International Business: A Competitiveness Approach

Regular price RM41.00 MYR
Unit price
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Global trade insights, strategies for competitive edge.

If you're looking to understand the intricacies of international business and seeking ways to stay competitive in the global market, this book is a helpful guide. It covers not just theoretical aspects but also practical strategies, making it a comprehensive resource for students and practitioners alike. The insights provided here could really sharpen your approach to international trade and investment.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

International Business: A Competitiveness Approach

Regular price RM41.00 MYR
Unit price
per
Condition guide

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ISBN: 9780130321466
Publisher: Prentice Hall
Date of Publication: 2001-06-06
Format: Paperback
Related Collections: Business, Economics
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Description

Appropriate for undergraduate and postgraduate students of International Business, International Marketing and International Business Strategy. This textbook deals with the essentials of late-twentieth century international business dynamics. These business dynamics are epitomised by the competing activities of multinational corporations - uniquely late-twentieth century organisations - as they manoeuvre within industrial sectors and between factor markets contesting to achieve and maintain competitiveness.
 

Global trade insights, strategies for competitive edge.

If you're looking to understand the intricacies of international business and seeking ways to stay competitive in the global market, this book is a helpful guide. It covers not just theoretical aspects but also practical strategies, making it a comprehensive resource for students and practitioners alike. The insights provided here could really sharpen your approach to international trade and investment.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.