Blown to Bits: How the New Economics of Information Transforms Strategy

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Disruption insights for strategic business transformation.

If you're navigating today's digital revolution in business, "Blown to Bits" offers a compass. Evans and Wurster don't just theorize; they clarify the now-obsolete boundaries within traditional business strategies through engaging examples. As the internet democratizes access to markets, you will find this book an invaluable guide to understanding and leveraging information economics to stay a step ahead of the inevitable tide of change.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Blown to Bits: How the New Economics of Information Transforms Strategy

Regular price RM45.00 MYR
Unit price
per
Compare to estimated retail price: RM137.00 MYR  
ISBN: 9780875848778
Date of Publication: 2000-01-01
Format: Hardcover
Related Collections: Business, Economics
Related Topics: Management, Technology
Goodreads rating: 3.72
(rated by 251 readers)

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Richness or reach? The trade-off used to be simple but your business strategy either could focus on 'rich' information - customized products and services tailored to a niche audience - or could reach out to a larger market, but with watered-down information that sacrificed richness in favor of a broad, general appeal. Much of business strategy as we know it today rests on this fundamental trade-off. Now, say Evans and Wurster, the new economics of information is eliminating the trade-off between richness and reach, blowing apart the foundations of traditional business strategy. "Blown to Bits" reveals how the spread of connectivity and common standards is redefining the information channels that link businesses with their customers, suppliers, and employees. Increasingly, your customers will have rich access to a universe of alternatives, your suppliers will exploit direct access to your customers, and your competitors will pick off the most profitable parts of your value chain. Your competitive advantage is up for grabs. To prepare corporate executives and entrepreneurs alike for a fundamental change in business competition, Evans and Wurster expand and illuminate groundbreaking concepts first explored in the award-winning "Harvard Business Review" article "Strategy and the New Economics of Information", and present a practical guide for applying them. Examples span the spectrum of industries - from financial services to health care, from consumer to industrial goods, and from media to retailing. "Blown to Bits" shows
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Blown to Bits: How the New Economics of Information Transforms Strategy
Blown to Bits: How the New Economics of Information Transforms Strategy
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Regular price RM45.00 MYR
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Disruption insights for strategic business transformation.

If you're navigating today's digital revolution in business, "Blown to Bits" offers a compass. Evans and Wurster don't just theorize; they clarify the now-obsolete boundaries within traditional business strategies through engaging examples. As the internet democratizes access to markets, you will find this book an invaluable guide to understanding and leveraging information economics to stay a step ahead of the inevitable tide of change.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.