International Business - Challenges In A Changing World

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Global Business: Think Critically with International Perspective.

This book is ideal for business students interested in global business and its challenges in the changing world. It features case studies that cover large and small businesses from various countries, and highlights contemporary issues such as corporate social responsibility, ethics, governance, and global warming. The book encourages critical thinking and provides an international perspective on running a successful business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

International Business - Challenges In A Changing World

Regular price RM22.44 MYR
Unit price
per
ISBN: 9781403945631
Estimated First-hand Retail Price: RM571.88 MYR
Authors: Janet Morrison
Publisher: Red Globe Press
Date of Publication: 2008-11-24
Format: Paperback
Related Collections: Business, Economics, Politics
Goodreads rating: 4.31
(rated by 13 readers)

Description

Clear, comprehensive and engaging, this core textbook is authored by an established and respected expert in the field and approaches its subject from a truly global perspective, offering in-depth insights into current challenges facing international businesses. The text has been carefully designed to encourage critical reflection and is packed with case studies and innovative learning features to emphasise the links between theory and the real world. The book takes a multidisciplinary, multi-perspective approach, placing International Business in its political, social and ethical context as well as its economic one.This textbook is essential reading for undergraduate, postgraduate and MBA students studying international business for the first time.
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Global Business: Think Critically with International Perspective.

This book is ideal for business students interested in global business and its challenges in the changing world. It features case studies that cover large and small businesses from various countries, and highlights contemporary issues such as corporate social responsibility, ethics, governance, and global warming. The book encourages critical thinking and provides an international perspective on running a successful business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.