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Strategies for Asia Pacific: Beyond the Crisis

by Philippe Lasserre, Hellmut Schütte
RM18.24 MYR Now RM14.52 MYR Save 20%
Strategies for Asia Pacific: Beyond the Crisis - Thryft
Strategies for Asia Pacific: Beyond the Crisis - Thryft

Master Asia's business logic, expand globally.

This book is a must-read for managers looking to expand their business into the Asia Pacific region. The authors stress the importance of understanding Asian markets, firms, and cultures to succeed in the region. The book provides insights into strategies for competing for customers and resources, as well as cooperating in joint ventures and alliances. The most unique and distinctive feature of the book is its emphasis on questioning traditional Western business assumptions and adopting a regional approach to management.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Strategies for Asia Pacific: Beyond the Crisis

by Philippe Lasserre, Hellmut Schütte
RM18.24 MYR Now RM14.52 MYR Save 20%
ISBN: 9780333735824
Estimated First-hand Retail Price: RM372.46 MYR
Authors: Philippe Lasserre, Hellmut Schütte
Publisher: Palgrave Macmillan
Date of Publication: 1999-06-18
Format: Paperback
Related Collections: Business, Economics, Politics
Related Topics: Political Science, Government, Finance, Society, Management, Sociology
Goodreads rating: 3.56
(rated by 9 readers)

Description

This unique book stresses the importance of the Asia Pacific region in the context of the international strategies of the firm. It argues that the crisis in Asia - while being serious - is a temporary phenomenon only and that the need remains for Western firms to boost their position both in Asia and against Asian competition. This requires an increased understanding of Asian markets, Asian firms and Asian business cultures and logic. The authors advise Western firms to approach their operations in Asia strategically, both in terms of competing for customers and resources, as well as co-operating in joint ventures and alliances. They encourage managers to question many of their traditional Western business assumptions and to move towards a regional organisation and a more regional style of management.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Master Asia's business logic, expand globally.

This book is a must-read for managers looking to expand their business into the Asia Pacific region. The authors stress the importance of understanding Asian markets, firms, and cultures to succeed in the region. The book provides insights into strategies for competing for customers and resources, as well as cooperating in joint ventures and alliances. The most unique and distinctive feature of the book is its emphasis on questioning traditional Western business assumptions and adopting a regional approach to management.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.