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The Marketing of Nations : Strategic Approach to Building National Wealth

by Suvit Maesincee, Somkid Jatusripitak, Philip Kotler
RM78.65 MYR
The Marketing of Nations : Strategic Approach to Building National Wealth - Thryft
The Marketing of Nations : Strategic Approach to Building National Wealth - Thryft

Building national wealth through strategic marketing

Recommended because the book provides tangible case studies on how political leaders can identify economic opportunities in their countries and use strategic marketing to help their economies compete in the global marketplace. The book's unique feature is showcasing successful examples from various regions such as Japan, China, Latin America and Eastern Europe.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Marketing of Nations : Strategic Approach to Building National Wealth

by Suvit Maesincee, Somkid Jatusripitak, Philip Kotler
RM78.65 MYR
ISBN: 9780684834887
Authors: Suvit Maesincee, Somkid Jatusripitak, Philip Kotler
Publisher: Free Press
Date of Publication: 1997-08-15
Format: Hardcover
Related Collections: Business, Economics, Politics
Related Topics: Management, Leadership, Finance, Finance, Society, Sociology, Political Science, Government, Economics
Goodreads rating: 3.6
(rated by 15 readers)

Description

The Marketing of Nations is the first book in its field to connect macroeconomic public policy with the microeconomic behavior of industries, firms, and consumers, and the first to apply strategic planning to the building of national wealth. Step by step, the authors show how managers, corporate strategists, and government policymakers and planners can determine the pathways that will best achieve economic development in the context of world markets. With plentiful case material on Japan, the Four Tigers, China, India, Southeast Asia, Latin America, and Eastern Europe, the authors provide the first comprehensive synthesis of economic, political, and cultural factors that affect economic progress in all nations, both industrial and developing.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Building national wealth through strategic marketing

Recommended because the book provides tangible case studies on how political leaders can identify economic opportunities in their countries and use strategic marketing to help their economies compete in the global marketplace. The book's unique feature is showcasing successful examples from various regions such as Japan, China, Latin America and Eastern Europe.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.