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Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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Talent - How to Identify Energizers, Creatives, and Winners Around the World
Tyler Cowen, Daniel Gross  | St. Martin's Press

Talent - How to Identify Energizers, Creatives, and Winners Around the World

from RM33.13 MYR

Goodreads rating: 3.58

from RM33.13 MYR

In stock: Like New

If you're bent on discovering untapped potential within individuals or looking for ways to stand out yourself, "Talent" could be your guidebook. Cowen and Gross offer a compelling, research-backed approach to finding and nurturing the innovators and game-changers of tomorrow. Packed with practical insights, it'll change the way you think about interviews and talent scouting, potentially giving you an edge whether you're building a team or aiming to be noticed.
Dance With Chance - Making Luck Work For You
Anil Gaba, Spyros G. Makridakis, Robin Hogarth  | Oneworld Publications

Dance With Chance - Making Luck Work For You

from RM33.13 MYR

Goodreads rating: 3.82

from RM33.13 MYR

In stock: Very Good

If unpredictability has you on edge, "Dance With Chance" might just change how you see the world. It dives into the often misjudged role of luck, giving you a fresh lens through which to view everything from financial decisions to health. By demystifying the illusion of control, this book could be a game changer in how you make choices, possibly leading to more sound judgment and a happier life.
What the Dog Saw and Other Adventures
Malcolm Gladwell | Penguin Books

What the Dog Saw and Other Adventures

from RM33.13 MYR

Goodreads rating: 3.85

from RM33.13 MYR

In stock: Well Read

If your mind delights in unraveling the magic behind ordinary things, "What the Dog Saw" offers that perfect blend of curiosity and revelation. Gladwell is like a master chef for thought, serving up essays that make you appreciate the complexity of simple things. Dive into his world, and you'll emerge seeing life's nuances in high-definition.
The Tipping Point: How Little Things Can Make a Big Difference
New
Malcolm Gladwell | Little, Brown And Company

The Tipping Point: How Little Things Can Make a Big Difference

from RM33.13 MYR

Goodreads rating: 4.0

from RM33.13 MYR

In stock: Well Read

Imagine understanding the invisible forces that shape our world. "The Tipping Point" delves into the mechanics of why some trends take off while others falter. Gladwell's compelling storytelling intertwines psychology, social science, and human behavior, transforming how we perceive the catalysts of change. It's eye-opening and might just change the way you see the world and influence your actions in it.
This Idea Must Die: Scientific Theories That Are Blocking Progress
New
John Brockman | Harper Perennial

This Idea Must Die: Scientific Theories That Are Blocking Progress

from RM33.13 MYR

Goodreads rating: 3.51

from RM33.13 MYR

In stock: Well Read

Embrace the thought-provoking adventure "This Idea Must Die" offers. It's the mind-stretching opportunity to engage with today's intellectual vanguard as they argue which established scientific concepts should be retired. Blending controversy with insight, each page promises to ignite discussions and encourage you to question the assumptions at the heart of science. Whether you're an avid science enthusiast or just someone who enjoys watching the boundaries of human knowledge being pushed, you'll find yourself hooked on the intellectual daring it delivers.
Thank You for Being Late: An Optimist's Guide to Thriving in the Age of Accelerations
New
Thomas L. Friedman | Penguin Random House Uk

Thank You for Being Late: An Optimist's Guide to Thriving in the Age of Accelerations

from RM33.13 MYR

Goodreads rating: 3.88

from RM33.13 MYR

In stock: Well Read

If the relentless speed of today's world overwhelms you, Thomas Friedman's "Thank You for Being Late" could offer a moment of solace and a new perspective. It's a guide peppered with insightful analysis and hopeful solutions, encouraging adaptability and a calm response to the whirlwind of technological and social transformations. Consider this a map through the chaos, reassuring readers that it's okay to pause and catch up.
Antifragile: Things That Gain from Disorder
New
Nassim Nicholas Taleb | Penguin

Antifragile: Things That Gain from Disorder

from RM33.13 MYR

Goodreads rating: 4.1

from RM33.13 MYR

In stock: Well Read

Dive into "Antifragile" if you're curious about how disorder can actually strengthen systems, be it in finance, biology, or your personal life. Taleb will challenge your views on vulnerability and control with riveting ideas that turn traditional wisdom on its head. Imagine finding a way to not just withstand the storms of life, but to dance in the rain and come out stronger. That's the allure of this book – it's a perspective shift waiting to happen.
Factfulness: Ten Reasons We're Wrong About the World – And Why Things Are Better Than You Think
New
Anna Rosling Rönnlund, Ola Rosling, Hans Rosling  | Sceptre

Factfulness: Ten Reasons We're Wrong About the World – And Why Things Are Better Than You Think

from RM40.57 MYR

Goodreads rating: 4.36

from RM40.57 MYR

In stock: Well Read

Recommendation: Hey there, curious reader! Looking for a book that will challenge your worldview and uncover the hidden truth about the state of our world? Factfulness is exactly what you need. With captivating anecdotes and a refreshing dose of optimism, Hans Rosling tackles our tendency to believe in outdated assumptions and highlights the ten instincts that cloud our judgment. You'll be amazed as you discover just how much better things are than you think. Prepare to be inspired, enlightened, and ready to face the future with a newfound perspective. Happy reading!
Great By Choice: Uncertainty, Chaos, And Luck--Why Some Thrive Despite Them All
James C. Collins, Morten T. Hansen  | Harper Business

Great By Choice: Uncertainty, Chaos, And Luck--Why Some Thrive Despite Them All

from RM51.74 MYR

Goodreads rating: 4.1

from RM51.74 MYR

In stock: Like New

If you're fascinated by resilience in the face of unpredictability, "Great by Choice" will resonate with you. Collins delivers insightful analysis on how some organizations not only survive but excel amidst turmoil. His evidence-based approach and real-world examples can offer you valuable strategies for your own business or personal growth, inspiring you to take on challenges with a new perspective.
The Millionaire Next Door: The Surprising Secrets of America's Wealthy
New
Thomas J. Stanley, William D. Danko  | Gallery Books

The Millionaire Next Door: The Surprising Secrets of America's Wealthy

from RM25.68 MYR

Goodreads rating: 4.06

from RM25.68 MYR

In stock: Well Read

If you're curious about the habits that could lead to financial independence, "The Millionaire Next Door" might just reshape your perspectives. It's not just a collection of success stories; it’s a deep dive into the behaviors and choices of those who've quietly amassed wealth. Plus, it's a wake-up call that the path to becoming a millionaire may not be as elusive as you think.
Thinking, Fast and Slow
New
Daniel Kahneman | Farrar, Straus And Giroux

Thinking, Fast and Slow

from RM36.85 MYR

Goodreads rating: 4.18

from RM36.85 MYR

In stock: Well Read

If you're fascinated by the hidden intricacies of how your mind functions, "Thinking, Fast and Slow" will captivate you. It's not just a book but a journey into understanding the silent battles between your impulsive instincts and thoughtful reasoning. Daniel Kahneman brilliantly exposes the strengths and weaknesses of our thought processes, providing insights that may very well change how you approach decisions in your daily life. For anyone curious about the mechanics of thought and eager to refine their decision-making skills, this is an essential read.
A Path Appears - Thryft
Sheryl WuDunn, Nicholas D. Kristof  | Knopf

A Path Appears

RM33.13 MYR from RM18.24 MYR Save up to 46%

Goodreads rating: 4.19

RM33.13 MYR from RM18.24 MYR Save up to 46%

In stock: Well Read

If the idea of making a difference resonates with you, "A Path Appears" could be your playbook for change. Kristof and WuDunn present a balance of heartening stories and practical advice that could light a fire in you to contribute, no matter the size of the gesture. Imagine transforming empathy into action, and this book maps out that journey for you.
Purple Cow: Transform Your Business by Being Remarkable
New
Seth Godin | Portfolio

Purple Cow: Transform Your Business by Being Remarkable

from RM44.30 MYR

Goodreads rating: 3.78

from RM44.30 MYR

In stock: Well Read

If the idea of standing out in a crowded marketplace excites you, 'Purple Cow' is a must-read. Seth Godin's refreshing take on marketing strategies will guide you through the necessity of innovation and distinctiveness. It's for anyone eager to leave behind the safety of the ordinary and embrace the potential of being noteworthy in their field.
The Undoing Project: A Friendship That Changed Our Minds
New
Michael Lewis | W. W. Norton & Company

The Undoing Project: A Friendship That Changed Our Minds

from RM25.68 MYR

Goodreads rating: 3.98

from RM25.68 MYR

In stock: Very Good

If you're intrigued by how our minds can play tricks on us, especially when it comes to making decisions, Michael Lewis's "The Undoing Project" could be an enlightening read for you. It offers not just insight into a breakthrough in psychology, but also a touching and profound story of two academics whose work revolutionized our understanding of human thought. This book doesn't just chart the development of behavioral economics, it also delves into the personal bond between Kahneman and Tversky against a backdrop of historical events – making it as human as it is intellectual.
Freakonomics
New
Steven D. Levitt, Stephen J. Dubner  | Penguin

Freakonomics

from RM30.76 MYR

Goodreads rating: 4.01

from RM30.76 MYR

In stock: Well Read

If you enjoy having your mind playfully challenged with unexpected perspectives on everyday phenomena, "Freakonomics" might just be the intellectual rollercoaster you're looking for. It's not your typical economics book; it delves into the hidden side of things you thought you knew. Steven Levitt invites you on a journey through intriguing questions, revealing that at times, what you thought was cause and effect might just be a blend of coincidence and incentive.
The Black Swan: The Impact of the Highly Improbable
New
Nassim Nicholas Taleb | Penguin

The Black Swan: The Impact of the Highly Improbable

from RM33.13 MYR

Goodreads rating: 3.96

from RM33.13 MYR

In stock: Well Read

If you're intrigued by the unpredictable nature of life and how it shapes our world, "The Black Swan" might just be the book to shift your perspective. Nassim Nicholas Taleb's insights into rare yet significant events and our psychological responses to them are as engrossing as they are enlightening. This book doesn't just dissect past occurrences; it offers a way to navigate our future with more resilience and adaptability. Whether you're into economics, psychology, or just fascinated by the unexpected twists of fate, Taleb's exploration will give you plenty to ponder.
The Warren Buffett Way
New
Robert G. Hagstrom | Wiley

The Warren Buffett Way

from RM40.57 MYR

Goodreads rating: 4.18

from RM40.57 MYR

In stock: Very Good

"The Warren Buffett Way" takes you beyond just financial tips; it's like sitting down with the sage of Omaha himself. Delving into this book could transform your approach to investing, instilling in you the long-term vision and psychological resilience that has made Warren Buffett an icon. Expect to come away with a more profound understanding of how the greatest investor of our times consistently beats the market, not by chasing trends, but through steadfast principles and deep-rooted rationality.
Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain
Steven D. Levitt, Stephen J. Dubner  | William Morrow Paperbacks

Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain

from RM33.13 MYR

Goodreads rating: 3.86

from RM33.13 MYR

In stock: Very Good

Imagine questioning the accepted just for the fun of it. That's what "Think Like a Freak" offers – a way to flip perspectives and discover novel solutions hidden in plain sight. Levitt and Dubner invite you into a mental playground where curiosity meets critical thinking, providing tools that could very well change how you approach every aspect of your life. It's for anyone who enjoys intellectual challenges and creative problem-solving, wrapped in entertaining anecdotes that make you think and chuckle.
Freakonomics
New
Steven D. Levitt, Stephen J. Dubner  | Harpertorch

Freakonomics

from RM33.13 MYR

Goodreads rating: 4.01

from RM33.13 MYR

In stock: Well Read

"Freakonomics" will challenge you to see the hidden side of everything. It's a book that defies traditional economics, looking into the curious elements that connect seemingly unrelated events. If you love having your perspective flipped and appreciate when complex ideas become relatable–and even entertaining–then this is the read for you. It's the sort of book that leaves you with conversation starters for years to come.
The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue
Robbie Kellman Baxter | Mcgraw Hill

The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue

from RM33.13 MYR

Goodreads rating: 3.76

from RM33.13 MYR

In stock: Well Read

If you're intrigued by the idea of turning one-time purchasers into committed members, Baxter's book is for you. It's not just theory; it's a practical guide full of strategies used by successful companies. Especially if you run a business or are interested in the economics of membership models, reading this could be the game-changer you need to boost your recurring revenue and create lasting relationships with your customers.
The Tipping Point: How Little Things Can Make a Big Difference
New
Malcolm Gladwell | Little, Brown And Company

The Tipping Point: How Little Things Can Make a Big Difference

from RM33.13 MYR

Goodreads rating: 4.0

from RM33.13 MYR

In stock: Well Read

This book is perfect for those curious about how small actions can have a big impact on the world. Gladwell uses real-world examples and fascinating insights to explain how social behavior and trends can rapidly change. Users will appreciate the unique perspective and newfound understanding of the power of small actions after reading this book.
The Change Book: Fifty Models to Explain How Things Happen
Roman Tschäppeler Mikael Krogerus | Profile Books

The Change Book: Fifty Models to Explain How Things Happen

from RM33.13 MYR

Goodreads rating: 3.43

from RM33.13 MYR

In stock: Very Good

If change both fascinates and overwhelms you, The Change Book is your companion through this constant flux. It simplifies complex theories into tangible models, helping you understand everything from personal decisions to global shifts. It's like having a roadmap for the unpredictable journey of life, providing clarity where there's confusion. Whether it's personal growth or understanding societal changes, this book is a toolkit for adapting and thriving.
The Logic of Life: The Hidden Economics of Everything
Tim Harford | Little, Brown

The Logic of Life: The Hidden Economics of Everything

from RM33.13 MYR

Goodreads rating: 3.81

from RM33.13 MYR

In stock: Very Good

If you're intrigued by the unseen forces that influence our every move, Tim Harford's "The Logic of Life" is an engaging read. It reveals the economics at play in common life scenarios, making complex concepts accessible. You'll start seeing your choices and the behaviors of those around you in a completely new light – highly recommended for a fresh perspective on the world!
The Undercover Economist
New
Tim Harford | Abacus

The Undercover Economist

from RM33.13 MYR

Goodreads rating: 3.81

from RM33.13 MYR

In stock: Well Read

Recommendation: - This book is a must-read for anyone curious about how the economy works. Tim Harford provides a fresh perspective on familiar situations, showcasing the hidden forces that shape our daily lives. From the secret economics of coffee to the truth behind immigration, "The Undercover Economist" will leave you with a newfound understanding of the world around you.
The Cryptopians - Idealism, Greed, Lies, and the Making of the First Big Cryptocurrency Craze
New
Laura Shin | Publicaffairs

The Cryptopians - Idealism, Greed, Lies, and the Making of the First Big Cryptocurrency Craze

from RM33.13 MYR

Goodreads rating: 3.7

from RM33.13 MYR

In stock: Like New

If you've glanced at headlines and felt lost in the whirlwind of cryptocurrency, "The Cryptopians" might just be the Rosetta Stone you need. Laura Shin not only elucidates the wild genesis of Ethereum but also paints a vivid picture of the personalities that drove the first cryptocurrency craze. If you're looking for a human narrative interwoven with tech-driven revolution, this book could unravel the complexities of the crypto world for you in a way that's both enlightening and gripping.
What's Your Future Worth?: Using Present Value to Make Better Decisions - Thryft
Peter Neuwirth | Berrett-koehler Publishers

What's Your Future Worth?: Using Present Value to Make Better Decisions

RM33.13 MYR from RM18.24 MYR Save up to 51%

Goodreads rating: 2.97

RM33.13 MYR from RM18.24 MYR Save up to 51%

In stock: Very Good

If you find yourself at a crossroads, often unsure about the financial implications of your choices, "What's Your Future Worth?" might be just the book for you. Peter Neuwirth simplifies the complex notion of Present Value to equip you with a logical framework for making more informed decisions. Whether it's personal investments, major purchases, or life-changing decisions, this read could be the stepping stone to mastering the art of foresight in your financial planning.
Personal Finance and Investments: A Behavioural Finance Perspective - Thryft
Keith Redhead | Routledge

Personal Finance and Investments: A Behavioural Finance Perspective

RM151.71 MYR from RM92.69 MYR Save up to 39%

Goodreads rating: 4.0

RM151.71 MYR from RM92.69 MYR Save up to 39%

In stock: Like New

Imagine gaining a deeper understanding of why you make the financial decisions you do. "Personal Finance and Investments: A Behavioural Finance Perspective" marries the technical aspects of investing with the human side of finance. If you're curious about the why behind your investment choices and want to understand market phenomena from a behavioral standpoint, this book could be an enlightening addition to your collection. Plus, the practical exercises and glossary will help cement your learnings.
Smart Financial Planning Your - Thryft
B.C. Ghosh | Prentice Hall

Smart Financial Planning Your

RM25.68 MYR from RM14.52 MYR Save up to 56%

Goodreads rating: 0.0

RM25.68 MYR from RM14.52 MYR Save up to 56%

In stock: Well Read

This book provides an extensive guide to planning for retirement in Singapore and Malaysia. It covers various investment instruments such as insurance, annuities, bonds, foreign currencies, and bank deposits. It also includes information on CPF Investment Scheme, Medisave, MediShield, MediShield Plus, Minimum Sum Scheme, and Employers’ Provident Fund (EPF) in Malaysia. The book also emphasizes non-financial issues like healthcare and leisure activities. Overall, this book is the perfect guide for those looking to plan for their retirement in Singapore and Malaysia.
The Dark Side of Risk Management: How People Frame Decisions in Financial Markets - Thryft
Peter Smith | Financial Times Prentice Hall

The Dark Side of Risk Management: How People Frame Decisions in Financial Markets

RM126.19 MYR from RM59.19 MYR Save up to 53%

Goodreads rating: 3.5

RM126.19 MYR from RM59.19 MYR Save up to 53%

In stock: Very Good

If you're curious about the psychological underpinnings that drive the decisions of financial juggernauts, "The Dark Side of Risk Management" could offer you some compelling insights. It steps away from dry, academic treatments of risk, providing a practical look at the messy reality of human psychology in the high-stakes world of finance. It's thought-provoking, accessible, and might just change how you perceive decision-making in an industry that affects us all.
How Much is Enough? : Making Financial Decisions That Create Wealth and Well-Being - Thryft
Andrew Ford, Arun Abey  | Greenleaf Book Group

How Much is Enough? : Making Financial Decisions That Create Wealth and Well-Being

RM33.13 MYR from RM14.52 MYR Save up to 56%

Goodreads rating: 3.72

RM33.13 MYR from RM14.52 MYR Save up to 56%

In stock: Very Good

This book offers a unique perspective on personal finances by combining economic advice with social thought. It teaches readers how to manage their investment portfolios based on their aspirations and guides them towards a fulfilling future. The book doesn't just focus on accumulating wealth but also on finding happiness and striking a balance between financial and personal choices.
How Am I Doing ? : A big data approach to life - wealth, health, family, children, education, ... - Thryft
Brat Swam | Createspace Independent Publishing Platform

How Am I Doing ? : A big data approach to life - wealth, health, family, children, education, ...

RM40.57 MYR from RM25.68 MYR Save up to 39%

Goodreads rating: 3.8

RM40.57 MYR from RM25.68 MYR Save up to 39%

In stock: Very Good

"How Am I Doing?" is not just a reflective question but a doorway to understanding where you stand in this vast world. The book offers an analytical take on life's many dimensions such as health, wealth, and family by utilizing statistical measures. If you've ever felt lost in the crowd, this read can give you a clearer picture of your position, using numbers and data, making it tangible and vividly exact. It's perfect for anyone intrigued by how to quantify their life's progress in comparison to the bigger picture.
Microtrends: The Small Forces Behind Tomorrow's Big Changes
Mark J. Penn, E. Kinney Zalesne  | Twelve

Microtrends: The Small Forces Behind Tomorrow's Big Changes

RM33.13 MYR from RM30.76 MYR Save up to 12%

Goodreads rating: 3.51

RM33.13 MYR from RM30.76 MYR Save up to 12%

In stock: Well Read

Recommendation: 1. This book is a fascinating exploration of the microtrends shaping America's future. With his keen analysis, Mark Penn presents over 70 hidden-in-plain-sight trends that are influencing our culture, economy, and personal lives. From retirees who continue to work to tech-savvy women driving technology, this book uncovers the evolving dynamics of our society. Penn's expertise in identifying emerging groups makes this a valuable read for anyone wanting to navigate the ever-changing landscape of business, politics, and personal growth. 2. Uncovering the secrets behind America's evolving landscape, Microtrends offers a fresh perspective on our society. Mark Penn's insightful analysis reveals the small patterns of behavior that have a significant impact on our daily lives. Whether you're an entrepreneur, politician, or simply curious about the forces shaping our future, this book will help you see the world in a new light. Prepare to be enlightened and empowered by the microtrends that are reshaping our nation.
Consumer Behavior - Thryft

Consumer Behavior

RM44.30 MYR from RM29.41 MYR Save up to 40%

RM44.30 MYR from RM29.41 MYR Save up to 40%

In stock: Well Read

This adaptation of a well-established US textbook is like a bridge, connecting you with the intricate world of consumer patterns across cultures, particularly the Asia Pacific region. It's not just the blend of robust theoretical foundations and practical case studies that makes it gripping. Its cultural relevance could turn it from just another academic read into a playbook for anyone with a keen interest in understanding and harnessing the buying power of the diverse Asian market. If you're a student or a budding marketer, this book could be the compass you need to navigate the consumer landscape of one of the world's most dynamic regions.
What's Wrong with Money?: The Biggest Bubble of All - Thryft
Michael Ashton | Wiley

What's Wrong with Money?: The Biggest Bubble of All

RM33.13 MYR from RM18.24 MYR Save up to 45%

Goodreads rating: 5.0

RM33.13 MYR from RM18.24 MYR Save up to 45%

In stock: Very Good

If you've ever questioned the invisible threads that hold our financial system together, "What's Wrong with Money?" will likely resonate with you. Michael Ashton challenges assumptions about the stability of money, linking historical patterns to current risks. Considering you're keen on understanding deeper economic concepts and their real-life implications, this book promises to spur critical thinking, especially about the future of finance.
Swim With the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition
Harvey MacKay | Harper Business

Swim With the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition

from RM33.13 MYR

Goodreads rating: 3.93

from RM33.13 MYR

In stock: Well Read

If you're staring at the ceiling at night, wondering why your business strategies aren't taking off, "Swim with the Sharks" might be the next book to pick up. Harvey Mackay doesn't just dish out advice; he provides a treasure map for outperforming and outsmarting the competition in any field. Picture yourself finally grabbing coffee with that one client who's been eluding you, or learning a negotiation tactic that closes deals instead of conversations. This book is about turning 'no chance' into 'no problem.'
Consumer Behaviour - Thryft
Leon G. Schiffman, Elizabeth Cowley, David Bednall  | Prentice Hall Australia

Consumer Behaviour

RM21.96 MYR from RM14.52 MYR Save up to 51%

Goodreads rating: 4.0

RM21.96 MYR from RM14.52 MYR Save up to 51%

In stock: Well Read

"Consumer Behaviour" is an excellent resource for anyone looking to improve their understanding of the factors that influence consumers' decisions. The updated edition incorporates relevant research from different regions, making it a comprehensive guide for students and professionals alike. The book covers a range of topics from psychological and social-cultural aspects to research methodology, making it a valuable asset in developing better marketing strategies. The lively writing style makes it an engaging read, and the international focus adds a new dimension to traditional consumer behavior textbooks.
Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them
New
Howard R. Moskowitz | Pearson P T R

Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them

from RM33.13 MYR

Goodreads rating: 3.26

from RM33.13 MYR

In stock: Very Good

If you've ever wondered how products capture the zeitgeist before it's even defined, "Selling Blue Elephants" provides a captivating insight. It explores a groundbreaking method for product development that will intrigue anyone with a keen interest in marketing or anyone who's fascinated by how consumer needs are anticipated and met, sometimes even before consumers themselves are aware of them.
Consumer Behavior & Marketing Strategy, 9th Edition - Thryft
Peter Olsen | Mcgraw Hill Higher Education

Consumer Behavior & Marketing Strategy, 9th Edition

RM29.41 MYR from RM18.24 MYR Save up to 45%

Goodreads rating: 3.91

RM29.41 MYR from RM18.24 MYR Save up to 45%

In stock: Very Good

If you're looking to understand the 'why' behind consumer choices and leverage that knowledge for effective marketing, this book is a gold mine. It dissects consumer behavior with a clear model, offering a structured approach that you can apply to your marketing strategies. Whether you're a student, a marketing professional, or simply interested in the psychological underpinnings of shopping habits, you'll find this text valuable for its depth and applicability.
In Search of Excellence : Lessons from America's Best-run Companies - Thryft
Robert H. Waterman Jr., Thomas J. Peters, Nancy Austin  | Harper And Row

In Search of Excellence : Lessons from America's Best-run Companies

RM33.13 MYR from RM14.52 MYR Save up to 61%

Goodreads rating: 3.91

RM33.13 MYR from RM14.52 MYR Save up to 61%

In stock: Very Good

This book is an excellent guide for anyone looking to learn about successful management techniques used by some of America's top companies like IBM, Texas Instruments, and 3M. The author provides practical examples and valuable insights into how these companies have thrived and how their success can be emulated. It is recommended for business owners, managers, and anyone interested in learning from the best.
Games of Strategy 1e - Thryft
Avinash K. Dixit, Susan Skeath  | W W Norton

Games of Strategy 1e

RM92.69 MYR from RM40.57 MYR Save up to 57%

Goodreads rating: 3.98

RM92.69 MYR from RM40.57 MYR Save up to 57%

In stock: Well Read

All introductory textbooks begin by attempting to convince the student readers that the subject is of great importance in the world, and therefore merits their attention. The physical sciences and engineering claim to be the basis of modern technology and therefore of modern life; the social sciences discuss big issues of governance, for example, democracy and taxation; the humanities claim that they revive your soul after it has been deadened by exposure to the physical and social sciences and to engineering. Where does the subject "games of strategy," often also called game theory, fit into this picture, and why should you study it? Dixit and Skeath's Games of Strategy offers a practical motivation much more individual and closer to your personal concerns than most other subjects. You play games of strategy all the with your parents, siblings, friends, enemies, even with your professors. You have probably acquired a lot of instinctive expertise, and we hope you will recognize in what follows some of the lessons you have already learned. This book's authors will build on this experience, systematize it, and develop it to the point where you will be able to improve your strategic skills and use them more methodically. Opportunities for such uses will appear throughout the rest of your life; you will go on playing such games with your employers, employees, spouses, children, and even strangers. Not that the subject lacks wider importance. Similar games are played in business, politics, diplomacy, wars--in fact
Consumer Behavior : United States Edition - Thryft
Leon G. Schiffman | Pearson Education

Consumer Behavior : United States Edition

RM61.45 MYR from RM18.24 MYR Save up to 74%

Goodreads rating: 4.0

RM61.45 MYR from RM18.24 MYR Save up to 74%

In stock: Well Read

"Consumer Behavior" by Leon Schiffman would be a good read for undergraduate or first year MBA students who are interested in learning about how to analyze consumer behaviors in order to develop more effective marketing strategies. The book utilizes a market segmentation approach that has been widely recognized as the standard for consumer behavior studies. Readers can expect to gain insights about the different types of consumers and their preferences, which can help them develop targeted marketing campaigns and effectively measure their impact.
The New Organizational Wealth: Managing & Measuring Knowledge-Based Assets
Karl Erik Sveiby | Berrett-koehler Publishers

The New Organizational Wealth: Managing & Measuring Knowledge-Based Assets

from RM66.63 MYR

Goodreads rating: 3.0

from RM66.63 MYR

In stock: Very Good

If you’re navigating the modern knowledge-based business landscape, Sveiby's insights are pivotal. He translates the often nebulously defined territory of intellectual capital into concrete management principles. This book could be your roadmap to harnessing and leveraging the most valuable assets of your firm—experience, skills, and knowledge—in a way that’s measurable and meaningful.
Resilience
Ann Marie Healy, Andrew Zolli  | Business Plus

Resilience

from RM33.13 MYR

Goodreads rating: 3.63

from RM33.13 MYR

In stock: Well Read

"Resilience" seems right up your alley if you've ever wondered about the invisible fabrics holding society together. Zolli takes you on an enlightening journey through various interconnected systems—business, economic, social, and more. The unique concept of 'flipping' will change how you see the world's reaction to stress. It's not just informative; it's a captivating read that applies big-picture thinking to everyday phenomena.
Rich Woman: A Book on Investing for Women, Take Charge Of Your Money, Take Charge Of Your Life - Thryft
Kim Kiyosaki | Rich Press

Rich Woman: A Book on Investing for Women, Take Charge Of Your Money, Take Charge Of Your Life

RM33.13 MYR from RM18.24 MYR Save up to 46%

Goodreads rating: 4.03

RM33.13 MYR from RM18.24 MYR Save up to 46%

In stock: Very Good

If you're looking to shatter the glass ceiling of personal finance, "Rich Woman" by Kim Kiyosaki is a must-read. It's more than just investment tips; it's a call to action, empowering you to take control of your money and your life. The book strips away the intimidating jargon and breaks down the world of investing into manageable pieces, making it an ideal read for anyone who's ready to change their mindset about money and build a financially independent future.
Microtrends: The Small Forces Behind Today's Big Changes
New
Mark J. Penn, E. Kinney Zalesne  | Penguin Books Ltd

Microtrends: The Small Forces Behind Today's Big Changes

from RM33.13 MYR

Goodreads rating: 3.51

from RM33.13 MYR

In stock: Well Read

Imagine finding a treasure map to modern society—'Microtrends' is just that. It’s a compelling read if you're curious about the undercurrents shaping our world that often go unnoticed. You'll be equipped with the trend-spotter’s lens, allowing you to see beyond the obvious and understand the subtle forces dictating change. It’s perfect for strategists, marketers, or just the curious mind looking to understand the world a little better.
The Age of Unreason - Thryft
Charles B. Handy | Random House Of Canada, Limited

The Age of Unreason

RM32.32 MYR from RM21.96 MYR Save up to 36%

Goodreads rating: 3.91

RM32.32 MYR from RM21.96 MYR Save up to 36%

In stock: Well Read

If you're someone fascinated by how our world is evolving, especially in the workplace, "The Age Of Unreason" is for you. Charles Handy delves into the shifts we must make to thrive amidst new realities. This book assumes no prior business acumen, making it accessible and compelling for anyone interested in future societal structures. It's a chance to have your perspective flipped and expanded, a truly enlightening read.
Super Investing: 5 Proven Methods for Beating the Market and Retiring Rich - Thryft
Bill Bodri | Createspace Independent Publishing Platform

Super Investing: 5 Proven Methods for Beating the Market and Retiring Rich

RM44.30 MYR from RM25.68 MYR Save up to 47%

Goodreads rating: 5.0

RM44.30 MYR from RM25.68 MYR Save up to 47%

In stock: Well Read

If you've been searching for real strategies that real people have used to build their fortunes, "Super Investing" might just redefine your approach to investing. Bill Bodri's book isn’t about fleeting trends; it's a collection of proven strategies that have stood the test of time and economic turmoil. By understanding and applying these methods, you could potentially see your investments grow significantly, laying the foundation for a comfortable and perhaps even an early retirement. It’s particularly valuable because it doesn't just focus on the good times but also prepares you for financial crises, offering a well-rounded guide to personal wealth management.
The Hour Between Dog and Wolf: Risk-Taking, Gut Feelings and the Biology of Boom and Bust
New
John Coates | Penguin Press, The

The Hour Between Dog and Wolf: Risk-Taking, Gut Feelings and the Biology of Boom and Bust

from RM59.19 MYR

Goodreads rating: 3.93

from RM59.19 MYR

In stock: Well Read

If the stock market’s volatility both intrigues and baffles you, "The Hour Between Dog and Wolf" could help demystify the science behind financial risks. It dives into the compelling intersection of trading psychology and biology, exploring how our bodies react and adapt to the stresses and triumphs of the trading world. A perfect pick for anyone interested in the human side of economics and the biological underpinnings of decision-making in high stakes environments.
The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration - Princeton Studies in Complexity
Robert Axelrod | Princeton University Press

The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration - Princeton Studies in Complexity

from RM62.91 MYR

Goodreads rating: 3.99

from RM62.91 MYR

In stock: Well Read

If you're interested in understanding how intricate social behaviors and cooperation emerge, "The Complexity of Cooperation" might just deepen your appreciation for the nuances involved. Axelrod's accessible writing makes sophisticated concepts like game theory and agent-based modeling understandable. It's like putting on a new pair of glasses that clarify why individuals and societies interact the way they do, guided by invisible rules and patterns you'll soon begin to notice everywhere.
Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris
Richard Kluger | Vintage

Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris

RM25.68 MYR from RM14.52 MYR Save up to 51%

Goodreads rating: 3.9

RM25.68 MYR from RM14.52 MYR Save up to 51%

In stock: Well Read

This book offers a fascinating and eye-opening journey through the complex and contradicting world of cigarettes. Through a meticulous exploration of the intertwining strands of finance, politics, and public health, Kluger presents the rise of the tobacco industry and the ensuing debates on regulation. The most striking feature of this book is its ability to humanize the key players involved, shedding light on the intricate web of motivations and interests. With its rich detail and dispassionate analysis, "Ashes To Ashes" is a must-read for anyone seeking to understand the profound impact of cigarettes on society.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.