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Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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The Oxford Dictionary For The Business World - Thryft
David Munro | Oxford University Press

The Oxford Dictionary For The Business World

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 0.0

RM22.00 MYR RM15.00 MYR 32% off

87% off est. retail
Recommended for professionals seeking to enhance business vocabulary.
International Marketing
Philip R. Cateora | Irwin Professional Publishing

International Marketing

RM37.00 MYR

Goodreads rating: 3.6

RM37.00 MYR

If marketing across borders piques your interest, "International Marketing" by Cateora and Graham could be a fantastic resource for you. Its depth and breadth regarding how to navigate the myriad of international market factors are unparalleled. You'll find that the combination of historical context, cultural nuance, and economic insight offered makes this text a go-to for understanding the complexities of global business practices.
International Business
Ilkka A. Ronkainen, Michael R. Czinkota, Michael H. Moffett  | Cengage Learning

International Business

RM34.00 MYR

Goodreads rating: 3.97

RM34.00 MYR

If you're aiming to broaden your understanding of global markets, "International Business" might just be the companion you need. With its rich blend of theory and practical case studies, it paints a vivid picture of the intricacies of cross-border trade and investment. Think of it as a global business toolkit for the real world, offering insights that could sharpen your strategy in an ever-connected economy.
International Tourism Futures: The Drivers and Impacts of Change
Dr Clare Lade | Goodfellow Publishers

International Tourism Futures: The Drivers and Impacts of Change

RM52.00 MYR RM34.00 MYR 35% off

Goodreads rating: 0.0

RM52.00 MYR RM34.00 MYR 35% off

84% off est. retail
If you're keen on understanding how the dynamic world will influence the future of travel and hospitality, "International Tourism Futures" could ignite your curiosity. Dr. Clare Lade expertly dissects the various forces shaping the industry, equipping you with insights to navigate or even innovate within this ever-evolving landscape. This could be the compass you need if you're plotting a course in the tourism sector.
International Business - Thryft
Charles W.L. Hill | Mcgraw- Hill International Edition

International Business

RM45.00 MYR RM22.00 MYR 51% off

Goodreads rating: 3.75

RM45.00 MYR RM22.00 MYR 51% off

If you're currently studying or planning to dive into the world of international trade and commerce, this book presents a unique viewpoint often overlooked in other texts—the Asian perspective. It could give you valuable insights into one of the most influential markets in the world, deeply enriching your understanding of the complexities of global business.
Think ASEAN - Thryft
Philip Kotler, Hermawan Kartajaya, Hooi Den Huan  | Mcgraw-hill Education (asia)

Think ASEAN

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.44

RM22.00 MYR RM15.00 MYR 32% off

90% off est. retail
"Think ASEAN! offers a fresh perspective on the upcoming trends of regionalization in marketing, arguing that companies that want to succeed in the borderless market of ASEAN must implement tailored marketing strategies. With its case studies of companies like AirAsia and Yamaha, this book provides a great opportunity for marketers to learn from successful brands and understand the core marketing strategies necessary to capture this growing market."
Tourism Management and Policy: Perspectives from Singapore
Tan Ern Ser, Jennifer Wang, Brenda S.A. Yeoh  | World Scientific Publishing Company

Tourism Management and Policy: Perspectives from Singapore

RM149.00 MYR

Goodreads rating: 0.0

RM149.00 MYR

If you're curious about the intricacies behind the robust tourism economy, this book provides insightful perspectives focusing on Singapore as a dynamic case study. It looks beyond mere tourist statistics, delving into how society, politics, and culture intersect with the nation's economic strategies and the globalization process. A particularly intriguing read for those interested in urban development, economic policies, or the tourism industry at large.
Strategies For Asia Pacific Meeting New Challenges
Philippe Lasserre, Hellmut Schütte  | Palgrave Macmillan

Strategies For Asia Pacific Meeting New Challenges

RM145.00 MYR RM97.00 MYR 33% off

Goodreads rating: 3.56

RM145.00 MYR RM97.00 MYR 33% off

60% off est. retail
If you're navigating the complex business landscapes of the Asia Pacific region, this book is like a compass. Philippe Lasserre dissects the unique challenges and provides smart, context-aware strategies that can really help in understanding the nuances of this dynamic market. It’s a perfect companion for entrepreneurs and executives looking to expand their horizon in the East.
Turning Crisis Into Profit: How to Make Money in Asian Property
Tim Murphy | Pearson Eduction

Turning Crisis Into Profit: How to Make Money in Asian Property

RM37.00 MYR

Goodreads rating: 0.0

RM37.00 MYR

If you're considering diving into the Asian real estate market, especially under challenging economic conditions, "Turning Crisis into Profit" might just be your compass. Tim Murphy distills complex property investment concepts into actionable strategies with a pinch of personal success stories. His book isn't just theory; it's a practical guide that includes a step-by-step checklist for buying off-plan property. Whether you're a seasoned investor or just starting, Murphy's analysis could help you identify potential in the bustling urban landscapes of Asia.
The Airline Business in the Twenty-First Century
Rigas Doganis | Routledge

The Airline Business in the Twenty-First Century

RM41.00 MYR RM34.00 MYR 17% off

Goodreads rating: 2.62

RM41.00 MYR RM34.00 MYR 17% off

88% off est. retail
Considering your interest in the airline industry or pursuit of knowledge in this field, this book by Rigas Doganis is a treasure trove. It's insightfully written by an industry expert, bridging the gap between academic theory and real-world practice. It could become your go-to overview of airline business intricacies, especially as we navigate the complexities of the 21st century.
International Business: a Managerial Perspective - Thryft
Ricky W. Griffin, Michael W. Pustay  | Db Addison Wesley (lpe)

International Business: a Managerial Perspective

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 4.09

RM41.00 MYR RM15.00 MYR 63% off

93% off est. retail
This book is a comprehensive guide for executives seeking to expand their business internationally. Griffin offers practical insights and strategies on the challenges of managing multinational corporations. The book presents a well-rounded perspective on international business, addressing cultural, political, and economic factors affecting global competition. The author has adopted an integrated approach, combining theoretical concepts, case studies, and real-world examples to give readers a hands-on experience. It is highly recommended for managers who want to gain a competitive edge in the global arena.
Entrepreneurship In The Mastering Business In Asia Series - Thryft
Sold out
Chris Boulton, Patrick Turner  | Wiley

Entrepreneurship In The Mastering Business In Asia Series

RM15.00 MYR

Goodreads rating: 2.75

RM15.00 MYR

This book is a comprehensive guide for understanding entrepreneurship in Asia. It covers essential topics such as funding, expansion, and exit strategies for entrepreneurs. It also provides insights into how to navigate the unique cultural and regulatory landscape of Asia. The authors bring a wealth of experience and provide concrete examples that make it an invaluable resource for anyone looking to do business in Asia.
Branch's Elements of Shipping - Thryft
Sold out
Alan E. Branch, Michael Robarts  | Routledge

Branch's Elements of Shipping

RM121.00 MYR RM85.00 MYR 30% off

Goodreads rating: 3.96

RM121.00 MYR RM85.00 MYR 30% off

78% off est. retail
This book is a must-read for shipping executives, students and academics alike. It provides a comprehensive understanding of all the elements of global shipping, including operational, commercial, legal, economic and financial considerations. It is also an excellent resource for those interested in seaports, international trade and logistics. The book is particularly valuable in that it explores how shipping markets behave and provides an overview of the international shipping industry and its impact on the global economy. Overall, it is an essential guide to the shipping industry that provides unique insights into its workings and challenges.
The Do's and Taboos of Hosting International Visitors - Thryft
Sold out
Roger E. Axtell | Wiley

The Do's and Taboos of Hosting International Visitors

RM32.00 MYR RM22.00 MYR 31% off

Goodreads rating: 3.08

RM32.00 MYR RM22.00 MYR 31% off

78% off est. retail
Avoid business blunders with Do s and Taboos of Hosting International Visitors "Roger Axtell is an international Emily Post." The New Yorker America hosts some 41 million international visitors who spend $50 billion dollars each year while mixing trade and tourism. Do s and Taboos of Hosting International Visitors offers hosts an indispensable guide to everything from entertaining and business protocol to the role of interpreters and corporate gift giving. You ll * List of tips by country on specific aspects of hosting and other valuable resources and references* Guidance for doing business with special groups, such as the British and Japanese* What foreign guests find peculiar about American dining, social drinking, and office protocolWith the information in Do s and Taboos of Hosting International Visitors, you ll make your clients and colleagues visits more pleasant and avoid social mistakes that could ruin a deal. Instead, you ll gain a competitive edge by laying an important cornerstone of a good business relationship. "Knowing the appropriate protocol, customs, and etiquette when hosting business guests from overseas can often be more significant than the business discussion itself. This book provides all that and more." William A. Guenther, Manager, The Council House, Official Guest Facility of S.C. Johnson Wax Company
All about Doing Business in Singapore PART-I : A Complete Entrepreneur's Guide to Singapore Compliance - Thryft
Sold out
R Sridharan Fcs, CISA ACA, Sabarish Muthukumar  | Independently Published

All about Doing Business in Singapore PART-I : A Complete Entrepreneur's Guide to Singapore Compliance

RM12.00 MYR RM8.00 MYR 33% off

Goodreads rating: 0.0

RM12.00 MYR RM8.00 MYR 33% off

Millennial Entrepreneurs’ Guide on doing business in Singapore is the quintessential guide to learning and following the compliance and business guidelines in the Singapore business market. It is written for budding entrepreneurs, startups, small and medium businesses owners and professional practitioners to keep as quick reference, no matter their current location.It provides step-by-step instructions to meet all the requirements, immerse yourself in the Singapore business culture, and prepare for success.Discover why businesses large and small flock this region and learn what it takes to become part of this economic superpower. Learn the benefits of living and/or working in Singapore and how it can help you build your own business empire in this diverse, growing, business-friendly locale.If you’re ready to explore this lucrative market, now is the time to buy this guide and begin a new adventure!CA A Loganathan ACA, CISA, CFE, FIPA(Aus), FAIA(UK)
Asian Marketing Casebook - Thryft
Sold out
Wilfried Vanhonacker, Noel Capon, Wilfried R. Vanhonacker  | Pearson College Div

Asian Marketing Casebook

RM72.00 MYR

Goodreads rating: 0.0

RM72.00 MYR

This marketing text demonstrates the diversity of marketing problems faced by organizations operating in Asia. The cases focus on industrial and consumer marketing issues and are based in 16 countries. Includes 60 case studies which cover 16 Asian countries and the Middle East, including Bangladesh, China, Hong Kong, India, Indonesia, Japan, Kazakstan, Malaysia, and more. Covers a broad span of marketing issues, including industrial and consumer marketing, products, services, marketing strategy development, distribution, promotion, pricing, and intra-country and inter-country problems. Includes an extensive range and breadth of cases. For readers interested in International Marketing.
Elements of Shipping - Thryft
Sold out
Alan E. Branch | Routledge

Elements of Shipping

RM95.00 MYR RM48.00 MYR 49% off

Goodreads rating: 3.96

RM95.00 MYR RM48.00 MYR 49% off

Since it was first published in 1964, Elements of Shipping has become established as a market leader. Now this new edition has been entirely updated and revised to take in the many changes that have occurred in the shipping industry in recent years and the increased emphasis placed on professionalism, qualified personnel and the need for the latest available technology. With new chapters on seaports and electronic data interchange, it explains in a lucid, professional manner the basic elements of shipping embracing operating, e-commerce/computerization (shipboard/trade), commercial, legal, economic, technical, managerial, logistics and financial considerations. It also reflects recent major trends including the impact of globalization, current good practice and future trends. All twenty-two chapters have been updated and over half of the content is new. Filling a gap for the discerning reader who wishes to have a complete understanding of all the elements of the global shipping scene together with the interface with seaports, international trade and logistics, it remains essential reading for shipping executives along with students and academics with an interest in the shipping industry.
Hotel Convention Sales, Services, and Operations - Thryft
Sold out
Pat Golden-Romero | Routledge

Hotel Convention Sales, Services, and Operations

RM89.00 MYR

Goodreads rating: 0.0

RM89.00 MYR

This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful “how- to” guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility.In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includes “Industry Insiders” planning tips and case studies direct from professionals in Convention Services departments.
European Business Customs & Manners : A Country-By-Country Guide to European Customs and Manners - Thryft
Sold out
Mary Murray Bosrock | Meadowbrook

European Business Customs & Manners : A Country-By-Country Guide to European Customs and Manners

RM26.00 MYR

Goodreads rating: 4.11

RM26.00 MYR

Best Business Travel Europe- How to converse, bargain, dine, dress, and conduct yourself when doing business in 30 different European countries- is a complete guide for business travelers on customs, cultures and communication. It covers topics from manners and greetings to punctuality practices and business customs for each country in Europe. This book includes everything you'll need to know to do business "across the pond."USABookNews.com 2006 General"Globalization has brought American companies new opportunities and new challenges. In my role as CEO and/or President of Marriott Lodging, Northwest Airlines and Burger King, I was keenly aware that knowing and respecting the uniqueness of customers, clients and employees is crucial to success. Mary Bosrock's books are essential tools for anyone entering the international market."-John Chairman and CEO, Astar Air Cargo"I highly recommend Mary Bosrock¹s book to all my colleagues. Our organization awarded Mary the Spirit of Diplomacy Award for her longstanding work in promoting respect and understanding across borders."- Ginger President,Protocol & Diplomacy International“A readable and easily understood “dos and don’ts” guide for those planning to do business in Europe. It allows confidence building, understanding, and avoids unrealistic expectations. An essential read for business travelers, tourists, diplomats, and anyone interested in dealing with those at the “worker bee” level of the global economy.”-Patrick W. President of The Minnesota Consular Group and Honorary Counsul of Romania
Cases in Marketing Management and Strategy - Thryft
Sold out
John A. Quelch | Prentice Hall

Cases in Marketing Management and Strategy

RM36.00 MYR RM22.00 MYR 39% off

Goodreads rating: 0.0

RM36.00 MYR RM22.00 MYR 39% off

For senior year undergraduate Marketing courses, and first year MBA courses in Marketing/International/Asian Business. The book provides a broad-based approach to Asia-Pacific marketing case-studies. Cases include studies on products and services; consumer and business markets; profit and non-profit organizations; Asian firms operating within and outside of the region as well as non-Asian companies operating in Asia; small and large enterprises; manufacturing and trading businesses; and low- and high-technology industries.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.