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Onward: How Starbucks Fought for Its Life Without Losing Its Soul

RM52.00 MYR
Compare to estimated retail price: RM147.00 MYR  

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Onward: How Starbucks Fought for Its Life Without Losing Its Soul
Onward: How Starbucks Fought for Its Life Without Losing Its Soul

Corporate comeback tale with authentic leadership insights.

If you've ever sipped a Starbucks drink and wondered about the business savvy it takes to turn a company around, "Onward" could be just the brew you need. Howard Schultz isn't just selling espresso shots—he's pouring out his journey through Starbucks' rocky times with a transparency that’s as rare as it is refreshing. Flip through these pages to get a real sense of the passion and strategic thinking that revived a beloved brand.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Onward: How Starbucks Fought for Its Life Without Losing Its Soul

RM52.00 MYR
Compare to estimated retail price: RM147.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780470977644
Related Collections: Biographies & Memoirs, Business, Economics
Related Topics: Leadership, Biography, Management, Memoir, Biography Memoir, Finance

Description

Howard Schultz, Chairman, President, and CEO of Starbucks, recounts the story behind Starbucks' comeback from a period of decline in 2007–2008. He discusses the recession, shifts in consumer behavior, and the strategic decisions that restored growth, including difficult personnel changes and a renewed focus on the company’s core mission and quality. The book offers leadership lessons drawn from Starbucks’ turnaround and Schultz’s candid reflections on the personal challenges of leading a multibillion-dollar company.
 

Corporate comeback tale with authentic leadership insights.

If you've ever sipped a Starbucks drink and wondered about the business savvy it takes to turn a company around, "Onward" could be just the brew you need. Howard Schultz isn't just selling espresso shots—he's pouring out his journey through Starbucks' rocky times with a transparency that’s as rare as it is refreshing. Flip through these pages to get a real sense of the passion and strategic thinking that revived a beloved brand.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.