Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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Amazon: Managing Extraordinary Success in 5-D Value
Benjamin Wall | Morgan James Publishing

Amazon: Managing Extraordinary Success in 5-D Value

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Goodreads rating: 1.0

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This deep dive into Amazon's innovative management strategies could be enlightening if you're interested in understanding how a single company can transform diverse markets. It's not just for business professionals but for anyone curious about the mechanisms behind Amazon's success and how they continuously redefine customer value. Whether you're nurturing your start-up or simply fascinated by the anatomy of corporate triumphs, this read offers you a comprehensive framework of Amazon's practices.
Basic Financial Management - Thryft
Michael Burrow, J. William Petty II, Peter Martin  | Prentice Hall

Basic Financial Management

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Goodreads rating: 3.86

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If you're navigating the financial landscape down under, "Basic Financial Management" could be your go-to guide. It's especially valuable if you're keen to understand how the Australian tax system and the dividend imputation system shape investment decisions. Plus, it's a relatively vintage text, which could give you a unique historical perspective on these principles.
The New Organizational Wealth: Managing & Measuring Knowledge-Based Assets
Karl Erik Sveiby | Berrett-koehler Publishers

The New Organizational Wealth: Managing & Measuring Knowledge-Based Assets

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Goodreads rating: 3.0

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If you’re navigating the modern knowledge-based business landscape, Sveiby's insights are pivotal. He translates the often nebulously defined territory of intellectual capital into concrete management principles. This book could be your roadmap to harnessing and leveraging the most valuable assets of your firm—experience, skills, and knowledge—in a way that’s measurable and meaningful.
Services Marketing - Thryft
Helen Woodruffe | Trans-atlantic Publications

Services Marketing

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If you're looking to deepen your understanding of services marketing from both a strategic and a practical standpoint, this book is a goldmine. It doesn't just cover the basics; it delves into specific issues like service quality and relationship marketing, offering valuable insights that are directly applicable to real-world scenarios. Whether you're a student or a seasoned professional in the field, the blend of theory and hands-on advice will strengthen your marketing acumen.
The Outsourcing Dilemma - The Search For Competitiveness - Thryft
j-brian-heywood | Financial Times/ Prentice Hall

The Outsourcing Dilemma - The Search For Competitiveness

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Goodreads rating: 3.33

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Recommendation: This book is a must-read for anyone grappling with the outsourcing dilemma. It not only provides a thorough exploration of the arguments for and against outsourcing, but also offers practical insights on how to navigate the complexities of outsourcing projects. Whether you are a business owner considering outsourcing, a project manager overseeing an outsourced project, or simply interested in understanding the impact of outsourcing on competitiveness, this book is a valuable resource that will help you make informed decisions and avoid common pitfalls.
How to Make Big Money In Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know - Thryft

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If you've been flirting with the idea of starting a venture and fancy a no-nonsense guide, Jeffrey Fox's book could be just what you need. It distills the essentials of running various small businesses into bite-sized wisdom. The straightforward chapters cut through the fluff and get down to the business of making money—an approach likely appreciated by those with entrepreneurial spirit.
McDonald's Behind the Arches
John F. Love | Bantam Books

McDonald's Behind the Arches

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Goodreads rating: 4.13

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You're intrigued by the might of McDonald's, not just as a food outlet, but as a beacon of entrepreneurship and innovation. John F. Love's "Behind the Arches" isn't just a tale of a successful business; it's an invite to understand the resilience and adaptability required to stay on top in a constantly shifting global market. Reading this, you'll gain insights into how McDonald’s has grown against economic tides, evolving with societal changes and ethical practices. It's a book for dreamers, doers, and thinkers alike.
What Works: Success in Stressful Times
Hamish McRae | Harperpress

What Works: Success in Stressful Times

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Goodreads rating: 3.22

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"What Works" could be just the read if you're intrigued by the mechanics of success in various sectors. Hamish McRae delves into the differences between thriving and floundering projects, communities, and companies, offering you a blend of narrative and research that illuminates what actually leads to tangible results. It's a book that sheds light on effective strategies and practices, making it particularly beneficial if you're looking to understand the ingredients of success or find inspiration for your own ventures.
Jack A Ward - Thryft
Jack A. Ward | West Pub. Co

Jack A Ward

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Jack A. Ward's textbook is an excellent resource for law students who are looking for a clear understanding of the basics. The book effectively conveys essential information that is easy to comprehend and apply. With its well-organized structure and comprehensive content, students will find this textbook to be an invaluable tool in their studies."
Asset Liability Management in Insurance Companies
François de Varenne, Eric Briys  | Wiley

Asset Liability Management in Insurance Companies

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Goodreads rating: 3.83

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If you're navigating the intersection of finance and insurance, this book is a valuable compass. It offers a clear, informative walkthrough of how these two worlds are blending, particularly through asset liability management. You'll appreciate the expertise of Eric Briys and François de Varenne as they guide you through property-casualty coverage, life insurance, and the impact of market pressures, shaping a more resilient and innovative insurance industry.
China Fortunes: A Tale of Business in the New World
John D. Kuhns | Wiley

China Fortunes: A Tale of Business in the New World

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Goodreads rating: 3.69

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If you're fascinated by the intricacies of global business and the transformative period of China opening its doors to the world, "China Fortunes" is a must-read. Through the narrative of Jack Davis, you'll ride the tumultuous waves of China's industrial age, experiencing the thrills and spills of pursuing wealth in a rapidly changing landscape. John D. Kuhns' firsthand insights infuse the novel with authenticity, making it a gripping tale for both business enthusiasts and those intrigued by cultural adventures.
Banking in Asia: Acquiring a Profit Mindset, Second Edition

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"Banking in Asia: Acquiring a Profit Mindset" is a valuable resource for bankers looking to navigate the complex and volatile Asian banking markets. The book provides detailed insights into the evolving banking landscape in Asia and outlines essential skills and strategies necessary for success. A notable highlight is the emphasis on profit strategies, which are crucial in ensuring sustained growth and profitability in this challenging environment. Overall, this book is a must-read for anyone seeking to understand the intricacies of banking in Asia and want to succeed in this lucrative market.
Electronic Commerce: A Managerial Perspective - Thryft
Jae Kyu Lee, Efraim Turban, Jae Kuy Lee  | Prentice Hall

Electronic Commerce: A Managerial Perspective

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Goodreads rating: 3.88

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Recommended for users who want to understand the ins and outs of managing businesses online. This book provides a comprehensive and authoritative perspective on the opportunities, challenges, and strategies in global e-commerce. With the authors' rich experience and expertise, it serves as a valuable guide for anyone interested in thriving in the digital marketplace.
Corporate Finance Fundamentals - Thryft
Stephen A. Ross | Unknown Publisher

Corporate Finance Fundamentals

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Goodreads rating: 3.68

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- This book is an excellent resource for anyone looking to understand the essential principles and practices of corporate finance. The author, Stephen A. Ross, provides clear explanations and practical examples that make complex concepts easy to comprehend. Whether you're a student or a professional in the business world, this book will help you develop a solid foundation in corporate finance. - Corporate Finance Fundamentals is a must-read for anyone looking to gain a deeper understanding of financial decision making in a corporate setting. The book covers a wide range of topics, including capital budgeting, risk management, and capital structure. The author's expertise and real-world examples make this book both informative and engaging. Whether you're a finance student or a finance professional, this book will enhance your understanding of corporate finance principles and help you make better financial decisions. - If you want to master the fundamentals of corporate finance, this book is for you. Stephen A. Ross breaks down complex financial concepts in a way that's easy to grasp, making it a valuable resource for both students and professionals. The comprehensive coverage of topics, combined with the practical examples and exercises, ensures that you'll develop a solid understanding of corporate finance principles and be able to apply them in real-world scenarios. Don't miss out on this essential guide to corporate finance.
Internal Auditor's Manual and Guide: The Practitioner's Guide to Internal Auditing - Thryft
Milton Stevens Fonorow | Prentice Hall Direct

Internal Auditor's Manual and Guide: The Practitioner's Guide to Internal Auditing

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Goodreads rating: 4.33

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This book is an essential reference for anyone involved with internal auditing. It offers practical guidance, easy-to-follow procedures, and useful tools for conducting internal audits. It is highly rated by users for its depth and breadth of coverage, clear explanations, and practical examples. It is a must-read for anyone seeking to improve their internal audit skills and knowledge.
Business Briefing: Global Purchasing and Supply Chain Strategies
World Markets Research Centre | Business Briefings Ltd

Business Briefing: Global Purchasing and Supply Chain Strategies

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If you're diving into the complexities of global supply chains, this book is a trusty guide. It's not just a glimpse into the strategies of procurement, but a detailed exploration of the international supply stage where every decision can ripple across continents. Perfect for professionals aiming to streamline their processes or for students wanting a robust introduction to global supply logistics.
Dictionary of Business Terms - Thryft

Dictionary of Business Terms

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Expanded with new entries and updated to reflect recent economic developments and the current business climate, this quick-reference dictionary defines more than 7,500 terms relating to accounting, taxation, advertising, business law, communications, transportation, computers and the Internet, economics, finance, insurance, international business, management, marketing and statistics. Definitions come with examples, illustrations, and cross-references. An appendix defines hundreds of business-related abbreviations and acronyms. Here is a useful, easy-to-understand reference book with information that is helpful to everyone involved in business activities, whether novices or experienced business executives.


Author: Jack Friedman
Format: Paperback
Number of Pages: 784
Publisher: Peterson's Guides,U.S.
Publication Date: 09 Jul 2007
Crafting and Executing Strategy: The Quest for Comptetitive Advantage: Concepts and Cases - Thryft

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Crafting and Executing Strategy offers a comprehensive guide for business professionals looking to gain a competitive edge in today's market. Featuring a diverse selection of high-profile case studies, readers will be able to hone their analytical tools and apply key concepts to real-life situations. With its highly effective support materials, this book is a must-have for anyone looking to stay ahead of the curve in strategic management.
Marketing Management Global Edition - Thryft

Marketing Management Global Edition

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Marketing Management Global Edition could be a great read for students pursuing a course in marketing management, as it reflects the most recent advancements in marketing theories and practices. This textbook, with its latest edition, offers updated content, and an online tutorial and assessment platform that helps students check their understanding of the concepts covered in the text.
The Rural Marketing Book - Thryft
Pradeep Kashyap, Siddhartha Raut  | Dreamtech Press

The Rural Marketing Book

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Goodreads rating: 3.92

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If you are interested in exploring the rural market opportunities in India, "The Rural Marketing Book" is a must-read for you. This book covers important topics such as rural consumer behavior, market research, and product pricing and positioning, accompanied by practical caselets and latest data tables. The author, Pradeep Kashyap, is a seasoned rural marketing expert with decades of experience, making this book a valuable resource for anyone looking to succeed in this sector.
Transform Your Supply Chain: Releasing Value in Business - Smart Strategies Series

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If you're looking to enhance the profitability and efficiency of your business through your supply chain, "Transform Your Supply Chain" could be very insightful. Its real-world case studies make complex concepts tangible. As the book breaks down the responsibilities across different managerial levels and offers a comprehensive transformation program, it seems like a useful guide for decision-makers eager to initiate substantial improvements in their operations.
The Power of Productivity: Wealth, Poverty, and the Threat to Global Stability
William W. Lewis | University Of Chicago Press

The Power of Productivity: Wealth, Poverty, and the Threat to Global Stability

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Goodreads rating: 3.98

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This book is a deep dive into what really alleviates poverty on a global scale, arguing that productivity and fair competition are key, not just financial aid. For anyone interested in economics or global affairs, it's an illuminating read that challenges conventional wisdom and pushes for consumer rights as a force for economic change. William W. Lewis backs his claims with extensive research, making it a substantial book for policy makers, students, and activists alike.
Scandal!: Amazing Tales of Scandals That Shocked the World and Shaped Modern Business
Fortune Magazine | Liberty Street

Scandal!: Amazing Tales of Scandals That Shocked the World and Shaped Modern Business

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Goodreads rating: 3.28

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If the underbelly of the corporate world fascinates you, "SCANDAL!" will be a revelatory read. The book dives into the intricacies of major business scandals that have ripple effects in today's economy. It reveals patterns of deceit and subsequent reforms, making it a thrilling investigation into the darker side of progress.
Everything We Know Is Wrong: The Trend Spotters Handbook
Magnus Lindkvist | Marshall Cavendish International (asia) Pte L

Everything We Know Is Wrong: The Trend Spotters Handbook

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Goodreads rating: 3.62

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If you've ever felt skeptical about common wisdom or popular opinions, "Everything We Know Is Wrong" might resonate with you. Magnus Lindkvist isn't just speculating; he provides a grounded tour through evolving trends that question what we take for granted. It's a book that's as provocative as it is enlightening, suitable for anyone intrigued by what tomorrow might look like and how today's "truths" might not hold up.
Financial Accounting: Global Edition : International Financial Reporting Standards - Thryft
Walter T. Harrison Jr. | Pearson

Financial Accounting: Global Edition : International Financial Reporting Standards

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Goodreads rating: 3.82

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Financial Accounting: Global Edition, authored by Walter T Harrison, is an ideal book for students seeking an introductory course in financial accounting from a traditional "preparer" approach. The book helps readers gain an in-depth understanding of the critical 'accounting cycle' chapters by focusing on the concepts and mechanics to minimize confusion. Additionally, Harrison has adapted the book to include International Financial Reporting Standards and include examples of IFRS-compliant companies to make it relevant to students outside the United States. It's suitable for students aspiring to become accountants, finance professionals, or anyone who wants to understand basic accounting principles.
Introduction to Managerial Accounting 8th Edition - Thryft

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If you're stepping into the waters of managerial accounting, Brewer's book is like having a compass. It's engaging and breaks down complex concepts into digestible chapters, which is particularly beneficial if you're not planning to become an accountant but need to grasp the essentials for another business role. Imagine finding clarity in a subject that can be daunting – that's what Brewer offers for future managers, marketers, or finance professionals like you.
Globalizing Strategy - Thryft

Globalizing Strategy

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Goodreads rating: 3.5

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Globalizing Strategy is an essential read for managers who are interested in learning how to develop a successful global strategy. The book provides a comprehensive approach to globalization, and it is based on research conducted with senior executives of multinational firms. It offers an array of practical insights into designing global products and services, global marketing, making global moves, building global organizations, etc. The real-world examples and case studies from American, European, and Japanese companies make it an invaluable resource.
Marketing Strategy : A Decision-Focused Approach - Thryft
Orville C. Walker | Mcgraw-hill Education / Australia

Marketing Strategy : A Decision-Focused Approach

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Goodreads rating: 0.0

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Marketing Strategy - A Decision-Focused Approach / Text Only (4th, 03) by [Paperback (2003)]
Auditing and Assurance Services : An Integrated Approach: Global Edition - Thryft
Randal J. Elder | Pearson

Auditing and Assurance Services : An Integrated Approach: Global Edition

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Goodreads rating: 3.67

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This book is a must-read for accounting students who wish to understand the auditing process from start to finish. With comprehensive coverage of fundamental auditing concepts and an integrated approach, it provides real-world decision-making examples in audit planning, risk assessment, and evidence evaluation. Users have praised its international coverage and updated information on new auditing standards.
Wave Three: The New Era in Network Marketing
Scott Degarmo, Richard Poe  | Prima Lifestyles

Wave Three: The New Era in Network Marketing

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Goodreads rating: 3.87

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If you're considering diving into the realm of network marketing, "Wave Three" could be your indispensable guide. Richard Poe breaks down the concept of multilevel marketing with enthusiasm and clarity. It's the kind of book that might resonate with entrepreneurial spirits looking to understand the intricacies of network marketing and how to thrive within this business model. This book isn't just about the 'what' of network marketing—it delves into the 'why' and 'how,' potentially empowering you for success.
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
George S. Day | Free Press

The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

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Goodreads rating: 3.5

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This book could be a gem if you're looking to dive deep into customer-centric business strategies. George S. Day has distilled a decade of research and real-world examples into insights that can transform your approach to marketing. If you aim to understand the intricacies of market orientation and customer value, and plan to apply these principles to attract and retain valuable customers, this read will be right up your alley. Your takeaways could be the competitive edge your business needs.
Strategy Safari: The Complete Guide Through the Wilds of Strategic Management

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If you're feeling swamped by the plethora of strategic management theories and models out there, "Strategy Safari" is like a compass in the chaos. Its comprehensive overview excels at demystifying complex concepts and serves as an indispensable guide for students or professionals looking to grasp the intricacies of strategy without getting lost in the academic jungle.
The Differentiated Network - Organizing Multinational Corporations for Value Creation - Thryft
Sumantra Ghoshal, Nitin Nohria  | Jossey-bass

The Differentiated Network - Organizing Multinational Corporations for Value Creation

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Goodreads rating: 3.67

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This book is a must-read for managers of multinational corporations seeking to take their organization to the next level. Through the innovative model of differentiated networks, Nohria and Ghoshal offer a solution to the competitive challenges faced by MNCs in the global economy. With practical advice and research-backed insights, readers can learn how to fully leverage their globally-distributed capabilities and boost firm performance.
Corporate Restructuring and Executive Compensation - Thryft
G. Bennett Stewart, Joel M. Stern, Donald H. Chew  | Ballinger Pub Co

Corporate Restructuring and Executive Compensation

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This book is a comprehensive guide on corporate restructuring and executive compensation, making it a must-read for professionals in business and finance. The book provides a detailed analysis of the impact of restructuring on executive compensation and provides insights on how to properly implement compensation plans to align with organizational goals. The unique feature of this book is its practical approach, providing real-life examples and case studies. Overall, readers will find this book valuable in gaining a deep understanding of restructuring and compensation in modern business environments.
Catastrophe Modeling: A New Approach to Managing Risk
Howard Kunreuther, Patricia Grossi  | Springer

Catastrophe Modeling: A New Approach to Managing Risk

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Goodreads rating: 3.75

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Given the unpredictable nature of life, this book offers a practical and insightful look into managing the risks associated with catastrophic events. Whether you're a professional in the field of risk management or simply someone intrigued by the analytics behind disaster preparedness, you'll appreciate the comprehensive strategies and clear definitions provided to navigate future uncertainties.
China Street Smart
John Chan | Pearson Ft Press

China Street Smart

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Goodreads rating: 3.9

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If you're looking to dive into the Chinese market, "CHINA STREET SMART" is the trusty handbook you'll want by your side. The authors skip the fluff, offering you practical insights and real case studies drawn from their extensive experience. It's tailored for action-oriented professionals - expect to close the book with pragmatic strategies for turning Chinese business ventures into success stories.
Profit Patterns : 30 Ways to Capture Profit for Your Business - Thryft
Ted Moser, James A. Quella, Kevin Mundt  | Crown Business

Profit Patterns : 30 Ways to Capture Profit for Your Business

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Goodreads rating: 3.78

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Profit Patterns provides a comprehensive guide to understanding the fast-changing business landscape of today. With practical strategic ideas, a repertoire of moves and countermoves, and real-life examples from major companies, this book can help entrepreneurs, managers, investors, and key talent anticipate and capitalize on emerging opportunities before the competition does. Its unique mental operating system for winning in a constantly shifting environment makes it a must-read for anyone looking to unlock business success.
Developing Strategic Thought
Bob Garratt | Profile Books

Developing Strategic Thought

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Goodreads rating: 4.57

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If you have aspirations to steer your company's future, "Developing Strategic Thought" might just be the compass you need. The book's tapestry of expertise, woven with insights from giants like Mintzberg and Boisot, provides not just ideas but practical ways to enhance your strategic thinking. As it pulls apart the complexities of business strategy, you'll find yourself equipped to navigate the uncertain terrains of the corporate world.
Corporate Finance: Global Edition - Thryft
Berk Jonathan, Peter DeMarzo  | Pearson Education Limited

Corporate Finance: Global Edition

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Goodreads rating: 3.86

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This book provides a comprehensive overview of corporate finance for business students, blending the latest advancements in the field with time-tested principles. The authors use a unifying valuation framework to establish a new canon in finance. The book covers the recent financial crisis, new behavioral finance research, and practitioner interviews. It is recommended for business students and professionals who want a practical perspective on finance.
Personal Economics in Practice - Thryft
Michael Gibbs, Edward P. Lazear  | Wiley

Personal Economics in Practice

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Goodreads rating: 3.55

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Personal Economics in Practice would be a great read for students studying microeconomics and those interested in organizational design and management. The book offers a rigorous framework for understanding these topics and applies economic methodology to human behavior. It provides valuable principles that can be applied in future careers. Users would appreciate the clarity and structure provided by the book, which adds practical value to their studies.
SAP Business One: Simple but Powerful

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Whether you're looking to understand SAP Business One from the ground up or aiming to optimize its application in your business, "SAP Business One: Simple But Powerful" offers a practical roadmap. It stands out because it goes beyond theory, taking you through real industry examples that could mirror the challenges and opportunities you'll encounter with the software. If you're in the process of implementing SAP Business One, this book could become your go-to reference, enhancing your learning with hands-on insights.
Behind the Myth: Business, Money and Power in Southeast Asia
James Clad | Unwin Hyman

Behind the Myth: Business, Money and Power in Southeast Asia

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Goodreads rating: 3.0

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If you're intrigued by the dramatic evolution of markets and the larger-than-life figures driving that change, "Behind The Myth" offers a captivating exploration. James Clad takes you beyond the surface sheen, revealing the complex interplay of money and power in Southeast Asia's pivotal years. It's a compelling read for anyone interested in the machinations that shape economies and the characters who wield influence over them.
Managerial Accounting - Thryft
Ray H.; Noreen Garrison | Richard D Irwin

Managerial Accounting

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Goodreads rating: 3.59

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This book would be a great read for anyone studying or working in the field of managerial accounting. With its comprehensive coverage, relevant examples, and clear explanations, it serves as a reliable guide for understanding complex concepts. The book's unique feature lies in its author-written supplements and end-of-chapter material, providing valuable support for both students and instructors. Dive into this book to gain a solid foundation in managerial accounting principles and apply them to real-world scenarios.
Core Concepts of Accounting Information Systems - Thryft
Stephen A. Moscove, Nancy A. Bagranoff  | Wiley

Core Concepts of Accounting Information Systems

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Goodreads rating: 3.19

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This book would be a great read for students or professionals looking to gain a solid understanding of accounting information systems. With its emphasis on actual case studies and examples, it provides practical insights into how companies make use of AIS in their daily operations. The increased focus on controls also makes it a valuable resource to learn about the importance of internal controls in the rapidly evolving technological landscape. Overall, this book is an essential guide for anyone seeking to make effective decisions using accounting systems.
Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond - Thryft

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This book is great for business owners who are looking to expand their business and improve their profits using digital marketing strategies. The book offers step-by-step guidance on how to develop an effective online business strategy and features real-life examples of successful companies using the internet to boost their sales and customer engagement. The author's wealth of experience in internet marketing makes this book highly recommended for anyone looking to take their business to the next level.
Tomorrow's World : A Look at the Demographic and Socio-economic Structure of the World in 2032 - Thryft
Clint Laurent | Wiley

Tomorrow's World : A Look at the Demographic and Socio-economic Structure of the World in 2032

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Goodreads rating: 3.67

Regular price RM56.00 MYR RM22.00 MYR 61% off

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86% off est. retail
If you're intrigued by how global trends can affect the future, "Tomorrow's World" is a compelling read. Clint Laurent provides a forecast that isn't just data—it's a narrative of our near future where population shifts and economic changes become a canvas for innovation and strategic planning. Whether you're a business leader or just curious about the shape of things to come, this book acts as a guide to understanding and preparing for the demographic waves set to impact how we live, work, and play in the years ahead.
New China Rising - A Social Economic Assessment of Wto Entry
Hoong Yik Luen | Published By Author

New China Rising - A Social Economic Assessment of Wto Entry

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Goodreads rating: 0.0

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If you're intrigued by the global economic landscape and the role of major players like China, "New China Rising" could offer you a thoughtful exploration of China's entry into the World Trade Organization. This book digs deep into the socio-economic impacts, making it a compelling read for those interested in understanding the significant shifts in international trade and economics around the turn of the century.
The Horizontal Organization - What the Organization of the Future Looks Like and How It Delivers Value to Customers

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88% off est. retail
If you're feeling boxed in by the traditional corporate ladder and curious about more dynamic ways of running a business, "The Horizontal Organization" could offer you a fresh perspective. Ostroff's ideas can be particularly eye-opening if you're in a leadership position looking to drive innovation and better serve customers in a rapidly changing business environment.
The Essence of Information Systems
John Ward, Chris Edwards  | Prentice Hall

The Essence of Information Systems

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Goodreads rating: 3.5

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78% off est. retail
If you're an MBA student or an aspiring manager looking to deepen your understanding of information systems, this book makes for an indispensable asset. It condenses the subject into its most critical elements, offering a concise yet comprehensive overview suitable both as a course companion and a handy reference for your professional bookshelf. Its streamlined content is also perfect for undergraduates and postgraduates seeking clarity and mastery in the field.
The Marketing Plan: A Practitioner's Guide
John Westwood | Kogan Page

The Marketing Plan: A Practitioner's Guide

RM37.00 MYR

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Goodreads rating: 3.0

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If you're looking to boost your company's performance, John Westwood's "The Marketing Plan" is like a compass guiding you through the challenging terrain of marketing strategy. Since it simplifies the process into clear steps, you'll find it an indispensable resource whether you're a seasoned marketer or new to the game. This book could be the key to unlocking your business's potential.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.