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Consumer Behavior

RM45.00 MYR Now RM19.00 MYR Save 58%
Consumer Behavior - Thryft
Consumer Behavior - Thryft

Decoding Consumer Behavior with an Asia-Pacific lens.

This adaptation of a well-established US textbook is like a bridge, connecting you with the intricate world of consumer patterns across cultures, particularly the Asia Pacific region. It's not just the blend of robust theoretical foundations and practical case studies that makes it gripping. Its cultural relevance could turn it from just another academic read into a playbook for anyone with a keen interest in understanding and harnessing the buying power of the diverse Asian market. If you're a student or a budding marketer, this book could be the compass you need to navigate the consumer landscape of one of the world's most dynamic regions.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Consumer Behavior

RM45.00 MYR Now RM19.00 MYR Save 58%
ISBN: 9780170129770
Related Collections: Economics, Personal Development, Business
Related Topics: Psychology, Personal Development, Business

Description

This is the first Asia Pacific adaptation of a US textbook that is well-recognised for its logical structure and good level of detail. This adaptation maintains the strong foundations of the US text while providing a range of local and international examples to engage students from diverse backgrounds. This Asia Pacific adaptation is designed to appeal to students from across the region. This visually-appealing and easy to read text takes a practical approach to help students apply consumer behaviour principles to their business and marketing studies. This text has many more case studies than the original US book, with case studies in every chapter and longer cases at the end of each part. This text will suit undergraduate students in second or third year, studying Consumer Behaviour, which is often a very popular elective. Courses have a high proportion of international students from Asian backgrounds (ESL), so this text is very much Asia Pacific rather than Australian.


Author: Roger D. Blackwell
Format: Paperback
Number of Pages: 592
Publisher: Cengage Learning EMEA
Publication Date: 02 Nov 2006
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Consumer Behavior - Thryft
Consumer Behavior
Well Read
RM45.00 MYR Now RM19.00 MYR
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Decoding Consumer Behavior with an Asia-Pacific lens.

This adaptation of a well-established US textbook is like a bridge, connecting you with the intricate world of consumer patterns across cultures, particularly the Asia Pacific region. It's not just the blend of robust theoretical foundations and practical case studies that makes it gripping. Its cultural relevance could turn it from just another academic read into a playbook for anyone with a keen interest in understanding and harnessing the buying power of the diverse Asian market. If you're a student or a budding marketer, this book could be the compass you need to navigate the consumer landscape of one of the world's most dynamic regions.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.