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Just Arrived

Reinventing the Brand: Can The World's Top Brands Survive The New Market Realities

by Jean-Noël Kapferer
RM44.00 MYR
Reinventing the Brand: Can The World's Top Brands Survive The New Market Realities
Reinventing the Brand: Can The World's Top Brands Survive The New Market Realities

Smart branding for a changing marketplace

If you’re curious about how great brands stay relevant when markets shift beneath them, this feels sharp and surprisingly timeless. Kapferer brings a big-picture view of branding that goes beyond logos and advertising, and into survival, identity, and strategy. It’s the kind of business book readers appreciate for making brand thinking feel urgent, practical, and much more human.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Just Arrived

Reinventing the Brand: Can The World's Top Brands Survive The New Market Realities

by Jean-Noël Kapferer
RM44.00 MYR
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

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ISBN: 9780749435936
Authors: Jean-Noël Kapferer
Publisher: Kogan Page Business Books
Date of Publication: 2001-08-01
Format: Paperback
Related Collections: Economics, Business
Related Topics: Sociology, Management, Social Science, Communication, Entrepreneurship
Goodreads rating: 3.83
(rated by 6 readers)

Description

Nominated for the FNAC-Arthur Andersen Trophy for Best Business Book of the Year.
 

Smart branding for a changing marketplace

If you’re curious about how great brands stay relevant when markets shift beneath them, this feels sharp and surprisingly timeless. Kapferer brings a big-picture view of branding that goes beyond logos and advertising, and into survival, identity, and strategy. It’s the kind of business book readers appreciate for making brand thinking feel urgent, practical, and much more human.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.