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Reputation : Realizing Value from the Corporate Image

RM81.15 MYR
Reputation : Realizing Value from the Corporate Image - Thryft
Reputation : Realizing Value from the Corporate Image - Thryft

Reputation: Power through a Positive Image.

"Reputation" could be a great book for anyone who is interested in learning more about how companies can build a strong, positive image and how that translates into a competitive advantage. Fombrun provides a comprehensive analysis of how companies in a variety of industries have achieved celebrity status and how readers can apply these strategies in their own businesses. If you want to learn how you can leverage your company's image to create hidden assets that will set you apart from the competition, this book is for you.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Reputation : Realizing Value from the Corporate Image

RM81.15 MYR
ISBN: 9780875846330
Publisher: Harvard Business School Publishing
Date of Publication: 1996-01-01
Format: Hardback
Related Collections: Economics, Business, Personal Development
Related Topics: Communication, Business, Leadership, Personal Development, Management
Goodreads rating: 4.0
(rated by 20 readers)

Description

In the first book to quantify the economic returns of reputation, Fombrun shows that by developing strong and consistent images, well-regarded companies create hidden assets that give them a distinct competitive advantage. This book takes readers on a whirlwind tour of how companies build credibility and status. Fombrun shows how major organizations in such diverse settings as the fashion, investment banking, and packaged goods industries - and even U.S. business schools - compete for prestige and achieve celebrity.


Author: Charles J. Fombrun
Format: Hardback
Number of Pages: 464
Publisher: Harvard Business School Publishing
Publication Date: 01 Jan 1996
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Reputation: Power through a Positive Image.

"Reputation" could be a great book for anyone who is interested in learning more about how companies can build a strong, positive image and how that translates into a competitive advantage. Fombrun provides a comprehensive analysis of how companies in a variety of industries have achieved celebrity status and how readers can apply these strategies in their own businesses. If you want to learn how you can leverage your company's image to create hidden assets that will set you apart from the competition, this book is for you.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.