Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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The Global Me : Why Nations Will Succeed or Fail in the Next Generation - Thryft

The Global Me : Why Nations Will Succeed or Fail in the Next Generation

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The Global Me is an insightful and thought-provoking read for anyone interested in understanding what makes countries, businesses, and individuals succeed in today's multicultural world. Through vivid examples and stories, G. Pascal Zachary argues that the key to dominance in the next century lies not in a nation's size or military strength, but in its openness to absorbing values and people from around the world. The book's most unique and distinctive feature is its focus on the importance of multiculturalism and how it can foster both creativity and social harmony in a globalized society. Highly recommended for anyone interested in global business, politics, and culture.
Managing the Dragon - How I'm Building a Billion-Dollar Business in China

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If you're intrigued by the East-West commercial nexus and the unique challenges of the Chinese market, "Managing The Dragon" is a tailor-made guide for you. Jack Perkowski's first-hand account weaves practical wisdom with the excitement of untapped potential. It's a playbook imparting valuable insights for entrepreneurs and business enthusiasts looking to understand and conquer this economic giant.
Managing Emerging Technologies And Organizational Transformation In Asia - A Casebook - Thryft
Ivan Francis Wilde | World Scientific Pub Co Inc

Managing Emerging Technologies And Organizational Transformation In Asia - A Casebook

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Goodreads rating: 4.0

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This book is perfect for individuals in Asia Pacific who are interested in understanding the impact of emerging technologies on organizational transformation. With insightful case studies on RFID, enterprise systems, KM, e-business, and e-government initiatives, it offers practical lessons that can be applied to real-world settings. Readers will appreciate the detailed analysis of organizational and managerial views on tech adoption, and how it brings about change. Overall, this is an ideal read for those looking to unlock the potential of technology in organizational transformation.
Operational Research: Problems, Techniques and Exercises

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If you're fascinated by optimizing complex systems, this vintage gem is for you. It's like a time capsule that offers a foundational understanding of Operational Research with hands-on practice, allowing you to grapple with problems just like the pioneers of the field. Plus, digging into methods of the past gives an appreciation for today's advances.
The Rural Marketing Book - Thryft
Pradeep Kashyap, Siddhartha Raut  | Dreamtech Press

The Rural Marketing Book

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Goodreads rating: 3.92

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If you are interested in exploring the rural market opportunities in India, "The Rural Marketing Book" is a must-read for you. This book covers important topics such as rural consumer behavior, market research, and product pricing and positioning, accompanied by practical caselets and latest data tables. The author, Pradeep Kashyap, is a seasoned rural marketing expert with decades of experience, making this book a valuable resource for anyone looking to succeed in this sector.
Fundamental Tax Legislation 2017 - Thryft
D Pinto | Thomson Reuters

Fundamental Tax Legislation 2017

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This book would be a good read for undergraduate and postgraduate taxation students, as it contains updated provisions from primary legislation with reference to statistics, and a summary of the key legislative developments in taxation in the previous year. The Tax Rates and Tables section is also updated in line with changes in 2016 and provides accessible summaries of the main tax rates and tables.
The World That Changes the World - How Philanthropy, Innovation and Entrepreneurship Are THE SOCIAL SYSTEM - Thryft

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If you resonate with the idea of creating impactful societal change through philanthropy, entrepreneurship, and innovation, "The World That Changes the World" could be a valuable addition to your bookshelf. This book isn't just about theories; it's a hands-on guide that stitches together the experiences and insights from a spectrum of experts to inspire and inform your own journey as a changemaker in today's interconnected world.
International Economics: Theory and Policy, Global Edition - Thryft

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This book would be a good read for anyone interested in understanding the intricacies of international economics. The combination of theory and policy applications provides a well-rounded perspective on the subject, making it suitable for both students and professionals. With the expertise of renowned economists Paul Krugman and Maurice Obstfeld, the book offers insights that are not only informative but also highly relevant to real-world scenarios. Whether you're studying international trade or finance, this book will equip you with the necessary knowledge to navigate the complexities of the global economy.
Strategic Financial Planning - Thryft
Harold Bierman Jr. | Free Pr

Strategic Financial Planning

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Recommendation: This book is essential for business owners who want to optimize their financial decisions. It offers valuable insights into common errors in financial planning and provides alternative approaches to allocate financial resources. The book is well-structured and easy to understand, making it suitable for beginners and experienced business owners alike. Overall, readers will finish this book feeling confident in their ability to make sound financial decisions.
Cash In On Cash Flow: How to Make Full-Time Income with Part-Time Effort in America's Hottest New Business - Thryft
Laurence J. Pino | Simon & Schuster

Cash In On Cash Flow: How to Make Full-Time Income with Part-Time Effort in America's Hottest New Business

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Goodreads rating: 3.17

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This book could be a good read for someone who is interested in generating income through unconventional means. Cash In On Cash Flow provides invaluable information on how to capitalize on cash payments owed to others, offering an opportunity to make money with just a part-time commitment. With its comprehensive guidance and practical tips, this book empowers readers to unlock their financial freedom and achieve success in America's hottest new business. So, if you're looking to earn a full-time income with minimal investment, this book is your ultimate guide.
Multinational Business Finance - Thryft
Arthur I. Stonehill, David K. Eiteman, Michael H. Moffett  | Addison-wesley

Multinational Business Finance

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Goodreads rating: 3.51

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In stock: Very Good

Multinational Business Finance is an essential textbook for business managers who aspire to establish their businesses globally. This book covers various aspects of global finance and provides insights on financial management from a multinational perspective. It also includes case-studies that offer relevant examples to help readers develop a better understanding of global financial management.
You, Property and Your Pension : Using Bricks and Mortar as the Safe Route to a Secure Retirement - Thryft
Ajay Ahuja | How To Books Ltd

You, Property and Your Pension : Using Bricks and Mortar as the Safe Route to a Secure Retirement

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Goodreads rating: 3.0

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This book is a great read for those who are looking for alternative ways to secure their future financially. Ahuja puts forth a compelling case for using property investment to build a secure retirement nest, complete with valuable information about tax, pension tables, forms, property websites, and buy-to-let mortgage providers. Whether you're a seasoned investor or someone looking for a new way to allocate your retirement savings, this book is sure to provide valuable insights.
Managerial Accounting: An Asian Perspective - Thryft
Eric W. Noreen, Ray H. Garrison, Peter C. Brewer  | Mcgraw Hill

Managerial Accounting: An Asian Perspective

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Goodreads rating: 3.59

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If you're navigating the complexities of managerial accounting and want insights tailored to the Asia-Pacific context, this book is your companion. It's packed with relatable examples, grounded in real business scenarios that illuminate accounting concepts beyond mere theory. This isn't just about learning to crunch numbers; it's about understanding how those numbers can tell a story and guide decisions in an Asian business setting. The clear explanations and practical applications make it a solid choice for both students and professionals looking to deepen their understanding of managerial accounting with a regional twist.
Going Public: My Adventures Inside the SEC and How to Prevent the Next Devastating Crisis

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In stock: Very Good

If the financial sector intrigues you, "Going Public" by Norm Champ pulls back the curtain on the Securities and Exchange Commission during turbulent times. Champ's unique perspective as both an industry insider and a reform-minded SEC Director offers rare insights. His hands-on experience with policy, economics, and the inner mechanics of financial regulation makes this book an essential read for anyone invested in the future of our financial systems and their stability.
Rich Dad's Before You Quit Your Job - 10 Real-life Lessons Every Entrepreneur Should Know about Building a Multimillion-dollar Business - Thryft

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This book is a must-read for aspiring entrepreneurs who are looking to transition from their jobs to start their own businesses. With firsthand accounts and real-life experiences, it offers invaluable lessons on building a multimillion-dollar business. Packed with practical advice and insights, it will guide you through the challenges and provide the motivation needed to succeed in the world of entrepreneurship.
The Role of the World Trade Organization in Global Governance - Thryft
Gary P. Sampson | United Nations University Press

The Role of the World Trade Organization in Global Governance

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Goodreads rating: 3.0

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This book is a must-read for those interested in understanding the complexities of global trade governance and the role of WTO in it. The book provides insights from a diverse group of policymakers and experts, making for a well-rounded perspective. Its most unique feature is the candid discussion on the challenges faced by the WTO and suggestions for reforms, making it a valuable resource for those interested in shaping the future of global trade governance.
The Singapore Economy: An Econometric Perspective - Thryft
Keen Meng Choy, Tilak Abeysinghe  | Routledge

The Singapore Economy: An Econometric Perspective

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If you're fascinated by phenomenal national success stories, "The Singapore Economy: An Econometric Perspective" could offer you some in-depth understanding. The book isn't just a narrative; it's a detailed, data-driven analysis of how Singapore leaped from a struggling state to a global powerhouse. Engaging with this text will give you the economic insights, backed by solid research, to appreciate the complexities of such a transformation.
Jack: What I've Learned Leading a Great Company and Great People
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If you're fascinated by how a singular vision can reshape a global powerhouse, then Jack Welch's story will captivate you. His pragmatic approach to leadership, focus on transparency, and disdain for inefficiency define this candid narrative. Dive into 'Jack' to explore the mind of a man synonymous with 20th-century corporate success and to understand how acknowledging each individual's contribution can foster a thriving organizational culture.
Business Forecasting: Pearson New International Edition - Thryft
Dean Wichern, HANKE & WICHERN  | Pearson Education Limited

Business Forecasting: Pearson New International Edition

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Goodreads rating: 3.86

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If you're eager to understand how to anticipate future business trends and make informed decisions, "Business Forecasting" is a treasure trove of wisdom. It distills complex statistical concepts into something approachable, using real-world business situations. This book could be your go-to resource to gain a competitive edge in forecasting. Whether you’re a student or a professional, it’s designed to sharpen your predictive skills in the business arena.
Answering The Ultimate Question - How Net Promoter Can Transform Your Business - Thryft
Laura L. Brooks, Richard Owen  | Jossey-bass

Answering The Ultimate Question - How Net Promoter Can Transform Your Business

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Goodreads rating: 3.58

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Answering The Ultimate Question is recommended for business owners and entrepreneurs who want to gain customer loyalty by understanding their needs better. This book provides a thorough explanation of the Net Promoter Score and its significance in business success, along with numerous real case studies. It highlights the comparative advantage of Net Promoter Score over other conventional methods for measuring customer satisfaction.
Success in Statistics - Thryft
Fred Caswell | Trafalgar Square

Success in Statistics

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"Success in Statistics" is an excellent book for individuals seeking to master statistical concepts and techniques. With its comprehensive coverage of topics and clear explanations, readers can easily absorb the content and apply their newfound knowledge to real-life situations. Caswell’s writing style is engaging and easy to follow, making it an excellent resource for anyone looking to improve their statistical skills.
Marketing Research (Int'l Ed) - Thryft
Robert P Bush, Joseph F Hair, David J. Ortinau  | Mcgraw Hill Higher Education

Marketing Research (Int'l Ed)

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Goodreads rating: 4.19

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Marketing Research (Int'l Ed) is a great read for business students and professionals who want to enhance their skills in solving business problems using marketing research. This book extensively covers qualitative methods and provides practical tools for students to apply to their research projects. The engaging writing style and real-life case studies make learning easy and effective. Highly recommended for anyone who wants to master marketing research.
The Aftershock Investor: A Crash Course in Staying Afloat in a Sinking Economy - Thryft
Cindy S. Spitzer, David Wiedemer, Robert A. Wiedemer  | Wiley

The Aftershock Investor: A Crash Course in Staying Afloat in a Sinking Economy

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Goodreads rating: 3.34

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If you're feeling uneasy about economic stability, "The Aftershock Investor" could serve as your financial life raft. The authors' track record alone is a compelling reason to consider their advice; they've been right before when many weren't. This book doesn't just spread doom and gloom—it aims to equip you with the knowledge to protect and even enhance your wealth when the waves hit. Plus, the actionable insights might be just what you need to stay afloat and ahead.
Principles of Managerial Finance, Global Edition : Principles of Managerial Finance - Thryft
Chad J. Zutter | Pearson

Principles of Managerial Finance, Global Edition : Principles of Managerial Finance

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Goodreads rating: 4.0

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Recommendation: This book is a must-read for anyone looking to understand the principles behind effective financial decision-making. With real-life examples, it allows readers to connect a firm's actions to its overall value. What sets this book apart is its practical approach, making the subject matter relevant to readers' personal lives. Whether you're a student or a professional, this book will equip you with the knowledge and skills to excel in the world of managerial finance.
Business Journey to the East - Thryft
Fred Combe, Chow-Hou Wee  | Mcgraw-hill Education / Asia

Business Journey to the East

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Goodreads rating: 3.78

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Business Journey to the East provides a unique insight into the cultural differences between Asian and Western companies. The book suggests that adopting a new business approach, one that blends the best of East and West, can lead to greater success in Asia. Through anecdotes and insights from Asian influencers, as well as the works of Chinese philosophers and strategists, readers will gain a deeper understanding of how Asians strategize and practice business. The authors make a compelling case for why the West needs to urgently reappraise its role in Asia, and how a fresh business approach can substantially increase success rates. Overall, this book is a must-read for anyone seeking to do business in Asia or looking to improve their understanding of Asian business culture.
Reinventing Indonesia
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If you're keen on politics and economy, especially Southeast Asian, you'll find "Reinventing Indonesia" quite enriching. This isn’t just another historical account; it's a narrative steered by insiders who've shaped Indonesia’s path from authoritative turmoil to a decentralized democracy. You’ll appreciate the blend of personal experience with an academic lens, offering both a human touch and an intellectual depth to the events that shaped a nation.
The New Competitors : How Foreign Investors are Changing the Us Economy - Thryft
Norman J. Glickman | Basic Books

The New Competitors : How Foreign Investors are Changing the Us Economy

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Economics, Globalization
International Economics: Theory and Policy - Thryft

International Economics: Theory and Policy

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Goodreads rating: 3.93

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In stock: Very Good, Well Read

This book would be a great read for anyone interested in gaining a deep understanding of international economics. With a Nobel Prize-winning author and the latest research integrated into the eighth edition, it offers a comprehensive and up-to-date guide to theory and policy. Whether you're a student or just interested in the subject, this book will provide you with valuable insights into topics like outsourcing, trade and environment, and China's exchange rate policies. The online assessment and tutorial system also make it easier to study and practice what you've learned.
Understanding Global Media - Thryft
Terry | Palgrave

Understanding Global Media

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Goodreads rating: 3.22

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If you're someone who's drawn to the intricate ways media shape and are shaped by our world, "Understanding Global Media" could be your next great read. It dips into various perspectives, giving you a holistic view of how media operates across the globe. The mix of case studies with academic insights can spark intriguing thoughts about the media's role in culture and politics. Perfect if you crave a deeper understanding of the international media landscape.
Asian Eclipse: Exposing the Dark Side of Business in Asia - Thryft
Michael Backman | Wiley

Asian Eclipse: Exposing the Dark Side of Business in Asia

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Goodreads rating: 3.89

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This book exposes the underside of the economic boom that has occurred in Asia over the past few decades. Backman's analysis of dubious business practices is both compelling and unsettling, revealing how endemic cronyism, corruption, inadequate legal protection, and political patronage have all contributed to Asia's economic woes. While much of Backman's analysis is bleak, his final discussion of recent legislation and the lessons that may have been learned provide hope for the future. Recommended for readers interested in the intersection of business and politics in Asia.
Global Paradox : The Bigger the World Economy, the More Powerful Its Smallest Players - Thryft

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This book provides insights on how the global economy is changing, and highlights the growing power of small entities in this system. It shows how small and medium-sized businesses are becoming more dominant, and how this can ultimately lead to a positive future. The author provides numerous examples and forecasts, making this book essential for understanding the new patterns that are emerging in the global economy.
Singapore Perspectives 2004: At the Dawn of a New Era
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If you've got an interest in the cultural and political shifts of Singapore, this is the book that can offer an enlightening perspective. Its analysis of historical trends and future challenges is particularly appealing as Singapore enters a significant phase of change. It's a deep dive into the nation's transformation and would benefit anyone curious about the socio-political evolution of modern states.
Corporate Boards : New Strategies for Adding Value at the Top - Thryft
Edward E. Lawler III, David Finegold, Jay A. Conger  | Jossey-bass

Corporate Boards : New Strategies for Adding Value at the Top

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Goodreads rating: 3.44

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This book is great for business leaders who want to modernize their company's governance structure with a stakeholder mindset. It offers practical strategies for aligning principles with practices, and emphasizes the importance of behavior over protocol. Conger's systematic approach makes it easy for readers to identify and implement board reforms.
International Loans, Bonds, Guarantees, Legal Opinions - Law and Practice of International Finance Series

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If you're navigating the complexities of international finance, Philip R. Wood's volume offers an indispensable roadmap. It dissects the specialist area of syndicated bank credits, bond issues, and financial instruments with a lawyer's precision and a teacher's clarity. This in-depth perspective on the legal facets could be the guiding companion for professionals and students looking to deepen their understanding of the financial legalities on a global stage.
Strategic Business Design - Thryft
Adrian J. Slywotzky, Bob Andelman, David J. Morrison  | Crown Business

Strategic Business Design

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Goodreads rating: 3.8

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Recommendations: 1. This book is a treasure trove of insights into what separates successful companies from their competitors. It delves into the strategies and business designs of twelve highly profitable companies, providing practical lessons that any business can learn from. Whether you're an entrepreneur, a manager, or just curious about how companies achieve sustained profits, this book is a valuable resource. 2. Dive into the world of successful businesses and learn the secrets behind their sustained profits. Through captivating stories and practical explanations, this book unravels the strategies of twelve companies that have created an incredible $700 billion in market value. If you want to stay ahead of the game and discover how to meet customer priorities with innovative business design, this book is a must-read.
Marketing Strategy and Competitive Positioning - Thryft
Graham J. Hooley | Pearson

Marketing Strategy and Competitive Positioning

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Goodreads rating: 4.07

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If you're looking to brush up on your marketing strategies and gain a competitive edge, this book might just be your ally. The latest edition brings you up to speed with current trends, compelling case studies, and research findings that translate directly to the business decisions you face every day. It's like sitting down with experts who demystify the complexities of positioning in the market.
The Making of India : Gamechanging Transitions - Thryft
Akhilesh Tilotia | Rupa Publications India

The Making of India : Gamechanging Transitions

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Goodreads rating: 3.71

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If you're keen on understanding India's dynamic transformation, this book dissects the economic and political shifts influencing its growth. Tilotia provides a nuanced perspective that's essential for anyone looking to grasp the complexities of India's transitions, making it particularly appealing if socioeconomics or Asian geopolitics pique your interest.
Three Billion New Capitalists: The Great Shift of Wealth and Power to the East - Thryft
Clyde V. Prestowitz Jr. | Basic Books

Three Billion New Capitalists: The Great Shift of Wealth and Power to the East

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Goodreads rating: 3.71

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This book serves as a wake-up call for anyone attuned to global economic dynamics. Clyde Prestowitz provides a thoughtful analysis, capturing how the rise of billions of new capitalists in Asia is redrawing the global power map. It's a must-read if you’re keen to understand the real-world geopolitical shifts and their profound implications on western hegemony.
China's Super Consumers - What 1 Billion Customers Want and How to Sell It to Them

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In stock: Very Good

If you're intrigued by the shift in global markets and curious about the rise of consumer culture in China, "China's Super Consumers" is a valuable read. With firsthand accounts and expert analysis from Savio Chan and Michael Zakkour, this book offers a window into the minds of Chinese shoppers. It captures the dynamic nature of China's market transformation and provides practical advice for businesses looking to engage with this vast and evolving consumer base. Whether you're an entrepreneur, a marketer, or simply interested in economic trends, this book will bring you up to speed on how to approach and understand the world's largest marketplace.
Bold Thinking on Investment Management: The FAJ 60th Anniversary Anthology - Thryft
Rodney N. Sullivan, Robert D. Arnott  | Cfa Institute

Bold Thinking on Investment Management: The FAJ 60th Anniversary Anthology

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If you're deeply invested in the financial world—literally or intellectually—this anthology is akin to a masterclass. The authors, including Nobel Laureates, are titans of their field and offer invaluable perspectives. The included CD-ROM is the cherry on top, providing access to insights as dynamic as a live conference. It's a treasure trove for seasoned professionals or ambitious newcomers seeking to understand investment management's evolution and future trends.
Pocket Asia - Thryft
John Andrews | Profile Books In Association With Economist

Pocket Asia

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Pocket Asia provides a comprehensive understanding of the economic landscape of Asia. Not only is it written by a senior journalist from The Economist, but it also offers valuable insights and analysis on various issues and challenges faced by different Asian countries. Recommended for anyone seeking to gain a deeper understanding of the region's diverse economies.
The Great Divergence: America's Growing Inequality Crisis and What We Can Do About It

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If you're puzzled by the widening economic chasm in America, "The Great Divergence" by Timothy Noah is a title you shouldn't miss. It's more than just numbers and statistics; it's a revelation of the sharp turn in American societal fabric over recent decades. Noah's methodical examination eschews partisan finger-pointing, offering a foundational understanding and prompting a crucial dialogue about our collective future.
International Marketing : An SME Perspective - Thryft
Linden Brown, Richard Fletcher, Sean De Burca  | Pearson College Div

International Marketing : An SME Perspective

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Goodreads rating: 4.0

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This book provides a comprehensive coverage of practical marketing planning and strategies that cater to the growing SMEs. With emphasis on technology and a network perspective, readers can gain real-life examples from case studies and Instructor's Manual.
Funding for Start-Ups : A Guide to Fundraising - Thryft
Samuel Yuen | Marshall Cavendish International (asia)

Funding for Start-Ups : A Guide to Fundraising

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Goodreads rating: 0.0

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This book is a must-read for aspiring start-up founders who are looking to raise funds for their ventures. With comprehensive coverage of the legal aspects of fundraising, advice on perfecting a pitch, and insights into the investor mindset, Funding for Start-Ups provides invaluable guidance for navigating the fundraising process. Packed with practical tips and real-life anecdotes, this book will equip you with the knowledge and skills needed to attract investors and secure the financial backing necessary for your start-up's success.
How to Make Big Money In Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know - Thryft
Jeffrey J. Fox | Hyperion

How to Make Big Money In Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know

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Goodreads rating: 3.6

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If you've been flirting with the idea of starting a venture and fancy a no-nonsense guide, Jeffrey Fox's book could be just what you need. It distills the essentials of running various small businesses into bite-sized wisdom. The straightforward chapters cut through the fluff and get down to the business of making money—an approach likely appreciated by those with entrepreneurial spirit.
Strategic Management - Text And Cases - Thryft

Strategic Management - Text And Cases

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This is a great book for business leaders who want to learn successful business strategies and how to implement them. The book is full of case studies that help readers understand real-life business scenarios. The authors use a comprehensive and practical approach.
Wiley GAAP - Interpretation And Application Of Generally Accepted Accounting Principles 2009 - Thryft
Steven M. Bragg, Ralph Nach, Barry J. Epstein  | Wiley

Wiley GAAP - Interpretation And Application Of Generally Accepted Accounting Principles 2009

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Goodreads rating: 3.79

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This book is a must-have for anyone in the accounting field. It provides comprehensive coverage of all U.S. GAAP principles, making it the go-to resource for understanding and implementing financial reporting standards. With easy-to-understand explanations and practical examples, it helps readers navigate the complexities of GAAP and stay up-to-date with the latest developments. Whether you're a preparer, auditor, or user of financial statements, Wiley GAAP 2009 is an essential tool that you can rely on to ensure accurate and compliant financial reporting.
Electronic Commerce - Strategies And Models For Business-To-Business Trading - Thryft
Paul Timmers | Wiley

Electronic Commerce - Strategies And Models For Business-To-Business Trading

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Goodreads rating: 4.0

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This book is a must-read for businesses looking to excel in the world of B2B e-commerce. With a systematic analysis of Internet commerce models and real-life case studies, it provides valuable strategic insights for effective marketing and revenue generation. The author's expertise in the field and practical recommendations make this book an indispensable guide for companies aiming to thrive in the digital marketplace.
Dynamic Manufacturing - Creating the Learning Organization

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If you're looking to transform your business into a lean, adaptive powerhouse, "Dynamic Manufacturing" is a must-read. The authors delve deep into how you can fundamentally reshape your company's DNA to foster a culture of continuous improvement and learning. It's particularly intriguing for those interested in leadership rules, strategic planning, and staying ahead in a competitive industry.
Think ASEAN - Thryft
Philip Kotler, Hermawan Kartajaya, Hooi Den Huan  | Mcgraw-hill Education (asia)

Think ASEAN

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Goodreads rating: 3.44

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This book is recommended for entrepreneurs who are looking to expand their businesses in the ASEAN region. It provides unique insights into the challenges and opportunities in marketing to the diverse ASEAN population, and presents successful case studies of companies that have navigated these markets successfully. The book features innovative marketing models such as the 4C Diamond sub-model and the Sustainable Model, which challenge conventional marketing strategies. With a foreword by the Secretary-General of ASEAN, this book is a comprehensive guide for anyone looking to break into the ASEAN market.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.