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Retail Management: International Edition

Regular price RM69.94 MYR RM29.23 MYR 58% off
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Strategic approach to thriving in retail.

Retail Management: International Edition could be a valuable read for undergraduate and graduate students studying retail management. The book focuses on a strategic approach to retail, helping retailers adapt to the constantly changing industry. It highlights the need for a well-integrated strategy for any retail firm to thrive and provides decision-making approaches to cope with the complex retail environment. Users will appreciate how the book presents a modern approach to retail and gives practical insights.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Retail Management: International Edition

Regular price RM69.94 MYR RM29.23 MYR 58% off
Unit price
per
ISBN: 9780273768562
Authors: Barry Berman
Publisher: Pearson Education
Date of Publication: 2012-01-01
Format: Paperback
Related Collections: Business, Economics
Related Topics: Technology, Management
Goodreads rating: 3.98
(rated by 85 readers)

Description

The text that helps readers thrive in today's retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, "Retail Management: A Strategic Approach," provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment.
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Strategic approach to thriving in retail.

Retail Management: International Edition could be a valuable read for undergraduate and graduate students studying retail management. The book focuses on a strategic approach to retail, helping retailers adapt to the constantly changing industry. It highlights the need for a well-integrated strategy for any retail firm to thrive and provides decision-making approaches to cope with the complex retail environment. Users will appreciate how the book presents a modern approach to retail and gives practical insights.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.