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Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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Doing Business Internationally
terence-brake-danielle-medina-w | Princeton Training Pr

Doing Business Internationally

RM63.00 MYR RM37.00 MYR 41% off

Goodreads rating: 4.0

RM63.00 MYR RM37.00 MYR 41% off

If you're looking to expand your professional horizons across borders, "Doing Business Internationally" could be an invaluable companion. With the combined expertise of Princeton Training Staff, the book delivers insights that could help you navigate through cultural nuances and business practices that define success in the global market. It's like having a mentor that prepares you for the international stage of commerce.
World 3.0: Global Prosperity and How to Achieve It
Pankaj Ghemawat | Harvard Business Review Press

World 3.0: Global Prosperity and How to Achieve It

RM41.00 MYR

Goodreads rating: 3.68

RM41.00 MYR

If globalization has always seemed like a double-edged sword to you, "World 3.0" could offer the nuanced perspective you're seeking. Pankaj Ghemawat doesn't just break down overstated myths with hard data; he proposes an intriguing middle ground where regulation and international cooperation can coexist beneficially. It's a must-read if you're interested in understanding the complexities of our interconnected economies and the realistic ways we can improve global prosperity.
Casino Moscow: A Tale of Greed and Adventure on Capitalism's Wildest Frontier
Matthew Brzezinski | Free Press

Casino Moscow: A Tale of Greed and Adventure on Capitalism's Wildest Frontier

RM59.00 MYR RM26.00 MYR 56% off

Goodreads rating: 3.85

RM59.00 MYR RM26.00 MYR 56% off

72% off est. retail
If the wild transformation of 1990s Russia intrigues you, "Casino Moscow" by Matthew Brzezinski is a vivid portrayal you wouldn't want to miss. As the tale unfolds, you'll find yourself plunged into an environment where opulence and desperation collide, narrated with a wit that makes the complexities of a nation's shift toward capitalism both enlightening and entertaining. It's the kind of book where history meets adventure, and every page reflects the vast contrasts of human ambition and survival.
The Global Economy in Turbulent Times
See-Yan Lin | Wiley

The Global Economy in Turbulent Times

RM114.00 MYR RM48.00 MYR 58% off

Goodreads rating: 0.0

RM114.00 MYR RM48.00 MYR 58% off

79% off est. retail
If the turbulence of the world economy both fascinates and concerns you, Dr. See-Yan Lin's book could help demystify the complex issues we're facing today. Weaving his perspectives with expertise from not only one but three Harvard degrees, he offers a grounded analysis that's sure to enlighten any reader keen on understanding the intricacies of economic struggles and prospects globally. It's a recommendation for those looking to grasp the current financial picture and the potential pathways to a more stable future.
Stock Market Profits: Where One Learns to Open the Right Door
R.W. Schabacker | Marketplace Books, Inc.

Stock Market Profits: Where One Learns to Open the Right Door

RM59.00 MYR

Goodreads rating: 0.0

RM59.00 MYR

You might find "Stock Market Profits: Where one learns to open the right door" quite enlightening if you're seeking to make sense of the stock market without getting bogged down in complex analysis. Richard Wallace Schabacker distills the essence of trading into understandable concepts that could help you, as an individual investor, make smart decisions and potentially reap the benefits. This book offers a pragmatic approach to understanding market dynamics, suitable for those looking to engage with stock investments more confidently.
Contemporary Strategy Analysis: Text and Cases
Robert M. Grant | Wiley

Contemporary Strategy Analysis: Text and Cases

RM70.00 MYR RM33.00 MYR 53% off

Goodreads rating: 3.81

RM70.00 MYR RM33.00 MYR 53% off

If you're delving into the complex world of strategic management and looking for guidance that blends theory with real-world applications, "Contemporary Strategy Analysis" might just be the resource you need. Grant's articulate manner of simplifying intricate ideas and principles could be a game-changer for your understanding of strategy in today's ever-evolving business landscape. It's ideal for those pursuing advanced business studies or anyone in a managerial position seeking to ground their strategic decisions in proven concepts.
Sales Management : Analysis and Decision Making - Thryft

Sales Management : Analysis and Decision Making

RM147.00 MYR RM48.00 MYR 67% off

Goodreads rating: 4.11

RM147.00 MYR RM48.00 MYR 67% off

88% off est. retail
Sales Management is a great read for sales managers who want to learn how to engage with different consumer groups and how to integrate sales strategies with corporate, business, and marketing goals. It explores contemporary trends in sales management and provides real-world examples to illustrate the key topics discussed. This new edition includes an expanded discussion on trust-based selling and online resources for instructors. Sales managers who want to learn how to create profitable growth through strategic sales techniques will find this book very useful.
The Age of Deleveraging: Investment Strategies for a Decade of Slow Growth and Deflation
A. Gary Shilling | Wiley

The Age of Deleveraging: Investment Strategies for a Decade of Slow Growth and Deflation

RM48.00 MYR

Goodreads rating: 3.88

RM48.00 MYR

52% off est. retail
If you're someone who wants to not just weather economic storms but thrive during them, "The Age of Deleveraging" is your compass. Gary Shilling doesn't just diagnose the economic climate; he offers a detailed survival kit. With proven foresight, he's your ally in tailoring your portfolio for a decade Shilling sees as defined by deflation and tepid expansion.
Money Talks: Quotations on Money and Investing - Thryft
Rosalie Maggio | Prentice Hall Pr

Money Talks: Quotations on Money and Investing

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 3.33

RM37.00 MYR RM15.00 MYR 59% off

80% off est. retail
Interested in gaining insight and inspiration about money and investing? "Money Talks: Quotations on Money and Investing" offers a diverse collection of over five hundred quotes from renowned figures like Warren Buffet, Woody Allen, and more. Whether you're a seasoned investor or simply intrigued by money matters, this anthology provides a valuable resource filled with wisdom and perspective on the art of financial investment.
Pre-Commerce: How Companies and Customers Are Transforming Business Together
Mark Addicks, Bob Pearson  | Jossey-bass

Pre-Commerce: How Companies and Customers Are Transforming Business Together

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.93

RM22.00 MYR RM15.00 MYR 32% off

If you're looking to understand the modern marketplace where customer interaction is key, "Pre-Commerce" is essential. Bob Pearson offers a forward-thinking analysis on how social media shapes purchasing decisions and brand loyalty. It's not just about transactional e-commerce; it's a deep dive into engaging customers throughout their entire online journey, perfectly suited for business leaders and marketers eager to evolve with the digital age.
The Wealth Equation - Thryft
Michael Price, Peter J. Tanous  | Prentice Hall Pr

The Wealth Equation

RM96.00 MYR RM33.00 MYR 66% off

Goodreads rating: 3.5

RM96.00 MYR RM33.00 MYR 66% off

74% off est. retail
If you're uncertain how to tailor your investments to both your financial goals and your personal disposition towards risk, "The Wealth Equation" might just be the compass you need. Peter J. Tanous doesn’t just give investment advice; he offers a framework to understand your unique relationship with money and crafts an investment strategy that feels like a personalized suit, fitting your financial personality to a tee. Get ready to discover a finance plan that’s as individual as you are.
Measuring Marketing: 103 Key Metrics Every Marketer Needs - Thryft
John A. Davis | Wiley

Measuring Marketing: 103 Key Metrics Every Marketer Needs

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 3.4

RM33.00 MYR RM15.00 MYR 55% off

If you're knee-deep in marketing and feel the pressure to prove the value of your campaigns, "Measuring Marketing" is your ally. John A. Davis lays out a clear roadmap of 103 metrics that will help you translate marketing efforts into definitive financial terms. This book could change how you approach your marketing strategy and give you the tools to communicate your results effectively to stakeholders.
Plight of the Fortune Tellers: Why We Need to Manage Financial Risk Differently
Riccardo Rebonato | Princeton University Press

Plight of the Fortune Tellers: Why We Need to Manage Financial Risk Differently

RM184.00 MYR RM122.00 MYR 34% off

Goodreads rating: 3.78

RM184.00 MYR RM122.00 MYR 34% off

If you've ever felt that the world of finance is over-reliant on complex math and that the human element is being lost, Riccardo Rebonato's "Plight of the Fortune Tellers" could be a breath of fresh air. It's not just a critique but offers a pragmatic solution, bridging the gap between academic understanding and practical market wisdom. As someone interested in the intersection of psychology, decision-making, and finances, you'll find this book both an eye-opener and a call to action.
Wikinomics: How Mass Collaboration Changes Everything
Anthony D. Williams, Don Tapscott  | Penguin Publishing Group

Wikinomics: How Mass Collaboration Changes Everything

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 3.73

RM41.00 MYR RM22.00 MYR 46% off

81% off est. retail
If you're intrigued by how the digital era has revolutionized the way we work, "Wikinomics" could be a compelling read for you. It offers a deep dive into the transformational power of collaboration in the business world. As someone curious about the intersection of technology, innovation, and economy, you'll find the detailed case studies and forward-thinking analysis particularly enlightening. This book is not just a glimpse into modern economics; it’s a roadmap to participating in the future of business.
Christopher Matten | Wiley

Managing Bank Capital: Capital Allocation and Performance Measurement

RM147.00 MYR RM103.00 MYR 30% off

Goodreads rating: 0.0

RM147.00 MYR RM103.00 MYR 30% off

If you're in banking or finance, "Managing Bank Capital" is a must-read. Chris Matten distills complex capital allocation strategies and performance measurement techniques that are practical for everyday banking. The international perspective can broaden your understanding of global markets and help you navigate the intricacies of capital trading. Worth a dive for its depth and insight, especially for professionals keen on sharpening their managerial acumen.
A Short Course in Technical Trading
Perry J. Kaufman | Wiley

A Short Course in Technical Trading

RM111.00 MYR RM66.00 MYR 41% off

Goodreads rating: 3.5

RM111.00 MYR RM66.00 MYR 41% off

71% off est. retail
If you're looking to dive into the world of trading, "A Short Course in Technical Trading" could be the companion you need. Perry Kaufman breaks down technical analysis and trading strategies in a way that's accessible, even for beginners. By offering a blend of theory, practical advice, and interactive elements like a trading game, this book promises to equip you with the tools for making informed trading decisions. Whether you're planning to trade short-term or looking to refine your existing strategies, it's a resource that puts knowledge into action.
China and the WTO : Changing China, Changing World Trade - Thryft
Mark L. Clifford, Supachai Panitchpakdi  | Wiley

China and the WTO : Changing China, Changing World Trade

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 3.79

RM37.00 MYR RM15.00 MYR 59% off

86% off est. retail
This book is recommended for those interested in understanding the impacts of China's entry into the WTO on the global economic order. Dr. Supachai provides a unique perspective as the first director-general from a developing nation. The book delves into the key implications for the USA, Asia, and Europe, the strains that will be placed on the existing order, and the shift in the balance of global power as China overtakes Japan and matches the economic power of the US.
Who Will Tell the People: The Betrayal of American Democracy
William Greider | Simon & Schuster

Who Will Tell the People: The Betrayal of American Democracy

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 4.17

RM41.00 MYR RM22.00 MYR 46% off

82% off est. retail
If you're feeling disillusioned with politics, Greider's "Who Will Tell the People" will speak to your concerns. It's a deep dive into the American political system, revealing the intricate ways in which it has been rigged by powerful interests. It's not just an analysis; it's a call to awareness and change, perfect for anyone interested in the behind-the-scenes mechanics that steer democracy.
Strategic Management and Business Policy
J. David Hunger, Thomas L. Wheelen  | Addison-wesley Pub (sd)

Strategic Management and Business Policy

RM19.00 MYR

Goodreads rating: 3.87

RM19.00 MYR

If you're someone looking to broaden your grasp on strategic management, this book should be on your shelf. It delves deep into the strategic aspects of business, merging traditional and modern theories. You'll appreciate how it covers everything from competitive strategy to the nuances of corporate governance. Plus, it doesn't shy away from the complexities of global economics, offering you a well-rounded perspective relevant in today's interconnected world.
The Financial Times Essential Guide to Writing a Business Plan: How to Win Backing to Start Up or Grow Your Business
Vaughan Evans | Ft Pr

The Financial Times Essential Guide to Writing a Business Plan: How to Win Backing to Start Up or Grow Your Business

RM59.00 MYR

Goodreads rating: 3.92

RM59.00 MYR

As you're looking to win support for your business venture, this book could be the ally you need. Vaughan Evans breaks down the complexities of business plan writing into digestible pieces, ensuring you capture the essence of your business in a way that appeals to investors. It's like having a seasoned mentor guiding you to present your vision persuasively, making it invaluable for entrepreneurs hungry for success.
Multinational Enterprise and Economic Analysis
Richard E. Caves | Cambridge University Press

Multinational Enterprise and Economic Analysis

RM52.00 MYR RM33.00 MYR 37% off

Goodreads rating: 4.25

RM52.00 MYR RM33.00 MYR 37% off

If you're curious about the inner workings of multinational corporations and their impact on global markets, this book is a treasure trove. Richard E. Caves integrates sophisticated economic analysis with real-world business scenarios, offering insights that are both thought-provoking and applicable. It's an illuminating read for anyone studying international business or economics.
Getting It Right the Second Time
Michael Gershman | Da Capo Press

Getting It Right the Second Time

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.47

RM41.00 MYR RM15.00 MYR 63% off

If you're fascinated by the alchemy of marketing, "Getting It Right The Second Time" will resonate with you. It's a captivating exploration of how brands can bounce back from mishaps with the right strategy. Perfect for anyone interested in the potent ability of a second chance in business.
The Role of Financial Markets in the Transition Process
John Driffill, Emilio Colombo  | Physica

The Role of Financial Markets in the Transition Process

RM100.00 MYR

Goodreads rating: 0.0

RM100.00 MYR

60% off est. retail
If you're fascinated by the intersection of economics and history, "The Role of Financial Markets in the Transition Process" offers a compelling investigation into how financial markets in Hungary, Czech Republic, and Poland adapted and evolved during the significant changes of the 1990s. It's a deep dive into the theory and practical implications of economic development in post-communist countries, making it ideal for students or professionals interested in financial systems' roles in emerging economies.
Auditing, Integrated Concepts And Procedures - Thryft
Donald H. Taylor | John Wiley & Sons

Auditing, Integrated Concepts And Procedures

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.0

RM30.00 MYR RM15.00 MYR 50% off

This book is a must-read for accounting professionals who want to have a comprehensive understanding of the audit concepts and procedures. The authors have years of experience in the industry and provide easy-to-follow guidance for a successful audit. The book explains complex audit concepts and procedures in simple language, making it an excellent resource for both beginners and the experienced.
Sony Vs. Samsung: The Inside Story of the Electronics Giants' Battle for Global Supremacy
Sea-Jin Chang | Wiley

Sony Vs. Samsung: The Inside Story of the Electronics Giants' Battle for Global Supremacy

RM55.00 MYR

Goodreads rating: 3.65

RM55.00 MYR

Diving into "Sony vs. Samsung" will reveal the intricate strategies and pivotal decisions that shaped today's tech landscape. If you're intrigued by how companies evolve and compete on a global scale, this book offers a detailed comparison that is enlightening and might change how you view your favorite gadgets. It's tailor-made for those with a keen interest in business strategy and technology history.
The World Is Flat: A Brief History of the Twenty-First Century - Thryft
Thomas L. Friedman | Farrar, Straus And Giroux

The World Is Flat: A Brief History of the Twenty-First Century

RM32.00 MYR RM30.00 MYR 6% off

Goodreads rating: 3.69

RM32.00 MYR RM30.00 MYR 6% off

"The World Is Flat" lays out an intriguing, thought-provoking analysis of globalization's impact. If you're looking to grasp how technology and policy have transformed our world into a tightly integrated marketplace, this book is a must-read. Friedman dives deep into complex concepts with remarkable clarity, making this topic accessible for anyone curious about the economic and social evolution of our time.
The Performance of the British Economy
Richard Layard, Rudiger Dornbusch  | Oxford University Press

The Performance of the British Economy

RM55.00 MYR

Goodreads rating: 3.0

RM55.00 MYR

If you're delving into economic policy or have an academic interest in the British economy's recent history, "The Performance of the British Economy" is your go-to resource. It's the work of leading economists who've crafted a thorough analysis of the economic shifts and trends over a significant period, perfect for enriching your understanding or research in this field.
Financial Shock: A 360° Look at the Subprime Mortgage Implosion, and How to Avoid the Next Financial Crisis
Mark Zandi | Ft Pr

Financial Shock: A 360° Look at the Subprime Mortgage Implosion, and How to Avoid the Next Financial Crisis

RM184.00 MYR RM129.00 MYR 30% off

Goodreads rating: 3.64

RM184.00 MYR RM129.00 MYR 30% off

"Financial Shock" is quite the eye-opener, especially if you've been puzzling over how a bunch of bad mortgages snowballed into a global financial meltdown. Mark Zandi not only paints a clear picture of the factors and players involved, but also offers a narrative that's both accessible for the layperson and rich in detail for those with a keener interest in financial matters. Reading this, you'll come away with a deeper understanding of financial systems and perhaps a better grasp of how to spot the warning signs in the future.
1992 Legal Aspects Single European Market
Buhart Etal | Prentice Hall Europe (a Pearson Education Company)

1992 Legal Aspects Single European Market

RM70.00 MYR RM44.00 MYR 37% off

Goodreads rating: 0.0

RM70.00 MYR RM44.00 MYR 37% off

If you're intrigued by the intricacies of European economic integration, this detailed examination of legal aspects surrounding the single European market in 1992 might be just what you're looking for. It's an insightful resource for anyone studying European law or interested in how policies shaped the market.
No-Load Mutual Fund Guide - Thryft
William E. Donoghue | Harpercollins

No-Load Mutual Fund Guide

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.5

RM22.00 MYR RM15.00 MYR 32% off

79% off est. retail
Explains how to invest profitably in mutual funds, detailing the types of mutual funds and the advantages they offer.
Answering The Ultimate Question - How Net Promoter Can Transform Your Business - Thryft
Laura L. Brooks, Richard Owen  | Jossey-bass

Answering The Ultimate Question - How Net Promoter Can Transform Your Business

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.58

RM30.00 MYR RM15.00 MYR 50% off

87% off est. retail
Answering The Ultimate Question is recommended for business owners and entrepreneurs who want to gain customer loyalty by understanding their needs better. This book provides a thorough explanation of the Net Promoter Score and its significance in business success, along with numerous real case studies. It highlights the comparative advantage of Net Promoter Score over other conventional methods for measuring customer satisfaction.
Asian Business Wisdom: From Deals to Dot.Coms - A Collection of Timeless Success Stories from Leading CEOs
DAYAO DLC | John Wiley(original)

Asian Business Wisdom: From Deals to Dot.Coms - A Collection of Timeless Success Stories from Leading CEOs

RM33.00 MYR RM22.00 MYR 33% off

Goodreads rating: 0.0

RM33.00 MYR RM22.00 MYR 33% off

79% off est. retail
If you're aiming to grasp the dynamic nature of business success in Asia, "Asian Business Wisdom" could serve as your window into the minds of the region's business giants. It's not just a recounting of strategies; it's a vibrant anthology of personal philosophies and adaptive insights that resonate well beyond the Asian context. Whether you're a fresh graduate or a veteran in the corporate world, you'll find the stories within this book both enlightening and inspiring as they align principles with the practicalities of navigating through both calm and turbulent economic waters.
Microeconomics - Thryft
Diane F. Eaton, Buford Curtis Eaton, Douglas W.I. Allen  | Prentice Hall College Div

Microeconomics

RM55.00 MYR RM30.00 MYR 45% off

Goodreads rating: 4.0

RM55.00 MYR RM30.00 MYR 45% off

87% off est. retail
Recommendation: - Microeconomics is a fantastic read for anyone who wants to grasp the fundamental concepts of economics and apply them to real-world scenarios. The book provides practical insights and examples that help readers understand how microeconomics shapes our daily lives. With the addition of exercises requiring calculus, it offers a comprehensive learning experience. Whether you're a student or simply curious about the economics of everyday life, this book is a must-read.
Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics
Marshall Sponder | Mcgraw-hill

Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics

RM41.00 MYR RM33.00 MYR 20% off

Goodreads rating: 3.24

RM41.00 MYR RM33.00 MYR 20% off

Imagine mastering the ever-changing landscape of social media analytics. With 'Social Media Analytics' as your guide, you'll be equipped to make sense of the overwhelming data, transforming it into strategic actions that can powerfully impact your business or brand. Marshall Sponder marries detailed case studies with practical tools, making this read invaluable for marketers who want to stay ahead of the curve and harness the full potential of social media insights.
The Outsourcing Dilemma - The Search For Competitiveness - Thryft
j-brian-heywood | Financial Times/ Prentice Hall

The Outsourcing Dilemma - The Search For Competitiveness

RM19.00 MYR RM15.00 MYR 21% off

Goodreads rating: 3.33

RM19.00 MYR RM15.00 MYR 21% off

90% off est. retail
Recommendation: This book is a must-read for anyone grappling with the outsourcing dilemma. It not only provides a thorough exploration of the arguments for and against outsourcing, but also offers practical insights on how to navigate the complexities of outsourcing projects. Whether you are a business owner considering outsourcing, a project manager overseeing an outsourced project, or simply interested in understanding the impact of outsourcing on competitiveness, this book is a valuable resource that will help you make informed decisions and avoid common pitfalls.
Gary L. Gastineau | Frank J Fabozzi Assoc

The Dictionary of Financial Risk Management

RM43.00 MYR

Goodreads rating: 3.0

RM43.00 MYR

You might consider "The Dictionary of Financial Risk Management" quite handy if you're navigating the complicated waters of modern finance, especially if derivatives or risk management are on your radar. It's not just a book—it’s a bridge between various financial disciplines, helping you make sense of the terms that define the field. This could be the Rosetta Stone for your financial enlightenment, whether you're a student, a professional, or simply curious about the financial world's inner workings.
Crafting and Executing Strategy: The Quest for Comptetitive Advantage: Concepts and Cases - Thryft
Arthur A. Thompson Jr., John E. Gamble, A.J. Strickland III  | Mcgraw-hill Higher Education

Crafting and Executing Strategy: The Quest for Comptetitive Advantage: Concepts and Cases

RM55.00 MYR RM15.00 MYR 73% off

Goodreads rating: 3.59

RM55.00 MYR RM15.00 MYR 73% off

Crafting and Executing Strategy offers a comprehensive guide for business professionals looking to gain a competitive edge in today's market. Featuring a diverse selection of high-profile case studies, readers will be able to hone their analytical tools and apply key concepts to real-life situations. With its highly effective support materials, this book is a must-have for anyone looking to stay ahead of the curve in strategic management.
Assessing China's Power
Jae Ho Chung | Palgrave Macmillan

Assessing China's Power

RM122.00 MYR RM74.00 MYR 39% off

Goodreads rating: 3.0

RM122.00 MYR RM74.00 MYR 39% off

70% off est. retail
If you're intrigued by international relations and the shifting dynamics of global power, this book provides a noteworthy analysis that could broaden your understanding. It's particularly compelling if you're interested in objective comparisons and educated forecasts that might challenge or confirm your preconceptions about East-West relations and where they could be headed.
The Management of Strategy : Concepts and Cases, International Edition - Thryft
Michael A. Hitt | Thompson South-western

The Management of Strategy : Concepts and Cases, International Edition

RM70.00 MYR RM19.00 MYR 73% off

Goodreads rating: 2.0

RM70.00 MYR RM19.00 MYR 73% off

96% off est. retail
This book would be a great read for business students and professionals looking to enhance their understanding of strategic management. It offers a unique perspective by integrating the classic industrial organization model with the resource-based view of the firm. The authors present cutting-edge research and strategic management trends within a strong global focus, using memorable examples from more than 600 companies. Additionally, the book features engaging video cases, online teaching tools, and a complete electronic business library to keep the study current and relevant. Readers can expect to gain insights into how businesses establish sustained competitive advantage and to be prepared to face the broad range of critical issues confronting contemporary managers.
Marissa Mayer and the Fight to Save Yahoo!
Nicholas Carlson | Hodder & Stoughton

Marissa Mayer and the Fight to Save Yahoo!

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 3.91

RM37.00 MYR RM15.00 MYR 59% off

85% off est. retail
If you're fascinated by the high-stakes world of tech giants, "Marissa Mayer and the Fight to Save Yahoo!" offers a gripping inside look at corporate drama and leadership challenges. Nicholas Carlson's award-winning reporting paints a nuanced picture of Mayer's tenure at Yahoo. It could be a perfect read for those interested in the intricacies of the tech industry and the complexities of turning around a struggling company.
Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising
Daniel Rowles | Kogan Page

Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising

RM173.00 MYR RM107.00 MYR 38% off

Goodreads rating: 3.66

RM173.00 MYR RM107.00 MYR 38% off

As someone intrigued by the interplay of technology and marketing, you'll appreciate "Mobile Marketing" for its comprehensive exploration of mobile as a transformative force in business strategy. Daniel Rowles offers you the keys to unlocking the potential of mobile platforms, revealing how they can amplify marketing efforts, enhance communication, and reinvent advertising. With real-world successes and cautionary tales, you'll discover innovative ways to connect with customers on-the-go, which could be that crucial step in advancing your brand's presence in a digitized marketplace.
The Customer's Victory: From Corporation to Co-Operation
François Dupuy | Palgrave Macmillan

The Customer's Victory: From Corporation to Co-Operation

RM228.00 MYR RM180.00 MYR 21% off

Goodreads rating: 0.0

RM228.00 MYR RM180.00 MYR 21% off

If you're managing a team or an entire business, "The Customer's Victory" could be the perspective shift you need. Dupuy delves into understanding the human aspects of organizational behavior and offers practical ways to harness cooperation for success. It's a book that champions empathy in management, making it a potent tool for leaders seeking sustainable change in the competitive world of today.
Value Investing in Dividend Growth Companies

Value Investing in Dividend Growth Companies

RM41.00 MYR RM15.00 MYR 63% off

RM41.00 MYR RM15.00 MYR 63% off

If you're eyeing long-term financial security, "Value Investing In Dividend Growth Companies" could be your next guide. It dives into the nitty-gritty of not just choosing stocks but choosing the right ones that promise growth and consistent dividends. This book could give you an edge in managing your portfolio for sustainable wealth.
Marketing Strategy and Competitive Positioning - Thryft
Graham J. Hooley | Pearson

Marketing Strategy and Competitive Positioning

RM162.00 MYR

Goodreads rating: 4.07

RM162.00 MYR

88% off est. retail
If you're looking to brush up on your marketing strategies and gain a competitive edge, this book might just be your ally. The latest edition brings you up to speed with current trends, compelling case studies, and research findings that translate directly to the business decisions you face every day. It's like sitting down with experts who demystify the complexities of positioning in the market.
Financial Market Bubbles and Crashes: Features, Causes, and Effects
Harold L. Vogel | Palgrave Macmillan

Financial Market Bubbles and Crashes: Features, Causes, and Effects

RM184.00 MYR RM111.00 MYR 40% off

Goodreads rating: 5.0

RM184.00 MYR RM111.00 MYR 40% off

73% off est. retail
If you're keen on understanding the enigmatic world of financial bubbles and market crashes, this book takes a unique angle that diverges from conventional economic theories. It could enhance your grasp of market dynamics, offering a fresh perspective that focuses on ownership quantities rather than traditional price considerations. As a modern reader looking to demystify financial upheavals, you might find Vogel's approach both intriguing and enlightening.
Greekonomics - The Euro Crisis And Why Politicians Don't Get It - Thryft
Vicky Pryce | Biteback Publishing

Greekonomics - The Euro Crisis And Why Politicians Don't Get It

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.5

RM22.00 MYR RM15.00 MYR 32% off

77% off est. retail
Greekonomics could be a good read for those interested in understanding the underlying issues contributing to the Euro Crisis. The author, Vicky Pryce, uses her firsthand experience as an economist in Greece to provide insights into the political, economic, and social factors that led to the crisis. The most unique and distinctive feature of the book is its emphasis on the Greek perspective, which offers a fresh angle on a well-known issue. Overall, users may appreciate the accessible writing style and comprehensive analysis of the crisis.
Battle for Investment Survival
Gerald M. Loeb, Kenneth L. Fisher  | Wiley

Battle for Investment Survival

RM37.00 MYR RM30.00 MYR 19% off

Goodreads rating: 3.98

RM37.00 MYR RM30.00 MYR 19% off

81% off est. retail
If you're looking to navigate the volatile waters of Wall Street with a classic guide, "Battle for Investment Survival" may just be the compass you need. Its principles have stood the test of time, earning accolades from industry titans for its clear advice on capital preservation and growth. This book could offer you fundamental insights and strategies to not just protect but also increase your financial foothold.
Economics of an Innovation System: Inside and Outside the Black Box
Tsutomu Harada | Routledge

Economics of an Innovation System: Inside and Outside the Black Box

RM269.00 MYR RM162.00 MYR 40% off

Goodreads rating: 0.0

RM269.00 MYR RM162.00 MYR 40% off

84% off est. retail
If you're intrigued by the intricate ways that innovation drives an economy, 'Economics of an Innovation System' by Tsutomu Harada offers a compelling exploration. It dives deep into the internal and external factors influencing national innovation systems, all tied together with a general equilibrium approach. As you're guided through economic models and empirical studies, this book promises to enrich your understanding of innovation economics.
Wisdom of the CEO - 29 Global Leaders Tackle Today's Most Pressing Business Challenges
Colin Price, G. William Dauphinais, Grady Means  | Wiley

Wisdom of the CEO - 29 Global Leaders Tackle Today's Most Pressing Business Challenges

RM41.00 MYR RM30.00 MYR 27% off

Goodreads rating: 3.21

RM41.00 MYR RM30.00 MYR 27% off

78% off est. retail
If you're intrigued by the minds steering major corporations, "Wisdom of the CEO" offers a gold mine of insights. You'll be privy to the strategic thinking of 29 global leaders as they navigate pressing issues like e-commerce and disruptive tech. This isn't just business theory; it's a collection of blueprints from those at the helm of industry giants, perfect for anyone looking to understand or replicate their success.
Accounting: Text and Cases
Robert N. Anthony | Mcgraw Hill Higher Education

Accounting: Text and Cases

RM85.00 MYR RM41.00 MYR 52% off

Goodreads rating: 3.71

RM85.00 MYR RM41.00 MYR 52% off

88% off est. retail
This book will be a great asset for accounting students and professionals as it provides a comprehensive overview of both financial and managerial accounting. The 109 cases presented throughout the book will help readers understand how the concepts can be applied in real business scenarios. The book has been updated to reflect the latest changes in accounting and covers broader issues of control and corporate strategy.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.