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Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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Your Money and Your Brain : How the New Science of Neuroeconomics Can Help Make You Rich - Thryft
Jason Zweig | Simon & Schuster

Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich

RM59.00 MYR RM41.00 MYR 31% off

Goodreads rating: 3.97

RM59.00 MYR RM41.00 MYR 31% off

If you've ever faced perplexity reflecting on a financial decision, "Your Money and Your Brain" could be a game-changer for you. Jason Zweig taps into the engaging world of neuroeconomics to unpack the mysteries of why intelligent people make unsound financial choices. More than a simple guide, this book is a deep dive into the emotional undertow of investing, offering clear strategies to combat our brains' built-in stumbling blocks. It's a must-read if you're serious about sharpening your financial acumen with some neurological insights.
The Buying Brain: Secrets for Selling to the Subconscious Mind
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A.K. Pradeep | Wiley

The Buying Brain: Secrets for Selling to the Subconscious Mind

RM44.00 MYR RM33.00 MYR 25% off

Goodreads rating: 3.71

RM44.00 MYR RM33.00 MYR 25% off

76% off est. retail
Delving into 'The Buying Brain' will be a game-changer if you're into marketing or sales, keen to understand the gray matter behind consumer choices. It's not just about selling; it’s about creating products and experiences that resonate with the hidden impulses of the subconscious. This book could give you edge, offering insights that turn passive browsing into eager buying.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.