D. Jordan  | Mcgraw-hill Education

Fund Corp Finance Alt

RM45.00 MYR RM19.00 MYR 58% off

Goodreads rating: 3.6

RM45.00 MYR RM19.00 MYR 58% off

This book is recommended for those seeking practical advice on corporate finance. It's packed with real-world examples, making it easy to understand complex financial concepts. Users would appreciate the author's insights into crafting effective financial strategies.
Multinational Business Finance - Thryft
Arthur I. Stonehill, David K. Eiteman, Michael H. Moffett  | Addison-wesley

Multinational Business Finance

RM49.00 MYR RM19.00 MYR 61% off

Goodreads rating: 3.51

RM49.00 MYR RM19.00 MYR 61% off

97% off est. retail
Multinational Business Finance is an essential textbook for business managers who aspire to establish their businesses globally. This book covers various aspects of global finance and provides insights on financial management from a multinational perspective. It also includes case-studies that offer relevant examples to help readers develop a better understanding of global financial management.
Britain's Economic Problem: Too Few Producers
Walter Eltis, Robert Bacon  | Macmillan

Britain's Economic Problem: Too Few Producers

RM119.00 MYR

Goodreads rating: 3.0

RM119.00 MYR

52% off est. retail
If you're intrigued by the historical aspects of economic policy and want to understand the specific challenges that faced Britain in the late 20th century, this book offers a keen look into the economic debate of the time. It's perfect for anyone studying economics or interested in how historical economic policies can shape a nation's future.
Focus: The Future of Your Company Depends on It
Al Ries | Harperbusiness

Focus: The Future of Your Company Depends on It

RM22.00 MYR

Goodreads rating: 4.01

RM22.00 MYR

If you're feeling like your company's efforts are spread thin and the market's pressure is mounting, 'Focus' by Al Ries could be the game-changer you need. He takes a hard look at the power of specialization, solidifying your brand in the customer's psyche. By leaning into case studies and sharp insights, you'll find clarity on how to streamline your business offerings and possibly dominate your industry. For anyone intrigued by market differentiation or worried about brand dilution, this read is likely to resonate with you.
How to Make Millions With Your Ideas: An Entrepreneur's Guide
Dan S. Kennedy | Plume

How to Make Millions With Your Ideas: An Entrepreneur's Guide

RM34.00 MYR RM30.00 MYR 12% off

Goodreads rating: 3.92

RM34.00 MYR RM30.00 MYR 12% off

63% off est. retail
If you've been doodling business ideas on napkins or dreaming of turning your passion project into a full-fledged fortune, this might be your handbook. Dan Kennedy doesn't just offer encouragement; he shares real-life examples and practical strategies that have led others to the entrepreneur's promised land. By reading about the success of ordinary individuals, you can find a roadmap tailored to your own journey toward making millions. Whether you're starting from scratch or scaling up, this book might be the nudge you need to take that leap.
Property Investment Guide, 2nd Edition: UAE and Dubai
unknown author | Cross Border Legal

Property Investment Guide, 2nd Edition: UAE and Dubai

RM179.00 MYR

Goodreads rating: 0.0

RM179.00 MYR

Whether you're a seasoned investor or just starting out, this book offers a trove of expert insights into the UAE and Dubai's property markets. It’s an invaluable asset for understanding the nuances of investing in this dynamic region, with practical advice tailored to help you make well-informed decisions. The second edition likely means updated stats and trends, ensuring you're getting the most current information.
The Portable MBA in Finance and Accounting - Thryft
John Leslie Livingstone | John Wiley & Sons Inc

The Portable MBA in Finance and Accounting

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 3.69

RM34.00 MYR RM15.00 MYR 56% off

90% off est. retail
"The Portable MBA in Finance and Accounting" is a comprehensive guide to developing financial skills, written by experts in the field. It provides practical strategies for managing company finances while maintaining full control. The book is a must-read for anyone who wants to deepen their understanding of finance and accounting in the business world. Readers will benefit from the authors' extensive knowledge and experience in the subject.
The International Economy
Peter B. Kenen | Cambridge University Press

The International Economy

RM153.00 MYR

Goodreads rating: 3.17

RM153.00 MYR

If the intricate dance of global trade and finance sparks your curiosity, Peter B. Kenen's "The International Economy" could unravel the complexities for you. Its accessible approach demystifies international economics without drowning you in equations, while the diagrams help visualize concepts. Plus, it's a chance to delve into historical trade policies and contemporary issues, perfect for anyone looking to grasp the forces shaping our world's economy.
Management Information Systems: Managing the Digital Firm
Kenneth C. Laudon | Pearson Education

Management Information Systems: Managing the Digital Firm

RM37.00 MYR

Goodreads rating: 3.53

RM37.00 MYR

If you're looking to understand how technology underpins the modern business landscape, this book is for you. It delves into how companies use information systems to streamline decisions, bolster competitive advantage, and integrate their operations seamlessly with today's digital environment. This could be the insight you need to either modernize your business acumen or to deepen your understanding of information management systems.
Sovereign Wealth Funds
Saw Swee-Hock | Saw Centre For Financial Studies,

Sovereign Wealth Funds

RM216.00 MYR RM175.00 MYR 19% off

Goodreads rating: 3.0

RM216.00 MYR RM175.00 MYR 19% off

Sovereign Wealth Funds offer a deep dive into the financial instruments controlled by governments. If you're looking to understand the complex world of state-owned investment and its impact on global economics, this could be an invaluable resource. It's for those who appreciate blending finance with geopolitical strategy.
Facebook Marketing: Leverage Social Media to Grow Your Business
Steven Holzner | Que Pub

Facebook Marketing: Leverage Social Media to Grow Your Business

RM45.00 MYR

Goodreads rating: 2.77

RM45.00 MYR

As a book-keeper, it seems you're interested in harnessing the potential of social media for business growth. "Facebook Marketing" could serve as a valuable resource. Steven Holzner's expertise and use of real case studies translate into actionable strategies rather than mere theories. If you're aiming to enhance your digital marketing skills, especially within the Facebook realm, this book could offer you new perspectives and methods proven to be effective in the ever-evolving online marketing landscape.
Architectures for Agreement: Addressing Global Climate Change in the Post-Kyoto World
Joseph E. Aldy, Robert N. Stavins  | Cambridge University Press

Architectures for Agreement: Addressing Global Climate Change in the Post-Kyoto World

RM123.00 MYR

Goodreads rating: 3.33

RM123.00 MYR

If you're passionate about environmental issues and are looking for a comprehensive analysis of climate policy post-Kyoto Protocol, "Architectures for Agreement" could be an illuminating read for you. It offers a broad spectrum of insights and options that could challenge how you think about international agreements and their effectiveness in combating climate change. It's not just a study; it's a discussion starter for anyone sincere about understanding and shaping climate policy.
Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy - Thryft
Valarie Zeithaml, Katherine Lemon, Roland Rust  | Free Press

Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy

RM41.00 MYR RM26.00 MYR 37% off

Goodreads rating: 3.44

RM41.00 MYR RM26.00 MYR 37% off

88% off est. retail
As someone keen on sharpening their marketing strategy and driving their business forward, "Driving Customer Equity" could be an indispensable tool for you. Rust, Zeithaml, and Lemon translate complex concepts into actionable insights, helping you leverage customer relationships in a financial context. Whether you're a decision-maker or a strategist, this book can guide you in investing wisely in customer equity to foster long-term profitability.
Likelihood-Based Inference in Cointegrated Vector Autoregressive Models
Sren Johansen, Søren Johansen  | Oxford University Press

Likelihood-Based Inference in Cointegrated Vector Autoregressive Models

RM175.00 MYR

Goodreads rating: 3.75

RM175.00 MYR

55% off est. retail
If you're delving into econometrics, Johansen's work is seminal. It addresses the complexity of cointegration within vector autoregressive models by using a distinct likelihood-based approach. Moreover, it's not merely theoretical; it provides tools that you can practically apply to economic time series data, making it a valuable resource for both students and professionals in the field.
An Introduction to Game Theory
Martin J. Osborne | Oxford University Press

An Introduction to Game Theory

RM149.00 MYR

Goodreads rating: 3.76

RM149.00 MYR

If you're looking to get a grip on the complexities of human decision-making in competitive situations, "An Introduction to Game Theory" is your go-to resource. Osborne makes the sophisticated principles of game theory accessible without overwhelming you with mathematics. This book could change how you interpret strategies in everything from business to personal interactions.
The Nineteenth Century: The Oxford History of the British Empire
Andrew N. Porter | Oxford University Press

The Nineteenth Century: The Oxford History of the British Empire

RM361.00 MYR

Goodreads rating: 4.13

RM361.00 MYR

If you're intrigued by how the British Empire stretched its might and influence well beyond its formal colonies, this book is a treasure trove. It doesn't just recount history; it provokes thought about the complexities and the far-reaching effects of Britain's 'informal empire' on cultures and economies worldwide. This depth of analysis on the 19th century could reshape your understanding of global history.
Globalization or Regionalization of the American and Asian Car Industry? - Thryft
K. Shimizu, Michel Freyssenet, G. Volpato  | Palgrave Macmillan

Globalization or Regionalization of the American and Asian Car Industry?

RM34.00 MYR RM19.00 MYR 44% off

Goodreads rating: 0.0

RM34.00 MYR RM19.00 MYR 44% off

96% off est. retail
If you're fascinated by the intricate dance between globalization and regional trends, especially in big sectors like the auto industry, this book is a thought-provoking dive. It challenges the accepted narrative of a homogenized global market, presenting the idiosyncrasies of American and Asian car industries and the complex strategies behind their international reach. It's perfect for anyone looking to understand the nuanced interplay of global versus local dynamics in business.
Emerging Growth Pole - The Asia-Pacific Economy - Thryft
Dilip K. Das | Prentice Hall

Emerging Growth Pole - The Asia-Pacific Economy

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 0.0

RM30.00 MYR RM15.00 MYR 50% off

96% off est. retail
If you're interested in understanding the rapid rise of the Asia-Pacific region in the global economy, "Emerging Growth Pole - The Asia-Pacific Economy" is a must-read. The book discusses the region's emergence as a significant trading area with intra-regional trade, foreign direct investment, and interdependence between Japan, China, Taiwan, Korea, and Thailand. It also analyses the role of APEC and ASEAN in the region. The book is recommended for anyone who wants to stay up-to-date with the Asia-Pacific economies and their impact on the world economy in the 21st century.
International Business - Thryft
Chow- Hou Wee Charles W L Hill | Mcgraw Hill Education

International Business

RM212.00 MYR RM108.00 MYR 49% off

Goodreads rating: 0.0

RM212.00 MYR RM108.00 MYR 49% off

59% off est. retail
If you're keen on grasping the nuances of international trade, "INTERNATIONAL BUSINESS" is a trove. The authors, proficient in their field, stitch together insights and practices that are indispensable in today's globalized market. Whether you’re a student or a professional looking to expand your understanding, this book is your ticket to comprehending the breadth of international business with clarity and acumen.
Straight From the CEO: The World's Top Business Leaders Reveal Ideas That Every Manager Can Use
G. William Dauphinais, Colin Price  | Simon & Schuster

Straight From the CEO: The World's Top Business Leaders Reveal Ideas That Every Manager Can Use

RM19.00 MYR

Goodreads rating: 3.07

RM19.00 MYR

83% off est. retail
If you're fascinated by the minds behind major companies, "Straight from the CEO" is a goldmine. It's like getting a front-row seat to an exclusive leadership conference, where you can absorb the wisdom and strategies that have turned these CEOs into titans of their industries. Ideal for a manager or anyone interested in the crossroad of leadership and innovation.
Introductory Management Science - Thryft

Introductory Management Science

RM34.00 MYR RM15.00 MYR 56% off

RM34.00 MYR RM15.00 MYR 56% off

90% off est. retail
This book is recommended for business students and professionals who want to learn about management science techniques and their role in decision-making. It emphasizes the importance of utilizing management judgement in utilizing the information provided by models. The book also offers detailed examples and case studies of how techniques are utilized in practice, and thoroughly integrates computer applications including popular software packages such as Lotus 1-2-3, @RISK, LINDO and QSB+.
The China Questions 2: Critical Insights Into US-China Relations
Jennifer M. Rudolph, Maria Adele Carrai, Michael Szonyi  | Harvard University Press

The China Questions 2: Critical Insights Into US-China Relations

RM78.00 MYR

Goodreads rating: 4.07

RM78.00 MYR

51% off est. retail
If you're someone who wants to dive deep into the intricacies of the US-China relationship, "The China Questions 2" could be the book for you. The world has moved beyond seeing China simply as a 'rising power,' and the nuanced perspectives offered in this book by specialists could help you understand the current landscape and future implications for global politics, security, and economics. It's a collection that provides clear-eyed analysis and avoids simplistic black-and-white narratives, crucial for anyone keen on international relations.
Financial Fraud - Thryft

Financial Fraud

RM22.00 MYR RM15.00 MYR 32% off

RM22.00 MYR RM15.00 MYR 32% off

Financial Fraud is a comprehensive guide that covers both theoretical and practical aspects of financial fraud. The book includes real-life case studies and examples, making it an engaging read that provides readers with the knowledge and skills needed to identify and prevent financial fraud.
Leading the Revolution
Gary Hamel | Harvard Business School Press

Leading the Revolution

RM37.00 MYR

Goodreads rating: 3.83

RM37.00 MYR

75% off est. retail
If you're feeling like your company is hitting a plateau, "Leading the Revolution" will be your wake-up call. Gary Hamel doesn't just mull over the need for innovation; he provides a blueprint for shaking the foundations of any industry. It's assertive and incites the kind of outside-the-box thinking that could turn you from an industry participant into an industry leader. This book isn't just informative; it's a catalyst for bold transformation.
The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
Laura Ries, Al Ries  | Harper Business

The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival

RM49.00 MYR

Goodreads rating: 3.71

RM49.00 MYR

If you're fascinated by the power of branding to shape markets and create opportunities, "The Origin of Brands" will feel like uncovering a treasure map to business success. Al and Laura Ries expertly navigate the concept of divergence as a pathway to innovative products and strong brands. Their parallels between Darwin's evolution theory and the business world offer a fresh viewpoint that could change how you approach your next big idea.
The Truth About Money
Ric Edelman | Harperbusiness

The Truth About Money

RM37.00 MYR

Goodreads rating: 4.07

RM37.00 MYR

If you're feeling overwhelmed by the complexity of financial planning, "The Truth About Money" could be the guiding beacon you need. Ric Edelman's clear and practical approach to topics like investing and home-buying makes it a go-to reference that can empower you to make more informed decisions about your money. Whether you're a beginner or looking to brush up on your financial knowledge, this book aims to provide valuable insights in a digestible format.
The Outsourcing Dilemma - The Search For Competitiveness - Thryft
j-brian-heywood | Financial Times/ Prentice Hall

The Outsourcing Dilemma - The Search For Competitiveness

RM19.00 MYR RM15.00 MYR 21% off

Goodreads rating: 3.33

RM19.00 MYR RM15.00 MYR 21% off

90% off est. retail
Recommendation: This book is a must-read for anyone grappling with the outsourcing dilemma. It not only provides a thorough exploration of the arguments for and against outsourcing, but also offers practical insights on how to navigate the complexities of outsourcing projects. Whether you are a business owner considering outsourcing, a project manager overseeing an outsourced project, or simply interested in understanding the impact of outsourcing on competitiveness, this book is a valuable resource that will help you make informed decisions and avoid common pitfalls.
Electronic Commerce and Supply Chain Management - Thryft
Kah Sing Chan | National Geographic Schoo

Electronic Commerce and Supply Chain Management

RM45.00 MYR RM22.00 MYR 51% off

Goodreads rating: 0.0

RM45.00 MYR RM22.00 MYR 51% off

If you're navigating the intricate world of e-commerce and supply chains especially as a professional in business or marketing, this book is a valuable guide. It'll give you a current and comprehensive understanding of how to leverage technology to create value for your customers and streamline your business processes. As it's the core text for a specialized course, you can trust you're getting in-depth, expert knowledge.
Introduction to Managerial Accounting 8th Edition - Thryft
Ray Garrison, Peter Brewer, Eric Noreen  | Mcgraw-hill Interamericana De España S.l.

Introduction to Managerial Accounting 8th Edition

RM45.00 MYR

Goodreads rating: 3.0

RM45.00 MYR

88% off est. retail
If you're stepping into the waters of managerial accounting, Brewer's book is like having a compass. It's engaging and breaks down complex concepts into digestible chapters, which is particularly beneficial if you're not planning to become an accountant but need to grasp the essentials for another business role. Imagine finding clarity in a subject that can be daunting – that's what Brewer offers for future managers, marketers, or finance professionals like you.
Trend Trading for a Living
Alan S. Farley, Thomas K. Carr  | Mcgraw-hill

Trend Trading for a Living

RM75.00 MYR

Goodreads rating: 3.63

RM75.00 MYR

"Trend Trading for a Living" could be a gem for aspiring traders eager to gain a practical understanding of the stock market dynamics. If you're looking to shape a career in trading, Dr. Stoxx's comprehensive guidance can serve as a reliable roadmap, outlining not just strategies but the mindset required for success. The book's progression from basics to professional techniques offers a clear trajectory for anyone determined to turn market trends into a sustainable livelihood.
Corporate Groupings in the KLSE - Thryft
Sally Cheong | Bukmas

Corporate Groupings in the KLSE

RM428.00 MYR RM93.00 MYR 78% off

Goodreads rating: 0.0

RM428.00 MYR RM93.00 MYR 78% off

If you're looking to understand the intricacies of corporate Malaysia in the early days of the Kuala Lumpur Stock Exchange, Sally Cheong's book is poignant. Delving into the corporate groupings, this book could equip you with historical perspectives, potentially enriching your analysis on current and future market trends in Malaysia. It's a deep dive into the past that could illuminate the present.
How China's Leaders Think: The Inside Story of China's Past, Current and Future Leaders
Robert Lawrence Kuhn | Wiley

How China's Leaders Think: The Inside Story of China's Past, Current and Future Leaders

RM71.00 MYR RM56.00 MYR 21% off

Goodreads rating: 3.66

RM71.00 MYR RM56.00 MYR 21% off

68% off est. retail
If you are interested in learning about China's leadership structure, principles, and past, "How China's Leaders Think" is the book for you. Author Robert Lawrence Kuhn provides intimate insight into Chinese leaders' thoughts on important topics ranging from healthcare and the military to film and science. This book pulls information from over 100 interviews with Chinese officials and recently declassified Party documents, offering a comprehensive account of China's progress towards social and economic reform over the last thirty years.
The Role of Unions in the Twenty-First Century: A Report for the Fondazione Rodolfo Debenedetti
Tito Boeri, Agar Brugiavini, Lars Calmfors  | Oxford University Press

The Role of Unions in the Twenty-First Century: A Report for the Fondazione Rodolfo Debenedetti

RM153.00 MYR

Goodreads rating: 0.0

RM153.00 MYR

63% off est. retail
If you're intrigued by the ever-shifting landscape of labor rights and economics, this report will offer you fresh insights into how unions adapt and influence work in our times. For anyone invested in understanding the power dynamics between workers, employers, and the market today, it's an illuminating read.
In Search of Excellence: Lessons from America's Best-Run Companies
Robert H. Waterman Jr., Thomas J. Peters, Nancy Austin  | Harper And Row

In Search of Excellence: Lessons from America's Best-Run Companies

RM41.00 MYR RM37.00 MYR 10% off

Goodreads rating: 3.91

RM41.00 MYR RM37.00 MYR 10% off

73% off est. retail
As someone interested in business and management, "In Search of Excellence" could be a treasure trove for you. The book isn't just about theories; it's about practical examples from industry giants like IBM and 3M. Imagine sitting down to a masterclass with the biggest players in the game, sharing their hard-won insights on innovation, customer service, and leadership—all of which can give you a leg up in your professional endeavors.
Currencies and Crises
Paul Krugman | The Mit Press

Currencies and Crises

RM97.00 MYR

Goodreads rating: 3.96

RM97.00 MYR

If international economic issues pique your interest, 'Currencies and Crises' could really captivate you. Krugman's approachable yet rigorous examination of historical financial challenges offers a compelling read. His knack for distilling complex subjects with small, clear models transforms dense economic material into understandable concepts. As our financial world continues to evolve, gaining perspective from past upheavals through Krugman's lens could be both enlightening and surprisingly timely.
Altering Houses and Small Scale Residential Developments
Colin Bridger Dip Arch MSc MCIOB, Ann Bridger  | Routledge

Altering Houses and Small Scale Residential Developments

RM89.00 MYR RM71.00 MYR 20% off

Goodreads rating: 0.0

RM89.00 MYR RM71.00 MYR 20% off

Whether you're looking to update your family home or dive into a small property development, this book could be your go-to guide. It's detailed, yet accessible, providing practical advice and creative solutions for transforming spaces. Imagine having a blueprint for renovation success at your fingertips – this book can be just that.
Private Label Strategy: How to Meet the Store Brand Challenge
Nirmalya Kumar, Jan-Benedict E.M Steenkamp  | Harvard Business Review Press

Private Label Strategy: How to Meet the Store Brand Challenge

RM41.00 MYR

Goodreads rating: 3.88

RM41.00 MYR

"Private Label Strategy" is a must-read if you're in retail or manufacturing, and you're grappling with the rise of store brands. It's not just theory; Kumar and Steenkamp offer real-world tactics based on case studies that show how you can either stand toe-to-toe with big name retailers or find ways to work with them. If your position in the market feels threatened by private labels, this book might be the playbook you need to evolve and regain control.
Now or Never: How Companies Must Change Today to Win the Battle for Internet Customers - Thryft
Mary Modahl | Harper Business

Now or Never: How Companies Must Change Today to Win the Battle for Internet Customers

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 3.36

RM34.00 MYR RM15.00 MYR 56% off

89% off est. retail
"Now or Never" is a must-read for businesses trying to attract and retain customers in the digital age. Mary Modahl provides valuable insights into the ten consumer segments and offers practical suggestions for businesses to make electronic commerce more attractive to shoppers. With clear and concise writing, this book is easy to understand and apply. Users will appreciate the actionable advice, making it a must-have for any business looking to stay ahead of the curve.
Marketing Management: A Strategic, Decision-Making Approach - Thryft

Marketing Management: A Strategic, Decision-Making Approach

RM78.00 MYR RM15.00 MYR 81% off

Goodreads rating: 3.41

RM78.00 MYR RM15.00 MYR 81% off

Marketing Management: A Strategic, Decision-Making Approach provides a comprehensive understanding of marketing concepts, strategies and tactics necessary for successful decision making. The case-focused approach of the book is particularly useful for students pursuing marketing courses that require them to develop marketing plans. The authors' diverse backgrounds in entrepreneurship and consulting provide a unique set of global perspectives to the readers.
International Business: A Competitiveness Approach
Christopherson Pass, Frank Bartels  | Prentice Hall

International Business: A Competitiveness Approach

RM41.00 MYR

Goodreads rating: 0.0

RM41.00 MYR

If you're looking to understand the intricacies of international business and seeking ways to stay competitive in the global market, this book is a helpful guide. It covers not just theoretical aspects but also practical strategies, making it a comprehensive resource for students and practitioners alike. The insights provided here could really sharpen your approach to international trade and investment.
Talent Economics : The Fine Line Between Winning and Losing the Global War for Talent - Thryft
Gyan Nagpal | Kogan Page

Talent Economics : The Fine Line Between Winning and Losing the Global War for Talent

RM97.00 MYR RM30.00 MYR 69% off

Goodreads rating: 4.13

RM97.00 MYR RM30.00 MYR 69% off

85% off est. retail
"Talent Economics" is a must-read book for CEOs and business leaders looking to gain insight into effective global talent management strategies. The book uses economic inquiry to provide a fresh perspective on talent management and presents a new understanding of the ebb and flow of global talent. Nagpal's book guides readers through the complex world of talent economics, providing actionable insights for developing a winning talent strategy.
The Rural Marketing Book - Thryft
Pradeep Kashyap, Siddhartha Raut  | Dreamtech Press

The Rural Marketing Book

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.92

RM22.00 MYR RM15.00 MYR 32% off

If you are interested in exploring the rural market opportunities in India, "The Rural Marketing Book" is a must-read for you. This book covers important topics such as rural consumer behavior, market research, and product pricing and positioning, accompanied by practical caselets and latest data tables. The author, Pradeep Kashyap, is a seasoned rural marketing expert with decades of experience, making this book a valuable resource for anyone looking to succeed in this sector.
Big Deal : 2000 and Beyond - Thryft
Bruce Wasserstein | Grand Central Pub

Big Deal : 2000 and Beyond

RM63.00 MYR RM30.00 MYR 52% off

Goodreads rating: 3.84

RM63.00 MYR RM30.00 MYR 52% off

82% off est. retail
This book is perfect for business enthusiasts who want to understand more about Wall Street deal-making. Bruce Wasserstein uses his extensive experience to explain the intricacies of corporate mergers and acquisitions and provides valuable insights into the history and tactics behind billion-dollar deals. Readers will appreciate how the author's unique perspective offers a deep understanding of the complexities involved in such transactions.
Property Ladder: How to Make £££s From Property
Sarah Beeny | Cassell Illustrated

Property Ladder: How to Make £££s From Property

RM34.00 MYR

Goodreads rating: 3.75

RM34.00 MYR

Looking to dive into property investment or development? "Property Ladder" could be your essential guide. With insights from experts Sarah Beeny and Philippa Ransford, you'll learn not only how to make informed decisions whether you're buying to rent or sell, but also how to troubleshoot and fix issues as they arise—a holistic approach for both beginners and seasoned investors.
Microeconomics - Thryft
Diane F. Eaton, Buford Curtis Eaton, Douglas W.I. Allen  | Prentice Hall College Div

Microeconomics

RM56.00 MYR RM15.00 MYR 73% off

Goodreads rating: 4.0

RM56.00 MYR RM15.00 MYR 73% off

93% off est. retail
Recommendation: - Microeconomics is a fantastic read for anyone who wants to grasp the fundamental concepts of economics and apply them to real-world scenarios. The book provides practical insights and examples that help readers understand how microeconomics shapes our daily lives. With the addition of exercises requiring calculus, it offers a comprehensive learning experience. Whether you're a student or simply curious about the economics of everyday life, this book is a must-read.
Living Smart Home Econ S2 Tb E/N(A) - Thryft

Living Smart Home Econ S2 Tb E/N(A)

RM30.00 MYR RM15.00 MYR 50% off

RM30.00 MYR RM15.00 MYR 50% off

This book is an essential guide to managing a comfortable yet sustainable household. With easy-to-follow tips and practical advice, Living Smart Home Econ equips readers with the knowledge and skills to make informed decisions about their home and lifestyle. Its most distinctive feature is its emphasis on balancing economic efficiency with environmental responsibility, making it an ideal read for anyone who wants to live smart and live well.
Value-Driven Business Process Management: The Value-Switch For Lasting Competitive Advantage - Thryft
Mathias Kirchmer, Peter Franz  | Mcgraw Hill

Value-Driven Business Process Management: The Value-Switch For Lasting Competitive Advantage

RM93.00 MYR RM30.00 MYR 68% off

Goodreads rating: 3.81

RM93.00 MYR RM30.00 MYR 68% off

81% off est. retail
Recommendation: This book is a game-changer for anyone looking to improve business processes and achieve lasting success. It provides practical steps and real-life case studies to help you launch value-driven BPM efforts. With a focus on aligning processes with overall business strategy, this book empowers you to prioritize improvements and deliver maximum value. If you want to create a winning organization and stay ahead of the competition, this book is a must-read.
The Big Picture: The New Logic of Money and Power in Hollywood - Thryft
Edward Jay Epstein | Random House

The Big Picture: The New Logic of Money and Power in Hollywood

RM37.00 MYR RM19.00 MYR 49% off

Goodreads rating: 3.79

RM37.00 MYR RM19.00 MYR 49% off

85% off est. retail
This book uncovers the behind-the-scenes workings of Hollywood, showing how the major studios rake in massive profits not just from movie tickets, but also from various other industries related to their films. From video games to theme park rides, Hollywood's money-making strategies are brilliantly unraveled. With intriguing insider stories and profiles of influential visionaries, The Big Picture offers an eye-opening journey into the hidden economics of the entertainment industry. If you're curious about the complex and fascinating world of Hollywood's evolution, this book is a must-read.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.