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Sale

The Attention Merchants - The Epic Scramble To Get Inside Our Heads

by Tim Wu
RM22.57 MYR Now RM15.77 MYR Save 30%
The Attention Merchants - The Epic Scramble To Get Inside Our Heads - Thryft
The Attention Merchants - The Epic Scramble To Get Inside Our Heads - Thryft

Unlock the secrets of modern attention-grabbing techniques.

The Attention Merchants is a unique and insightful take on the history of advertising and its effects on society. Tim Wu provides a compelling argument for the importance of paying attention to the attention economy and how it impacts not only our daily lives, but our culture as a whole. This book is definitely a must-read for anyone interested in media, advertising or the internet.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The Attention Merchants - The Epic Scramble To Get Inside Our Heads

by Tim Wu
RM22.57 MYR Now RM15.77 MYR Save 30%
ISBN: 9780385352017
Authors: Tim Wu
Publisher: Knopf
Date of Publication: 2016-10-18
Format: Hardcover
Related Collections: History, Economics, Politics, Sociology, Business, Science
Related Topics: Politics, Sociology, Sociology, History, History, Economics, Politics, Technology, Psychology
Goodreads rating: 4.08
(rated by 4490 readers)

Description

Feeling attention challenged? Even assaulted? American business depends on it. In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to the explosion of the mobile web; from AOL and the invention of email to the attention monopolies of Google and Facebook; from Ed Sullivan to celebritypower brandslike Oprah Winfrey, Kim Kardashian and Donald Trump, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your consideration, sold in turn to the highest-bidding advertiser. Wu describes the revolts that have risen against the relentless siege of our awareness, from the remote control to the creation of public broadcasting to Apple's ad-blocking OS. But he makes clear that attention merchants are always growing new heads, even as their means of getting inside our heads are changing our very nature--cognitive, social, political and otherwise--in ways unimaginable even a generation ago.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Similar Reads

Unlock the secrets of modern attention-grabbing techniques.

The Attention Merchants is a unique and insightful take on the history of advertising and its effects on society. Tim Wu provides a compelling argument for the importance of paying attention to the attention economy and how it impacts not only our daily lives, but our culture as a whole. This book is definitely a must-read for anyone interested in media, advertising or the internet.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.