Economics Books

Perhaps you aspire to hold the top job? Or is it that you want to start your own business but struggle to make your voice heard in a sector dominated by men? Maybe the problem is that you are trudging slowly up the career ladder and want to learn how to ascend more quickly? And how do you actually do it all, without compromising your female values or abandoning your family? And where do you find the time? Step Up is the ultimate career self-help book for women. It blends kick-up-the-bum advice with 10-minute a day career workouts to help you build career success fast. Perhaps it’s networking? Or, maybe it’s learning how to utilise the influence of others? Read, rehearse and watch your career take off!

Great products are the lifeblood of great companies, yet approximately 60 percent of new products fail in the marketplace, after major investments and huge risks. Why? Gary Lynn and Richard Reilly now offer advice that will radically change the way new products are developed and a plan for companies to survive -- and thrive -- in today's competitive and turbulent times. Blockbusters shares the results of a ten-year research study of more than 700 teams illustrated by the inside stories of nearly fifty of the most successful products ever launched -- true "blockbusters," familiar to consumers everywhere. These include Colgate's Total toothpaste (now the market leader after Crest dominated for thirty years!), the Iomega Zip Drive, the Handspring Visor, the PowerShot staple gun, the Polycom SoundStation conference phone, the Apple IIe computer, and many others. Lynn and Reilly reveal and explain in detail the five keys to blockbuster success that companies ignore at their the responsibilities of senior management, a compelling vision of the product, the role of prototyping, the collaboration of people under pressure, and the process of information exchange. In this book, the authors prove that without these crucial elements a blockbuster new product is virtually impossible! Blockbusters uses both winning and losing case studies to explode established myths and to chart a course for implementing the surprising strategies of history-making development teams. A must for senior managers, entrepreneurs, and team leaders alike -- and for any reader curious about how great products are created -- this heavily researched and groundbreaking book promises to become a classic in the fields of product development and organizational renewal.