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International Business - Thryft
Charles W.L. Hill | Mcgraw- Hill International Edition

International Business

RM32.93 MYR from RM21.83 MYR Save up to 37%

Goodreads rating: 3.75

RM32.93 MYR from RM21.83 MYR Save up to 37%

In stock: Like New

If you're currently studying or planning to dive into the world of international trade and commerce, this book presents a unique viewpoint often overlooked in other texts—the Asian perspective. It could give you valuable insights into one of the most influential markets in the world, deeply enriching your understanding of the complexities of global business.
International Business: a Managerial Perspective - Thryft
Ricky W. Griffin, Michael W. Pustay  | Db Addison Wesley (lpe)

International Business: a Managerial Perspective

RM32.93 MYR from RM14.43 MYR Save up to 61%

Goodreads rating: 4.09

RM32.93 MYR from RM14.43 MYR Save up to 61%

In stock: Very Good

This book is a comprehensive guide for executives seeking to expand their business internationally. Griffin offers practical insights and strategies on the challenges of managing multinational corporations. The book presents a well-rounded perspective on international business, addressing cultural, political, and economic factors affecting global competition. The author has adopted an integrated approach, combining theoretical concepts, case studies, and real-world examples to give readers a hands-on experience. It is highly recommended for managers who want to gain a competitive edge in the global arena.
The Oxford Dictionary For The Business World - Thryft
David Munro | Oxford University Press

The Oxford Dictionary For The Business World

RM21.83 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 0.0

RM21.83 MYR from RM14.43 MYR Save up to 51%

In stock: Well Read

Recommended for professionals seeking to enhance business vocabulary.
Think ASEAN - Thryft
Philip Kotler, Hermawan Kartajaya, Hooi Den Huan  | Mcgraw-hill Education (asia)

Think ASEAN

RM21.83 MYR from RM14.43 MYR Save up to 50%

Goodreads rating: 3.44

RM21.83 MYR from RM14.43 MYR Save up to 50%

In stock: Well Read

"Think ASEAN! offers a fresh perspective on the upcoming trends of regionalization in marketing, arguing that companies that want to succeed in the borderless market of ASEAN must implement tailored marketing strategies. With its case studies of companies like AirAsia and Yamaha, this book provides a great opportunity for marketers to learn from successful brands and understand the core marketing strategies necessary to capture this growing market."
International Tourism Futures: The Drivers and Impacts of Change
New
Dr Clare Lade | Goodfellow Publishers

International Tourism Futures: The Drivers and Impacts of Change

from RM36.63 MYR

Goodreads rating: 0.0

from RM36.63 MYR

In stock: Like New

If you're keen on understanding how the dynamic world will influence the future of travel and hospitality, "International Tourism Futures" could ignite your curiosity. Dr. Clare Lade expertly dissects the various forces shaping the industry, equipping you with insights to navigate or even innovate within this ever-evolving landscape. This could be the compass you need if you're plotting a course in the tourism sector.
The Airline Business in the Twenty-First Century
New
Rigas Doganis | Routledge

The Airline Business in the Twenty-First Century

from RM32.93 MYR

Goodreads rating: 2.62

from RM32.93 MYR

In stock: Very Good

Considering your interest in the airline industry or pursuit of knowledge in this field, this book by Rigas Doganis is a treasure trove. It's insightfully written by an industry expert, bridging the gap between academic theory and real-world practice. It could become your go-to overview of airline business intricacies, especially as we navigate the complexities of the 21st century.
Think ASEAN - Thryft
Philip Kotler, Hermawan Kartajaya, Hooi Den Huan  | Mcgraw-hill Education (asia)

Think ASEAN

RM23.31 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 3.44

RM23.31 MYR from RM14.43 MYR Save up to 51%

In stock: Very Good

This book is recommended for entrepreneurs who are looking to expand their businesses in the ASEAN region. It provides unique insights into the challenges and opportunities in marketing to the diverse ASEAN population, and presents successful case studies of companies that have navigated these markets successfully. The book features innovative marketing models such as the 4C Diamond sub-model and the Sustainable Model, which challenge conventional marketing strategies. With a foreword by the Secretary-General of ASEAN, this book is a comprehensive guide for anyone looking to break into the ASEAN market.
The Rise of the Chinese Consumer : Theory and Evidence - Thryft
Jonathan Garner | Wiley

The Rise of the Chinese Consumer : Theory and Evidence

RM55.13 MYR from RM25.53 MYR Save up to 59%

Goodreads rating: 3.5

RM55.13 MYR from RM25.53 MYR Save up to 59%

In stock: Very Good

The Rise of the Chinese Consumer is a must-read for those interested in investment opportunities surrounding the rapidly growing Chinese consumer market. This book offers a comprehensive survey of consumer attitudes and preferences, covering various sectors of the mass consumer market, providing valuable data for business executives or academics seeking local information. Jonathan Garner and his colleagues provide unique insights into the motivations and drivers behind the Chinese consumer, making this book a helpful guide for global investors looking to enter the Chinese market.
Asian Marketing Casebook - Thryft
Sold out
Wilfried Vanhonacker, Noel Capon, Wilfried R. Vanhonacker  | Pearson College Div

Asian Marketing Casebook

from RM71.35 MYR

Goodreads rating: 0.0

from RM71.35 MYR

Out of stock

This marketing text demonstrates the diversity of marketing problems faced by organizations operating in Asia. The cases focus on industrial and consumer marketing issues and are based in 16 countries. Includes 60 case studies which cover 16 Asian countries and the Middle East, including Bangladesh, China, Hong Kong, India, Indonesia, Japan, Kazakstan, Malaysia, and more. Covers a broad span of marketing issues, including industrial and consumer marketing, products, services, marketing strategy development, distribution, promotion, pricing, and intra-country and inter-country problems. Includes an extensive range and breadth of cases. For readers interested in International Marketing.
European Business Customs & Manners : A Country-By-Country Guide to European Customs and Manners - Thryft
Sold out
Mary Murray Bosrock | Meadowbrook

European Business Customs & Manners : A Country-By-Country Guide to European Customs and Manners

from RM25.40 MYR

Goodreads rating: 4.11

from RM25.40 MYR

Out of stock

Best Business Travel Europe- How to converse, bargain, dine, dress, and conduct yourself when doing business in 30 different European countries- is a complete guide for business travelers on customs, cultures and communication. It covers topics from manners and greetings to punctuality practices and business customs for each country in Europe. This book includes everything you'll need to know to do business "across the pond."USABookNews.com 2006 General"Globalization has brought American companies new opportunities and new challenges. In my role as CEO and/or President of Marriott Lodging, Northwest Airlines and Burger King, I was keenly aware that knowing and respecting the uniqueness of customers, clients and employees is crucial to success. Mary Bosrock's books are essential tools for anyone entering the international market."-John Chairman and CEO, Astar Air Cargo"I highly recommend Mary Bosrock¹s book to all my colleagues. Our organization awarded Mary the Spirit of Diplomacy Award for her longstanding work in promoting respect and understanding across borders."- Ginger President,Protocol & Diplomacy International“A readable and easily understood “dos and don’ts” guide for those planning to do business in Europe. It allows confidence building, understanding, and avoids unrealistic expectations. An essential read for business travelers, tourists, diplomats, and anyone interested in dealing with those at the “worker bee” level of the global economy.”-Patrick W. President of The Minnesota Consular Group and Honorary Counsul of Romania
The Do's and Taboos of Hosting International Visitors - Thryft
Sold out
Roger E. Axtell | Wiley

The Do's and Taboos of Hosting International Visitors

RM31.15 MYR from RM21.80 MYR Save up to 30%

Goodreads rating: 3.08

RM31.15 MYR from RM21.80 MYR Save up to 30%

Out of stock

Avoid business blunders with Do s and Taboos of Hosting International Visitors "Roger Axtell is an international Emily Post." The New Yorker America hosts some 41 million international visitors who spend $50 billion dollars each year while mixing trade and tourism. Do s and Taboos of Hosting International Visitors offers hosts an indispensable guide to everything from entertaining and business protocol to the role of interpreters and corporate gift giving. You ll * List of tips by country on specific aspects of hosting and other valuable resources and references* Guidance for doing business with special groups, such as the British and Japanese* What foreign guests find peculiar about American dining, social drinking, and office protocolWith the information in Do s and Taboos of Hosting International Visitors, you ll make your clients and colleagues visits more pleasant and avoid social mistakes that could ruin a deal. Instead, you ll gain a competitive edge by laying an important cornerstone of a good business relationship. "Knowing the appropriate protocol, customs, and etiquette when hosting business guests from overseas can often be more significant than the business discussion itself. This book provides all that and more." William A. Guenther, Manager, The Council House, Official Guest Facility of S.C. Johnson Wax Company
Hotel Convention Sales, Services, and Operations - Thryft
Sold out
Pat Golden-Romero | Routledge

Hotel Convention Sales, Services, and Operations

from RM87.63 MYR

Goodreads rating: 0.0

from RM87.63 MYR

Out of stock

This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful “how- to” guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility.In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includes “Industry Insiders” planning tips and case studies direct from professionals in Convention Services departments.
A History of the Silk Road - Thryft
Sold out
Jonathan Clements | Haus Publishing

A History of the Silk Road

from RM31.02 MYR

Goodreads rating: 3.24

from RM31.02 MYR

Out of stock

The Silk Road is not a place, but a journey, a route from the edges of the Mediterranean to the central plains of China, through high mountains and inhospitable deserts. For thousands of years its history has been a traveler’s history, of brief encounters in desert towns, snowbound passes and nameless forts. It was the conduit that first brought Buddhism, Christianity and Islam into China, and the site of much of the “Great Game” between 19th-century empires. Today, its central section encompasses several former Soviet republics, and the Chinese Autonomous Region of Xinjiang. The ancient trade route controversially crosses the sites of several forgotten kingdoms, buried in sand and only now revealing their secrets.A History of the Silk Road not only offers the reader a chronological outline of the region’s development, but also provides an invaluable introduction to its languages, literature, and arts. It takes a comprehensive and illuminating look at the rich history of this dynamic and little known region, and provides an easy-to-use reference source. Jonathan Clements pays particular attention to the fascinating historical sites which feature on any visitor’s itinerary and also gives special emphasis to the writings and reactions of travelers through the centuries.
Branch's Elements of Shipping - Thryft
Sold out
Alan E. Branch, Michael Robarts  | Routledge

Branch's Elements of Shipping

RM120.02 MYR from RM84.03 MYR Save up to 30%

Goodreads rating: 3.96

RM120.02 MYR from RM84.03 MYR Save up to 30%

Out of stock

This book is a must-read for shipping executives, students and academics alike. It provides a comprehensive understanding of all the elements of global shipping, including operational, commercial, legal, economic and financial considerations. It is also an excellent resource for those interested in seaports, international trade and logistics. The book is particularly valuable in that it explores how shipping markets behave and provides an overview of the international shipping industry and its impact on the global economy. Overall, it is an essential guide to the shipping industry that provides unique insights into its workings and challenges.
Entrepreneurship In The Mastering Business In Asia Series - Thryft
Sold out
Chris Boulton, Patrick Turner  | Wiley

Entrepreneurship In The Mastering Business In Asia Series

from RM14.36 MYR

Goodreads rating: 2.75

from RM14.36 MYR

Out of stock

This book is a comprehensive guide for understanding entrepreneurship in Asia. It covers essential topics such as funding, expansion, and exit strategies for entrepreneurs. It also provides insights into how to navigate the unique cultural and regulatory landscape of Asia. The authors bring a wealth of experience and provide concrete examples that make it an invaluable resource for anyone looking to do business in Asia.
Cases in Marketing Management and Strategy - Thryft
Sold out
John A. Quelch | Prentice Hall

Cases in Marketing Management and Strategy

RM35.25 MYR from RM21.16 MYR Save up to 40%

Goodreads rating: 0.0

RM35.25 MYR from RM21.16 MYR Save up to 40%

Out of stock

For senior year undergraduate Marketing courses, and first year MBA courses in Marketing/International/Asian Business. The book provides a broad-based approach to Asia-Pacific marketing case-studies. Cases include studies on products and services; consumer and business markets; profit and non-profit organizations; Asian firms operating within and outside of the region as well as non-Asian companies operating in Asia; small and large enterprises; manufacturing and trading businesses; and low- and high-technology industries.
Elements of Shipping - Thryft
Sold out
Alan E. Branch | Routledge

Elements of Shipping

RM94.09 MYR from RM47.03 MYR Save up to 50%

Goodreads rating: 3.96

RM94.09 MYR from RM47.03 MYR Save up to 50%

Out of stock

Since it was first published in 1964, Elements of Shipping has become established as a market leader. Now this new edition has been entirely updated and revised to take in the many changes that have occurred in the shipping industry in recent years and the increased emphasis placed on professionalism, qualified personnel and the need for the latest available technology. With new chapters on seaports and electronic data interchange, it explains in a lucid, professional manner the basic elements of shipping embracing operating, e-commerce/computerization (shipboard/trade), commercial, legal, economic, technical, managerial, logistics and financial considerations. It also reflects recent major trends including the impact of globalization, current good practice and future trends. All twenty-two chapters have been updated and over half of the content is new. Filling a gap for the discerning reader who wishes to have a complete understanding of all the elements of the global shipping scene together with the interface with seaports, international trade and logistics, it remains essential reading for shipping executives along with students and academics with an interest in the shipping industry.
All about Doing Business in Singapore PART-I : A Complete Entrepreneur's Guide to Singapore Compliance - Thryft
Sold out
R Sridharan Fcs, CISA ACA, Sabarish Muthukumar  | Independently Published

All about Doing Business in Singapore PART-I : A Complete Entrepreneur's Guide to Singapore Compliance

RM7.40 MYR Save up to 36%

Goodreads rating: 0.0

RM7.40 MYR Save up to 36%

Out of stock

Millennial Entrepreneurs’ Guide on doing business in Singapore is the quintessential guide to learning and following the compliance and business guidelines in the Singapore business market. It is written for budding entrepreneurs, startups, small and medium businesses owners and professional practitioners to keep as quick reference, no matter their current location.It provides step-by-step instructions to meet all the requirements, immerse yourself in the Singapore business culture, and prepare for success.Discover why businesses large and small flock this region and learn what it takes to become part of this economic superpower. Learn the benefits of living and/or working in Singapore and how it can help you build your own business empire in this diverse, growing, business-friendly locale.If you’re ready to explore this lucrative market, now is the time to buy this guide and begin a new adventure!CA A Loganathan ACA, CISA, CFE, FIPA(Aus), FAIA(UK)
Inside Knowledge : Streetwise in Asia - Thryft
Sold out
Michael Backman | Palgrave Macmillan

Inside Knowledge : Streetwise in Asia

RM21.97 MYR from RM9.45 MYR Save up to 57%

Goodreads rating: 4.29

RM21.97 MYR from RM9.45 MYR Save up to 57%

Out of stock

Bestselling author Michael Backman here draws upon a wealth of new examples, case studies and anecdotes to provide crucial insights into Asian business themes. This will provide a valuable guide for anybody whose business takes them into Asia and will enable readers to get to grips with Asian business and understand how Asia really works.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.