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Master marketing with practical step-by-step approach.
Marketing Research provides a comprehensive guide for students to successfully undertake marketing research. The book covers all the traditional theories and techniques, and also introduces new ones like ethnography, grounded theory, automated interviewing and text data mining. The book further incorporates a learning-by-doing approach thanks to the Qualtrics tool that allows students to survey, design, evaluate and analyse data. Finally, the book explains all stages of research reporting and presentation methodologies. This textbook is invaluable for students studying marketing research in any business or marketing course.
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Master marketing with practical step-by-step approach.
Marketing Research provides a comprehensive guide for students to successfully undertake marketing research. The book covers all the traditional theories and techniques, and also introduces new ones like ethnography, grounded theory, automated interviewing and text data mining. The book further incorporates a learning-by-doing approach thanks to the Qualtrics tool that allows students to survey, design, evaluate and analyse data. Finally, the book explains all stages of research reporting and presentation methodologies. This textbook is invaluable for students studying marketing research in any business or marketing course.
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