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The Invisible Continent

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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The Invisible Continent

Regular price RM22.57 MYR Now RM15.77 MYR Save 30%
Unit price
per
ISBN: 9781857882599
Authors: Kenichi Ohmae
Date of Publication: 2000-01-01
Format: Hardcover
Related Collections: Economics
Goodreads rating: 3.69
(rated by 32 readers)

Description

During the past 15 years, civilization has changed at an unprecedented rate - it's as if a new continent has been discovered and the impetus for exploration has come from business. People with courage and curiosity are changing the way of life on the old continents irrevocably. The only difference is that the new continent - the new, interlinked, web-shaped economy of the 21st century - has no land. Yet its economic, political, social and business consequences are real. The new and "invisible continent" where Microsoft's business far outweighs the GNP of most nations has been commented on, but until now the links between the forces that created it have not been fully understood. This book sets out to provide solutions to successfully integrating the old and the new, and outlines strategies to settle the new continent by building "golden platforms" - standards and agreements that set its limits and structures.
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.