Economics Books
Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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Dan Ariely
|
Simon
&
Schuster/
Ted
Payoff : The Hidden Logic That Shapes Our Motivations
RM33.00 MYR
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Goodreads rating: 3.71
RM33.00 MYR
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Bestselling author Dan Ariely reveals fascinating new insights into motivation--showing that the subject is far more complex than we ever imagined. Every day we work hard to motivate ourselves, the people we live with, the people who work for and do business with us. In this way, much of what we do can be defined as being "motivators." From the boardroom to the living room, our role as motivators is complex, and the more we try to motivate partners and children, friends and coworkers, the clearer it becomes that the story of motivation is far more intricate and fascinating than we've assumed. Payoff investigates the true nature of motivation, our partial blindness to the way it works, and how we can bridge this gap. With studies that range from Intel to a kindergarten classroom, Ariely digs deep to find the root of motivation--how it works and how we can use this knowledge to approach important choices in our own lives. Along the way, he explores intriguing questions such as: Can giving employees bonuses harm productivity? Why is trust so crucial for successful motivation? What are our misconceptions about how to value our work? How does your sense of your mortality impact your motivation?
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Gary Klein
|
Publicaffairs
Seeing What Others Don't : The Remarkable Ways We Gain Insights
RM31.00 MYR
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Goodreads rating: 3.64
RM31.00 MYR
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Insights -- like Darwin's understanding of the way evolution actually works, and Watson and Crick's breakthrough discoveries about the structure of DNA -- can change the world. We also need insights into the everyday things that frustrate and confuse us so that we can more effectively solve problems and get things done. Yet we know very little about when, why, or how insights are formed -- or what blocks them. In Seeing What Others Don't , renowned cognitive psychologist Gary Klein unravels the mystery.Klein is a keen observer of people in their natural settings -- scientists, businesspeople, firefighters, police officers, soldiers, family members, friends, himself -- and uses a marvelous variety of stories to illuminate his research into what insights are and how they happen. What, for example, enabled Harry Markopolos to put the finger on Bernie Madoff? How did Dr. Michael Gottlieb make the connections between different patients that allowed him to publish the first announcement of the AIDS epidemic? What did Admiral Yamamoto see (and what did the Americans miss) in a 1940 British attack on the Italian fleet that enabled him to develop the strategy of attack at Pearl Harbor? How did a "smokejumper" see that setting another fire would save his life, while those who ignored his insight perished? How did Martin Chalfie come up with a million-dollar idea (and a Nobel Prize) for a natural flashlight that enabled researchers to look inside living organisms to watch biological processes in action?Klein also dissects impediments to insight, such as when organizations claim to value employee creativity and to encourage breakthroughs but in reality block disruptive ideas and prioritize avoidance of mistakes. Or when information technology systems are "dumb by design" and block potential discoveries.Both scientifically sophisticated and fun to read, Seeing What Others Don't shows that insight is not just a "eureka!" moment but a whole new way of understanding.
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Jeremy C. Miller
|
Profile
Books
Warren Buffett's Ground Rules : Words of Wisdom from the Partnership Letters of the World's Greatest Investor
RM29.00 MYR
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Goodreads rating: 4.05
RM29.00 MYR
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At the age of 26, Warren Buffett founded Buffett Partnership Limited, which lasted from 1956 to 1970. During this time he wrote 33 letters to his small but growing group of partners. These letters chronicle his thoughts, approaches and reflections in the period immediately prior to his Berkshire Hathaway tenure - one that saw an unprecedented record of investing success.This early period was astonishing: in 1968 he beat the Dow by more than 50%. Because Buffett wanted to ensure that his partners understood his process, he wrote letters. In them, he sets out what he termed "ground rules" for investing that remain startlingly relevant today for every type of investor - from beginners to sophisticated pros.Warren Buffett's Ground Rules brings together, for the first time, and with Buffett's blessing, the key investment principles and teachings the letters reveal. Here you will find the basis for Buffett's contrarian diversification strategy, his almost religious celebration of compounding interest and his tactics for bettering market results by at least 10% annually.Quoting extensively and directly from Buffett, equity research expert Jeremy Miller introduces us to the timeless advice the letters contain, demonstrating a set of highly effective investment strategies that continue to resonate today.
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Phil Town
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Random
House
Business
Rule #1 : The Simple Strategy for Successful Investing in Only 15 Minutes a Week
RM15.00 MYR
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Goodreads rating: 4.14
RM15.00 MYR
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Who's going to provide for your future? There's a crisis looming in pensions. Investing in property is time-consuming and risky. Savings accounts yield very little return. If you're not careful, you could be looking at a very uncomfortable retirement. But surely the alternative - investing in the stock market - is risky, complicated and best left to the professionals?Phil Town doesn't think so. He made a fortune, and in Rule #1 he'll show you how he did it.Rule #1 :- Sets out the five key numbers that really count when you're buying stocks and shares- Explains how to use new Internet tools to simplify research- Shows how to exploit the advantages of being an individual investor- Demonstrates how to pay fifty pence for every pound's worth of businessThis simple and straightforward method will guide you to 15% or better annual returns - in only 15 minutes a week. It's money in the bank!
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Matthew Syed
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Harper
Perennial
Bounce : Mozart, Federer, Picasso, Beckham, and the Science of Success
RM16.00 MYR
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Goodreads rating: 4.07
RM16.00 MYR
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“A cutting edge dissection—and ultimate destruction—of the myth of innate talent in the pursuit of excellence. Syed synthesizes his evidence with the precision of an academic, writes with the fluidity of a journalist, and persuades with the drive of a sportsman. Read this book now—before its too late. There are no excuses!” — Mark Thomas, Professor of Evolutionary Genetics, University College London In the vein of the international bestselling Freakonomics , award-winning journalist Matthew Syed reveals the hidden clues to success—in sports, business, school, and just about anything else that you’d want to be great at. Fans of Predictably Irrational and Malcolm Gladwell’s The Tipping Point will find many interesting and helpful insights in Bounce .
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Robert T. Kiyosaki
|
Perseus
Book
Group
Rich Dad's Cashflow Quadrant : Guide to Financial Freedom
RM20.00 MYR
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Goodreads rating: 4.14
RM20.00 MYR
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This book is excellent reading and is inspirational for a person who doesn't realize the difference between a employee and a rich man or woman. How it relates to a career as an employee or a self employed person versus a business and investment person. How this CashFlow Quadrant affects our lives, past and future.
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Jeff Cox, Eliyahu M. Goldratt |
North
River
Press
The Goal : A Process of Ongoing Improvement
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Goodreads rating: 4.08
RM20.00 MYR
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Written in a fast-paced thriller style, The Goal is the gripping novel which is transforming management thinking throughout the Western world.Alex Rogo is a harried plant manager working ever more desperately to try and improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant—or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a colleague from student days—Jonah—to help him break out of conventional ways of thinking to see what needs to be done.The story of Alex's fight to save his plant is more than compulsive reading. It contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints (TOC) developed by Eli Goldratt.
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Howard Marks
|
Columbia
Business
School
Publishing
The Most Important Thing : Uncommon Sense for the Thoughtful Investor
RM41.00 MYR
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Goodreads rating: 4.32
RM41.00 MYR
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"This is that rarity, a useful book."--Warren BuffettHoward Marks, the chairman and cofounder of Oaktree Capital Management, is renowned for his insightful assessments of market opportunity and risk. After four decades spent ascending to the top of the investment management profession, he is today sought out by the world's leading value investors, and his client memos brim with insightful commentary and a time-tested, fundamental philosophy. Now for the first time, all readers can benefit from Marks's wisdom, concentrated into a single volume that speaks to both the amateur and seasoned investor.Informed by a lifetime of experience and study, The Most Important Thing explains the keys to successful investment and the pitfalls that can destroy capital or ruin a career. Utilizing passages from his memos to illustrate his ideas, Marks teaches by example, detailing the development of an investment philosophy that fully acknowledges the complexities of investing and the perils of the financial world. Brilliantly applying insight to today's volatile markets, Marks offers a volume that is part memoir, part creed, with a number of broad takeaways.Marks expounds on such concepts as "second-level thinking," the price/value relationship, patient opportunism, and defensive investing. Frankly and honestly assessing his own decisions--and occasional missteps--he provides valuable lessons for critical thinking, risk assessment, and investment strategy. Encouraging investors to be "contrarian," Marks wisely judges market cycles and achieves returns through aggressive yet measured action. Which element is the most essential? Successful investing requires thoughtful attention to many separate aspects, and each of Marks's subjects proves to be the most important thing.
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Mark H. McCormack
|
Bantam
What They Don't Teach You at Harvar
RM31.00 MYR
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Goodreads rating: 3.61
RM31.00 MYR
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This business classic features straight-talking advice you’ll never hear in school. Featuring a new foreword by Ariel Emanuel and Patrick Whitesell Mark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries. To this day, McCormack’s business classic remains a must-read for executives and managers at every level. Relating his proven method of “applied people sense” in key chapters on sales, negotiation, reading others and yourself, and executive time management, McCormack presents powerful real-world guidance on • the secret life of a deal• management philosophies that don’t work (and one that does)• the key to running a meeting—and how to attend one• the positive use of negative reinforcement• proven ways to observe aggressively and take the edge• and much more Praise for What They Don’t Teach You at Harvard Business School “Incisive, intelligent, and witty, What They Don’t Teach You at Harvard Business School is a sure winner—like the author himself. Reading it has taught me a lot.” —Rupert Murdoch , executive chairman, News Corp, chairman and CEO, 21st Century Fox “Clear, concise, and informative . . . Like a good mentor, this book will be a valuable aid throughout your business career.” —Herbert J. Siegel, chairman, Chris-Craft Industries, Inc. “Mark McCormack describes the approach I have personally seen him adopt, which has not only contributed to the growth of his business, but mine as well.” —Arnold Palmer “There have been what we love to call dynasties in every sport. IMG has been different. What this one brilliant man, Mark McCormack, created is the only dynasty ever over all sport.” —Frank Deford, senior contributing writer, Sports Illustrated
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Helaine Olen
|
Portfolio
Pound Foolish : Exposing the Dark Side of the Personal Finance Industry
RM23.00 MYR
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Goodreads rating: 3.68
RM23.00 MYR
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If you’ve ever bought a personal finance book, watched a TV show about stock picking, listened to a radio show about getting out of debt, or attended a seminar to help you plan for your retirement, you’ve probably heard some version of these quotes: “What’s keeping you from being rich? In most cases, it is simply a lack of belief.” —SUZE ORMAN, The Courage to Be Rich“Are you latte-ing away your financial future?” —DAVID BACH, Smart Women Finish Rich“I know you’re capable of picking winning stocks and holding on to them.” —JIM CRAMER, Mad MoneyThey’re common refrains among personal finance gurus. There’s just one problem: those and many similar statements are false. For the past few decades, Americans have spent billions of dollars on personal finance products. As salaries have stagnated and companies have cut back on benefits, we’ve taken matters into our own hands, embracing the can-do attitude that if we’re smart enough, we can overcome even daunting financial obstacles. But that’s not true. In this meticulously reported and shocking book, journalist and former financial columnist Helaine Olen goes behind the curtain of the personal finance industry to expose the myths, contradictions, and outright lies it has perpetuated. She shows how an industry that started as a response to the Great Depression morphed into a behemoth that thrives by selling us products and services that offer little if any help. Olen calls out some of the biggest names in the business, revealing how even the most respected gurus have engaged in dubious, even deceitful, practices—from accepting payments from banks and corporations in exchange for promoting certain products to blaming the victims of economic catastrophe for their own financial misfortune. Pound Foolish also disproves many myths about spending and saving, including:Small pleasures can bankrupt you: Gurus popularized the idea that cutting out lattes and other small expenditures could make us millionaires. But reducing our caffeine consumption will not offset our biggest expenses: housing, education, health care, and retirement.Disciplined investing will make you rich: Gurus also love to show how steady investing can turn modest savings into a huge nest egg at retirement. But these calculations assume a healthy market and a lifetime without any setbacks—two conditions that have no connection to the real world.Women need extra help managing money: Product pushers often target women, whose alleged financial ignorance supposedly leaves them especially at risk. In reality, women and men are both terrible at handling finances.Financial literacy classes will prevent future economic crises: Experts like to claim mandatory sessions on personal finance in school will cure many of our money ills. Not only is there little evidence this is true, the entire movement is largely funded and promoted by the financial services sector. Weaving together original reporting, interviews with experts, and studies from disciplines ranging from behavioral economics to retirement planning, Pound Foolish is a compassionate and compelling book that will change the way we think and talk about our money.
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Carley Garner
|
Decarley
Trading,
Llc
A Trader's First Book on Commodities : Everything You Need to Know about Futures and Options Trading Before Placing a Trade
RM20.00 MYR
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Goodreads rating: 3.83
RM20.00 MYR
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In their quest for trading commodities profitably, beginning traders spend a substantial amount of time studying market theory, various types of market analysis, and paper-trading in the futures and options markets. Yet, almost all of them fail to take the necessary steps to ensure their trading environment is conducive for the profits they seek. A Trader's First Book on Commodities aims to fill the void in trading literature that overlooks the importance in making the right decisions before ever placing a commodity trade such as fully understanding market mechanics and logistics, choosing a proper trading platform, understanding order types, being aware of market data fees and policies, how to quote and calculate profit or loss in each of the commodity markets, preparing for margin calls, and the only magic in trading-humility.A Trader's First Book on Commodities is guaranteed to shorten the learning curve for beginning traders while offering seasoned traders a new perspective on familiar topics. There is more to trading than computer-generated oscillators and trendlines; choosing the wrong trading platform, brokerage, or order type can do more harm to a trading account than choosing the wrong technical indicator.
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Michael J. Mauboussin
|
Columbia
University
Press
More Than You Know : Finding Financial Wisdom in Unconventional Places
RM20.00 MYR
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Goodreads rating: 4.09
RM20.00 MYR
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One of Wall Street's most creative and influential minds offers provocative new ways of thinking about the stock market, investing, and how we make decisions.
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Malcolm Gladwell
|
Boston,
Massachusetts,
U.s.a.:
Little
Brown
&
Co
The Tipping Point : How Little Things Can Make a Big Difference
RM42.00 MYR
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Goodreads rating: 4.0
RM42.00 MYR
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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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John Hagel III, John Seely Brown, Lang Davison |
Basic
Books
The Power of Pull : How Small Moves, Smartly Made, Can Set Big Things in Motion
RM15.00 MYR
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Goodreads rating: 3.92
RM15.00 MYR
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In a radical break with the past, information now flows like water, and we must learn how to tap into its stream. Individuals and companies can no longer rely on the stocks of knowledge that they've carefully built up and stored away. Information now flows like water, and we must learn how to tap into the stream. But many of us remain stuck in old practices -- practices that could undermine us as we search for success and meaning. In this revolutionary book, three doyens of the Internet age, whose path-breaking work has made headlines around the world, reveal the adjustments we must make if we take these changes seriously. In a world of increasing risk and opportunity, we must understand the importance of pull. Understood and used properly, the power of pull can draw out the best in people and institutions by connecting them in ways that increase understanding and effectiveness. Pull can turn uncertainty into opportunity, and enable small moves to achieve outsized impact. Drawing on pioneering research, The Power of Pull shows how to apply its principles to unlock the hidden potential of individuals and organizations, and how to use it as a force for social change and the development of creative talent. The authors explore how to use the power of pull to:Access new sources of informationAttract likeminded individuals from around the worldShape serendipity to increase the likelihood of positive chance encountersForm creation spaces to drive you and your colleagues to new heightsTransform your organization to adapt to the flow of knowledgeThe Power of Pull is essential reading for entrepreneurs, managers, and anybody interested in understanding and harnessing the shifting forces of our networked world.
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Peter Schwartz
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Currency
The Art of the Long View : Planning for the Future in an Uncertain World
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RM15.00 MYR
RM9.00 MYR
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Goodreads rating: 3.8
Regular price
RM15.00 MYR
RM9.00 MYR
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88% off est. retail
What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life—bottom-line numbers, for instance—but the intangibles: our hopes and fears, our beliefs and dreams. Only stories—scenarios—and our ability to visualize different kinds of futures adequately capture these intangibles.In The Art of the Long View, now for the first time in paperback and with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business.Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.
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Dan Ariely
|
Harpercollins
Publishers
The Honest Truth about Dishonesty : How We Lie to Everyone---Especially Ourselves
RM31.00 MYR
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Goodreads rating: 3.94
RM31.00 MYR
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The New York Times bestselling author of Predictably Irrational and The Upside of Irrationality returns with thought-provoking work to challenge our preconceptions about dishonesty and urge us to take an honest look at ourselves.Does the chance of getting caught affect how likely we are to cheat? How do companies pave the way for dishonesty? Does collaboration make us more honest or less so? Does religion improve our honesty? Most of us think of ourselves as honest, but, in fact, we all cheat. From Washington to Wall Street, the classroom to the workplace, unethical behavior is everywhere. None of us is immune, whether it's the white lie to head off trouble or padding our expense reports. In The (Honest) Truth About Dishonesty, award-winning, bestselling author Dan Ariely turns his unique insight and innovative research to the question of dishonesty. Generally, we assume that cheating, like most other decisions, is based on a rational cost-benefit analysis. But Ariely argues, and then demonstrates, that it's actually the irrational forces that we don't take into account that often determine whether we behave ethically or not. For every Enron or political bribe, there are countless puffed résumés, hidden commissions, and knockoff purses. In The (Honest) Truth About Dishonesty, Ariely shows why some things are easier to lie about; how getting caught matters less than we think; and how business practices pave the way for unethical behavior, both intentionally and unintentionally. Ariely explores how unethical behavior works in the personal, professional, and political worlds, and how it affects all of us, even as we think of ourselves as having high moral standards. But all is not lost. Ariely also identifies what keeps us honest, pointing the way for achieving higher ethics in our everyday lives. With compelling personal and academic findings, The (Honest) Truth About Dishonesty will change the way we see ourselves, our actions, and others
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Oliver James
|
Vermilion
Office Politics : How to Thrive in a World of Lying, Backstabbing and Dirty Tricks
RM34.00 MYR
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Goodreads rating: 3.32
RM34.00 MYR
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The modern working world is a dangerous place, where game-playing, duplicity and sheer malevolence are rife. Do talent and hard work count for nothing? Is politics everything?In this fascinating exposé, Oliver James reveals the murky underside of modern office life. With cutting-edge research and eye-opening interviews, he highlights the nasty practices that propel people to the top and shows how industries and cultures are fostering this behaviour.He then divulges strategies and techniques for not only surviving but thriving in these difficult environments. With the right mindset, you can distinguish and deal with toxic and overpromoted colleagues, charm your way through interviews and use office politics to your advantage.Office Politics will overthrow your perceptions of office life and set you on a new path to success.
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David Clark, Mary Buffett |
Scribner
Warren Buffett's Management Secrets: Proven Tools for Personal and Business Success
RM28.00 MYR
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Goodreads rating: 3.72
RM28.00 MYR
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Buffett insiders and bestselling authors Mary Buffett and David Clark provide a new angle to help readers understand and emulate Warren Buffett’s success—his philosophy for managing career, money, business, and life.Even in today's economic climate, when so many investors and major companies are failing, Warren Buffett continues to succeed in all aspects of his life. Mary Buffett and David Clark have written the first book ever to take an in-depth look at Warren Buffett's philosophies for personal and professional management—what they are, how they work, and how you can use them.Through close examination of Warren Buffett's life and career from his earliest days to now, Buffett and Clark shed light on his decision-making processes and reveal his strategies for keeping on track and maintaining focus. They examine Buffett's inimitable leadership qualities and explain how Warren integrated what he learned over time into a winning management formula and became not only the manager whom other managers want to emulate but also the second richest man in the world.A true companion volume to Buffett and Clark's successful Buffettology series, Warren Buffett's Management Secrets is filled with anecdotes and quotes that show how Buffett's life philosophies are reflected in his business decisions and in the way he manages people and businesses. This insider's view into Warren Buffett's management techniques offers simple solutions for success to newcomers and seasoned Buffettologists alike and illustrates how and why success in business and life usually go hand in hand.
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Tyler Cowen
|
Dutton
Discover Your Inner Economist - Use Incentives To Fall In Love, Survive Your Next Meeting, And Motivate Your Dentist
RM23.00 MYR
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Goodreads rating: 3.41
RM23.00 MYR
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In Discover Your Inner Economist one of America’s most respected economists presents a quirky, incisive romp through everyday life that reveals how you can turn economic reasoning to your advantage—often when you least expect it to be relevant. Like no other economist, Tyler Cowen shows how economic notions--such as incentives, signals, and markets--apply far more widely than merely to the decisions of social planners, governments, and big business. What does economic theory say about ordering from a menu? Or attracting the right mate? Or controlling people who talk too much in meetings? Or dealing with your dentist? With a wryly amusing voice, in chapters such as “How to Control the World, The Basics” and “How to Control the World, Knowing When to Stop” Cowen reveals the hidden economic patterns behind everyday situations so you can get more of what you really want. Readers will also gain less selfish insights into how to be a good partner, neighbor and even citizen of the world. For instance, what is the best way to give to charity? The chapter title “How to Save the World—More Christmas Presents Won’t Help” makes a point that is every bit as personal as it is global. Incentives are at the core of an economic approach to the world, but they don’t just come in cash. In fact, money can be a disincentive. Cowen shows why, for example, it doesn’t work to pay your kids to do the dishes. Other kinds of incentives--like making sure family members know they will be admired if they respect you--can work. Another non- monetary incentive? Try having everyone stand up in your next meeting if you don’t want anyone to drone on. Deeply felt incentives like pride in one’s work or a passing smile from a loved one, can be the most powerful of all, even while they operate alongside more mundane rewards such as money and free food. Discover Your Inner Economist is an introduction to the science of economics that shows it to be built on notions that are already within all of us. While the implications of those ideas lead to Cowen’s often counterintuitive advice, their wisdom is presented in ordinary examples taken from home life, work life, and even vacation life… How do you get a good guide in a Moroccan bazaar?
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Clayton M. Christensen
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Harperbusiness
The Innovator's Dilemma - The Revolutionary National Bestseller That Changed The Way We Do Business
RM26.00 MYR
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Goodreads rating: 4.04
RM26.00 MYR
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Examines how companies can create a balance between marketing cutting-edge technology and anticipating customer demand.
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Jim Rogers
|
Random
House
A Gift To My Children - A Father's Lessons For Life And Investing
RM16.00 MYR
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Goodreads rating: 3.82
RM16.00 MYR
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He’s the swashbuckling world traveler and legendary investor who made his fortune before he was forty. Now the bestselling author of A Bull in China, Hot Commodities , and Adventure Capitalist shares a heartfelt, indispensable guide for his daughters (and all young investors) to find success and happiness. In A Gift to My Children , Jim Rogers offers advice with his trademark candor and confidence, but this time he adds paternal compassion, protectiveness, and love. Rogers reveals how to learn from his triumphs and mistakes in order to achieve a prosperous, well-lived life. For • Trust your own Rogers sensed China’s true potential way back in the 1980s, at a time when most analysts were highly skeptical of its prospects for growth.• Focus on what you Rogers was five when he started collecting empty bottles at baseball games instead of playing.• Be Coming to Yale from rural Alabama, and in over his head, Rogers never stopped studying and wound up with a scholarship to Oxford.• See the In 1990, Rogers traveled through six continents by motorcycle, gaining a global perspective and learning how to evaluate prospects in rapidly developing countries such as Brazil, Russia, India, and China.• Nothing is really anything deemed “innovative” or “unprecedented” is usually just overhyped, as in the case of the Internet or TV, airplanes, and railroads before it• And not a bit off the subject, and very Boys will need you more than you’ll need them!Wise and warm, accessible and inspiring, A Gift to My Children is a great gift for all those just starting to invest in their futures.
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Martin Lindstrom
|
Random
House
Business
Books
Buy Ology - How Everything We Believe About Why We Buy Is Wrong
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Goodreads rating: 3.76
RM29.00 MYR
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Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.
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Wayne Lotherington
|
Wiley
Flicking Your Creative Switch - Developing Brighter Ideas For Business
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RM8.00 MYR
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Goodreads rating: 4.0
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Today we need to have a more new, fresh, competitive, superior, big, standard-setting, world-class, or as Wayne writes “brighter ideas for business” than ever, in order to keep our industry (advertising) relevant and alive. Wayne’s world of thoughts for finding those high caliber ideas are inspiring. We’ve put some of them into practice, with great success. Wayne’s book cures the fear of the blank page; I wish it came in pocket size. – Michael Conrad , Vice Chairman, Chief Creative Officer, Leo Burnett Worldwide Inc. (1997-2002) This is a book for everybody who wants to be more creative but doesn’t know where to start. It’s also for creative people who like the rest of us mortals need to jump-start their engines once in a while. Wayne Lotherington has a special gift for helping people generate big ideas and realize their creative potential. In Flicking Your Creative Switch , he shares some of his proven methods, based on 20 years in leading creative organizations, in simple language, with easy-to-use tools. — Peter Wilken , Partner, The Brand Company, Hong Kong At last, a powerful look at the ‘how to’ ; of creativity in a way that’s inspiring, witty, and most importantly, actionable. Wayne Lotherington is the new Edward de Bono —Dr. Michael Llewellyn-Williams , Founder & President, BrandMechanics Inc., San Francisco Nowadays successful businesses must be able to come up with new, breakthrough business ideas on-demand, and must be able to implement them at the speed of ‘e’. Wayne Lotherington offers them the best handbook on creative thinking that I’ve read. It is simple, clear, concise, actionable and inspirational. It will help any business generate better ideas than ever. If you need your business to be more creative, you need to ‘flick your creative switch’ right now. — Chris Jaques , CEO, The Bigthinking Group, UK A surprising number of people, even in so-called creative industries such as advertising, suffer from the belief that they themselves are not creative. Wayne Lotherington will quickly prove you wrong. This book lays out Wayne’s theory of creative thinking in a simple, easy-to-grasp way. There are numerous exercises to try, and useful tools that you can apply immediately to your daily life. Having attended Wayne’s courses, I can assure any reader that your mind will be bussing with possibilities, and eager to take on new creative challenges. Anyone can be creative. Wayne’s book will give you the courage to try. —Kate Bristow , Director of Strategic Planning, M & C Saatchi, Singapore
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Navi Radjou, Simone Ahuja, Jaideep Prabhu |
Random
House
Jugaad Innovation
RM46.00 MYR
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Goodreads rating: 3.6
RM46.00 MYR
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Jugaad is a word often heard in general conversation in India. Whether to find ingenious solutions to problems or turn adversity into opportunity—Indians swear by it. In this seminal book, Navi Radjou, Jaideep Prabhu, and Simone Ahuja challenge the very way a traditional organization thinks and acts. Leading companies such as Facebook, Future Group, GE, Google, PepsiCo, Philips, Renault-Nissan, Siemens, Suzlon, Tata Group, and YES BANK, among others, are already practising jugaad to generate original ideas and pioneer growth. In the midst of rising global competition and swelling R&D budgets, Jugaad Innovation presents ways to innovate, be flexible, and do more with less. Peppered with examples of innovative entrepreneurs in emerging markets such as Africa, India, China, and Brazil, Jugaad Innovation illuminates paths to engender breakthrough growth in a complex and resource-scarce world.
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Richard H. Thaler
|
W.
W.
Norton
&
Company
Misbehaving : The Making of Behavioral Economics
RM31.00 MYR
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Goodreads rating: 4.16
RM31.00 MYR
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Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world.Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.
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Eric Ries
|
Vikin
The Lean Startup : How Constant Innovation Creates Radically Successful Businesses
RM24.00 MYR
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Goodreads rating: 4.11
RM24.00 MYR
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THE INTERNATIONAL BESTSELLING SENSATION' The Lean Startup changes everything.' - Harvard Business Review----------Most new businesses fail. But most of those failures are preventable.The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.With over a million copies sold across the globe, now is your time to think Lean.
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Daniel Goleman
|
Bloomsbury
Publishing
Ltd.
Working with Emotional Intelligence
RM19.00 MYR
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Goodreads rating: 3.82
RM19.00 MYR
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WORKING WITH EMOTIONAL INTELLIGENCE
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Malcolm Gladwell
|
Little,
Brown
And
Company
What the Dog Saw : And Other Adventures
RM49.00 MYR
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Goodreads rating: 3.85
RM49.00 MYR
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What is the difference between choking and panicking? Why are there dozens of varieties of mustard but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century?In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point, Blink, and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from The New Yorker over the same period. Here you'll find the bittersweet tale of the inventor of the birth control pill, and the dazzling creations of pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and why it was that employers in Silicon Valley once tripped over themselves to hire the same college graduate.
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John S. Morton, Rae Jean B. Goodman |
National
Council
On
Economic
Education
Advanced Placement Economics : Microeconomics: Student Activities
RM38.00 MYR
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Goodreads rating: 4.27
RM38.00 MYR
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Advanced Placement Economics teaches a college-level economics course that prepares high school students for the AP Economics Exam. The Teacher Resource Manual introduces the key concepts, and the Student Activities booklets -- Microeconomics and Macroeconomics - reinforce the principles with activity-based lessons.
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Jack Covert, Todd Sattersten |
Portfolio
The 100 Best Business Books Of All Time : What They Say, Why They Matter, and How They Can Help You
RM30.00 MYR
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Goodreads rating: 4.04
RM30.00 MYR
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Thousands of business books are published every year— Here are the best of the bestAfter years of reading, evaluating, and selling business books, Jack Covert and Todd Sattersten are among the most respected experts on the category. Now they have chosen and reviewed the one hundred best business titles of all time—the ones that deliver the biggest payoff for today’s busy readers.The 100 Best Business Books of All Time puts each book in context so that readers can quickly find solutions to the problems they face, such as how best to spend The First 90 Days in a new job or how to take their company from Good to Great . Many of the choices are surprising—you’ll find reviews of Moneyball and Orbiting the Giant Hairball , but not Jack Welch’s memoir.At the end of each review, Jack and Todd direct readers to other books both inside and outside The 100 Best . And sprinkled throughout are sidebars taking the reader beyond business books, suggesting movies, novels, and even children’s books that offer equally relevant insights.This guide will appeal to anyone, from entry-level to CEO, who wants to cut through the clutter and discover the brilliant books that are truly worth their investment of time and money.
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Roger C. Davis
|
Routledge
Wall Street's Just Not That into You : An Insider's Guide to Protecting and Growing Wealth
RM14.00 MYR
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Goodreads rating: 3.6
RM14.00 MYR
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Do you consider yourself a long-term investor? If so, chances are you have parked your money with an advisor and pay little attention to its performance and even less to the amount of risk in your portfolio. You may be told by Wall Street to buy stocks or funds and hold them, or to create a diverse portfolio to protect yourself from risk and downturns in the market. Truth be told, new studies show this approach may not be serving the long-term investor well.In his new book, Roger Davis reveals point-blank that Wall Street’s just not that into you. Drawing on an investment career spanning more than two decades, Davis delivers a dynamic and deadly accurate analysis of Wall Street’s “one-size-fits-all” approach—and why even wealthy investors should be wary.Davis, who has two decades of experience managing funds, raises valid questions about traditional investment techniques, exposing the inherent dangers of relying on any one technique as a primary risk management tool. As a reader, you will be taught critical, innovative strategies like how to stress test your portfolio and “lose your losers.” Davis reveals that most investors are less concerned about making a sizeable return on their investments than they are about protecting their wealth; yet many investors have the same unprotected exposure to the stock market that they did in 2008. This book offers investors specific steps they can take to reduce investment risk and the right questions to ask of their current advisors to understand whether they should make a change. Refreshingly candid and highly informative, Wall Street's Just Not That Into You offers a bold and thought-provoking alternative to the many books that offer up the same old principles of years gone by.
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Seth Godin
|
Penguin
Publishing
Group
All Marketers are Liars : The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
RM25.00 MYR
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Goodreads rating: 3.88
RM25.00 MYR
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Seth Godin’s three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $125 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin showed in this controversial book, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”
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Nassim Nicholas Taleb
|
Random
House
The Bed of Procrustes : Philosophical and Practical Aphorisms
RM37.00 MYR
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Goodreads rating: 3.79
RM37.00 MYR
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The Bed of Procrustes is a standalone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don’t understand. The other books in the series are Fooled by Randomness, The Black Swan, Antifragile, and Skin in the Game.By the author of the modern classic The Black Swan , this collection of aphorisms and meditations expresses his major ideas in ways you least expect.The Bed of Procrustes takes its title from Greek mythology: the story of a man who made his visitors fit his bed to perfection by either stretching them or cutting their limbs. It represents Taleb’s view of modern civilization’s hubristic side effects—modifying humans to satisfy technology, blaming reality for not fitting economic models, inventing diseases to sell drugs, defining intelligence as what can be tested in a classroom, and convincing people that employment is not slavery.Playful and irreverent, these aphorisms will surprise you by exposing self-delusions you have been living with but never recognized.With a rare combination of pointed wit and potent wisdom, Taleb plows through human illusions, contrasting the classical values of courage, elegance, and erudition against the modern diseases of nerdiness, philistinism, and phoniness.“Taleb’s crystalline nuggets of thought stand alone like esoteric poems.”— Financial Times
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Noam Wasserman
|
Princeton
University
Press
The Founder's Dilemmas : Anticipating and Avoiding the Pitfalls That Can Sink a Startup
RM42.00 MYR
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Goodreads rating: 4.01
RM42.00 MYR
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A guide to the early decisions that can make or break startup venturesOften downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin. The Founder's Dilemmas is the first book to examine the early decisions by entrepreneurs that can make or break a startup and its team.Drawing on a decade of research, Noam Wasserman reveals the common pitfalls founders face and how to avoid them. He looks at whether it is a good idea to cofound with friends or relatives, how and when to split the equity within the founding team, and how to recognize when a successful founder-CEO should exit or be fired. Wasserman explains how to anticipate, avoid, or recover from disastrous mistakes that can splinter a founding team, strip founders of control, and leave founders without a financial payoff for their hard work and innovative ideas. He highlights the need at each step to strike a careful balance between controlling the startup and attracting the best resources to grow it, and demonstrates why the easy short-term choice is often the most perilous in the long term.The Founder's Dilemmas draws on the inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, while mining quantitative data on almost ten thousand founders.People problems are the leading cause of failure in startups. This book offers solutions.
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Marc P. Cosentino, Joan Oleck |
Burgee
Press
Case in Point : Complete Case Interview Preparation
RM49.00 MYR
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Goodreads rating: 3.97
RM49.00 MYR
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Cosentino demystifies the consulting case interview. He takes you inside a typical interview by exploring the various types of case questions and he shares with you the acclaimed Ivy Case System which will give you the confidence to answer even the most sophisticated cases. The book includes over 40 strategy cases, a number of case starts exercises, several human capital cases, a section on marketing cases and 21 ways to cut costs.
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Thomas J. Stanley
|
Andrews
Mcmeel
Publishing
The Millionaire Mind
RM24.00 MYR
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Goodreads rating: 4.2
RM24.00 MYR
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The Barnes & Noble Review Who is the average millionaire? Does he eat gourmet or fast food? Does he drive fancy cars, take chic vacations, and indulge wherever and whenever he can? Or does he resole his shoes, turn off the air conditioning when he leaves the house, and spend a lot of time at home with close friends and family? Through his surveys of over 1,000 millionaires, Thomas J. Stanley, Ph.D., answers these questions and provides us with further insight into the thoughts and lives of this wealthy segment of the population in The Millionaire Mind. A follow-up to Stanley's New York Times bestseller, The Millionaire Next Door, The Millionaire Mind may surprise readers with its findings about the kinds of people that millionaires really are. Interestingly, many millionaires were not straight-A students in high school, nor did they attend prestigious colleges. Instead, they were often told when they were younger that they were not bright and that they would not be successful. These challenges taught them how to surmount obstacles and motivated them to try harder and to take risks to get ahead financially. The major risks that these millionaires have taken and continue to take are financial ones. They must overcome the fear of taking risks, and they must maintain this courage throughout their adult careers. Stanley discovered that many millionaires share similarities in techniques to allay their anxieties and stay on track financially. Some of these include: Believing in myself Counting my blessings every day Countering negativethoughtswith positive ones Sharing concerns with spouse Visualizing success Outworking, outthinking, out-toughing the competition Hiring talented advisors Constantly upgrading my knowledge about my occupation Spending considerable time planning my success Exercising regularly Having strong religious faith Stanley also reveals that millionaires are very often successful in marriage as well as in work (the typical millionaire has been married to the same spouse for over twenty-five years) and that they usually lead relatively frugal, economically productive lifestyles. Perhaps most interesting to readers will be the section that Stanley devotes to how millionaires chose the career in which they would be most likely to succeed. So don't miss out on picking apart and analyzing the thoughts and habits of millionaires with Thomas Stanley and The Millionaire Mind, a book sure to be as brilliantly revealing and fascinating as his previous bestseller on millionaires. Thomas J. Stanley, Ph.D., is a researcher, author, and lecturer. He has studied the wealthy for more than 25 years. The Millionaire Next Door, published in 1996, has sold more than one million copies in hardcover and nearly one million in paperback. The book has been on The New York Times Best Sellers list for more than 150 combined weeks. His previous books include Marketing to the Affluent, which Best of Business Quarterly named one of 10 outstanding business books, Selling to the Affluent, and Networking with the Affluent. Dr. Stanley lives in Atlanta. He was a professor of marketing at Georgia State University, where he was named Omicron Delta Kappa Outstanding Professor. He holds his doctorate from the University of Georgia in Athens.
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Nassim Nicholas Taleb
|
Random
House
Trade
Paperbacks
The Bed of Procrustes : Philosophical and Practical Aphorisms
RM31.00 MYR
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Goodreads rating: 3.79
RM31.00 MYR
- Unit price
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The author of the modern classics The Black Swan, Fooled by Randomness, and Antifragile, Nassim Nicholas Taleb expresses major ideas in ways you least expect in this collection of aphorisms and meditations—now expanded with fifty percent more material than the hardcover.The Bed of Procrustes takes its title from the Greek myth of a man who made his visitors fit his bed to perfection, either by stretching them or by cutting their limbs. It represents Taleb’s view of modern civilization’s hubristic side effects—modifying humans to satisfy technology, blaming reality for not fitting economic models, inventing diseases to sell drugs, defining intelligence as what can be tested in a classroom, and convincing people that employment is not slavery. Playful and irreverent, these aphorisms will surprise you by exposing self-delusions you have been living with but never recognized. With a rare combination of pointed wit and potent wisdom, Taleb plows through human illusions, contrasting the classical values of courage, elegance, and erudition with the modern diseases of nerdiness, philistinism, and phonies.
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Ram Charan
|
Crown
Currency
What the CEO Wants You To Know, Expanded and Updated : How Your Company Really Works
RM26.00 MYR
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Goodreads rating: 3.89
RM26.00 MYR
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Describes how corporations work and reviews the critical elements of business success--growth, return on assets, rate of inventory turnover, understanding customers, and taking advantage of the changing marketplace.
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Jeff Cox, Eliyahu M. Goldratt |
North
River
Press
The Goal: A Process of Ongoing Improvement - 30th Anniversary Edition
RM34.00 MYR
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Goodreads rating: 4.08
RM34.00 MYR
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73% off est. retail
This book, "The Goal: A Process of Ongoing Improvement," is a captivating novel that will challenge your conventional ways of thinking about management. Through the story of Alex Rogo, a harried plant manager on the brink of disaster, you will be taken on a thrilling journey of saving a failing factory and discovering the underlying rules of operations. Recommended for anyone looking to transform their approach to management and achieve ongoing improvement.
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Tony Schwartz, Donald J. Trump |
Fisicalbook
Trump : The Art of the Deal
RM10.00 MYR
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Goodreads rating: 3.68
RM10.00 MYR
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Trump reveals the business secrets that have made him America’s foremost deal maker! “I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump Here is Trump in action—how he runs his business and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and changes the face of the New York City skyline. But even a maverick plays by rules, and Trump has formulated eleven guidelines for success. He isolates the common elements in his greatest deals; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the practice of deal-making. It’s the most streetwise business book there is—and the ultimate read for anyone interested in achieving money and success, and knowing the man behind the spotlight.
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donald-j-trump-meredith-mciver
|
Fisicalbook
Trump : How to Get Rich
RM11.00 MYR
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Goodreads rating: 3.4
RM11.00 MYR
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First he made five billion dollars.Then he made The Apprentice.Now The Donald shows you how to make a fortune, Trump style.HOW TO GET RICHReal estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn’t until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump’s apprentice, and millions have been watching the program, making it the highest rated debut of the season.In Trump: How To Get Rich, Trump tells all–about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work.With his characteristic brass and smarts, Trump offers insights on how to• invest wisely• impress the boss and get a raise• manage a business efficiently• hire, motivate, and fire employees• negotiate anything• maintain the quality of your brand• think big and live largePlus, The Donald tells all on the art of the hair!With his luxury buildings, award-winning golf courses, high-stakes casinos, and glamorous beauty pageants, Donald J. Trump is one of a kind in American business. Every day, he lives the American dream. Now he shows you how it’s done, in this rollicking, inspirational, and illuminating behind-the-scenes story of invaluable lessons and rich rewards.From the Hardcover edition.
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Robert B. Cialdini
|
Random
House
Business
Pre-Suasion - A Revolutionary Way To Influence And Persuade
RM23.00 MYR
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Goodreads rating: 4.01
RM23.00 MYR
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Influence established Cialdini as the world’s foremost authority on the science of persuasion, winning plaudits from such figures as Dan Pink, Chip Heath and Tom Peters. In Pre-suasion, Cialdini builds on his investigations into the subtle world of influence to reveal that the best persuaders succeed not only because of what they say or how they say it, but because of what they do in the moment before they deliver their message. In the process he draws on a series of compelling case studies and a profound understanding of human psychology to offer a ground-breaking work that is both fascinating and brilliantly practical.
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Vicki Robin, Joe Dominguez |
Penguin
Books
Your Money or Your Life
RM35.00 MYR
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Goodreads rating: 4.0
RM35.00 MYR
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For more than twenty-five years, Your Money or Your Life has been considered the go-to book for taking back your life by changing your relationship with money. Hundreds of thousands of people have followed this nine-step program, learning to live more deliberately and meaningfully with Vicki Robin’s guidance. This fully revised and updated edition with a foreword by "the Frugal Guru" (New Yorker) Mr. Money Mustache is the ultimate makeover of this bestselling classic, ensuring that its time-tested wisdom applies to people of all ages and covers modern topics like investing in index funds, managing revenue streams like side hustles and freelancing, tracking your finances online, and having difficult conversations about money. Whether you’re just beginning your financial life or heading towards retirement, this book will show you how to: • Get out of debt and develop savings• Save money through mindfulness and good habits, rather than strict budgeting• Declutter your life and live well for less• Invest your savings and begin creating wealth• Save the planet while saving money• …and so much more!
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Chris Guillebeau
|
Gardners
Vi
Books
Ams006
The $100 Startup - Reinvent The Way You Make A Living, Do What You Love, And Create A New Future
RM23.00 MYR
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Goodreads rating: 3.88
RM23.00 MYR
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In Chris Guillebeau's travel to over 175 countries, he has met two kinds of people: those like himself who have the time and income to follow their whims and who've created an entertaining and fulfilling life--and those who feel trapped. This second group wants what the first group has, but the big stumbling block is making money. Because Chris realized that the first group has knowledge to impart, he identified 1500 people worth emulating, and refining that further, he offers here the 50 most valuable and interesting examples of micro-business success. In nearly all cases, people with no special skills discovered a way to monetize their personal passions. It's about finding the intersection between what you like to do and what other people will pay for. You don't need an MBA, a business plan, or even employees. All you need is a product or service that flows from what you love to do anyway, people willing to pay, and a way to get paid.
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James Lauren Bickford, Michael Duane Archer |
Wiley
Getting Started in Currency Trading : Winning in Today's Forex Market
RM38.00 MYR
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Goodreads rating: 3.58
RM38.00 MYR
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An accessible introduction to trading currencies While the Foreign Exchange (Forex) market can be a very profitable place, you must have a firm understanding of how to operate within this environment if you intend on achieving any success. That's why you need Getting Started in Currency Trading, Third Edition . This reliable resource-written for both newcomers and those with some Forex experience-puts trading world currencies in perspective, and shows you exactly what it takes to make it in this field. On the heels of the recent market crash, this fully revised Third Edition is filled with in-depth insights and practical advice that takes into account all of the recent changes in the currency market and shows you how to profit from them.
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Gabriel Weinberg, Justin Mares |
Portfolio
Traction : How Any Startup Can Achieve Explosive Customer Growth
RM50.00 MYR
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Goodreads rating: 4.12
RM50.00 MYR
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Two successful startup founders offer a comprehensive overview of the various ways startups can achieve strong, sustainable growth, and a guide to choosing the ones that will make the differencce.Why do so many startups fail? According to entrepreneurs Gabriel Weinberg and Justin Mares, most failed startups don’t get off the ground not because of a bad product, but because they don’t have enough customers. They make the fatal mistake of putting all their effort into perfecting their product at the cost of reaching out to potential users. Instead, they should be putting half their resources into getting traction.TRACTION is the essential guide for any startup looking to stay ahead of the curve and start building a user base early in the game. The book offers no one-size-fits-all solution: every startup is unique, so no single method is guaranteed to generate traction. Instead, the authors identify nineteen different traction channels from viral marketing to trade shows, offer insights on how to exploit each one to its fullest potential, and provide a framework to test various channels and identify the best one for any startup.Drawing on advice from more than 40 successful startup founders and marketers, from Wikipedia’s Jimmy Wales to American Apparel’s Ryan Holiday, TRACTION is a comprehensive textbook for marketing your way to growth.
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Ravi Gupta
|
Jaico
Publishing
House
All You Want to Know About Investing
Regular price
RM15.00 MYR
RM8.00 MYR
47% off
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Goodreads rating: 4.33
Regular price
RM15.00 MYR
RM8.00 MYR
47% off
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When it comes to investing, one thought that constantly nags your mind is: HOW TO INVEST OR WHERE TO INVEST? Here is a book that will empower the common investor to take sound and prudent investment decisions, and enable him to achieve his desired financial goals. It is also a practical self-help guide that is a must for every investor both beginners as well as seasoned investors. All You Want to Know about Investing is a complete compendium of information regarding investing, especially in the context of Indian investors. It contains up-to-date and complete information about various financial products, explained simply and lucidly. With both a wide and in-depth coverage of investment avenues, including stock market portfolios, mutual funds and retirement planning, this book is certain to help all those looking to make informed decisions in their financial planning.
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Martin Lindstrom
|
Random
House
Brandwashed : Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
RM39.00 MYR
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Goodreads rating: 3.81
RM39.00 MYR
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Brandwashed Not since the 1957 bestselling classic The Hidden Persuaders has a book so nakedly exposed the the best-kept secrets of how companies manipulate, seduce, and dupe us into buying their brands and products. Here, bestselling author and marketing guru Martin Lindstrom pulls back the curtain on all the psychological tricks and machinations companies employ today to obscure the truth, manipulate our mi... Full description
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David P. Norton, Robert S. Kaplan |
Harvard
Business
Review
Press
The Balanced Scorecard : Translating Strategy into Action
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RM21.00 MYR
RM13.00 MYR
38% off
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Goodreads rating: 3.9
Regular price
RM21.00 MYR
RM13.00 MYR
38% off
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The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.
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Robert T. Kiyosaki
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Plata
Publishing
Second Chance : for Your Money, Your Life and Our World
RM13.00 MYR
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Goodreads rating: 3.91
RM13.00 MYR
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Few would argue with the fact that, on many fronts, we are a world in crisis. And there are two sides to every crisis, be it a leadership crisis, an economic crisis, an education crisis or a moral crisis. The two side to crisis are danger and opportunity.Robert Kiyosaki’s new book, Second Chance…for Your Money and Your Life, uses the lessons from the past and a brutal assessment of the present to prepare readers to see—–and seize–—the future.If readers can train their minds to see what their eyes cannot, in a world that is becoming increasingly more ‘invisible’ and moving at a high rate of speed, they can have a second chance at creating the life they’ve always wanted.The global problems we face cannot be solved by the same minds and people who created them and today’s world demands the ability to see the future and prepare for what lies ahead…prepare for the opportunities as well as the challenges.Like it or not, we are all involved in the greatest evolutionary event in human history. The Industrial Age is over and the Information Age continues to accelerate. The visible agents of change have become invisible…and harder to see. And the future belongs to those who can train their minds, use the past to see the future, and take the steps to create the positive change they want to see in their lives.Second Chance is a guide to understanding how the past will shape the future and how you can use Information Age tools and insights to create a fresh start. This book is a guide to facing head-on the dangers of the crises around us—and steps and tips for seizing the opportunities they present.
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